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SpaceX CEO Elon Musk explains how Starships will return from orbit
In the near future, SpaceX wants to begin putting its first two full-scale Starship prototypes through a series of increasingly challenging test flights, eventually culminating in their first Super Heavy-supported orbital launch attempts.
SpaceX CEO Elon Musk took to Twitter over the last 48 or so hours to answer a number of questions about how exactly Starship is meant to make it through orbital reentries – by far the most strenuous period for the ship and without a doubt the single most challenging engineering problem SpaceX must tackle.
Discussed yesterday on Teslarati, SpaceX technicians began the process of attaching numerous Tesla Model S/X battery packs to a subcomponent that will eventually be installed inside Starship Mk1’s nose, offering a storage capacity of up to 400 kWh. The need for all that power (Crew Dragon relies on a few-kWh battery) is directly related to Starship Mk1’s methods of reentry and recovery, recently described in detail by Elon Musk.
As noted above, ~400 kWh of batteries are needed to power the electric motors that will actuate Starship’s massive control surfaces – two large aft wings and two forward canards/fins. According to Musk, Starship’s “stability is controlled by (very) rapid movement of rear & fwd fins during entry & landing”, meaning that the spacecraft will need to constantly tweak its control surfaces to remain in stable flight.
By far the biggest challenge SpaceX faces is ensuring that Starship can survive numerous orbital-velocity reentries with little to no wear and tear, a necessity for Starship to be cost-effective. In Low Earth Orbit (LEO), Starship will be traveling no less than 7.8 km/s (Mach 23, 17,500 mph) at the start of atmospheric reentry. In simple terms, the process of slowing from orbital velocity to landing on Earth involves turning the vast majority of that kinetic energy into heat. As Musk noted yesterday, this reality is just shy of unavoidable but there is some flexibility in terms of how quickly one wants to convert that energy into heat.
The fastest route to Earth would involve diving straight into the atmosphere, dramatically increasing peak heating on a spacecraft’s surface to the point that extremely exotic heat shields and thermal protections systems become an absolute necessity. SpaceX wants to find a middle ground with Starship in which the spacecraft uses its aerodynamic control surfaces and body to generate lift, slowly and carefully lowering itself into Earth’s atmosphere over a period of 15+ minutes. Musk notes that this dramatically lessens peak heating at the cost of increasing the overall amount of energy Starship has to dissipate, a bit like cooking something in the oven at 300 degrees for 30 minutes instead of 600 degrees for 10 minutes.
To an extent, Starship’s reentry profile is actually quite similar to NASA’s now-retired Space Shuttle, which took approximately 30 minutes to go from its reentry burn to touchdown. Per the above infographic, it looks like Starship will take approximately 20 minutes from orbit to touchdown, owing to a dramatically different approach once it reaches slower speeds. Originally described by Musk in September 2018 and again in recent weeks, Starship will essentially stall itself until its forward velocity is nearly zero, after which the giant spacecraft will fall belly-down towards the Earth, using its wings and fins to maneuver like a skydiver. The Space Shuttle landed on a runway like a (cement-encased) glider.
This unusual approach allows SpaceX to sidestep the need for huge wings, preventing Starship from wasting far more mass on aerodynamic surfaces it will rarely need. The Space Shuttle is famous for its massive, tile-covered delta wing and the leading-edge shielding that partially contributed to the Columbia disaster. However, it’s a little-known fact that the wing’s size and shape were almost entirely attributable to US Air Force demands for cross-range performance, meaning that the military wanted Shuttles to be able to travel 1000+ miles during reentry and flight. This dramatically constrained the Shuttle’s design and was never once used for its intended purpose.
SpaceX thankfully doesn’t have its own “US Air Force” stand-in making highly consequential demands (aside from Elon Musk ?). Instead, Starship will continue the SpaceX tradition of vertical landing, falling straight down – a bit like a skydiver (or a brick) – on its belly and flipping itself over with fins and thrusters for a propulsive vertical landing. In this way, Starship doesn’t have to be a brick forced to fly, like the Shuttle was – it just needs to be able to stably fall and quickly flip itself from a horizontal to vertical orientation.
Additionally, Starship is built almost entirely out of steel, whereas the Shuttle relied on an aluminum alloy and needed thermal protection over every square inch of its hull. Steel melts at nearly twice the temperature of the Shuttle’s alloy, meaning that Starship will (hopefully) be able to get away with nothing more than ceramic tiles on its windward half, saving mass, money, and time. Once Starship completes its first 20 km (12.5 mi) flight test(s), currently scheduled no earlier than mid-October, SpaceX will likely turn its focus on verifying Starship’s performance at hypersonic speeds, ultimately culminating in its first orbital-velocity reentries.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
