News
DeepSpace: Rocket Lab bucks the saying that ‘space is hard’ with 4th Electron success
This is a free preview of DeepSpace, Teslarati’s new member-only weekly newsletter. Each week, I’ll be taking a deep-dive into the most exciting developments in commercial space, from satellites and rockets to everything in between. Sign up for Teslarati’s newsletters here to receive a preview of our membership program.
Rocket Lab continues to buck the adage that “space is hard” with its small but increasingly reliable Electron rocket. After a slight range hardware malfunction caused a launch abort just shy of orbit during Electron’s inaugural May 2017 launch attempt, Rocket Lab fixed the issue and returned to flight, successfully completing Electron’s first orbital launch in January 2018. On November 11th, 2018, the rocket completed its first truly commercial launch, placing seven various satellite into Low Earth Orbit (LEO), rapidly followed by Electron’s fourth successful launch on December 16th, barely one month later.
On March 29th, Rocket Lab completed yet another milestone launch for Electron, successfully placing its heaviest payload – an experimental ~150 kg DARPA spacecraft known as R3D2 – into an accurate orbit. Even relative to SpaceX’s barebones Falcon 1 launch campaign, which attempted five launches – two successfully – over a three year career, Rocket Lab’s Electron has progressed at an extraordinary pace, taking less than two years to complete its fifth launch and achieving its first launch success after just one attempt and eight months of flight operations.
Relentless progress
- To find a rocket with a comparable record of success less than two years after its first launch attempt, one must jump back more than half a century to the late 1950s and early 1960s, when Russia and the US were putting their industrial mights to the challenge of achieving spacefaring ‘firsts’. Almost all of those original vehicles – including Redstone, Atlas, Delta, Thor, Titan, and even Saturn V – were able to weather early failures and achieve extraordinary launch cadences just 12-24 months after their debuts.
- None, however, were developed as an entirely commercial rocket with almost exclusively private funds, although ESA’s Ariane 3 and 4 vehicles nearly fit the bill, with exemplary commercial track records and impressive acceleration from debut to high launch cadences.
- Incredibly, Rocket Lab has brought Electron from paper to its fourth successful launch in ~16 months on what can only be described as a shoestring budget relative to all past efforts, perhaps even Elon Musk and SpaceX.
- According to public investment records, the small US-based, New Zealand-operated company may have reached orbit for the first time with less than $100M, including ~$70M in equity investment and unspecified development funding from DARPA in the early 2010s.
- Rocket Lab’s Electron rocket is quite small, measuring 1.2 m (~4 ft) wide, 17 m (56 ft) tall, and 12,500 kg (27,600 lb) at liftoff, anywhere from a quarter to half the size of SpaceX’s Falcon 1, by most measures.
- Electron is capable of placing 150–225 kg (330–495 lb) into either a 550 km (340 mi) sun synchronous orbit (SSO) or a lower low Earth orbit (LEO).
- Electron is advertised with a commercial list price of around $6M.
- Aside from Electron’s industry-defying record of achievement, its R3D2 launch is impressive for another reason: the cost of the payload relative to the cost of launch. For a rocket on its fifth-ever launch, DARPA reportedly spent no less than $25M to fund the development of the experimental R3D2 smallsat, while – as mentioned above – the cost of Electron’s launch could have been as low as ~$6M from ink to orbit.
- In slightly different terms, Electron has now launched a payload that could be 4-5X more valuable than itself after just three prior launch successes and less than two years after beginning operations.
- While ~$30M would not be a huge loss for a military agency like DARPA (FY19 budget: $3.4B), DARPA’s trust in Electron demonstrates impressive confidence in not just Electron, but also Rocket Lab’s standards of manufacturing, operations, and mission assurance.
- Relative to a vehicle like Falcon 9 or Atlas V, Electron’s R3D2 mission would be comparable to launching spacecraft worth ~$250M to $500M after just five launches. Both larger rockets accomplished similar feats, but small launch vehicles are historically known for less than stellar reliability.
Go[ing] forth and conquer[ing]
- Put simply, Rocket Lab has managed to build what appears to be a shockingly reliable small launch vehicle with a budget that would make Old Space companies whimper, all while offering a potential cadence of dozens of annual launches at per-launch costs as low as $6M.
- While the cost-per-kg of a $6M Electron launch is still extremely high relative to larger rockets and rideshare opportunities, what Rocket Lab has achieved is nothing short of spectacular in the commercial spaceflight industry.
- If there ever was an actual ‘space race’ to fill the small launch vehicle void created by the growth of small satellite launch demand, Rocket Lab has won that race beyond the shadow of a doubt. There is still plenty of room for competition and additional cost savings from a customer perspective, but Electron is so early to the party that future competition will remain almost entirely irrelevant for the better part of 2-3 more years.
- According to CEO Peter Beck, the company’s ambition is to sustain monthly Electron launches in the nine remaining months of 2019. Flight 6 hardware is likely already on its way to Rocket Lab’s Mahia, New Zealand Launch Complex 1 (LC-1).
Mission Updates
- The second launch of Falcon Heavy – the rocket’s commercial debut – is still scheduled to occur as early as April 7th, but a slip to April 9-10 is now expected. The massive rocket’s static fire – the first for a Block 5 Falcon Heavy – is set to occur as early as Wednesday, April 3rd.
- After Falcon Heavy, Cargo Dragon’s CRS-17 resupply mission is firmly scheduled for April (April 25th), while the first dedicated Starlink launch is now NET May 2019.
- In late May, SpaceX could launch Spacecom’s Amos-17 spacecraft, effectively free to the customer as part of a settlement following the tragic Amos-6 Falcon 9 anomaly that destroy the rocket, satellite, and large swaths of the LC-40 pad in September 2016.
Photo of the Week
Elon Musk
Elon Musk doubles down on Tesla Cybercab timeline once again
“Cybercab, which has no pedals or steering wheel, starts production in April,” Musk said.
CEO Elon Musk doubled down once again on the timeline of production for the Tesla Cybercab, marking yet another example of the confidence he has in the company’s ability to meet the aggressive timeline for the vehicle.
It is the third time in the past six months that Musk has explicitly stated Cybercab will enter production in April 2026.
On Monday morning, Musk reiterated that Cybercab will enter its initial manufacturing phase in April, and that it would not have any pedals or a steering wheel, two things that have been speculated as potential elements of the vehicle, if needed.
Cybercab, which has no pedals or steering wheel, starts production in April https://t.co/yShxZ2HJqp
— Elon Musk (@elonmusk) February 16, 2026
Musk has been known to be aggressive with timelines, and some products have been teased for years and years before they finally come to fruition.
One of perhaps the biggest complaints about Musk is the fact that Tesla does not normally reach the deadlines that are set: the Roadster, Semi, and Unsupervised Full Self-Driving suite are a few of those that have been given “end of this year” timelines, but have not been fulfilled.
Nevertheless, many are able to look past this as part of the process. New technology takes time to develop, but we’d rather not hear about when, and just the progress itself.
However, the Cybercab is a bit different. Musk has said three times in the past six months that Cybercab will be built in April, and this is something that is sort of out of the ordinary for him.
In December 2025, he said that Tesla was “testing the production system” of the vehicle and that “real production ramp starts in April.
Elon Musk shares incredible detail about Tesla Cybercab efficiency
On January 23, he said that “Cybercab production starts in April.” He did the same on February 16, marking yet another occasion that Musk has his sights set on April for initial production of the vehicle.
Musk has also tempered expectations for the Cybercab’s initial production phase. In January, he noted that Cybercab would be subjected to the S-curve-type production speed:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Cybercab will be a huge part of Tesla’s autonomous ride-sharing plans moving forward.
Elon Musk
Tesla owners explore potential FSD pricing options as uncertainty looms
We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.
Tesla is starting the process of removing the ability to purchase the Full Self-Driving suite outright, as it pulled the purchase option in the United States over the weekend.
However, there has been some indication by CEO Elon Musk that the price of the subscription will increase as the suite becomes more robust. But Tesla finds itself in an interesting situation with this: the take rate for Full Self-Driving at $99 per month is about 12 percent, and Musk needs a significant increase in this rate to reach a tranche in his new compensation package.
This leaves Tesla and owners in their own respective limbos: Tesla needs to find a price that will incentivize consumers to use FSD, while owners need Tesla to offer something that is attractive price-wise.
We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.
Price Reduction
Although people are willing to pay the $99 per month for the FSD suite, it certainly is too high for some owners. Many suggested that if Tesla would back down the price to $49, or somewhere around that region, many owners would immediately subscribe.
Others suggested $69, which would make a lot of sense considering Musk’s obsession with that number.
Different Pricing for Supervised and Unsupervised
With the release of the Unsupervised version of Full Self-Driving, Tesla has a unique opportunity to offer pricing for different attention level requirements.
$50/mo for supervised.
$300/mo for unsupervised including insurance.— pɦoɿɟ pᴉʌɒp (@CSUDavid) February 15, 2026
Unsupervised Full Self-Driving would be significantly more expensive, but not needed by everyone. Many people indicate they would still like to drive their cars manually from time to time, but others said they’d just simply be more than okay with only having Supervised FSD available in their cars.
Time-Based Pricing
Tesla could price FSD on a duration-based pricing model, including Daily, Weekly, Monthly, and Annual rates, which would incentivize longer durations with better pricing.
Annually, the rate could be $999 per year, while Monthly would stay at $99. However, a Daily pass of FSD would cost somewhere around $10, while a $30 per week cost seems to be ideal.
These all seem to be in line with what consumers might want. However, Tesla’s attitude with FSD is that it is the future of transportation, and with it offering only a Monthly option currently, it does not seem as if it will look as short-term as a Daily pass.
Tiered Pricing
This is perhaps the most popular option, according to what we’ve seen in comments and replies.
This would be a way to allow owners to pick and choose which FSD features they would like most and pay for them. The more features available to you, the more it costs.
For example, if someone only wanted Supervised driving and Autopark, it could be priced at $50 per month. Add in Summon, it could be $75.
This would allow people to pick only the features they would use daily.
Tesla has left a single loophole to purchase Full Self-Driving outright. On Sunday, the option officially disappeared from the Online Design Studio in the United States, as Tesla transitioned to a Subscription-only purchasing plan for the FSD suite.
However, there is still one way to get the Full Self-Driving suite in an outright manner, which would not require the vehicle owner to pay monthly for the driver assistance program — but you have to buy a Model S or Model X.
Months ago, Tesla launched a special “Luxe Package” for the Model S and Model X, which included Full Self-Driving for the life of the vehicle, as well as free Supercharging at over 75,000 locations, as well as free Premium Connectivity, and a Four-Year Premium Service package, which includes wheel and tire protection, windshiel protection, and recommended maintenance.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
It would also be available through the purchase of a Cyberbeast, the top trim of the Cybertruck lineup.
This small loophole would allow owners to avoid the monthly payment, but there have been some changes in the fine print of the program, as Tesla has added that it will not be transferable to subsequent vehicle owners or to another vehicle.
This goes for the FSD and the Supercharging offers that come with the Luxe Package.
For now, Tesla still has the Full Self-Driving subscription priced at $99 per month. However, that price is expected to increase over the course of some time, especially as its capabilities improve. Tesla seems to be nearing Unsupervised FSD based on Musk’s estimates for the Cybercab program.
There is the potential that Tesla offers both Unsupervised and Supervised FSD for varying prices, but this is not confirmed.
In other countries, Tesla has pushed back the deadline to purchase the suite outright, as in Australia, it has been adjusted to March 31.
Elon Musk doubles down on Tesla Cybercab timeline once again
Tesla owners explore potential FSD pricing options as uncertainty looms
