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DeepSpace: Rocket Lab bucks the saying that ‘space is hard’ with 4th Electron success
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Rocket Lab continues to buck the adage that “space is hard” with its small but increasingly reliable Electron rocket. After a slight range hardware malfunction caused a launch abort just shy of orbit during Electron’s inaugural May 2017 launch attempt, Rocket Lab fixed the issue and returned to flight, successfully completing Electron’s first orbital launch in January 2018. On November 11th, 2018, the rocket completed its first truly commercial launch, placing seven various satellite into Low Earth Orbit (LEO), rapidly followed by Electron’s fourth successful launch on December 16th, barely one month later.
On March 29th, Rocket Lab completed yet another milestone launch for Electron, successfully placing its heaviest payload – an experimental ~150 kg DARPA spacecraft known as R3D2 – into an accurate orbit. Even relative to SpaceX’s barebones Falcon 1 launch campaign, which attempted five launches – two successfully – over a three year career, Rocket Lab’s Electron has progressed at an extraordinary pace, taking less than two years to complete its fifth launch and achieving its first launch success after just one attempt and eight months of flight operations.
Relentless progress
- To find a rocket with a comparable record of success less than two years after its first launch attempt, one must jump back more than half a century to the late 1950s and early 1960s, when Russia and the US were putting their industrial mights to the challenge of achieving spacefaring ‘firsts’. Almost all of those original vehicles – including Redstone, Atlas, Delta, Thor, Titan, and even Saturn V – were able to weather early failures and achieve extraordinary launch cadences just 12-24 months after their debuts.
- None, however, were developed as an entirely commercial rocket with almost exclusively private funds, although ESA’s Ariane 3 and 4 vehicles nearly fit the bill, with exemplary commercial track records and impressive acceleration from debut to high launch cadences.
- Incredibly, Rocket Lab has brought Electron from paper to its fourth successful launch in ~16 months on what can only be described as a shoestring budget relative to all past efforts, perhaps even Elon Musk and SpaceX.
- According to public investment records, the small US-based, New Zealand-operated company may have reached orbit for the first time with less than $100M, including ~$70M in equity investment and unspecified development funding from DARPA in the early 2010s.
- Rocket Lab’s Electron rocket is quite small, measuring 1.2 m (~4 ft) wide, 17 m (56 ft) tall, and 12,500 kg (27,600 lb) at liftoff, anywhere from a quarter to half the size of SpaceX’s Falcon 1, by most measures.
- Electron is capable of placing 150–225 kg (330–495 lb) into either a 550 km (340 mi) sun synchronous orbit (SSO) or a lower low Earth orbit (LEO).
- Electron is advertised with a commercial list price of around $6M.
- Aside from Electron’s industry-defying record of achievement, its R3D2 launch is impressive for another reason: the cost of the payload relative to the cost of launch. For a rocket on its fifth-ever launch, DARPA reportedly spent no less than $25M to fund the development of the experimental R3D2 smallsat, while – as mentioned above – the cost of Electron’s launch could have been as low as ~$6M from ink to orbit.
- In slightly different terms, Electron has now launched a payload that could be 4-5X more valuable than itself after just three prior launch successes and less than two years after beginning operations.
- While ~$30M would not be a huge loss for a military agency like DARPA (FY19 budget: $3.4B), DARPA’s trust in Electron demonstrates impressive confidence in not just Electron, but also Rocket Lab’s standards of manufacturing, operations, and mission assurance.
- Relative to a vehicle like Falcon 9 or Atlas V, Electron’s R3D2 mission would be comparable to launching spacecraft worth ~$250M to $500M after just five launches. Both larger rockets accomplished similar feats, but small launch vehicles are historically known for less than stellar reliability.
Go[ing] forth and conquer[ing]
- Put simply, Rocket Lab has managed to build what appears to be a shockingly reliable small launch vehicle with a budget that would make Old Space companies whimper, all while offering a potential cadence of dozens of annual launches at per-launch costs as low as $6M.
- While the cost-per-kg of a $6M Electron launch is still extremely high relative to larger rockets and rideshare opportunities, what Rocket Lab has achieved is nothing short of spectacular in the commercial spaceflight industry.
- If there ever was an actual ‘space race’ to fill the small launch vehicle void created by the growth of small satellite launch demand, Rocket Lab has won that race beyond the shadow of a doubt. There is still plenty of room for competition and additional cost savings from a customer perspective, but Electron is so early to the party that future competition will remain almost entirely irrelevant for the better part of 2-3 more years.
- According to CEO Peter Beck, the company’s ambition is to sustain monthly Electron launches in the nine remaining months of 2019. Flight 6 hardware is likely already on its way to Rocket Lab’s Mahia, New Zealand Launch Complex 1 (LC-1).
Mission Updates
- The second launch of Falcon Heavy – the rocket’s commercial debut – is still scheduled to occur as early as April 7th, but a slip to April 9-10 is now expected. The massive rocket’s static fire – the first for a Block 5 Falcon Heavy – is set to occur as early as Wednesday, April 3rd.
- After Falcon Heavy, Cargo Dragon’s CRS-17 resupply mission is firmly scheduled for April (April 25th), while the first dedicated Starlink launch is now NET May 2019.
- In late May, SpaceX could launch Spacecom’s Amos-17 spacecraft, effectively free to the customer as part of a settlement following the tragic Amos-6 Falcon 9 anomaly that destroy the rocket, satellite, and large swaths of the LC-40 pad in September 2016.
Photo of the Week
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Tesla’s AI lead Ashok Elluswamy doubled down on the company’s strategy regarding Full Self-Driving’s speed settings, and owners are definitely confused.
Earlier versions of Full Self-Driving allowed owners to set a max speed that the vehicle could travel while operating under the semi-autonomous driver assistance platform. This allowed more customization for the driver, giving them the ability to experience FSD’s robust performance with their own personal preferences.
Speed is massively important for obvious reasons — it’s not only a question of keeping the vehicle occupants comfortable by traveling at a safe speed, but it’s also something that could contribute to a ticket or infraction from law enforcement.
With the release of FSD v14 last year, Tesla removed the ability to set a max speed and instead opted for five Speed Profiles, ranging from “Sloth,” the most conservative, to “Mad Max,” the most aggressive and spirited. These profiles not only control speed, but also how frequently the vehicle will execute passes, perform lane changes, and other contributing factors.
The removal of the Max Speed setting was a major complaint amongst the Tesla community because it left owners scrambling for a way to experience suitable behaviors while traveling at an appropriate speed. Most felt the driving profiles would be a good indicator of the behaviors, while speed would still be left up to the discretion of the driver.
Instead, Tesla’s Speed Profiles determine both, and the constant tinkering of how they behave has been a major bottleneck and point of confusion for both owners and the company. From update to update, the Speed Profiles will change, sometimes more drastically than others. Some owners have complained that the “Standard” profile is too fast, while others have experienced “Mad Max” traveling below the speed limit:
What has happened to Mad Max?
At one point it was going 32 in a 35. Traffic ahead had pulled away considerably https://t.co/bjKvaMVTNX pic.twitter.com/aaZSWmLu5v
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-— TESLARATI (@Teslarati) January 24, 2026
These things change with each update, but the big complaint is that owners are on the hook for any tickets that come from FSD’s infractions; that’s the caveat of the suite being named FSD (Supervised). It ultimately means the driver is responsible, and the automaker has no liability when it comes to speeding tickets or general traffic infractions.
It is the driver’s responsibility to take over or adjust based on this.
Elluswamy essentially confirmed that there are no plans to bring back Max Speed control, because it is what he referred to as “an anti pattern.” He then echoed something that CEO Elon Musk has started to really push with FSD, and that’s the idea that Tesla is really honing in on the preferences of the driver.
Max speed control is an anti pattern.
We are working on better learning of user’s implied preferences.
— Ashok Elluswamy (@aelluswamy) August 3, 2026
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Owners were confused by Tesla’s decision, stating that there must be a better way, especially considering disengagements for incorrect speeds are common:
This…. is not the way
— Kyle Conner (@itskyleconner) August 4, 2026
😭 I appreciate this mentality ! But currently the no.1 reason I disengage in Australia is incorrect speed zones.
— Ryan’s Model Y (@ryanjaycowan) August 3, 2026
This is fine but you need to start accepting liability for speeding tickets then. https://t.co/lyCgdA83gQ
— Jeremy Judkins (@jeremyjudkins_) August 4, 2026
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Okay https://t.co/nOvoXQkNg1 pic.twitter.com/jGRtF2xtox
— Chad Moran (@ChadMoran) August 3, 2026
From personal experience and using FSD for over 72 percent of my driving miles since v14 was released late last year, I make Speed Profile adjustments constantly. If FSD is traveling a tad too quickly, I will scale it back, and if it’s too conservative, I’ll make it more aggressive.
I don’t complain about making the Speed Profile changes too frequently, but it would certainly be nice to have it happen less frequently. There are far too many times I am concerned about getting a ticket, even in Standard mode.
The biggest issue for me, personally, which seems to be echoed throughout the community, is the fact that Tesla’s goal is to minimize disengagements. Many drivers are stating that speed is a major reason for disengagements.
However, Tesla is not willing to bring back this one level of input because it would technically be a regression.
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Whether it’s right or wrong in your opinion, it is what Tesla is going with, and it seems like it has pivoted quite a bit from its other strategies for minimizing interventions by pushing its AI to behave in a way that would fit the occupant’s personal preferences.
Tesla is one of several automakers whose vehicles qualify for an awesome new first-time EV buyer incentive program in California.
The Golden State launched the MyFirstEV incentive program, which helps those buying an electric vehicle for the first time with a $3,500 incentive on new-inventory purchases of a Model 3 or Model Y.
First-time electric vehicle buyers in California can now get $3,500 off eligible Model 3 and Model Y new inventory vehicle purchases.
To be eligible, you must place your order on or after August 3, 2026 and take delivery while funds are still available. The incentive applies to… pic.twitter.com/yuXF00XA50
— Sawyer Merritt (@SawyerMerritt) August 4, 2026
The incentive requires an order on or after August 3, and delivery must be taken while the program is still being funded. California has set aside $135.5 million to help strengthen its SEV market and support automotive innovation.
Incentives are offered at the point of sale, and used EVs are also available for a partial incentive of $1,750. Half of the $3,500 and $1,750 incentive amounts are covered by California, with the other half being covered by participating OEMs.
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Additionally, rules apply for MSRP and how the vehicle will qualify for the incentive. Any vehicle from a non-California headquartered OEM must have an MSRP of $50,000 or less. Used vehicles must be priced at $25,000 or less and must be at least two model years older than the year of purchase.
The cars must also be purchased from manufacturers as certified pre-owned vehicles. Private dealerships are not eligible.
In total, California expects to incentivize over 73,000 ZEVs.
Participating Manufacturers
Fourteen total automakers are participating in California’s MyFirstEV program:
- Chevrolet – Launching August 2026
- Ford – Launching August 2026
- Honda – Launching September 2026
- Hyundai – Launching August 2026
- Kia – Launching August 2026
- Lexus – Launching September 2026
- Lucid – Launching August 2026
- Mitsubishi – Launching November 2026
- Nissan – Coming Soon
- Rivian – Coming Soon
- Subaru – Launching September 2026
- Tesla – Launching August 2026
- Toyota – Launching September 2026
- Volvo – Coming Soon
Elon Musk’s space exploration company, SpaceX (NASDAQ: SPCX), is set to report its earnings for the second quarter today in what will be its first-ever earnings call since going public in July.
SpaceX is trading down roughly 25 percent from its IPO. These early stock signals are usually a bit tumultuous, and considering this is the first company actively launching rockets that is available on the stock exchange, investors might have a tendency to be a bit skittish.
However, there are going to be some details that investors will hear for the first time today on the earnings call. Here’s what to look for:
Wall Street Expectations
Revenue is expected to fall somewhere around $6.8 billion, and will be heavily driven by Starlink, which is SpaceX’s widely popular satellite internet platform that has been adopted by numerous airlines, cruise ships, and other maritime operations. It is also available for consumers at home or in their cars.
Earnings Per Share (EPS) expectations fall at a net loss of $0.23 per share. Wall Street sees this as a total net loss of roughly $1.9 billion.
EBITDA is expected to come in between $2 billion and $2.1 billion.
What Investors Want to Know
Tesla uses the Say platform to help work with both retail and institutional investors to answer relevant and quality questions that address concerns or questions that they might have.
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However, SpaceX is doing things differently, as the company launched its own Investor Relations website where these questions are being fielded. Just like the Tesla questions, they seem to be less focused on the operational tasks and overall progress of the company, and more novelty.
Here are the top five:
- Has the team thought about what possibilities there are with your mascot Asteroid? Whether it’s starting additional foundations for kids in its name, helping kids learn about space, etc. Kids are our future, and Asteroid would be a fun and easy way to help.
- Baby Asteroid is already making a difference through charity around the world. Could SpaceX take it even further with programs that inspire kids to explore space?
- SpaceX has some legendary vehicle names. Would you ever allow the public to name a Starship, even knowing there is a 99% chance it becomes Shipy McShipface?
- When can we expect to see more footage of the Human Landing System?
- Will Asteroid (your mascot) go to Mars?
SpaceX will report its earnings today, August 4, at 4:30 P.M. EDT.
Tesla’s AI lead doubles down on FSD’s speed strategy, and owners are confused
Tesla qualifies for awesome new first-time EV buyer incentive in California
