News
SpaceX's Crew Dragon is about to escape a supersonic rocket: here's how to watch live
SpaceX’s Crew Dragon spacecraft is set to attempt to escape a supersonic Falcon 9 in what will likely be the first intentional in-flight destruction of an orbital-class rocket in decades.
Known as an In-Flight Abort test, Crew Dragon’s second test flight is guaranteed to be spectacular and will thankfully be streamed live by both NASA and SpaceX. Scheduled to lift off no earlier than 8 am EST (13:00 UTC), January 18th, the IFA could also be Crew Dragon’s last uncrewed launch ever, hopefully paving the way for its first orbital flight with NASA astronauts on board just a few months from now.
For now, SpaceX’s primary focus with the IFA test is to prove that Crew Dragon can protect passengers and cargo even in the unlikely event that Falcon 9 fails in flight – after liftoff but before the spacecraft has separated from the rocket.
After several months of delays brought on by the explosion of Crew Dragon capsule C201 in April 2019 and an additional two-week slip from NASA’s first public launch date, Falcon 9 booster (B1046) and Crew Dragon capsule C205 have both completed static fire tests of their respective rocket engines and rolled out to Pad 39A on January 16th.
After at least half a year of investigation and a similar period spent redesigning and requalifying a subsection of the high-pressure propellant plumbing that feeds Crew Dragon’s SuperDraco abort thrusters, new capsule C205 successfully fired up a handful of Draco maneuvering thrusters and all 8 of its SuperDracos abort engines, simulating the burns it will have to perform during Saturday’s IFA test.
According to NASA and SpaceX, the ~48 hours between rollout and liftoff have been used to perform a dry run for future NASA astronaut launches, more or less exactly replicating the processes that will soon be used for real. Of course, Demo-2 astronauts Bob Behnken and Doug Hurley didn’t actually board the Crew Dragon spacecraft (its interior is unfinished) and will certainly not be on board come liftoff, but everything up to the point of spacecraft ingress was performed as if they will be.
Audiences will likely be treated to a rare view from inside SpaceX’s flight operations center, recently permanently relocated to Firing Room 4 of NASA’s Flight Control Center (FCC) – a facility with substantial historical ties to US human spaceflight. It was last utilized as part of Crew Dragon’s inaugural orbital launch – “Demo-1” – in March 2019.
Approximately 90 seconds after liftoff, shortly after a point of maximum aerodynamic stress called Max Q, Crew Dragon will ignite its SuperDraco abort thrusters in an attempt to prove that it can whisk astronauts to safety in even a near-worst-case scenario. After a 10-second SuperDraco burn, the spacecraft will have to stabilize itself, reenter the bulk of Earth’s atmosphere, and deploy four main parachutes for a gentle splashdown in the Atlantic Ocean.
A combined SpaceX and USAF team will recover the hopefully-intact spacecraft from the ocean, likely using the opportunity to once again simulate the process of recovering a crewed Crew Dragon and safely extracting the NASA astronauts strapped inside it.
Falcon 9 booster B1046 is expected to be “destroyed in Dragon fire”, according to SpaceX CEO Elon Musk. The Crew Dragon capsule will jettison mid-flight, leaving B1046 open to extremely abnormal aerodynamic stress that will likely tear it and the upper stage apart. NASA says SpaceX will attempt to recover as much of the expected rocket debris as possible.
Crew Dragon’s IFA test has a four-hour launch window with liftoff targeted no earlier than (NET) 8 am EST (13:00 UTC), January 18th. For a variety of reasons, this mission is uniquely susceptible to weather both at and around the launch pad and stands a good chance of slipping much later into the window, and backups are available at the same time on Sunday and Monday.
Regardless, SpaceX will provide live coverage of the test whenever it does launch, beginning around 15 minutes prior to liftoff. Teslarati photographer Richard Angle and reporter Jamie Groh will be on-site to document the events of Crew Dragon crucial – and likely spectacular – flight test.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
