It is no secret that Tesla had subpar delivery numbers in the first quarter. It was due to a number of things, most of all the changeover to the new Model Y across its factories worldwide. The results, however, were enough for critics, both longtime and new, to declare that Tesla is just about done.

Looking at Tesla’s recently rolled out promotions across its lineup, however, it seems like the electric vehicle maker is dead serious about proving its skeptics wrong. 

Promotions, Promotions Everywhere

Just recently, Tesla announced that it was rolling out yet another free FSD transfer program for its customers. Such a program is designed to encourage longtime Tesla owners who may be holding onto their old vehicles with FSD to upgrade to a newer car. Tesla noted that its free FSD transfer is available for the Model S, X, 3, Y, and the Cybertruck in North America.

Tesla also announced a 0% APR financing program for new Model 3 orders in the United States. The Model 3 Performance even received an extra incentive, with the company offering premium paint colors such as Deep Blue Metallic and Pearl White for free with every vehicle purchase. Owners of Model Y classic units are also offered a $2,000 discount off the price of a new Model Y. Cybertruck customers, on the other hand, are offered special leasing rates.

Over in China, Tesla has announced a five-year, zero-interest financing program for the new Model Y. A similar program was also made available for the Model 3 sedan.

Taking Control of the “Demand Issue” Narrative

Tesla’s aggressive promotions for its vehicles today are quite strategic. The United States and China, after all, are two of the company’s largest markets. If Tesla wishes to post healthy delivery numbers this Q2, robust delivery numbers in the U.S. and China are practically required. 

When Tesla announced its earnings earlier this week, critics were overjoyed to see that the company had seen a notable drop in revenue. Arguments about the company’s demand issues were highlighted anew as well. It’s ironic, but just a few months after the Model Y secured its place as the world’s best-selling car by volume for the second year in a row, arguments about Tesla’s demand issues are abounding once more.

It remains to be seen if Tesla’s aggressive promotions this Q2 will make a difference in its vehicle sales worldwide. But if the company ends the second quarter with an impressive number of vehicle deliveries, it could take control of its demand narrative with authority. 

A Potential Elon Musk Point

A healthy delivery result for the second quarter may also renew faith among investors that CEO Elon Musk is indeed serious about leading Tesla to new heights. Over the past months, Musk’s attention had been evidently focused on his activities with the Trump administration’s Department of Government Efficiency (DOGE), but during the Q1 2025 earnings call, the CEO stated that he would be spending more time at Tesla starting May. 

This suggests that Musk would be extremely hands-on with the electric car maker for the majority of Q2 2025. Tesla is typically at its best when pushed by its aggressive CEO, so it would be interesting to see just how far the company could go before the end of June 2025.

China’s leading automaker, BYD, reported a 100.4% profit surge in the first quarter, partly driven by its smart electric vehicle (EV) features. BYD’s net profit reached 9.2 billion yuan ($1.26 billion), exceeding the company’s earlier forecast of RMB 8.5 billion ($1.1 billion) to RMB 10 billion ($1.3 billion), according to a Friday stock filing.

The Chinese automaker’s revenue for the quarter hit RMB 170.4 billion ($23 billion), up 36.4% year-on-year, though growth slowed from the prior quarter’s 52.7% rise. BYD’s dominance in China grew stronger, with its market share climbing to 13.6% from 12.1% a year earlier. The company’s “God’s Eye” driver-assistance system–now standard across its lineup at no extra cost–and a new supercharging EV platform have fueled its edge.

Industry observers noted that BYD’s strides with God’s Eye and EV supercharging platform have encouraged Leapmotor, Geely, and Toyota to push harder with their affordable smart EVs. BYD’s strategy of slashing prices while enhancing technology has roiled the market, solidifying its lead in China’s fiercely competitive EV sector.

Beyond its home market, BYD aims to export 800,000 vehicles this year. However, its European expansion has faced hurdles. The Chinese company’s rapid response to its European challenges reflects its broader ambition to dominate global EV markets.

BYD’s ability to combine affordability with advanced features has pressured competitors to adapt, intensifying the global race for EV supremacy. In China, BYD’s price war shows no signs of slowing, with its market share gains signaling robust demand for its smart, cost-competitive vehicles. As BYD refines its international strategy, its first-quarter performance underscores its growing influence in the automotive industry.

Note: BYD sells hybrids and internal combustion engine cars alongside its electric vehicles.

A Washington, D.C., man has been charged with vandalizing Tesla vehicles across Northeast D.C., with authorities labeling the acts as domestic terrorism. Tesla vandalism attacks increased in the first quarter.

Justin Fisher, 49, faces four misdemeanor counts of defacing public or private property for incidents between March 1 and March 21, 2025, U.S. Attorney Edward R. Martin Jr. and Metropolitan Police Department Chief Pamela Smith announced.

Court documents outline Fisher’s alleged offenses, which targeted Tesla vehicles owned by multiple victims. The first case of Tesla vandalism occurred on March 1 at 10:11 a.m. in the 200 block of K Street, followed by a second on March 2 at 6:15 p.m. in the 200 block of 11th Street. The third time Fisher reportedly vandalized a Tesla was on March 8 at 8:05 a.m. in the 600-700 blocks of F Street. The last time the suspect vandalized a Tesla was on March 21 at 5:15 p.m. in the 600 block of G Street. Fisher was arrested on April 1, 2025, by the Metropolitan Police Department, which continues to investigate the cases.

“The so-called ‘Tesla Takedown’ is domestic terrorism, and my team is taking it on front and center,” said U.S. Attorney Martin. “These attacks are not just an attack on someone’s property. They are meant to intimidate and suppress political speech and shut down the marketplace of ideas,” Martin said. The U.S. Attorney’s Office for the District of Columbia is prosecuting the case.

“If you target Tesla and break the law, then you can expect consequences,” said Attorney General Pamela Bondi. “This Department of Justice will not tolerate such criminal acts.”

Fisher appeared in Superior Court and was released on personal recognizance. His initial status hearing is set for June 10, 2025. The misdemeanor charges carry significant weight due to their domestic terrorism designation, signaling a broader crackdown on ideologically driven property crimes. The attacks highlight tensions surrounding Tesla, which has faced scrutiny and admiration alike from the public.

The case underscores the challenges of balancing free expression with criminal accountability. As the investigation unfolds, authorities aim to clarify Fisher’s motives.