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SpaceX still an option for future Amazon internet satellite launches, says Senior VP

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An Amazon executive says that the company could still call on SpaceX to launch some of its Project Kuiper internet satellites after two of the three unproven rockets it purchased announced launch delays days apart.

Amazon began work on Project Kuiper in 2018. When SpaceX CEO Elon Musk fired several senior employees overseeing the company’s Starlink satellite internet program for being overly cautious, at least two of those employees immediately landed in senior positions at Project Kuiper. Four years later and more than two years after Amazon received an FCC license to deploy its 3,236-satellite Project Kuiper constellation, which aims to compete directly with SpaceX’s Starlink, the company’s first prototype satellite launch has changed rockets and slipped from late 2022 to early 2023.

Of the 77 firm launch contracts Amazon has signed since April 2021, only nine are for a rocket – United Launch Alliance’s (ULA) Atlas V – that has already successfully flown. The remaining 68 (and another 15 exercisable options) are spread among ULA’s Vulcan Centaur, Arianespace’s Ariane 6, and Blue Origin’s New Glenn, all of which are months away from their first launch attempts.

On October 10th, ULA CEO Tory Bruno told reporters that Vulcan Centaur’s launch debut had slipped from its latest late-2022 target to no earlier than (NET) “early 2023.” Garnering 38 of 77 firm contracts, Vulcan is the single most important rocket for Amazon’s Project Kuiper plans and is likely expected to launch close to half of all Kuiper satellites.

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Nine days later, Ariane Group and the European Space Agency (ESA) announced that Ariane 6’s launch debut had also slipped from a late-2022 target. Unlike Vulcan’s gentle early-2023 slip, Ariane 6’s debut was pushed to late 2023 at the earliest, and ESA and Ariane officials frankly admitted that that could easily become 2024. Excluding options, Ariane 6 won 18 Project Kuiper launch contracts and is the constellation’s second most important rocket.

Because Amazon applied for its Project Kuiper license so early, a six-year countdown started when the FCC approved its license in July 2020. If Amazon fails to launch half of its 3,236 satellites within six years of that receipt, the FCC could revoke Kuiper’s constellation license. While it’s unlikely that the FCC would actually revoke the license of a constellation that’s close to achieving its deployment milestones, the deadline still emphasizes just how far Amazon and its suppliers are falling behind.

Vulcan, Ariane 6, and Project Kuiper prototype launch delays have only worsened an already challenging situation. In addition to the rocket’s long-awaited debut, ULA has major obligations to NASA and the US military, who expect Vulcan to complete up to four more launches in 2023. Unless ULA pulls off a minor miracle, it’s unlikely that Vulcan will be able to launch five times in its first year of service. Respectively, ULA’s Atlas V and Delta IV rockets took 2.5 and 3.5 years to reach that milestone. If ULA’s past record serves as a reasonable guide for its future, it’s possible that Vulcan Centaur won’t have the spare capacity to begin Project Kuiper launches until 2025.

The same is arguably true for Ariane 6, which has an even busier manifest – all of which may be delayed to 2024. Of Arianespace’s two most recent rockets, Ariane 4 took 14 months and Ariane 5 took 53 months to complete their first five fully successful launches. Ariane 6 borrows heavily from Ariane 5’s design. Unless Arianespace gets off to a record-breaking start or prioritizes Amazon over ESA and other European operators, an almost unthinkable scenario, it’s difficult to imagine that Ariane 6 will have the spare capacity to begin Project Kuiper launches before 2025 or 2026.

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Blue Origin’s New Glenn rocket, which is years behind schedule and unlikely to debut before late 2023 or 2024, might ironically be Amazon’s best bet for the first dedicated Project Kuiper launch, but only if its debut is near-flawless and doesn’t slip any further. Given that New Glenn will be Blue Origin’s first orbital rocket of any kind, more delays and issues (if not an outright failure) on the first launch are likely. New Glenn is thus also unlikely to be ready to launch large batches of Project Kuiper satellites until 2024 or 2025. Given the record of its suborbital New Shepard rocket, the odds are also against Blue Origin quickly ramping up the cadence of a far more complex orbital launch vehicle.

Only Atlas V appears to have any significant chance of beginning large-scale Project Kuiper launches before 2025. But ULA is shutting down Atlas V production to transition to Vulcan, so it’s impossible for Amazon to order more than nine of the rockets, as ULA.

Unfortunately for Amazon, in addition to the many rocket-side issues facing Project Kuiper, its satellite prototype delays will make it even harder for the company to begin large-scale launches sooner than later. SpaceX, now the proud owner of a majority of all working satellites in orbit, took around 21 months to go from launching its first two prototypes to its first batch of 60 operational Starlink satellites. The satellite design it settled on was almost nothing like the first two prototypes.

Three batches and two generations of SpaceX Starlink satellites. (SpaceX)

If Amazon’s first prototypes launch on Vulcan’s early-2023 debut, perform excellently, meet or exceed expectations after just a few months of testing, and are close to the final satellite design, Project Kuiper may still have a shot at manufacturing enough satellites to fill one or more launches in 2024. But if its first satellites run into major issues, Amazon’s decision to “[bring] up manufacturing of…production satellites [in parallel with prototype development]” could set it back months if it’s forced to redesign its satellites, find new suppliers, or significantly change the factory it’s already building.

Combined, Project Kuiper finds itself in an unenviable position. It’s thus unsurprising that as of October 2022, an Amazon executive appears to have changed their tune about using SpaceX rockets. Over the last ~13 months, SpaceX has become the single most productive launch provider in the world, besting the entire nation of China. On a quarterly basis, SpaceX now launches more useful mass to orbit than the rest of the world combined. It’s also the only launch provider on Earth that can create spare capacity for last-minute customers by shuffling its own internal launch demands.

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According to Dave Limp, senior vice president of devices and services at Amazon, Project Kuiper is willing to consider taking advantage of some of SpaceX’s unprecedented capabilities after it shunned the company entirely in earlier contracts and statements. Speaking in a Washington Post Live interview, Limp says that Amazon is “open to contracting with anyone” and understands “that heavy launch capacity is [and will likely remain] pretty constrained” for years to come.

Unfortunately, Limp began by falsely asserting that Falcon 9 was too small to have warranted earlier launch contracts, stating that it’s “probably at the low end of…the capacity that we need.” In an expendable configuration, Falcon 9 can launch more than 22 tons (~48,500 lb) to low Earth orbit (LEO), while Ariane 6 is quoted at [PDF] 21.7 tons (~47,800 lb). While it hasn’t flown, SpaceX also offers an extended payload fairing that should more or less match Vulcan and Ariane 6’s largest fairings.

But Limp expressed interest in SpaceX’s Falcon Heavy rocket, which could likely match or come close to the payload volume of Ariane 6 and Vulcan and far exceed either rocket’s performance to LEO. In a configuration that would allow SpaceX to recover all three of Falcon Heavy’s boosters, almost guaranteeing that it would cost less than Vulcan or Ariane 6, the rocket would likely be able to launch around 40-50 tons (90,000-110,000 lb) to LEO. The Amazon executive even brought up SpaceX’s next-generation Starship rocket as a more desirable option for future Project Kuiper launches. Starship is designed to launch anywhere from 100 to 150 tons to LEO, should cost even less than Falcon 9 or Falcon Heavy, and will eventually feature a payload bay that dwarfs even New Glenn’s massive fairing.

Nonetheless, despite the promise of SpaceX, Amazon appears to be in no rush to hedge its bets on Vulcan, Ariane 6, and New Glenn. Only time will tell if its multi-billion-dollar gamble pays off.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign

In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.

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Credit: Tesla Europe and Middle East/X

The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country. 

UAW supports IF Metall’s strike

In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.

“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post

IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.

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Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.

Tesla owners get union attention

Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.

The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.

Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.

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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

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Credit: Starlink/X

SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.

Starlink Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.

The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.

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Starlink growth and momentum

Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.

Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.

The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.

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Tesla engineers deflected calls from this tech giant’s now-defunct EV project

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Image Created by Grok

Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”

Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.

However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.

Apple canceling its EV has drawn a wide array of reactions across tech

It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.

Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.

In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”

Musk said in full:

“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”

Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.

Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.

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