News
SpaceX is searching for BFR landing sites for early 2020s Mars missions
SpaceX Principal Mars Development Engineer Paul Wooster gave a surprise talk at a February 2018 meeting of the Mars Exploration Program Analysis Group, where he provided a brief overview of SpaceX’s plans for the Red Planet, ranging from prospective landing sites for the company’s first missions there to the possibility of including significant secondary payloads on BFR and Falcon Heavy launches.
Wooster reiterated that SpaceX is still targeting the early 2020s for its first true BFR missions to Mars, perhaps less than five years from today. He further discussed prospective landing locations on the planet, emphasizing a need for a smooth landing site, easy access to on or near-surface water ice, and a preference for the warmer and more forgiving mid and low (equatorial) latitudes. A huge amount of work admittedly remains before the company before those missions are even remotely conceivable, especially missions with crew onboard.
If/when SpaceX successfully debuts its Crew Dragon spacecraft and demonstrates the ability to reliably and safely transport humans to and from orbit, a huge amount of the risk currently innate in any long-term interplanetary transport and colony creation will be definitively retired, transforming several of the major problems at hand from clean-slate tech development to optimizing and scaling up functional first-generation designs and hardware.
Crew Dragon’s official uncrewed demonstration debut (DM-1) and perhaps the crewed demonstration follow-on mission (DM-2) will likely have real launch dates announced later this week in an August 3 NASA press conference. Reliable sources have pegged those dates around October-December for DM-1 and 3-6 months later for DM-2
-
- SpaceX’s gorgeous Crew Dragon capsule is nearing its own debut, likely before the end of 2018. (SpaceX)
-
- The first spaceworthy Crew Dragon capsule is already in Florida, preparing for its November 2018 launch debut. The same capsule will be refurbished and reflown as few as three months after recovery. (SpaceX)
-
- Note that Merlin 1D and prior Raptor prototypes both feature traditional single nozzles. (Pauline Acalin)
Nevertheless, SpaceX is demonstrably hard at work designing and building BFR‘s booster, spaceship, and tanker and is moving quickly in the direction of full-scale engineering and production. Much of that prototype manufacturing happens to be taking place in a temporary tent installed in a Port of Los Angeles parking lot near the end of 2017. According to one source engaged in the work there, SpaceX technicians and engineers have already begun rolling out preliminary materials and engineering samples of carbon composite structures and propellant tanks with the massive manufacturing tools (one known as a mandrel) temporarily housed inside.
Just a few miles away, the company is busy preparing a construction site for a permanent BFR factory on a plot of Port of Los Angeles land known as Berth 240. The smaller Phase 1 of that BFR factory is expected to be completed roughly a year after construction begins, placing the inauguration of the dedicated facility sometime around the middle of 2019. Suborbital launches of the massive rocket’s upper stage spaceship are expected in 2019, while orbital launches of BFR are NET 2020.
Read the full summary of Mr. Wooster’s presentation below.
“A walk-on presentation was given by Paul Wooster of SpaceX which highlighted the recent successful test of the Falcon Heavy launch vehicle with its potentially very large payload capacity (100 metric tons). Using the Falcon Heavy and development of an even larger Big Falcon Rocket (BFR) launcher are the basis of their ambitious plans for the future exploration and colonization of Mars, potentially launching missions to Mars within the early 2020s. SpaceX’s current landing site candidates for Mars were shown, having been chosen to provide access to near-surface ice, few landing site hazards (such as large rocks), and enough space for potentially growing a sizeable outpost. The ice sites are in high mid-latitudes and the search for lower latitude candidates, which are preferred, continues. Previously, MEPAG had been told that SpaceX could transport for-fee payloads to the Mars surface. In response to questions, Paul iterated that there is likely to be capacity for secondary payloads on either the Falcon Heavy or BFR launchers, although details remain to be negotiated once the launcher capabilities are firmly established.”
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet (including fairing catcher Mr Steven) check out our brand new LaunchPad and LandingZone newsletters!
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
