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SpaceX to receive $15m from Florida to build Falcon refurbishment facility
The state of Florida’s Space Florida initiative is likely to award SpaceX nearly $15 million in support of the company’s recently-publicized plan to build a new Falcon rocket refurbishment facility and launch control center on Kennedy Space Center property.
All things considered, such an investment would be an extremely savvy move for the state, potentially speeding up an expansion that will pave the way – quite literally in terms of infrastructure — for SpaceX to support a dramatically larger launch cadence in Florida. Writing in an environmental assessment (EA) for the Richards Road project discovered in early June, the company provided a rough estimate for what that growth could look like:
“SpaceX estimates a possible 150 construction jobs associated with the initial development of the Proposed Action, and approximately 70 new SpaceX employees to support additional operations on KSC. SpaceX plans to launch more than 4,000 satellites with the intention that most of these satellites will be launched from LC-39A and LC-40.” (p. 39)
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- Satellite imagery from Google Maps shows the currently-abandoned site of SpaceX’s prospective Florida expansion. (Google Maps)
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- SpaceX’s Launch Complex 39A pictured in April 2018. (Tom Cross)
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- TomCross photographing Falcon 9 with the Zuma payload at SLC-40.
In the case of “most” of “more than 4,000 satellites” being launched from Florida, SpaceX is undoubtedly referring to the first phase of their Starlink internet constellation, a program that is also rapidly growing an R&D team to complete the system’s production-ready design and build a state-of-the-art factory for the vast majority of the network’s major components. For context, 70-90 additional new employees would grow SpaceX’s Florida presence by as much as 20-30% from 2018 levels.
Teslarati reached out to SpaceX for further clarification on the Starlink-related comments in the EA, but the company could not be reached for comment on the matter. However, SpaceX was later able to provide a statement on their prospective Richards Road expansion, reprinted below.
“As SpaceX’s launch cadence and manifest for missions from Florida continues to grow, we are seeking to expand our capabilities and streamline operations to launch, land and re-fly our Falcon family of rockets.”
It’s worth noting that SpaceX President and COO Gwynne Shotwell told CNBC reporters in May 2018 that the company expected 2019 to look more like 2017 (18 launches), suggesting that next year will likely be 30-50% slower than its busy 2018 launch schedule. Although the COO did state that “2019 [will] probably be closer to 2017 due to lower demand”, she didn’t explicitly include non-commercial launches in her figuring.
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- While SpaceX’s 2018 manifest is likely to support more annual launches than the company has yet to achieve, the trend slopes a bit down in the 12-24 months that follow. The SES-12 satellite is shown here and was launched in June 2018. (SES)
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- Iridium NEXT satellites being attached to the payload dispenser at SpaceX’s VAFB facilities. Iridium’s contract for eight launches should be completed by Q4 2018. (Iridium)
Combined with SpaceX’s official statement that its Florida manifest “continues to grow”, an observation that at face-value plainly contradicts the Chief Operating Officer’s on-record estimations, it seems almost impossible that that manifest growth is not largely a consequence of internal plans to dedicate a number of launches to Starlink satellites. As of June 2018, crowdsourced SpaceX launch manifests show a total of 20 possible launches in 2019 and 12 in 2020 – while plausible that a number of additional missions will be contracted or publicly announced as time marches on, it’s somewhat less plausible that those missions will push SpaceX’s commercial launch demand up to or above 2018 levels (24-28 launches).
https://twitter.com/elonmusk/status/875849793204928512
Starlink launches thus make sense as a gap-filler for the one or two demand-sapped years likely to follow 2018, too near for SpaceX’s reusability-associated launch price drops to make a difference and too early for the company’s full-reusable BFR to come online. Rather conveniently, the production of roughly 12 new Block 5 Falcon 9s and Heavies per year would almost certainly keep all of SpaceX’s rocket manufacturing facilities busy, while also leaving an unfathomably vast fleet of stagnant Block 5 boosters (and hopefully payload fairings) available for any internal missions required by the Starlink program. If Patricia Cooper’s late-2017 statements are still roughly true today, SpaceX plans to begin the first dedicated launches of operational Starlink satellites in 2019, perfectly coinciding with their publicly anticipated lull in commercial launch demand.
Although it does depend on an extraordinarily rapid and successful ramp of the Starlink program, the paradoxical opportunity presented to SpaceX by launch demand lulls in 2019 and 2020 is hard to deny. Around the same time, one would expect the market for launches to begin to seriously respond to the arrival of a new, more affordable paradigm of orbital access, potentially culminating in an unprecedented demand for commercial launches as the price of entry begins to drop appreciably.
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
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Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
