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SpaceX’s Falcon Heavy fairing tries to enter hyperspace, lands in net in new videos
SpaceX and CEO Elon Musk have released videos offering an extended look at the unexpectedly dramatic conditions Falcon payload fairings are subjected to during atmospheric reentry, as well as the first successful landing in GO Ms. Tree’s net.
Captured via an onboard GoPro camera during Falcon Heavy’s June 25th launch of the USAF Space Test Program-2 (STP-2) mission, the minute-long cut shows off a light show more indicative of a spacecraft entering hyperspace than the slightly more mundane reality. Shortly after SpaceX posted the reentry video, CEO Elon Musk followed up with a video showing a fairing’s gentle landing in Ms. Tree’s net. More likely than not, the fairing with the camera attached and the fairing that became the first to successfully land in Mr. Steven’s (now GO Ms. Tree’s) net are the same half. Regardless, the videos help document a major step forward towards SpaceX’s ultimate goal of fairing reuse.
“In a pleasant, last-minute surprise, SpaceX fairing recovery vessel Mr. Steven has departed Port Canaveral for its first Falcon fairing catch attempt in more than half a year. The speedy ship has already traveled more than 1250 km (800 mi) in ~48 hours and should soon be in position to attempt recovery of Falcon Heavy Flight 3’s payload fairing halves.
Over the last week or two, Mr. Steven has been officially renamed to GO Ms. Tree, a strong indicator that Guice Offshore (GO) – a company SpaceX is heavily involved with – has acquired the vessel from financially troubled owner/operator Sea-Tran Marine. With this likely acquisition, nearly all of SpaceX’s non-drone ship vessels are now leased from – and partially operated by – GO. The name change is undeniably bittersweet for those that have been following Mr. Steven’s fairing recovery journey from the beginning. However, it’s also more than a little fitting given that the vessel switched coasts and suffered an accident that forced SpaceX to replace the entirety of its arm-boom-net assembly. Much of Mr. Steven – now GO Ms. Tree – has been replaced in the last few months and with any luck, the vessel is better equipped than ever before to snag its first Falcon fairing(s) out of the air.”
— Teslarati.com, June 24th
As they say, the rest is history. Some 60-75 minutes after Falcon Heavy lifted off from Pad 39A on June 25th, Ms. Tree successfully caught a parasailing fairing for the first time ever, just barely snagging one of the two halves at the very edge of the ship’s net. Two days later, Ms. Tree arrived back at Port Canaveral. Another 24 hours after that, the intact, dry fairing half was safely lifted onto land and transported to a local SpaceX facility dedicated to analyzing (and eventually refurbishing) recovered Falcon fairings.
Landing on Ms. Tree pic.twitter.com/4lhPWRpaS9— Elon Musk (@elonmusk) July 4, 2019
With any luck, the successful catch will prove that the years of work have been worth it, demonstrating that fairing halves caught – rather than fished out of the ocean – are structurally sound and clean enough to be quickly and affordably reused. While Falcon fairings have been estimated to take up less than 10% of the material cost of Falcon 9 production (~$6M, $3M/half), the manufacturing apparatus needed to build them takes up a huge amount of space. Additionally, the process of oven-curing huge, monolithic carbon fiber fairings introduces fundamental constraints that physically limit how quickly they can be built.
Fairing reuse would be an invaluable benefit for SpaceX’s internal Starlink launches, of which dozens and – eventually – hundreds will be needed to build an operational constellation of satellites. Thanks to the wonders of Falcon 9 Block 5 booster reuse, the internal cost of a flight-proven booster is essentially just the cost of refurbishment and then the propellant and work-hours needed to launch it. What remains is the cost of the expendable Falcon upper stage (unlikely to be recovered or reused) and payload fairing, now reasonably consistent at landing intact on the ocean surface but yet to demonstrate practical reusability.
As proposed, SpaceX’s completed Starlink constellation represents almost 12,000 satellites. Assuming no progress is made with packing density, no larger payload fairing is developed, and Starship doesn’t reach orbit until the mid-2020s (admittedly unlikely), Starlink will require almost exactly 200 Falcon 9 launches, each carrying 60 satellites. According to Musk, despite the fact that the first 60 satellites launched were effectively advanced prototypes, the cost of launch is already more than the cost of satellite production.
Speaking at a conference in 2017, Musk noted that payload fairings cost about $6M to produce, roughly 10% of Falcon 9’s $62M list price. In 2013, Musk stated that the first stage represented less than 75% of the overall cost of Falcon 9 production, meaning that the rocket’s upper stage probably represents another 15-20% (call it a 70:20:10 split), or ~$9-12M. Conservatively assuming that the operating costs of Falcon 9 refurbishment, launch, and recovery are roughly $5M per mission, the internal cost to SpaceX for a launch with a recoverable flight-proven booster and an expended fairing and upper stage could be just $20-25M and may be even lower.
For reference, assuming 200 Falcon 9 launches, SpaceX could save nearly $600M by consistently recovering and reusing just one fairing half on average per launch, up to as much as $1.2B if both halves can be consistently recovered and reused. June 25th’s successful fairing catch is the biggest step yet in that direction and is hopefully a sign of many good things to come for SpaceX’s latest attempt at building truly reusable rockets.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
