News
Rivian R1S: 7-seat, 410-mile SUV is taking on Land Rover in the luxury off-road game
Rivian CEO and founder RJ Scaringe is adopting a bold and strategic play to enter the auto industry. With the recently unveiled R1T electric pickup truck, Rivian is attempting to breach a market dominated by America’s best-selling vehicles like the Ford F-150. With the R1S SUV, which is set to be unveiled today at the 2018 LA Auto Show, the company is taking on pedigreed carmakers such as Land Rover in the luxury SUV segment.
The Rivian R1S, just like its pickup truck sibling, could be described as a luxury adventure vehicle. The SUV is fitted with the same four 147 kW electric motors that power the R1T, as well as the same 2170 battery cells. Similar to the startup’s pickup truck, the R1S is available in three battery configurations — a 105 kWh entry-level variant, a 135 kWh mid-level version, and a 180 kWh top-tier variant. Compared to the R1T, though, the R1S has slightly more range, with the 105 kWh trim having an estimated range of 240+ miles per charge, the 135 kWh version having 310+ miles of range, and the 180 kWh variant having 410+ miles of range in one charge.
Performance between the R1T and the R1S is identical, with 135 kWh SUV capable of traveling from 0-60 mph in 3 seconds flat. Keeping the company’s character, the R1S could go through up to 1 meter of water. That said, the two vehicles also have their differences.
- The Rivian R1S. [Credit: Rivian]
- The interior of the Rivian R1S. [Credit: Rivian]
- The Rivian R1S dashboard. [Credit: Rivian]
The Rivian R1S SUV. [Credit: Rivian]
The R1S, for one, has a slightly shorter wheelbase at 3,075 mm, which is less than the R1T’s 3,450 mm. Due to the absence of a bed, the R1S’s 5,040 mm overall length is also shorter than the R1T’s 5,475 mm length. Being a three-row SUV capable of seating seven, the R1S does not have as much storage as the R1T as well, with flourishes such as the pickup truck’s “gear tunnel” being absent on the vehicle. That said, the R1S is still capable of hauling a generous amount of cargo, thanks to its 330-liter frunk and its foldable third-row seats.
We asked the company why it opted to release an SUV together with its flagship pickup truck, considering that the SUV market is equally as dominated by big-name, veteran carmakers. Rivian noted that the risk for the R1S is actually quite low, considering that it shares 93% of the R1T pickup truck’s components. The company further pointed out that the SUV market has already been established, and the success of vehicles like the Tesla Model X, which is built on the Model S platform, has proven that cross-pollination is a viable strategy.
- The Rivian R1T and R1S take center stage at the 2018 LA Autoshow
- The Rivian RT1 and the R1S compared. [Credit: Rivian]
Teslarati‘s Christian Prenzler was able to get an early preview of the Rivian R1S prior to its unveiling, and he notes that the vehicle’s overall form and size seem to be similar to the Chevrolet Tahoe and the GMC Yukon. He also stated that the SUV has a liftgate at the rear, which gives passengers a place to sit on. The R1S’ third-row seats, which are usually cramped in conventional SUVs, are also adjustable, allowing passengers to gain more legroom in exchange for less luggage space.
Rivian CEO and founder RJ Scaringe stated that he wants the company’s vehicles to focus on the adventure niche. In this light, the R1S SUV and the R1T electric pickup truck complement each other well, allowing the company to enter two hyper-competitive segments with vehicles that have a serious punch.
“They may have different form factors, they may be different sizes, but every single one of [our products] has to have this Patagonia-like feel of enabling adventure. We want to keep that very sharp. We want to focus only on the adventure space, so customers understand what we stand for,” he said.
Reservations for the R1S SUV are now open. Interested customers can place a refundable $1,000 deposit for the vehicle here. Production is expected to begin in 2021.
With assistance from Christian Prenzler.
Elon Musk
SpaceX just cleared a key FCC hurdle in its fight with Verizon and AT&T
The FCC accepted SpaceX’s bid for Grain’s 800 MHz spectrum, opening review for Starlink Mobile.
The Federal Communications Commission has formally opened its review of SpaceX’s plan to buy a nationwide block of 800 MHz spectrum from Grain Management, moving Starlink Mobile one step closer to operating as a full U.S. wireless carrier.
In a public notice issued Tuesday, the FCC’s Wireless Telecommunications Bureau said it accepted for filing the applications to transfer control of two Grain license companies, Prism License Co. 1 and Prism License Co. 2, to Starlink Spectrum Holdings, a wholly owned SpaceX subsidiary. The deal covers 546 paired licenses across 3,224 counties, reaching roughly 100% of the U.S. population in all 50 states, Washington, D.C., Puerto Rico and the U.S. Virgin Islands. The proceeding sits under WT Docket No. 26-313.
Acceptance is not approval. It means the applications cleared an initial review and the public comment window is now open. Comments and petitions to deny are due December 1, and oppositions are due December 8. The bureau also said the conditions attached to Grain’s July purchase of the licenses from T-Mobile, which require rapid buildout for terrestrial and direct to device service, would carry over to SpaceX if the transfer is approved.
SpaceX announced the agreement on October 8, saying the new airwaves would let Starlink Mobile’s signal reach phones inside buildings, something its 2 GHz spectrum from EchoStar cannot do as well. The portfolio includes up to 14 MHz of paired spectrum in the 817 to 824 MHz and 862 to 869 MHz bands, which most existing phones already support. Elon Musk called it “the last critical piece of the spectrum puzzle needed for SpaceX to provide complete phone coverage in America.”
According to the filing, SpaceX would hold up to 89 MHz of total spectrum in any given market after the deal closes, including up to 14 MHz below 1 GHz. That is far under the 385 MHz threshold the FCC uses to flag a transaction for closer competitive scrutiny, and well short of the roughly 300 MHz each of AT&T, Verizon and T-Mobile holds.
Tuesday’s notice does not decide how SpaceX can use the spectrum from orbit. A separate application SpaceX filed on October 27 seeking authority to provide supplemental coverage from space on the same frequencies, along with related waiver requests, is still pending before the commission.
The ground network is already taking shape. Last week, SpaceX picked Qualcomm to supply radios, baseband units and software for a nationwide 5G build, with deployment across tens of thousands of U.S. cell sites starting in 2027. The FCC also voted on October 29 to advance a proposal opening another 482 MHz to direct to device service, though AT&T, Verizon and T-Mobile hacritive pushed to strip nearly 300 MHz from it. SpaceX President Gwynne Shotwell has said service on SpaceX’s own airwaves is targeted for early 2028.
Cybertruck
Tesla upfitter offers to keep Cybertruck alive
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.




