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Rocket Lab’s first step towards SpaceX-style rocket reuse set for next Electron launch
Just over a year ago, Rocket Lab announced intentions to recover the first-stage of its small Electron launch vehicle, potentially making it the second private company on Earth – after SpaceX – to attempt to recover and reuse an orbital-class rocket.
In a media call earlier this week, Rocket Lab founder and CEO, Peter Beck, revealed that the first recovery attempt has been expedited to mid-November and will occur following the next flight of Rocket Lab’s Electron rocket.
Like competitor SpaceX, Rocket Lab aims to recover its first stage Electron booster to decrease production time and increase launch cadence. Rocket Lab now has three launchpads to launch from and is licensed by the Federal Aviation Administration to carry out up to 130 launches per calendar year. In order to increase the launch cadence of the Electron, production times need to decrease. This can effectively be accomplished with the recovery, refurbishment, and reuse of the small, carbon composite rocket booster.
Recovery Doesn’t Happen Overnight
Initially, the first step of recovering an expended first stage – a guided and controlled soft water landing under a parachute and retrieval by sea-vessel – was intended for the seventeenth launch of the Electron prior to the end of this calendar year. However, Rocket Lab is now targeting the sixteenth launch for the first recovery attempt, a mission appropriately nicknamed “Return to Sender.” When asked what prompted the move to an earlier launch, Beck stated to reporters, “the guys got it done in time. With a new development like this, it’s always very dependent on how the program runs and the program ran very successfully.”
Rocket Lab has been working toward this recovery attempt for quite some time. In late 2018, Rocket Lab began collecting data during launches to inform future recovery efforts and determine whether or not it would even be feasible with a small-class rocket. The first major block upgrade of the Electron booster debuted on the tenth flight, “Running Out of Fingers,” in December 2019.
The first recovery milestone, a task Beck called getting through “the wall,” was achieved following the tenth flight. And again in January 2020 following a successful eleventh flight of Electron. The “wall” Beck refers to is the Earth’s atmosphere. Returning a booster through the atmosphere intact requires extreme precision in terms of re-entry orientation and how efficient the heat shield is.
Because the Electron is a small-class rocket, Rocket Lab was able to collect enough data from previous flights to determine that the carbon composite frame could withstand a fall through the atmosphere given a precise enough angle of attack to sufficiently distribute thermal loads. According to Beck, the process is referred to as an “aero thermal decelerator.”
Small Rocket Following in Big Footsteps
SpaceX, Elon Musk’s space exploration company pioneered booster landing, recovery, and reuse efforts when the first Falcon 9 booster to successfully land returned to Landing Zone 1 at Cape Canaveral Air Force Station in Florida on December 21, 2015. SpaceX approaches the process of booster re-entry in a different way than what Rocket Lab has decided to attempt with Electron.
The Falcon 9 boosters perform a re-orientation flip and use the engines to perform what is known as a boost-back burn to set the rocket on the path to return to the Earth’s surface. The rocket then autonomously deploys titanium grid-fins that essentially steer, and slow the booster down as it falls through the atmosphere. Finally, the engines are re-ignited during a series of burns, and landing legs are deployed to propulsively land either at sea aboard an autonomous spaceport droneship or back on land at a landing zone.
The booster of Rocket Lab’s tenth mission in 2019 was outfitted with guidance and navigation hardware and cold gas attitude control thrusters used to flip and orient the booster to withstand the stresses of re-entry. Otherwise, no other hardware was incorporated to reduce the stresses of re-entry or slow the vehicle as it fell through the atmosphere. The booster made it through “the wall” intact and eventually slowed to a rate less than 900km per hour by the time it reached sea-level for an expected impact.
Eventually, Rocket Lab imagines its small Electron booster to be caught during a controlled descent under parachute canopy with a specially equipped helicopter and grappling hook. Beck and his team spent weeks outfitting a test article with prototype parachutes that were manufactured in-house.
A low-altitude drop test of a test article to simulate an Electron first stage was performed and a helicopter was able to snag the test article mid-air and deliver it one piece. Essentially, this proved that the concept was at least feasible and the small-class rocket could in fact be fully recovered to eventually be refurbished and reused. Since the completion of this drop test in April of 2020, the parachute design has been reevaluated and many more drop tests have been conducted. The final drop test with a more traditional system of a drogue parachute and an 18m ringsail type main parachute occurred in August of 2020 with a first stage simulator.
Next up, Rocket Lab plans to use the finalized design of the parachute system to bring Electron home safely for a soft landing in the Pacific Ocean. After which the booster will be collected by a recovery vessel, similar to the process that SpaceX uses to scoop its payload fairings from the water.
“Bringing a whole first stage back intact is the ultimate goal, but success for this mission is really about gaining more data, particularly on the drogue and parachute deployment system,” said Beck. With the parachute system verified the teams should be able to make any further iterations for a full capture and recovery effort on a future mission relatively quickly.
Rocket Lab will try to fully recover the “Return to Sender” expended first-stage booster once it separates approximately two and a half minutes after liftoff from Launch Complex 1 on the Mahia Penninsula of New Zealand. Electron will support a rideshare payload of thirty smallsats. The window to launch the sixteenth Electron mission opens on November 16 UTC (November 15 PT / ET). A hosted live webcast of the launch and recovery attempt will be provided on the company website approximately fifteen minutes prior to liftoff.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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