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SpaceX to receive $15m from Florida to build Falcon refurbishment facility
The state of Florida’s Space Florida initiative is likely to award SpaceX nearly $15 million in support of the company’s recently-publicized plan to build a new Falcon rocket refurbishment facility and launch control center on Kennedy Space Center property.
All things considered, such an investment would be an extremely savvy move for the state, potentially speeding up an expansion that will pave the way – quite literally in terms of infrastructure — for SpaceX to support a dramatically larger launch cadence in Florida. Writing in an environmental assessment (EA) for the Richards Road project discovered in early June, the company provided a rough estimate for what that growth could look like:
“SpaceX estimates a possible 150 construction jobs associated with the initial development of the Proposed Action, and approximately 70 new SpaceX employees to support additional operations on KSC. SpaceX plans to launch more than 4,000 satellites with the intention that most of these satellites will be launched from LC-39A and LC-40.” (p. 39)
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- Satellite imagery from Google Maps shows the currently-abandoned site of SpaceX’s prospective Florida expansion. (Google Maps)
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- SpaceX’s Launch Complex 39A pictured in April 2018. (Tom Cross)
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- TomCross photographing Falcon 9 with the Zuma payload at SLC-40.
In the case of “most” of “more than 4,000 satellites” being launched from Florida, SpaceX is undoubtedly referring to the first phase of their Starlink internet constellation, a program that is also rapidly growing an R&D team to complete the system’s production-ready design and build a state-of-the-art factory for the vast majority of the network’s major components. For context, 70-90 additional new employees would grow SpaceX’s Florida presence by as much as 20-30% from 2018 levels.
Teslarati reached out to SpaceX for further clarification on the Starlink-related comments in the EA, but the company could not be reached for comment on the matter. However, SpaceX was later able to provide a statement on their prospective Richards Road expansion, reprinted below.
“As SpaceX’s launch cadence and manifest for missions from Florida continues to grow, we are seeking to expand our capabilities and streamline operations to launch, land and re-fly our Falcon family of rockets.”
It’s worth noting that SpaceX President and COO Gwynne Shotwell told CNBC reporters in May 2018 that the company expected 2019 to look more like 2017 (18 launches), suggesting that next year will likely be 30-50% slower than its busy 2018 launch schedule. Although the COO did state that “2019 [will] probably be closer to 2017 due to lower demand”, she didn’t explicitly include non-commercial launches in her figuring.
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- While SpaceX’s 2018 manifest is likely to support more annual launches than the company has yet to achieve, the trend slopes a bit down in the 12-24 months that follow. The SES-12 satellite is shown here and was launched in June 2018. (SES)
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- Iridium NEXT satellites being attached to the payload dispenser at SpaceX’s VAFB facilities. Iridium’s contract for eight launches should be completed by Q4 2018. (Iridium)
Combined with SpaceX’s official statement that its Florida manifest “continues to grow”, an observation that at face-value plainly contradicts the Chief Operating Officer’s on-record estimations, it seems almost impossible that that manifest growth is not largely a consequence of internal plans to dedicate a number of launches to Starlink satellites. As of June 2018, crowdsourced SpaceX launch manifests show a total of 20 possible launches in 2019 and 12 in 2020 – while plausible that a number of additional missions will be contracted or publicly announced as time marches on, it’s somewhat less plausible that those missions will push SpaceX’s commercial launch demand up to or above 2018 levels (24-28 launches).
https://twitter.com/elonmusk/status/875849793204928512
Starlink launches thus make sense as a gap-filler for the one or two demand-sapped years likely to follow 2018, too near for SpaceX’s reusability-associated launch price drops to make a difference and too early for the company’s full-reusable BFR to come online. Rather conveniently, the production of roughly 12 new Block 5 Falcon 9s and Heavies per year would almost certainly keep all of SpaceX’s rocket manufacturing facilities busy, while also leaving an unfathomably vast fleet of stagnant Block 5 boosters (and hopefully payload fairings) available for any internal missions required by the Starlink program. If Patricia Cooper’s late-2017 statements are still roughly true today, SpaceX plans to begin the first dedicated launches of operational Starlink satellites in 2019, perfectly coinciding with their publicly anticipated lull in commercial launch demand.
Although it does depend on an extraordinarily rapid and successful ramp of the Starlink program, the paradoxical opportunity presented to SpaceX by launch demand lulls in 2019 and 2020 is hard to deny. Around the same time, one would expect the market for launches to begin to seriously respond to the arrival of a new, more affordable paradigm of orbital access, potentially culminating in an unprecedented demand for commercial launches as the price of entry begins to drop appreciably.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
