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SpaceX set to launch NASA astronauts first after Boeing narrowly avoids catastrophe in space
SpaceX is set to become the first private company to launch NASA astronauts as few as three months from now, all but guaranteed after Boeing’s competing Starliner spacecraft narrowly avoided a catastrophe in space on its orbital launch debut.
The ultimate purpose of NASA’s Commercial Crew Program (CCP) is to ensure that the US is once again able to launch its own astronauts into orbit and to the International Space Station (ISS) – a capability the country has not possessed since it prematurely canceled the Space Shuttle in 2011. In a logical step, NASA decided to fund two independent companies to ensure that astronaut launch capabilities would be insulated against any single failure, ultimately awarding contracts to Boeing and SpaceX in 2014. Boeing did actually try to have Congress snub SpaceX back in 2014 and solely award the contract to Starliner, but the company thankfully failed.
As a result, SpaceX beating Boeing on the (not-a-) race to launch NASA astronauts to the International Space Station (ISS) would represent an immense and deeply embarrassing upset in the traditional aerospace industry – essentially a case of David and Goliath. For the better part of a decade, Congress, most industry officials, and Boeing itself have argued ad nauseum the Starliner spacecraft was clearly a far safer bet than anything built by SpaceX – Boeing, obviously, has far more experience (“heritage”) in the spaceflight industry. However, multiple “catastrophic” failures during Boeing’s recent Starliner ‘Orbital Flight Test’ (OFT) paint a far uglier picture.
As its PR team and executives will constantly remind anyone within earshot, Boeing helped build the first stage of the Saturn V rocket, while a company it bought years after the fact (Rockwell) did technically buy the company (North American) that built the spacecraft (Apollo CSM) that carried NASA astronauts from the Earth to the Moon (and back). Rockwell (acquired by Boeing) also built all five of NASA’s Space Shuttle orbiters.
In the 1990s, Boeing – set to lose a competition to build an expendable rocket for the US military – acquired McDonnell Douglas at the last second, slapping a Boeing sticker on the Delta IV rocket – designed and built by MD. Boeing then conspired to steal trade secrets from Lockheed Martin (bidding Atlas V) and used that stolen info to mislead the USAF about the real cost of Delta IV, thus securing the more lucrative of two possible contracts. This is all to point out the simple fact that Boeing has far less real experience designing spacecraft than it tends to act like it does.
As such, it’s substantially less surprising than it might otherwise be that Boeing’s Starliner spacecraft has had such a rocky orbital launch debut. Preceded just a matter of weeks by a quality assurance failure that prevented one of Starliner’s four parachutes from deploying after an otherwise-successful pad abort test, a second Starliner spacecraft launched atop an Atlas V rocket on its orbital launch debut (OFT) on December 20th, 2019. Atlas V performed flawlessly but immediately after Starliner separated from the rocket, things went very wrong.
Bad software ultimately caused the spacecraft to perform thousands of uncommanded maneuvering thruster burns, depleting a majority of its propellant before Boeing was able to intervene. Starliner managed to place itself in low Earth orbit (LEO), but by then it had nowhere near enough propellant left to rendezvous and dock with the ISS – one of the most crucial purposes of the uncrewed flight test. Unable to complete that part of the mission, Boeing instead did a few small tests over the course of 48 hours in orbit before commanding the spacecraft’s reentry and landing on December 22nd.
But wait, there’s more!
As it turns out, although both NASA and Boeing inexplicably withheld the information from the public for more than two months, Boeing’s OFT Starliner spacecraft reportedly almost suffered a second major software failure just hours before reentry. According to NASA and Boeing comments in a press conference held only after news of that second failure broke after an advisory panel broached the issue in February 2020, a second Starliner software bug – caught only because the first failure forced Boeing to double-check its code – could have had far more catastrophic consequences.
NASA officials stated that had the second bug not been caught, some of Starliner’s thruster valves would have been frozen, either entirely preventing or severely hampering the spacecraft’s detached trunk from properly maneuvering in orbit. Apparently, that service module (carrying fuel, abort engines, a solar array, and more) could have crashed into the crew module shortly after detaching from it. Unsurprisingly, that ‘recontact’ could have severely damaged the Starliner crew capsule, potentially making reentry impossible (or even fatal) if its relatively fragile heat shield bore the brunt of that impact.
SpaceX has undeniably suffered its own significant failures, most notably when flight-proven Crew Dragon capsule C201 exploded moments before a static fire test, but the company has already proven that it fixed the source of the failure with the spacecraft’s second successful launch on a Falcon 9 rocket. Ultimately, it’s becoming nearly impossible to rationally argue that Boeing’s Starliner will be safer than SpaceX’s Crew Dragon – let alone worth the 40% premium Boeing is charging NASA and the US taxpayer.
According to Ars Technica’s Eric Berger, Crew Dragon’s inaugural astronaut launch is now tentatively scheduled as early as late-April to late-May 2020. Paperwork – not technical hurdles – is currently the source of that uncertainty, and all Demo-2 mission hardware (Falcon 9 and Crew Dragon) is either already in Florida or days away from arriving.
Due to the combination of similar software failures Starliner suffered during its first and only launch, Boeing now has to review the entirety of the spacecraft’s software – more than a million lines of code – before NASA will allow the company to launch again. There’s also a very good chance that Boeing will now have to repeat the Orbital Flight Test, potentially incurring major delays. In short, it would take nothing less than a miracle – or NASA making a public mockery of itself for Boeing’s benefit – for Starliner to launch astronauts before SpaceX.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
