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Rocket Lab’s first step towards SpaceX-style rocket reuse set for next Electron launch
Just over a year ago, Rocket Lab announced intentions to recover the first-stage of its small Electron launch vehicle, potentially making it the second private company on Earth – after SpaceX – to attempt to recover and reuse an orbital-class rocket.
In a media call earlier this week, Rocket Lab founder and CEO, Peter Beck, revealed that the first recovery attempt has been expedited to mid-November and will occur following the next flight of Rocket Lab’s Electron rocket.
Like competitor SpaceX, Rocket Lab aims to recover its first stage Electron booster to decrease production time and increase launch cadence. Rocket Lab now has three launchpads to launch from and is licensed by the Federal Aviation Administration to carry out up to 130 launches per calendar year. In order to increase the launch cadence of the Electron, production times need to decrease. This can effectively be accomplished with the recovery, refurbishment, and reuse of the small, carbon composite rocket booster.
Recovery Doesn’t Happen Overnight
Initially, the first step of recovering an expended first stage – a guided and controlled soft water landing under a parachute and retrieval by sea-vessel – was intended for the seventeenth launch of the Electron prior to the end of this calendar year. However, Rocket Lab is now targeting the sixteenth launch for the first recovery attempt, a mission appropriately nicknamed “Return to Sender.” When asked what prompted the move to an earlier launch, Beck stated to reporters, “the guys got it done in time. With a new development like this, it’s always very dependent on how the program runs and the program ran very successfully.”
Rocket Lab has been working toward this recovery attempt for quite some time. In late 2018, Rocket Lab began collecting data during launches to inform future recovery efforts and determine whether or not it would even be feasible with a small-class rocket. The first major block upgrade of the Electron booster debuted on the tenth flight, “Running Out of Fingers,” in December 2019.
The first recovery milestone, a task Beck called getting through “the wall,” was achieved following the tenth flight. And again in January 2020 following a successful eleventh flight of Electron. The “wall” Beck refers to is the Earth’s atmosphere. Returning a booster through the atmosphere intact requires extreme precision in terms of re-entry orientation and how efficient the heat shield is.
Because the Electron is a small-class rocket, Rocket Lab was able to collect enough data from previous flights to determine that the carbon composite frame could withstand a fall through the atmosphere given a precise enough angle of attack to sufficiently distribute thermal loads. According to Beck, the process is referred to as an “aero thermal decelerator.”
Small Rocket Following in Big Footsteps
SpaceX, Elon Musk’s space exploration company pioneered booster landing, recovery, and reuse efforts when the first Falcon 9 booster to successfully land returned to Landing Zone 1 at Cape Canaveral Air Force Station in Florida on December 21, 2015. SpaceX approaches the process of booster re-entry in a different way than what Rocket Lab has decided to attempt with Electron.
The Falcon 9 boosters perform a re-orientation flip and use the engines to perform what is known as a boost-back burn to set the rocket on the path to return to the Earth’s surface. The rocket then autonomously deploys titanium grid-fins that essentially steer, and slow the booster down as it falls through the atmosphere. Finally, the engines are re-ignited during a series of burns, and landing legs are deployed to propulsively land either at sea aboard an autonomous spaceport droneship or back on land at a landing zone.
The booster of Rocket Lab’s tenth mission in 2019 was outfitted with guidance and navigation hardware and cold gas attitude control thrusters used to flip and orient the booster to withstand the stresses of re-entry. Otherwise, no other hardware was incorporated to reduce the stresses of re-entry or slow the vehicle as it fell through the atmosphere. The booster made it through “the wall” intact and eventually slowed to a rate less than 900km per hour by the time it reached sea-level for an expected impact.
Eventually, Rocket Lab imagines its small Electron booster to be caught during a controlled descent under parachute canopy with a specially equipped helicopter and grappling hook. Beck and his team spent weeks outfitting a test article with prototype parachutes that were manufactured in-house.
A low-altitude drop test of a test article to simulate an Electron first stage was performed and a helicopter was able to snag the test article mid-air and deliver it one piece. Essentially, this proved that the concept was at least feasible and the small-class rocket could in fact be fully recovered to eventually be refurbished and reused. Since the completion of this drop test in April of 2020, the parachute design has been reevaluated and many more drop tests have been conducted. The final drop test with a more traditional system of a drogue parachute and an 18m ringsail type main parachute occurred in August of 2020 with a first stage simulator.
Next up, Rocket Lab plans to use the finalized design of the parachute system to bring Electron home safely for a soft landing in the Pacific Ocean. After which the booster will be collected by a recovery vessel, similar to the process that SpaceX uses to scoop its payload fairings from the water.
“Bringing a whole first stage back intact is the ultimate goal, but success for this mission is really about gaining more data, particularly on the drogue and parachute deployment system,” said Beck. With the parachute system verified the teams should be able to make any further iterations for a full capture and recovery effort on a future mission relatively quickly.
Rocket Lab will try to fully recover the “Return to Sender” expended first-stage booster once it separates approximately two and a half minutes after liftoff from Launch Complex 1 on the Mahia Penninsula of New Zealand. Electron will support a rideshare payload of thirty smallsats. The window to launch the sixteenth Electron mission opens on November 16 UTC (November 15 PT / ET). A hosted live webcast of the launch and recovery attempt will be provided on the company website approximately fifteen minutes prior to liftoff.
News
Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.
Tesla China delivery centers look packed as 2025 comes to a close
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
