News
SpaceX still an option for future Amazon internet satellite launches, says Senior VP
An Amazon executive says that the company could still call on SpaceX to launch some of its Project Kuiper internet satellites after two of the three unproven rockets it purchased announced launch delays days apart.
Amazon began work on Project Kuiper in 2018. When SpaceX CEO Elon Musk fired several senior employees overseeing the company’s Starlink satellite internet program for being overly cautious, at least two of those employees immediately landed in senior positions at Project Kuiper. Four years later and more than two years after Amazon received an FCC license to deploy its 3,236-satellite Project Kuiper constellation, which aims to compete directly with SpaceX’s Starlink, the company’s first prototype satellite launch has changed rockets and slipped from late 2022 to early 2023.
Of the 77 firm launch contracts Amazon has signed since April 2021, only nine are for a rocket – United Launch Alliance’s (ULA) Atlas V – that has already successfully flown. The remaining 68 (and another 15 exercisable options) are spread among ULA’s Vulcan Centaur, Arianespace’s Ariane 6, and Blue Origin’s New Glenn, all of which are months away from their first launch attempts.
On October 10th, ULA CEO Tory Bruno told reporters that Vulcan Centaur’s launch debut had slipped from its latest late-2022 target to no earlier than (NET) “early 2023.” Garnering 38 of 77 firm contracts, Vulcan is the single most important rocket for Amazon’s Project Kuiper plans and is likely expected to launch close to half of all Kuiper satellites.
Nine days later, Ariane Group and the European Space Agency (ESA) announced that Ariane 6’s launch debut had also slipped from a late-2022 target. Unlike Vulcan’s gentle early-2023 slip, Ariane 6’s debut was pushed to late 2023 at the earliest, and ESA and Ariane officials frankly admitted that that could easily become 2024. Excluding options, Ariane 6 won 18 Project Kuiper launch contracts and is the constellation’s second most important rocket.
-->Because Amazon applied for its Project Kuiper license so early, a six-year countdown started when the FCC approved its license in July 2020. If Amazon fails to launch half of its 3,236 satellites within six years of that receipt, the FCC could revoke Kuiper’s constellation license. While it’s unlikely that the FCC would actually revoke the license of a constellation that’s close to achieving its deployment milestones, the deadline still emphasizes just how far Amazon and its suppliers are falling behind.
Vulcan, Ariane 6, and Project Kuiper prototype launch delays have only worsened an already challenging situation. In addition to the rocket’s long-awaited debut, ULA has major obligations to NASA and the US military, who expect Vulcan to complete up to four more launches in 2023. Unless ULA pulls off a minor miracle, it’s unlikely that Vulcan will be able to launch five times in its first year of service. Respectively, ULA’s Atlas V and Delta IV rockets took 2.5 and 3.5 years to reach that milestone. If ULA’s past record serves as a reasonable guide for its future, it’s possible that Vulcan Centaur won’t have the spare capacity to begin Project Kuiper launches until 2025.
The same is arguably true for Ariane 6, which has an even busier manifest – all of which may be delayed to 2024. Of Arianespace’s two most recent rockets, Ariane 4 took 14 months and Ariane 5 took 53 months to complete their first five fully successful launches. Ariane 6 borrows heavily from Ariane 5’s design. Unless Arianespace gets off to a record-breaking start or prioritizes Amazon over ESA and other European operators, an almost unthinkable scenario, it’s difficult to imagine that Ariane 6 will have the spare capacity to begin Project Kuiper launches before 2025 or 2026.
Blue Origin’s New Glenn rocket, which is years behind schedule and unlikely to debut before late 2023 or 2024, might ironically be Amazon’s best bet for the first dedicated Project Kuiper launch, but only if its debut is near-flawless and doesn’t slip any further. Given that New Glenn will be Blue Origin’s first orbital rocket of any kind, more delays and issues (if not an outright failure) on the first launch are likely. New Glenn is thus also unlikely to be ready to launch large batches of Project Kuiper satellites until 2024 or 2025. Given the record of its suborbital New Shepard rocket, the odds are also against Blue Origin quickly ramping up the cadence of a far more complex orbital launch vehicle.
Only Atlas V appears to have any significant chance of beginning large-scale Project Kuiper launches before 2025. But ULA is shutting down Atlas V production to transition to Vulcan, so it’s impossible for Amazon to order more than nine of the rockets, as ULA.
-->Unfortunately for Amazon, in addition to the many rocket-side issues facing Project Kuiper, its satellite prototype delays will make it even harder for the company to begin large-scale launches sooner than later. SpaceX, now the proud owner of a majority of all working satellites in orbit, took around 21 months to go from launching its first two prototypes to its first batch of 60 operational Starlink satellites. The satellite design it settled on was almost nothing like the first two prototypes.
If Amazon’s first prototypes launch on Vulcan’s early-2023 debut, perform excellently, meet or exceed expectations after just a few months of testing, and are close to the final satellite design, Project Kuiper may still have a shot at manufacturing enough satellites to fill one or more launches in 2024. But if its first satellites run into major issues, Amazon’s decision to “[bring] up manufacturing of…production satellites [in parallel with prototype development]” could set it back months if it’s forced to redesign its satellites, find new suppliers, or significantly change the factory it’s already building.
Combined, Project Kuiper finds itself in an unenviable position. It’s thus unsurprising that as of October 2022, an Amazon executive appears to have changed their tune about using SpaceX rockets. Over the last ~13 months, SpaceX has become the single most productive launch provider in the world, besting the entire nation of China. On a quarterly basis, SpaceX now launches more useful mass to orbit than the rest of the world combined. It’s also the only launch provider on Earth that can create spare capacity for last-minute customers by shuffling its own internal launch demands.
According to Dave Limp, senior vice president of devices and services at Amazon, Project Kuiper is willing to consider taking advantage of some of SpaceX’s unprecedented capabilities after it shunned the company entirely in earlier contracts and statements. Speaking in a Washington Post Live interview, Limp says that Amazon is “open to contracting with anyone” and understands “that heavy launch capacity is [and will likely remain] pretty constrained” for years to come.
Unfortunately, Limp began by falsely asserting that Falcon 9 was too small to have warranted earlier launch contracts, stating that it’s “probably at the low end of…the capacity that we need.” In an expendable configuration, Falcon 9 can launch more than 22 tons (~48,500 lb) to low Earth orbit (LEO), while Ariane 6 is quoted at [PDF] 21.7 tons (~47,800 lb). While it hasn’t flown, SpaceX also offers an extended payload fairing that should more or less match Vulcan and Ariane 6’s largest fairings.
But Limp expressed interest in SpaceX’s Falcon Heavy rocket, which could likely match or come close to the payload volume of Ariane 6 and Vulcan and far exceed either rocket’s performance to LEO. In a configuration that would allow SpaceX to recover all three of Falcon Heavy’s boosters, almost guaranteeing that it would cost less than Vulcan or Ariane 6, the rocket would likely be able to launch around 40-50 tons (90,000-110,000 lb) to LEO. The Amazon executive even brought up SpaceX’s next-generation Starship rocket as a more desirable option for future Project Kuiper launches. Starship is designed to launch anywhere from 100 to 150 tons to LEO, should cost even less than Falcon 9 or Falcon Heavy, and will eventually feature a payload bay that dwarfs even New Glenn’s massive fairing.
-->Nonetheless, despite the promise of SpaceX, Amazon appears to be in no rush to hedge its bets on Vulcan, Ariane 6, and New Glenn. Only time will tell if its multi-billion-dollar gamble pays off.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
News
Tesla takes a step towards removal of Robotaxi service’s safety drivers
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.
Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers.
This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X.
In-cabin analytics
As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle.
According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin.
Video and audio sharing
A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.
-->Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request.
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Model Y Standard: first impressions from a Premium owner
