News
SpaceX to shift Falcon 9’s next West Coast launch to Florida, the first of its kind in decades
According to NASASpaceflight spaceflight reporter Michael Baylor and an Argentinian government website, SpaceX appears to have decided to move its next West Coast launch from California to Florida, signifying the first East Coast polar launch in half a century could be just four months away.
Initially expected to launch out of SpaceX’s Vandenberg Air Force Base (VAFB) SLC-4E pad on a Falcon 9 rocket, the Argentinian space agency’s (CONAE) SAOCOM-1B Earth observation satellite was scheduled to lift off no earlier than February 2020. That launch window remains the same but Florida’s Cape Canaveral Air Force Station (CCAFS) has somehow arranged approval to reopen the United States’ Eastern polar launch corridor. The story behind the corridor’s closure is a bizarre one.
Having earned itself a bit of notoriety and fame over the years, the story of the closure of the Eastern polar launch corridor is simple on the outset. In November 1960, a Thor Able-Star rocket lifted off from Cape Canaveral for what was hoped to be a routine military launch. This particular mission carried GRAB II, a covert signals intelligence spacecraft designed to spy on radio communications around the globe.
Long story short: that Thor rocket suffered a failure that caused the booster to prematurely shut down and divert from its planned trajectory, forcing the range safety officer to manually trigger the rocket’s self-destruct mechanisms. Broken apart by explosives, one unlucky cow – standing in a Cuban field some 400 miles (650 km) downrange – was struck by rocket debris, killing the farm animal. Indeed, this might initially seem like an absurd reason to entirely end the practice of polar orbital launches from Cape Canaveral, but Cold War tensions were extremely high and President Fidel Castro leaped on the opportunity to hound the US.
An article published in a 2008 issue of the US Naval History Magazine covers this minor debacle in greater detail, shedding some much-needed light on why things played out how they did.
“In what somewhat inaccurately became known as “the herd shot around the world,” some of the falling rocket debris apparently splattered on a Cuban farm and killed a cow. “This is a Yankee provocation,” accused Revolucion, an official Cuban publication, insisting that the rocket was deliberately exploded over the country. Government radio stations cited the incident as further proof that the United States was trying to destroy the regime of Cuban President Fidel Castro. One cow was even paraded in front of the U.S. Embassy in Havana wearing a placard reading “Eisenhower, you murdered one of my sisters.”
Castro filed a complaint at the United Nations, and Washington sheepishly conceded the possibility that “fragments from the rocket booster” could have landed in Cuba. CIA Director George Tenet later quipped somewhat tastelessly that it was “the first, and last, time that a satellite had been used in the production of ground beef.” Further launches overflying Cuba were postponed, and improvements were made to the Cape Canaveral range-safety system. In any case, it was a dejected NRL group that returned to Washington.”
Naval History Magazine – April 2008
That overflight postponement was never withdrawn and VAFB – located on the coast of California – has supported all US polar launch** activity since late-1960. Public word of the possible reopening of the Eastern polar launch corridor came 57 years later when Wayne Monteith, commander of the 45th Space Wing, revealed that he had tasked analysts to determine whether the corridor could be reopened in light of wildfire troubles that closed VAFB’s Western Range in 2016. They concluded that there were no obvious technical showstoppers.
**There is a report that a Thor Delta C rocket performed two sun synchronous orbit (SSO; ‘nearly polar’) launches in the mid-1960s, overflying Cuba in the process, but it’s unclear if the trajectory used was the same as those used before Thor’s 1960 GRAB II failure.
A reporter who was present at the press conference said that SpaceX’s SAOCOM 1B launch hadn’t officially been put on on the Eastern Range’s planning schedule, indicating that some work remains before it can truly be said that the Eastern polar launch corridor has been reopened. Nevertheless, Douglas Schiess, the current commander of the 45th Space Wing, was obviously confident that those final steps are more technicalities than potential showstoppers and that 21st-century Eastern polar launches are now a question of “when”, not “if”.
In Monteith’s 2017 statement, it was stated that there is one major condition on the reopening: all launch vehicles intending to fly it must feature autonomous flight termination systems (AFTS). This is due to the risk that the rocket’s plume might prevent the reliable reception of radio telemetry at Florida-based tracking stations. SpaceX is currently the only launch provider in the world to have implemented AFTS and is thus the only provider currently capable of launching polar missions from Florida.
Time will tell just how extensive Florida’s polar launch capabilities are and how dramatically the new capability will impact Vandenberg’s commercial launch ecosystem. Speaking in 2017, Monteith was fairly blunt in his assessment that California was not only tepid on the subject of expanding VAFB’s commercial launch manifest, but was actively hostile at points. His point: if Vandenberg isn’t going to put effort into stimulating a commercial polar launch ecosystem, Cape Canaveral might as well try.
VAFB is currently in the throes of a four-month launch lull previously expected to last until SpaceX’s Feb. 2020 SAOCOM 1B launch. Depending on how things play out for startup Firefly Aerospace and how readily CCAFS can take to its new polar launch role, Vandenberg’s lull could easily stretch into the second half of 2020, perhaps more than a year between launches.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
