News
SpaceX’s fifth Falcon Heavy launch on track for Sunday liftoff
Update: SpaceX’s fifth Falcon Heavy launch is on track to launch as early as 5:56 pm EST (22:56 UTC), Sunday, January 15th. Tune in below around 5:40 pm EST (22:40 UTC) to watch the potentially spectacular launch live.
If Falcon Heavy does launch shortly after sunset, it could put on a spectacular show, lighting up the twilight skies for hundreds of miles up and down the East Coast.
The fifth Falcon Heavy rolled out of SpaceX’s Kennedy Space Center Pad 39A integration hangar on January 9th and went vertical early on January 10th. 12 hours later, it was loaded with ~1500 tons (~3.3 million lbs) of liquid oxygen and kerosene propellant and ignited for about eight seconds. SpaceX uses static fire tests more liberally than most other launch providers to try to ensure that all systems – propulsion included – are cooperating before liftoff.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
At full throttle, Falcon Heavy Block 5’s 27 Merlin 1D engines – nine per Falcon 9-derived booster – can produce 2326 tons (5.13 million lbf) of thrust at sea level, making it the most powerful privately-developed rocket in history. In terms of performance, Falcon Heavy is the fifth most capable rocket ever built and is second only to NASA’s Space Launch System (SLS) today. While the records of N1, Saturn V, and Energia still stand, all three were retired decades ago.
As is the norm for a rocket with as little experience as Falcon Heavy, SpaceX conducted the static fire test without the USSF-67 payload installed. Like USSF-44, a virtually identical Falcon Heavy launch with similar payloads that launched on November 1st, 2022, SpaceX needs to roll the USSF-67 rocket back to the hangar for fairing installation. During USSF-44, SpaceX took approximately 110 hours to go from static fire to liftoff.
USSF-67’s static fire occurred about 100-104 hours before its scheduled liftoff, meaning that SpaceX only needs to be about 5% more efficient to be ready to launch on Saturday, January 14th. Assuming Falcon Heavy returns to the hangar and rolls back to the pad about as quickly as USSF-44, the odds of a Saturday launch are decent.
SpaceX’s second direct GEO launch
Like USSF-44, Falcon Heavy will sacrifice one of its three boosters (the center core) to launch USSF-67 directly to a circular geosynchronous orbit ~35,800 kilometers (~22,250 mi) above Earth’s surface. A satellite operating at GSO will never stray from the same region of Earth, making it useful for communications and surveillance. Getting there, however, can be exceptionally difficult.
“To simplify the rocket’s job, most GEO-bound satellites are launched into an elliptical geosynchronous or geostationary transfer orbit (GTO) and use their own propulsion to circularize that ellipse.
On a direct-to-GEO launch, the rocket does almost all of the work. After reaching a parking orbit in Low Earth Orbit (LEO), Falcon Heavy’s upper stage will complete a second burn to reach GTO. Then, while conducting a complex ballet of thermal management and tank pressure maintenance to prevent all of its cryogenic liquid oxygen (LOx) from boiling into gas and its refined kerosene (RP-1) from freezing into an unusable slush, the upper stage must coast ‘uphill’ for around five or six hours.
During that journey from 300 kilometers to 35,800 kilometers, the upper stage must also survive passes through both of Earth’s Van Allen radiation belts. At apogee, Falcon S2 must reignite its Merlin Vacuum engine for a minute or two to reach a circular GSO. Payload deployment follows soon after and could last anywhere from a few minutes to hours. Finally, to be a dutiful space tenant, Falcon’s upper stage must complete at least one more burn to reach a graveyard orbit a few hundred kilometers above GEO.”
Teslarati.com – November 1st, 2023
The USSF-67 payload is mostly a mystery. Like USSF-44, it will carry a Northrop Grumman LDPE (Long Duration Propulsive EELV) with several unspecified rideshare payloads. LPDE is a transfer vehicle capable of deploying small satellites into customized orbits and hosting payloads for months in space.
The US Space Systems Command says [PDF] that “LDPE provides critical data to inform future Space Force programs” and that “the unique experiments and prototype payloads hosted on LDPE-3A [will] advance warfighting capabilities in the areas of on-orbit threat assessment, space hazard detection, and space domain awareness.”
Stay tuned for updates on USSF-67’s launch schedule and SpaceX’s official webcast.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
