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SpaceX’s 99th Falcon launch checks off new rocket booster reuse record [updated]
Update: Right on schedule, SpaceX Falcon 9 booster B1049 lifted off from Cape Canaveral Air Force Station Launch Complex 40 (LC-40) carrying 58 Starlink satellites and three rideshare payloads from Earth observation company Planet.
A bit less than nine minutes after liftoff, B1049 performed a bullseye landing on drone ship Of Course I Still Love You (OCISLY), becoming the first Falcon 9 booster to successfully launch and land six times. Soon after, the expendable Falcon 9 upper stage reached orbit without issue and deployed three Planet SkySats to complete SpaceX’s third Starlink rideshare mission in two months.
Around T+45 minutes, SpaceX revealed that recovery ship GO Ms. Tree (formerly Mr. Steven) had successfully caught a Falcon fairing half for the fifth time – also the second catch of a twice-flown fairing. Seconds later, Falcon 9 deployed all 58 Starlink v1.0 satellites, completing SpaceX’s 11th Starlink mission and leaving almost 600 operational v1.0 satellites in orbit. With this success, SpaceX is now just four launches away from beginning a public Starlink internet beta test.
SpaceX is hours away from crossing off a major rocket reusability milestone while simultaneously attempting the 99th 100th launch of a Falcon rocket.
SpaceX’s 10th Starlink v1.0 satellite launch, 11th Starlink mission overall, and ninth Starlink launch this year is scheduled to lift off from Cape Canaveral, Florida no earlier than (NET) 10:31 am EDT (14:31 UTC) on Monday, August 18th. Carrying 58 Starlink spacecraft and three Planet SkySat Earth imaging satellites, Starlink-10 will be third mission of SpaceX’s Smallsat Rideshare Program. If the mission goes according to plan, SpaceX will end the day with some 585 operational Starlink satellites in orbit – ~69% of the way to the internet constellation’s initial operational capability (IOC).
If successful, Starlink-10 would leave SpaceX just four launches shy of one of the biggest milestones facing any satellite communications constellation.
For Starlink, there are likely several different initial operational capability (IOC) milestones ahead of the constellation. As of July 2020, SpaceX says “hundreds” of private beta test participants – mostly SpaceX employees and their families – are already putting the nascent internet service through its paces.
More recently, the first public signs of those beta testers appeared via speed tests shared (intentionally or not) online, revealing Starlink internet speeds ranging from 10-60+ megabits per second (Mbps) and latency (ping) approaching what CEO Elon Musk said early customers should expect (20-30 ms). Already, latency alone puts Starlink internet service leagues above medium Earth orbit (MEO) and geostationary (GEO) competitors, while the speeds available to private beta testers are easily comparable to or better than existing satellite internet alternatives. Given that current beta-testers are only accessing a constellation of a few hundred satellites (of thousands planned) with user terminal prototypes, it’s safe to say that the quality of Starlink internet service can only improve.
While SpaceX is barely a tenth of the way to Starlink’s first ~4400-satellite phase, a May 2020 interview with Gwynne Shotwell revealed that the company intends to open the Starlink beta program to the public once 14 batches of satellites are safely in orbit. Based on recent FCC-SpaceX interactions, it appears that the company is excluding v0.9 satellite prototypes from the operational count, implying that said public beta can begin to roll out once the Starlink V1 L14 (Starlink-14) launch is complete and the satellite batch has boosted into its final orbit.
Main purpose aside, the Starlink-10 mission will also mark several major rocket milestones for SpaceX. Regardless of the outcome, the company will be just one launch shy from cresting the triple-digit
mark, reaching 100 Falcon 1, Falcon 9, and Falcon Heavy launch attempts since its 2005 launch debut. The mission will also be Falcon 9’s 92nd launch and – if successful – 91st success. Based on SpaceX’s activity in the last eight months, the company could feasibly complete another 7-9 launches, of which 4-5 would likely be Starlink missions.
To economically launch so many Starlink missions, SpaceX has dug deep into the reusability of its Falcon 9 rockets. In April, Falcon 9 B1048 became the first booster to launch five times, although an engine failure prevented a landing attempt. In June and August, another two Falcon 9 boosters successfully launched and landed for the fifth time. Now, Falcon 9 B1049 – the first SpaceX rocket to successfully launch and land five times – is set to become the first to launch (and hopefully land) six times with Starlink-10. If the schedule holds and Starlink-10 goes according to plan, SpaceX will have set two consecutive booster reuse records less than three months (75 days) apart.
Tune in at the link below to watch SpaceX’s Starlink-10 launch and landing live.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
