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Rocket Lab’s first step towards SpaceX-style rocket reuse set for next Electron launch
Just over a year ago, Rocket Lab announced intentions to recover the first-stage of its small Electron launch vehicle, potentially making it the second private company on Earth – after SpaceX – to attempt to recover and reuse an orbital-class rocket.
In a media call earlier this week, Rocket Lab founder and CEO, Peter Beck, revealed that the first recovery attempt has been expedited to mid-November and will occur following the next flight of Rocket Lab’s Electron rocket.
Like competitor SpaceX, Rocket Lab aims to recover its first stage Electron booster to decrease production time and increase launch cadence. Rocket Lab now has three launchpads to launch from and is licensed by the Federal Aviation Administration to carry out up to 130 launches per calendar year. In order to increase the launch cadence of the Electron, production times need to decrease. This can effectively be accomplished with the recovery, refurbishment, and reuse of the small, carbon composite rocket booster.
Recovery Doesn’t Happen Overnight
Initially, the first step of recovering an expended first stage – a guided and controlled soft water landing under a parachute and retrieval by sea-vessel – was intended for the seventeenth launch of the Electron prior to the end of this calendar year. However, Rocket Lab is now targeting the sixteenth launch for the first recovery attempt, a mission appropriately nicknamed “Return to Sender.” When asked what prompted the move to an earlier launch, Beck stated to reporters, “the guys got it done in time. With a new development like this, it’s always very dependent on how the program runs and the program ran very successfully.”
Rocket Lab has been working toward this recovery attempt for quite some time. In late 2018, Rocket Lab began collecting data during launches to inform future recovery efforts and determine whether or not it would even be feasible with a small-class rocket. The first major block upgrade of the Electron booster debuted on the tenth flight, “Running Out of Fingers,” in December 2019.
The first recovery milestone, a task Beck called getting through “the wall,” was achieved following the tenth flight. And again in January 2020 following a successful eleventh flight of Electron. The “wall” Beck refers to is the Earth’s atmosphere. Returning a booster through the atmosphere intact requires extreme precision in terms of re-entry orientation and how efficient the heat shield is.
Because the Electron is a small-class rocket, Rocket Lab was able to collect enough data from previous flights to determine that the carbon composite frame could withstand a fall through the atmosphere given a precise enough angle of attack to sufficiently distribute thermal loads. According to Beck, the process is referred to as an “aero thermal decelerator.”
Small Rocket Following in Big Footsteps
SpaceX, Elon Musk’s space exploration company pioneered booster landing, recovery, and reuse efforts when the first Falcon 9 booster to successfully land returned to Landing Zone 1 at Cape Canaveral Air Force Station in Florida on December 21, 2015. SpaceX approaches the process of booster re-entry in a different way than what Rocket Lab has decided to attempt with Electron.
The Falcon 9 boosters perform a re-orientation flip and use the engines to perform what is known as a boost-back burn to set the rocket on the path to return to the Earth’s surface. The rocket then autonomously deploys titanium grid-fins that essentially steer, and slow the booster down as it falls through the atmosphere. Finally, the engines are re-ignited during a series of burns, and landing legs are deployed to propulsively land either at sea aboard an autonomous spaceport droneship or back on land at a landing zone.
The booster of Rocket Lab’s tenth mission in 2019 was outfitted with guidance and navigation hardware and cold gas attitude control thrusters used to flip and orient the booster to withstand the stresses of re-entry. Otherwise, no other hardware was incorporated to reduce the stresses of re-entry or slow the vehicle as it fell through the atmosphere. The booster made it through “the wall” intact and eventually slowed to a rate less than 900km per hour by the time it reached sea-level for an expected impact.
Eventually, Rocket Lab imagines its small Electron booster to be caught during a controlled descent under parachute canopy with a specially equipped helicopter and grappling hook. Beck and his team spent weeks outfitting a test article with prototype parachutes that were manufactured in-house.
A low-altitude drop test of a test article to simulate an Electron first stage was performed and a helicopter was able to snag the test article mid-air and deliver it one piece. Essentially, this proved that the concept was at least feasible and the small-class rocket could in fact be fully recovered to eventually be refurbished and reused. Since the completion of this drop test in April of 2020, the parachute design has been reevaluated and many more drop tests have been conducted. The final drop test with a more traditional system of a drogue parachute and an 18m ringsail type main parachute occurred in August of 2020 with a first stage simulator.
Next up, Rocket Lab plans to use the finalized design of the parachute system to bring Electron home safely for a soft landing in the Pacific Ocean. After which the booster will be collected by a recovery vessel, similar to the process that SpaceX uses to scoop its payload fairings from the water.
“Bringing a whole first stage back intact is the ultimate goal, but success for this mission is really about gaining more data, particularly on the drogue and parachute deployment system,” said Beck. With the parachute system verified the teams should be able to make any further iterations for a full capture and recovery effort on a future mission relatively quickly.
Rocket Lab will try to fully recover the “Return to Sender” expended first-stage booster once it separates approximately two and a half minutes after liftoff from Launch Complex 1 on the Mahia Penninsula of New Zealand. Electron will support a rideshare payload of thirty smallsats. The window to launch the sixteenth Electron mission opens on November 16 UTC (November 15 PT / ET). A hosted live webcast of the launch and recovery attempt will be provided on the company website approximately fifteen minutes prior to liftoff.
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Tesla stands to gain from Ford’s decision to ditch large EVs
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Ford’s recent decision to abandon production of the all-electric Ford F-150 Lightning after the 2025 model year should yield some advantages for Tesla.
The Detroit-based automaker’s pivot away from large EVs and toward hybrids and extended-range EVs that come with a gas generator is proof that sustainable powertrains are easy on paper, but hard in reality.
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Here’s why:
Reduced Competition in the Electric Pickup Segment
The F-150 Lightning was the Tesla Cybertruck’s primary and direct rival in the full-size electric pickup market in the United States. With Ford’s decision to end pure EV production of its best-selling truck’s electric version and shifting to hybrids/EREVs, the Cybertruck faces significantly less competition.
Credit: Tesla
This could drive more fleet and retail buyers toward the Cybertruck, especially those committed to fully electric vehicles without a gas generator backup.
Strengthened Market Leadership and Brand Perception in Pure EVs
Ford’s pullback from large EVs–citing unprofitability and lack of demand for EVs of that size–highlights the challenges legacy automakers face in scaling profitable battery-electric vehicles.
Tesla, as the established leader with efficient production and vertical integration, benefits from reinforced perception as the most viable and committed pure EV manufacturer.
Credit: Tesla
This can boost consumer confidence in Tesla’s long-term ecosystem over competitors retreating to hybrids. With Ford making this move, it is totally reasonable that some car buyers could be reluctant to buy from other legacy automakers.
Profitability is a key reason companies build cars; they’re businesses, and they’re there to make money.
However, Ford’s new strategy could plant a seed in the head of some who plan to buy from companies like General Motors, Stellantis, or others, who could have second thoughts. With this backtrack in EVs, other things, like less education on these specific vehicles to technicians, could make repairs more costly and tougher to schedule.
Potential Increases in Market Share for Large EVs
Interestingly, this could play right into the hands of Tesla fans who have been asking for the company to make a larger EV, specifically a full-size SUV.
Customers seeking large, high-capability electric trucks or SUVs could now look to Tesla for its Cybertruck or potentially a future vehicle release, which the company has hinted at on several occasions this year.
With Ford reallocating resources away from large pure EVs and taking a $19.5 billion charge, Tesla stands to capture a larger slice of the remaining demand in this segment without a major U.S. competitor aggressively pursuing it.
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Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
Ford is canceling the all-electric F-150 Lightning and also announced it would take a $19.5 billion charge as it aims to quickly restructure its strategy regarding electrification efforts, a massive blow for the Detroit-based company that was once one of the most gung-ho on transitioning to EVs.
The announcement comes as the writing on the wall seemed to get bolder and more identifiable. Ford was bleeding money in EVs and, although it had a lot of success with the all-electric Lightning, it is aiming to push its efforts elsewhere.
It will also restructure its entire strategy on EVs, and the Lightning is not the only vehicle getting the boot. The T3 pickup, a long-awaited vehicle that was developed in part of a skunkworks program, is also no longer in the company’s plans.
Instead of continuing on with its large EVs, it will now shift its focus to hybrids and “extended-range EVs,” which will have an onboard gasoline engine to increase traveling distance, according to the Wall Street Journal.
“Ford no longer plans to produce select larger electric vehicles where the business case has eroded due to lower-than-expected demand, high costs, and regulatory changes,” the company said in a statement.
🚨 Ford has announced it is discontinuing production of the F-150 Lightning, as it plans to report a charge of $19.5 billion in special items.
The Lightning will still be produced, but instead with a gas generator that will give it over 700 miles of range.
“Ford no longer… pic.twitter.com/ZttZ66SDHL
— TESLARATI (@Teslarati) December 15, 2025
While unfortunate, especially because the Lightning was a fantastic electric truck, Ford is ultimately a business, and a business needs to make money.
Ford has lost $13 billion on its EV business since 2023, and company executives are more than aware that they gave it plenty of time to flourish.
Andrew Frick, President of Ford, said:
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
CEO Jim Farley also commented on the decision:
“Instead of plowing billions into the future knowing these large EVs will never make money, we are pivoting.”
Farley also said that the company now knows enough about the U.S. market “where we have a lot more certainty in this second inning.”
SpaceX employees, including its CEO Elon Musk, shaded American Airlines on social media this past weekend due to the company’s reported talks with Amazon’s Starlink rival, Leo.
Starlink has been adopted by several airlines, including United Airlines, Qatar Airways, Hawaiian Airlines, WestJet, Air France, airBaltic, and others. It has gained notoriety as an extremely solid, dependable, and reliable option for airline travel, as traditional options frequently cause users to lose connection to the internet.
Many airlines have made the switch, while others continue to mull the options available to them. American Airlines is one of them.
A report from Bloomberg indicates the airline is thinking of going with a Starlink rival owned by Amazon, called Leo. It was previously referred to as Project Kuiper.
American CEO Robert Isom said (via Bloomberg):
“While there’s Starlink, there are other low-Earth-orbit satellite opportunities that we can look at. We’re making sure that American is going to have what our customers need.”
Isom also said American has been in touch with Amazon about installing Leo on its aircraft, but he would not reveal the status of any discussions with the company.
The report caught the attention of Michael Nicolls, the Vice President of Starlink Engineering at SpaceX, who said:
“Only fly on airlines with good connectivity… and only one source of good connectivity at the moment…”
CEO Elon Musk replied to Nicolls by stating that American Airlines risks losing “a lot of customers if their connectivity solution fails.”
American Airlines will lose a lot of customers if their connectivity solution fails
— Elon Musk (@elonmusk) December 14, 2025
There are over 8,000 Starlink satellites in orbit currently, offering internet coverage in over 150 countries and territories globally. SpaceX expands its array of satellites nearly every week with launches from California and Florida, aiming to offer internet access to everyone across the globe.
Currently, the company is focusing on expanding into new markets, such as Africa and Asia.
Tesla stands to gain from Ford’s decision to ditch large EVs
Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
