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SpaceX’s fifth Falcon Heavy launch on track for Sunday liftoff
Update: SpaceX’s fifth Falcon Heavy launch is on track to launch as early as 5:56 pm EST (22:56 UTC), Sunday, January 15th. Tune in below around 5:40 pm EST (22:40 UTC) to watch the potentially spectacular launch live.
If Falcon Heavy does launch shortly after sunset, it could put on a spectacular show, lighting up the twilight skies for hundreds of miles up and down the East Coast.
The fifth Falcon Heavy rolled out of SpaceX’s Kennedy Space Center Pad 39A integration hangar on January 9th and went vertical early on January 10th. 12 hours later, it was loaded with ~1500 tons (~3.3 million lbs) of liquid oxygen and kerosene propellant and ignited for about eight seconds. SpaceX uses static fire tests more liberally than most other launch providers to try to ensure that all systems – propulsion included – are cooperating before liftoff.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
At full throttle, Falcon Heavy Block 5’s 27 Merlin 1D engines – nine per Falcon 9-derived booster – can produce 2326 tons (5.13 million lbf) of thrust at sea level, making it the most powerful privately-developed rocket in history. In terms of performance, Falcon Heavy is the fifth most capable rocket ever built and is second only to NASA’s Space Launch System (SLS) today. While the records of N1, Saturn V, and Energia still stand, all three were retired decades ago.
As is the norm for a rocket with as little experience as Falcon Heavy, SpaceX conducted the static fire test without the USSF-67 payload installed. Like USSF-44, a virtually identical Falcon Heavy launch with similar payloads that launched on November 1st, 2022, SpaceX needs to roll the USSF-67 rocket back to the hangar for fairing installation. During USSF-44, SpaceX took approximately 110 hours to go from static fire to liftoff.
USSF-67’s static fire occurred about 100-104 hours before its scheduled liftoff, meaning that SpaceX only needs to be about 5% more efficient to be ready to launch on Saturday, January 14th. Assuming Falcon Heavy returns to the hangar and rolls back to the pad about as quickly as USSF-44, the odds of a Saturday launch are decent.
SpaceX’s second direct GEO launch
Like USSF-44, Falcon Heavy will sacrifice one of its three boosters (the center core) to launch USSF-67 directly to a circular geosynchronous orbit ~35,800 kilometers (~22,250 mi) above Earth’s surface. A satellite operating at GSO will never stray from the same region of Earth, making it useful for communications and surveillance. Getting there, however, can be exceptionally difficult.
“To simplify the rocket’s job, most GEO-bound satellites are launched into an elliptical geosynchronous or geostationary transfer orbit (GTO) and use their own propulsion to circularize that ellipse.
On a direct-to-GEO launch, the rocket does almost all of the work. After reaching a parking orbit in Low Earth Orbit (LEO), Falcon Heavy’s upper stage will complete a second burn to reach GTO. Then, while conducting a complex ballet of thermal management and tank pressure maintenance to prevent all of its cryogenic liquid oxygen (LOx) from boiling into gas and its refined kerosene (RP-1) from freezing into an unusable slush, the upper stage must coast ‘uphill’ for around five or six hours.
During that journey from 300 kilometers to 35,800 kilometers, the upper stage must also survive passes through both of Earth’s Van Allen radiation belts. At apogee, Falcon S2 must reignite its Merlin Vacuum engine for a minute or two to reach a circular GSO. Payload deployment follows soon after and could last anywhere from a few minutes to hours. Finally, to be a dutiful space tenant, Falcon’s upper stage must complete at least one more burn to reach a graveyard orbit a few hundred kilometers above GEO.”
Teslarati.com – November 1st, 2023
The USSF-67 payload is mostly a mystery. Like USSF-44, it will carry a Northrop Grumman LDPE (Long Duration Propulsive EELV) with several unspecified rideshare payloads. LPDE is a transfer vehicle capable of deploying small satellites into customized orbits and hosting payloads for months in space.
The US Space Systems Command says [PDF] that “LDPE provides critical data to inform future Space Force programs” and that “the unique experiments and prototype payloads hosted on LDPE-3A [will] advance warfighting capabilities in the areas of on-orbit threat assessment, space hazard detection, and space domain awareness.”
Stay tuned for updates on USSF-67’s launch schedule and SpaceX’s official webcast.
In a striking revelation that underscores the lucrative crossover between Big Tech and space exploration, Alphabet Inc., Google’s parent company, disclosed a massive $94.1 billion equity stake in SpaceX following the rocket company’s blockbuster initial public offering earlier this year.
The disclosure came in Alphabet’s quarterly filing, marking the first time the long-held private investment has been publicly valued at market prices. Google was an early backer, investing alongside Fidelity in 2015 with roughly $500-900 million at a time when SpaceX was valued around $12 billion.
That bet has delivered extraordinary returns, roughly a hundredfold, transforming a strategic play on satellite internet and launch capabilities into one of Alphabet’s largest assets.
Google, $GOOGL, has said they hold $94 billion in SpaceX, $SPCX, shares after IPO.
— unusual_whales (@unusual_whales) July 23, 2026
Of the total holding, approximately $80 billion remains subject to short-term post-IPO lockup restrictions, preventing near-term sales. An additional $14.1 billion faces longer-term restrictions, extending into the third quarter of 2027. This structure limits immediate liquidity but protects against market volatility as SpaceX transitions into public trading.
The SpaceX position contributed significantly to gains in Alphabet’s broader investment portfolio, which also includes a major stake in AI leader Anthropic. Combined, these holdings helped drive nearly $100 billion in investment gains during the second quarter, providing a substantial boost to net income amid ongoing AI spending pressures.
Analysts view the disclosure as validation of Alphabet’s venture strategy beyond its core search and cloud businesses. The investment aligns with deeper ties, including reported multi-billion-dollar deals for AI computing capacity on SpaceX infrastructure. As SpaceX advances Starship flights, Starlink expansion, and ambitious Mars goals under Elon Musk, Google’s stake positions it to benefit from the commercialization of space.
For Alphabet, the windfall highlights how patient, forward-looking bets in transformative sectors can yield outsized rewards. While lockups temper short-term impact, the holding cements SpaceX as a cornerstone of Alphabet’s diversified portfolio in an era where aerospace, AI, and connectivity increasingly intersect. Investors will watch closely as restrictions lift and SpaceX’s public performance unfolds.
In early 2026, Tesla made a bold strategic pivot: it largely eliminated the option to purchase Full Self-Driving (FSD) software outright and shifted to a subscription-only model. The change, effective around mid-February, ended the one-time fee that had previously ranged as high as $15,000 and later dropped to $8,000. Instead, customers would access FSD (Supervised) for $99 per month in the U.S.
At the time, skeptics questioned whether locking customers into recurring payments would hurt adoption or alienate buyers who preferred ownership of the feature. Tesla bet that a lower barrier to entry, seamless integration at purchase, and the ability to cancel at any time would drive higher uptake.
The results from Q2 2026 speak for themselves: the decision has been a resounding success, delivering the largest quarterly growth in FSD subscriptions in the company’s history.
Tesla FSD subscriptions went up 56% in Q2 2026 to 1.48 million, an increase of 200,000 from Q1 2026.
Tesla added more FSD subscribers in Q2 than in any quarter in its history. pic.twitter.com/jTciTD2JqW
— Sawyer Merritt (@SawyerMerritt) July 22, 2026
According to Tesla’s Q2 shareholder update, active FSD subscriptions reached 1.48 million globally by the end of June 2026. That represents a 56 percent increase year-over-year and a 15.6 percent jump from the prior quarter. Tesla added roughly 200,000 new subscriptions in the period alone—the biggest single-quarter gain on record.
North America led the charge, with more than 55 percent of new vehicle deliveries including an FSD subscription at the time of purchase, a record attach rate for the region.
Tesla explicitly noted that “more customers [are] opting for subscription at the time of vehicle purchase,” crediting the model shift and prominent placement of the option in the ordering process. Subscriptions now contribute meaningfully to ancillary revenue, helping offset pressure elsewhere in the business.
The financial upside is substantial: At $99 per month, 1.48 million active subscriptions generate approximately $146.5 million in monthly recurring revenue. Over a full year, that equates to roughly $1.76 billion in annualized recurring revenue (ARR) from FSD subscriptions alone, assuming steady retention and no major pricing changes.
These figures represent pure, high-margin software revenue. Unlike vehicle sales, which carry production costs, warranty obligations, and supply-chain risks, FSD subscriptions flow largely to the bottom line once the software is developed and deployed over-the-air.
Tesla does not break out exact FSD subscription revenue in its filings (it sits within “Services and Other”), but the category grew 50 percent year-over-year in Q2, with executives highlighting subscriptions as a key driver.
The subscription model offers several structural advantages. It lowers the upfront cost of a new Tesla, potentially broadening the buyer pool and supporting vehicle demand, especially important amid fluctuating EV market conditions. It creates a predictable revenue stream that compounds as the fleet grows and more owners try (and stick with) the software.
Legacy one-time purchasers still exist, but new growth is overwhelmingly subscription-based following the February cutoff.
Early data also suggests improving retention and satisfaction, as well. Tesla has rolled out iterative FSD updates, including v14 features, and expanded availability to additional markets. Recent regulatory approvals in parts of Europe have further boosted interest, with owners in newly enabled countries eager to activate the software they had been waiting for.
FSD is still supervised; regulatory hurdles for true unsupervised autonomy persist in many regions, including the United States, and competition in advanced driver-assistance systems is intensifying. Yet the Q2 numbers validate Tesla’s bet: by removing the large upfront commitment and making FSD accessible via subscription, the company has accelerated adoption faster than many anticipated.
What began as a controversial switch-up has become a clear win. With nearly 1.5 million subscribers, record attach rates, and nearly $1.8 billion in potential annual recurring revenue already in view, Tesla’s FSD business is transitioning from a promised future to a tangible, fast-growing profit engine.
If the momentum continues, and especially if unsupervised capabilities unlock robotaxi opportunities, the subscription flywheel could become one of the most valuable assets in Tesla’s portfolio.
Tesla Robotaxi is among its biggest projects currently, but many have been quick to point out the fact that the company has definitely been slow to expand its fleet.
However, there is definitely a method to that madness. CEO Elon Musk answered several concerns during last night’s quarterly earnings call that some might have about that slow rollout of the Robotaxi suite, maintaining the company’s narrative on prioritizing safety and wanting to avoid injuries to anyone, including animals.
Musk said:
“With Robotaxi, our goals are very ambitious for Robotaxi, but we do need to be cautious about causing any accidents or causing any harm to anyone. Although there are, I think, 30,000 to 40,000 automotive deaths per year in the U.S. alone, most of those do not generate any press or maybe, you never really read about almost any of those. If we injure even one person, it’ll be worldwide headline news, and regulators will immediately clamp down on our activities.
We don’t want to injure anyone. We’re going as fast as humanly possible in scaling Robotaxi, but while trying to ensure that we do not harm anyone at all, and ideally do not even run over a pet. That’s really the constraint is we want to grow as fast as possible with Robotaxi without harm to anyone.”
Tesla has maintained an exemplary safety record with its Robotaxi suite, according to internal data. VP of AI, Ashok Elluswamy, said that the Robotaxi suite has driven more than 380,000 miles unsupervised without any incidents.
0 notable incidents across over 380,000 miles traveled by Robotaxi
— Tesla (@Tesla) July 22, 2026
Analyst Colin Langan of Bank of America also pushed Tesla executives for answers regarding the company’s decision to add cities across several states with dozens of vehicles “as opposed to hundreds.”
Elluswamy said there’s a bigger advantage to do it the way Tesla has been because it ensures that its software stack “is a very general one:”
“The reason we have been expanding across different cities instead of just doubling down on a single city, is that we want to make sure that our stack is a very general one. It is a general one. We just want to both prove to ourselves and to other folks that it is working across a lot of different cities without too much effort per city. That’s what we see internally.”
In the past, we have written about Tesla’s decision to be incredibly conservative with its Robotaxi rollout, especially with the incredibly small fleet size compared to competitors. However, there really is not a price anyone can put on safety for those utilizing the platform or pedestrians, so what Tesla is doing is justified.
A year into the Robotaxi program being active, Tesla has made major strides, but many investors and fans would like to see the fleet expand as quickly as the program has to other cities and states.
Google’s massive stake in SpaceX will shock you
Tesla’s switch-up on selling Full Self-Driving has paid off big time
