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SpaceX Crew Dragon has made its way to the launch pad (Photos)
SpaceX’s Crew Dragon spacecraft and its Falcon 9 launcher rolled to the launch pad on May 21. A few hours later, the rocket went vertical, standing 215 feet tall on its perch atop Pad 39A. From here, SpaceX will conduct a static fire test of the rocket’s main engines on Friday, May 22.
During that test, which is a part of SpaceX’s routine pre-launch preparations, the rocket will be fueled and held in place as the nine Merlin 1D engines are briefly fired. This allows engineers to assess the booster’s performance and ensure all systems are working as they should.
The Falcon 9 rocket starring in this historic mission is a brand new booster, never flown before. For its inaugural flight, the rocket will ferry two NASA astronauts — Bob Behnken and Doug Hurley — into space, where they will sync up with the International Space Station just 19 hours after launch.
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- The Falcon arrived at the top of the pad and proceeded to go vertical around 9 am on May 21. Credit: NASA
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- The Falcon 9 left the hangar at Pad 39A early in the morning on May 21. Credit: NASA
Agency officials, together with SpaceX are conducting an analysis of the vehicle’s ability to fly people safely. Called a Flight Readiness Review, the meeting it essentially the final major hurdle before the launch can proceed.
-->The day-long meeting is held at NASA’s Kennedy Space Center and will be lead by NASA’s associate administrator, Steve Jurczyk. Doug Loverro, the agency’s associate administrator for the human exploration program was supposed to host, but he tendered his resignation on May 18.
Many were concerned his abrupt departure may have something to do with the crew mission, but that does not appear to be the case based on comments from Loverro. In a report by the Washington Post, Loverro said told the Post that his departure had nothing to do with commercial crew, but instead was related to the Artemis moon program.
Still, that didn’t stop Congress from raising an eyebrow at the timing of it all.
Despite the shuffle in leadership, NASA and SpaceX are pressing forward with the launch, and are expected to hold a press conference later this evening (May 21) to discuss the results of the Flight Readiness Review.
In the meantime, it’s business as usual at the launch pad. The vehicle is standing tall and engineers are prepping it for the week’s upcoming activities, which include one final dress rehearsal with the crew.
That just leaves the final launch readiness review on Monday, May 25, followed by the launch two days later.
-->This is the third time in history that a brand new vehicle has stood poised to launch atop this very pad. 39A previously hosted NASA’s Apollo moon missions, as well as the bulk of the shuttle missions. Now, another brand new vehicle will carry humans for the first time. Lifting off at 4:33 pm EDT (2033 UTC), the Crew Dragon spacecraft will make history as it ushers in a new era of human spaceflight — one where commercial companies are leading the way.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
