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SpaceX still an option for future Amazon internet satellite launches, says Senior VP

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An Amazon executive says that the company could still call on SpaceX to launch some of its Project Kuiper internet satellites after two of the three unproven rockets it purchased announced launch delays days apart.

Amazon began work on Project Kuiper in 2018. When SpaceX CEO Elon Musk fired several senior employees overseeing the company’s Starlink satellite internet program for being overly cautious, at least two of those employees immediately landed in senior positions at Project Kuiper. Four years later and more than two years after Amazon received an FCC license to deploy its 3,236-satellite Project Kuiper constellation, which aims to compete directly with SpaceX’s Starlink, the company’s first prototype satellite launch has changed rockets and slipped from late 2022 to early 2023.

Of the 77 firm launch contracts Amazon has signed since April 2021, only nine are for a rocket – United Launch Alliance’s (ULA) Atlas V – that has already successfully flown. The remaining 68 (and another 15 exercisable options) are spread among ULA’s Vulcan Centaur, Arianespace’s Ariane 6, and Blue Origin’s New Glenn, all of which are months away from their first launch attempts.

On October 10th, ULA CEO Tory Bruno told reporters that Vulcan Centaur’s launch debut had slipped from its latest late-2022 target to no earlier than (NET) “early 2023.” Garnering 38 of 77 firm contracts, Vulcan is the single most important rocket for Amazon’s Project Kuiper plans and is likely expected to launch close to half of all Kuiper satellites.

Nine days later, Ariane Group and the European Space Agency (ESA) announced that Ariane 6’s launch debut had also slipped from a late-2022 target. Unlike Vulcan’s gentle early-2023 slip, Ariane 6’s debut was pushed to late 2023 at the earliest, and ESA and Ariane officials frankly admitted that that could easily become 2024. Excluding options, Ariane 6 won 18 Project Kuiper launch contracts and is the constellation’s second most important rocket.

Because Amazon applied for its Project Kuiper license so early, a six-year countdown started when the FCC approved its license in July 2020. If Amazon fails to launch half of its 3,236 satellites within six years of that receipt, the FCC could revoke Kuiper’s constellation license. While it’s unlikely that the FCC would actually revoke the license of a constellation that’s close to achieving its deployment milestones, the deadline still emphasizes just how far Amazon and its suppliers are falling behind.

Vulcan, Ariane 6, and Project Kuiper prototype launch delays have only worsened an already challenging situation. In addition to the rocket’s long-awaited debut, ULA has major obligations to NASA and the US military, who expect Vulcan to complete up to four more launches in 2023. Unless ULA pulls off a minor miracle, it’s unlikely that Vulcan will be able to launch five times in its first year of service. Respectively, ULA’s Atlas V and Delta IV rockets took 2.5 and 3.5 years to reach that milestone. If ULA’s past record serves as a reasonable guide for its future, it’s possible that Vulcan Centaur won’t have the spare capacity to begin Project Kuiper launches until 2025.

The same is arguably true for Ariane 6, which has an even busier manifest – all of which may be delayed to 2024. Of Arianespace’s two most recent rockets, Ariane 4 took 14 months and Ariane 5 took 53 months to complete their first five fully successful launches. Ariane 6 borrows heavily from Ariane 5’s design. Unless Arianespace gets off to a record-breaking start or prioritizes Amazon over ESA and other European operators, an almost unthinkable scenario, it’s difficult to imagine that Ariane 6 will have the spare capacity to begin Project Kuiper launches before 2025 or 2026.

Blue Origin’s New Glenn rocket, which is years behind schedule and unlikely to debut before late 2023 or 2024, might ironically be Amazon’s best bet for the first dedicated Project Kuiper launch, but only if its debut is near-flawless and doesn’t slip any further. Given that New Glenn will be Blue Origin’s first orbital rocket of any kind, more delays and issues (if not an outright failure) on the first launch are likely. New Glenn is thus also unlikely to be ready to launch large batches of Project Kuiper satellites until 2024 or 2025. Given the record of its suborbital New Shepard rocket, the odds are also against Blue Origin quickly ramping up the cadence of a far more complex orbital launch vehicle.

Only Atlas V appears to have any significant chance of beginning large-scale Project Kuiper launches before 2025. But ULA is shutting down Atlas V production to transition to Vulcan, so it’s impossible for Amazon to order more than nine of the rockets, as ULA.

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Unfortunately for Amazon, in addition to the many rocket-side issues facing Project Kuiper, its satellite prototype delays will make it even harder for the company to begin large-scale launches sooner than later. SpaceX, now the proud owner of a majority of all working satellites in orbit, took around 21 months to go from launching its first two prototypes to its first batch of 60 operational Starlink satellites. The satellite design it settled on was almost nothing like the first two prototypes.

Three batches and two generations of SpaceX Starlink satellites. (SpaceX)

If Amazon’s first prototypes launch on Vulcan’s early-2023 debut, perform excellently, meet or exceed expectations after just a few months of testing, and are close to the final satellite design, Project Kuiper may still have a shot at manufacturing enough satellites to fill one or more launches in 2024. But if its first satellites run into major issues, Amazon’s decision to “[bring] up manufacturing of…production satellites [in parallel with prototype development]” could set it back months if it’s forced to redesign its satellites, find new suppliers, or significantly change the factory it’s already building.

Combined, Project Kuiper finds itself in an unenviable position. It’s thus unsurprising that as of October 2022, an Amazon executive appears to have changed their tune about using SpaceX rockets. Over the last ~13 months, SpaceX has become the single most productive launch provider in the world, besting the entire nation of China. On a quarterly basis, SpaceX now launches more useful mass to orbit than the rest of the world combined. It’s also the only launch provider on Earth that can create spare capacity for last-minute customers by shuffling its own internal launch demands.

According to Dave Limp, senior vice president of devices and services at Amazon, Project Kuiper is willing to consider taking advantage of some of SpaceX’s unprecedented capabilities after it shunned the company entirely in earlier contracts and statements. Speaking in a Washington Post Live interview, Limp says that Amazon is “open to contracting with anyone” and understands “that heavy launch capacity is [and will likely remain] pretty constrained” for years to come.

Unfortunately, Limp began by falsely asserting that Falcon 9 was too small to have warranted earlier launch contracts, stating that it’s “probably at the low end of…the capacity that we need.” In an expendable configuration, Falcon 9 can launch more than 22 tons (~48,500 lb) to low Earth orbit (LEO), while Ariane 6 is quoted at [PDF] 21.7 tons (~47,800 lb). While it hasn’t flown, SpaceX also offers an extended payload fairing that should more or less match Vulcan and Ariane 6’s largest fairings.

But Limp expressed interest in SpaceX’s Falcon Heavy rocket, which could likely match or come close to the payload volume of Ariane 6 and Vulcan and far exceed either rocket’s performance to LEO. In a configuration that would allow SpaceX to recover all three of Falcon Heavy’s boosters, almost guaranteeing that it would cost less than Vulcan or Ariane 6, the rocket would likely be able to launch around 40-50 tons (90,000-110,000 lb) to LEO. The Amazon executive even brought up SpaceX’s next-generation Starship rocket as a more desirable option for future Project Kuiper launches. Starship is designed to launch anywhere from 100 to 150 tons to LEO, should cost even less than Falcon 9 or Falcon Heavy, and will eventually feature a payload bay that dwarfs even New Glenn’s massive fairing.

Nonetheless, despite the promise of SpaceX, Amazon appears to be in no rush to hedge its bets on Vulcan, Ariane 6, and New Glenn. Only time will tell if its multi-billion-dollar gamble pays off.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Theater might be getting plenty more streaming platforms

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Credit: YouTube/Tesla Theater

The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.

However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.

Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:

The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.

This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.

Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.

Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.

Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.

Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround

Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.

Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.

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Tesla Semi’s biggest adoptee gives an update on production timeline

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Credit: Tesla

Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.

Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.

Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.

The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”

In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.

Tesla Semi gets its largest order yet

Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.

Tesla plans to launch the Semi officially on September 24, five months after production started ramping.

Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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