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SpaceX’s first NASA astronauts to receive Space Medal of Honor for Dragon test flight
NASA says that the astronauts responsible for SpaceX’s first crewed Dragon test flight will be awarded the Congressional Space Medal of Honor for their bravery.
Kamala Harris, the sitting US Vice President and Chair of the National Space Council, will bestow the exceptionally rare awards to former NASA astronauts Douglas Hurley and Robert Behnken in a ceremony on Tuesday, January 31st. NASA will stream the event live on all social media platforms and its own NASA TV service, beginning around 4:15 pm EST (21:15 UTC).
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Since Congress authorized the Congressional Space Medal of Honor in 1969, it has been awarded just 28 times. Just 11 went to living astronauts, while the other 17 were awarded posthumously: to the three NASA astronauts killed in the 1967 Apollo 1 accident and the 14 astronauts killed in the Space Shuttle’s 1986 Challenger disaster and 2003 Columbia disaster. Former President George W. Bush awarded the most recent medal to Robert L. Crippen, the first Space Shuttle pilot, in 2006.
NASA notes that “despite the medal’s name, the President awards this medal based upon recommendations from the NASA Administrator,” indicating that Administrator Bill Nelson selected Behnken and Hurley for the honor. It’s difficult to imagine a pair of astronauts more worthy of ending the 16-year gap since the last Space Medal of Honor was awarded.
Prior to the Dragon test flight they will be honored for, Behnken and Hurley had storied careers in the US military and at NASA. Bob Behnken earned a PhD in mechanical engineering from Caltech in 1997 and eventually became a lead flight test engineer in the US Air Force’s F-22 Raptor program. He was selected as a NASA astronaut candidate in 2000 and flew two Space Shuttle missions in 2008 and 2010. In 2012, Behnken was chosen to lead NASA’s prestigious Astronaut Office, and did so for three years before he began training for the Commercial Crew Program.
Doug Hurley earned a Bachelor’s degree in civil engineering in 1988 and received a commission in the US Marine Corps upon graduating. He made three deployments as an F/A-18 pilot and later became a Navy Test Pilot in 1997. Hurley was “the first Marine pilot to fly the F/A-18 E/F Super Hornet” and has experience flying more than 25 types of aircraft. He was also selected to become an astronaut in 2000 and flew on two Space Shuttle flights, including the Shuttle’s 135th and final mission in 2011.
In 2018, Bob Behnken and Doug Hurley were assigned to SpaceX’s first crewed Crew Dragon test flight. Leaning on their histories as pilots and engineers, they worked with SpaceX for multiple years before the company’s historic astronaut launch debut. Their input lives on today throughout SpaceX’s Dragon program, from the spacecraft’s design and interior to how the company trains private and public astronauts.
On May 30th, 2020, Bob Behnken and Doug Hurley became the first NASA astronauts to lift off from US soil since the Space Shuttle’s 2011 retirement and the first astronauts in history to ride a privately-developed rocket and spacecraft into orbit. Defying expectations, Crew Dragon beat Boeing’s Starliner spacecraft to the punch and performed (more or less) flawlessly throughout its Demo-2 test flight.
NASA was so confident in SpaceX – and encouraged by Crew Dragon’s initial performance – that Demo-2 was extended from a minimum duration of about a week to 62 days. After two months in orbit, Crew Dragon successfully undocked from the International Space Station (ISS), deorbited, reentered Earth’s atmosphere, deployed parachutes, and gently splashed down in the Gulf of Mexico – safely returning Behnken and Hurley to Earth.
The highly successful test flight allowed NASA to rapidly certify Dragon. Less than four months later, another Crew Dragon spacecraft lifted on a Falcon 9 rocket on SpaceX’s first operational astronaut ferry mission for NASA. More than two years later, Boeing’s Starliner remains uncertified, and Crew Dragon is still the only spacecraft capable of sustaining the presence of NASA astronauts at the ISS. SpaceX is on track to launch its sixth consecutive astronaut ferry mission – Crew-6 – no earlier than February 26th.
The pressure on SpaceX and the importance of Crew Dragon to NASA cannot be overstated. In a nontrivial sense, NASA and SpaceX would not have Crew Dragon’s essential – and currently irreplaceable – capabilities without the work done and risks taken by Behnken and Hurley. Had either astronaut made a significant mistake or faltered during Dragon’s Demo-2 test flight, the state of US human spaceflight could be significantly worse off than it is today. Instead, the astronauts played their parts to perfection and helped catapult SpaceX, NASA, and the world into a new era of commercial human spaceflight.
Bob Behnken and Doug Hurley retired from NASA in 2021 and 2022, respectively. They will receive the 29th and 30th Congressional Space Medals of Honor.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
