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SpaceX to launch asteroid mining spacecraft alongside private Moon lander
SpaceX customer Intuitive Machines says it will use spare capacity on one of its Moon lander launches to send startup AstroForge’s first asteroid prospector spacecraft into deep space.
Intuitive Machines’ second Nova-C Moon lander is scheduled to launch no earlier than (NET) Q4 2023 on a SpaceX Falcon 9 rocket. The IM-2 lander is the primary payload but is only expected to weigh about 1.9 tons (~4300 lb). To take advantage of the rocket performance left on the table by the relatively light payload, Intuitive Machines has opted to include a secondary payload adapter ring (ESPA) located below each lander. That gives companies like AstroForge an opportunity to hitch a ride to high Earth orbit, deep space, and the Moon for a likely unbeatable price.
Built by UK startup Orbital Astronautics, AstroForge’s Brokkr-2 spacecraft will attempt to become the first private vehicle to prospect for resources on an asteroid. It’s also the third rideshare payload announced for Intuitive Machines’ IM-2 mission.
We’re excited to launch these missions and many more to come. More information on this year’s launches: https://t.co/MSR61V8Lh7— AstroForge (@ForgeAstro) January 24, 2023
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Lunar Trailblazer
Coincidentally, the main purpose of the second IM-2 rideshare payload to be announced is to search for resources in space. It isn’t concerned with asteroids, but NASA’s 200-kilogram (440 lb) Lunar Trailblazer spacecraft is designed to find, characterize, and map water ice resources on the Moon. That map could help future missions explore the possibility of turning lunar ice into commodities like breathable oxygen or rocket propellant.
The challenges facing such a concept are extreme, but a rocket propellant depot located on the lunar surface could significantly increase the performance of future Moon landers. Propellant depots in cislunar orbit could also help boost spacecraft further and faster to destinations elsewhere in the solar system.
Tanker-002
The first IM-2 rideshare payload to be announced was OrbitFab’s Tanker-002 spacecraft. It’s unclear if OrbitFab is on track to fly Tanker-002 in late 2023, but the spacecraft is meant to be the first geostationary propellant depot ever launched. The Colorado startup has already won a $13.3 million contract from the US military to refuel satellites in geostationary orbit, 36,000 kilometers (~22,250 mi) above Earth’s surface. It’s possible that Tanker-002 is meant to support that refueling mission.
The spacecraft is designed to carry a few hundred pounds of hydrazine monopropellant, potentially enabling it to extend the useful lives of multiple multimillion-dollar satellites by several years. Alongside IM-2, Falcon 9 will launch Tanker-002 on a lunar flyby trajectory. But thanks to the cooperation of startup GeoJump, instead of entering orbit around the Moon, Tanker-002 will slingshot around the Moon to slow itself down. That lunar slingshot will allow the depot to efficiently enter geostationary orbit, where it can begin refueling spacecraft.
Brokkr-2
Brokkr-2 is the second of two AstroForge spacecraft scheduled to launch in 2023. The first, Brokkr-1, will head to low Earth orbit (LEO) as early as April 2023 on SpaceX’s seventh Falcon 9 rideshare launch. Once in orbit, it will attempt to demonstrate technology AstroForge has developed to refine platinum ore in microgravity conditions. Brokkr-2 will then visit an asteroid and search for platinum resources. If enough platinum is discovered, Bloomberg reports that AstroForge will send a third mission to demonstrate the ability to land on the asteroid. As early as 2025, AstroForge’s fourth mission would be the first to attempt to land, gather ore, turn that ore into platinum, and return the precious metal to Earth.
AstroForge has raised $13 million to date. Unlike failed asteroid mining startups Deep Space Industries and Planetary Resources, the new company intends to exploit increasingly capable off-the-shelf hardware and services to keep its costs as low as possible. In theory, that will allow it to focus most of its resources on developing the unproven technology required to gather and refine space-based resources.
IM-2
Finally, the IM-2 Nova-C Moon lander’s primary payload is a pair of NASA instruments designed to drill into the lunar surface and analyze the regolith for volatiles. Also known as PRIME-1, the mission will be NASA’s first serious exploration of in-situ resource utilization (ISRU) on the Moon.
The mission is a sort of microcosm of the future of space utilization, which may focus heavily on ISRU and refueling to extend the capabilities of chemically-powered rockets and spacecraft. Lunar Trailblazer will map lunar water resources. Brokkr-2 will attempt to prospect an asteroid for extractable metal. IM-2 will test technologies that could help extract resources from the Moon. And Tanker-002 will be a significant step forward for commercial propellant depots, which could eventually create markets for space resources.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
