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Rivian R1S: 7-seat, 410-mile SUV is taking on Land Rover in the luxury off-road game
Rivian CEO and founder RJ Scaringe is adopting a bold and strategic play to enter the auto industry. With the recently unveiled R1T electric pickup truck, Rivian is attempting to breach a market dominated by America’s best-selling vehicles like the Ford F-150. With the R1S SUV, which is set to be unveiled today at the 2018 LA Auto Show, the company is taking on pedigreed carmakers such as Land Rover in the luxury SUV segment.
The Rivian R1S, just like its pickup truck sibling, could be described as a luxury adventure vehicle. The SUV is fitted with the same four 147 kW electric motors that power the R1T, as well as the same 2170 battery cells. Similar to the startup’s pickup truck, the R1S is available in three battery configurations — a 105 kWh entry-level variant, a 135 kWh mid-level version, and a 180 kWh top-tier variant. Compared to the R1T, though, the R1S has slightly more range, with the 105 kWh trim having an estimated range of 240+ miles per charge, the 135 kWh version having 310+ miles of range, and the 180 kWh variant having 410+ miles of range in one charge.
Performance between the R1T and the R1S is identical, with 135 kWh SUV capable of traveling from 0-60 mph in 3 seconds flat. Keeping the company’s character, the R1S could go through up to 1 meter of water. That said, the two vehicles also have their differences.
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- The Rivian R1S. [Credit: Rivian]
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- The interior of the Rivian R1S. [Credit: Rivian]
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- The Rivian R1S dashboard. [Credit: Rivian]
The Rivian R1S SUV. [Credit: Rivian]
The R1S, for one, has a slightly shorter wheelbase at 3,075 mm, which is less than the R1T’s 3,450 mm. Due to the absence of a bed, the R1S’s 5,040 mm overall length is also shorter than the R1T’s 5,475 mm length. Being a three-row SUV capable of seating seven, the R1S does not have as much storage as the R1T as well, with flourishes such as the pickup truck’s “gear tunnel” being absent on the vehicle. That said, the R1S is still capable of hauling a generous amount of cargo, thanks to its 330-liter frunk and its foldable third-row seats.
We asked the company why it opted to release an SUV together with its flagship pickup truck, considering that the SUV market is equally as dominated by big-name, veteran carmakers. Rivian noted that the risk for the R1S is actually quite low, considering that it shares 93% of the R1T pickup truck’s components. The company further pointed out that the SUV market has already been established, and the success of vehicles like the Tesla Model X, which is built on the Model S platform, has proven that cross-pollination is a viable strategy.
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- The Rivian R1T and R1S take center stage at the 2018 LA Autoshow
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- The Rivian RT1 and the R1S compared. [Credit: Rivian]
Teslarati‘s Christian Prenzler was able to get an early preview of the Rivian R1S prior to its unveiling, and he notes that the vehicle’s overall form and size seem to be similar to the Chevrolet Tahoe and the GMC Yukon. He also stated that the SUV has a liftgate at the rear, which gives passengers a place to sit on. The R1S’ third-row seats, which are usually cramped in conventional SUVs, are also adjustable, allowing passengers to gain more legroom in exchange for less luggage space.
Rivian CEO and founder RJ Scaringe stated that he wants the company’s vehicles to focus on the adventure niche. In this light, the R1S SUV and the R1T electric pickup truck complement each other well, allowing the company to enter two hyper-competitive segments with vehicles that have a serious punch.
“They may have different form factors, they may be different sizes, but every single one of [our products] has to have this Patagonia-like feel of enabling adventure. We want to keep that very sharp. We want to focus only on the adventure space, so customers understand what we stand for,” he said.
Reservations for the R1S SUV are now open. Interested customers can place a refundable $1,000 deposit for the vehicle here. Production is expected to begin in 2021.
With assistance from Christian Prenzler.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
