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SpaceX launches Japanese lander, NASA cubesat to the Moon
A SpaceX Falcon 9 rocket has successfully launched a privately-developed Japanese Moon lander and a NASA Jet Propulsion Laboratory cubesat on their way to lunar orbit.
Following five back-to-back delays that pushed the launch from November to mid-December, Falcon 9 lifted off with Japanese startup ispace’s first HAKUTO-R Moon lander on December 11th, kicking off a multi-month journey that will take the spacecraft more than 700,000 miles (1.1M km) away from Earth. It’s not the first time SpaceX has launched a mostly commercial Moon lander, and it won’t be the last. SpaceX’s first Moon lander launch happened in February 2019, when Falcon 9 launched Israeli company SpaceIL’s Beresheet Moon lander as a rideshare payload on Indonesia’s PSN-6 geostationary communications satellite. Beresheet failed just a minute or two before touchdown, but the attempt was still a historic step for commercial spaceflight.
Just shy of three years later, SpaceX has launched another private Moon lander. Unlike Beresheet, which made its way to the Moon from geostationary transfer orbit (GTO), HAKUTO-R was Falcon 9’s main payload, allowing the rocket to launch it directly into deep space. A Jet Propulsion Laboratory (JPL) cubesat that missed a long-planned ride on NASA’s first Space Launch System (SLS) rocket also joined the Moon lander as a Falcon 9 rideshare payload.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Approximately four months from now, both spacecraft will reach the end of similar low-energy ballistic transfer trajectories, at which point they will have limited opportunities to enter lunar orbit and continue their missions. Reaching that checkpoint will require several successful orbital correction maneuvers and enough longevity to survive months in deep space, unprotected by Earth’s magnetic fields.
If they make it that far, HAKUTO-R will conduct several more burns to reach low lunar orbit (LLO), where ispace will verify the spacecraft’s health and eventually attempt a soft landing on the Moon. A privately-developed spacecraft has never landed on an extraterrestrial body, so the prestige at stake is about as high as it can get. If JPL’s Lunar Flashlight spacecraft [PDF] survives its journey, it will enter a near-rectilinear halo orbit around a point of gravitational equilibrium (Lagrange point) between the Earth and Moon. Once on station, it will spend most of its time 9000 kilometers (~5600 mi) away from the Moon but occasionally fly within 15 kilometers (~9 mi) of the surface. Under JPL’s nominal mission plan, Lunar Flashlight will complete at least ten week-long orbits and use an infrared laser instrument to search for water ice in permanently-shadowed Moon craters during each close approach.
Without context, both missions seem to complement each other well, and it’s not hard to imagine an alternative scenario where a cubesat like Lunar Flashlight was intentionally included to prospect for ice that a lander could then target. But the JPL cubesat’s presence on ispace’s HAKUTO-R was purely by accident. Because of certain design decisions made by NASA’s Space Launch System (SLS) rocket and Orion spacecraft contractors, the giant rocket is intended to launch cubesat rideshare payloads to the Moon, but those satellites are barely accessible for the entire time the rocket is configured for its unprecedentedly slow launch campaigns.
As a result, even though SLS lifted off for the first time in November 2022, its cubesat payloads had to be ready for launch and installed on the rocket in October 2021. Out of 14 planned payloads, four – including Lunar Flashlight – weren’t ready in time, forcing them to find other ways to deep space. Ironically, that may have been an unexpected blessing, as the ten payloads that did make the deadline wound up sitting inside SLS for 13 months, much of which was spent at the launch pad. Half of those satellites appear to have partially or completely failed shortly after launch.
Because of the extremely circuitous path the NASA rocket ultimately took to reach launch readiness, JPL was able to find a new ride to the Moon and launch less than one month after SLS and its co-passengers. Unlike those copassengers, Lunar Flashlight likely spent just a few weeks installed on Falcon 9 before launching to the Moon. Additionally, the SLS launch trajectory took it more or less directly to the Moon, giving its rideshare payloads just a handful of days to troubleshoot any problems discovered. Thanks to the slower, more efficient transfer orbit SpaceX used to launch HAKUTO-R, JPL should still have opportunities to enter a nominal orbit even if Lunar Flashlight requires weeks of in-space troubleshooting – far more margin for error than most SLS copassengers received.
Lunar Flashlight weighs about 14 kilograms (~31 lb) at liftoff, features two sets of solar arrays, and packs a first-of-its-kind chemical propulsion system designed to deliver up to 290 m/s of delta-V – a ton of performance for such a small satellite. HAKUTO-R weighs closer to 1.1 tons (~2400 lb) and is a far more capable spacecraft, in theory – a necessity to land softly on the Moon. At ispace’s request, Falcon 9’s low-energy ballistic transfer orbit reduced the lander’s performance requirements, but it will need roughly 2000-2500 m/s of delta-V to enter lunar orbit and land on the lunar surface.
On December 12th, ispace confirmed that HAKUTO-R is in excellent shape around 24 hours after liftoff. ispace says the lander has secured stable communications, a stable orientation in space, and positive power generation from its solar arrays. An ispace infographic indicates that the spacecraft will enter lunar orbit around mid-April if all goes to plan. With HAKUTO-R in a stable state, the next most important near-term milestone will be the successful use of its propulsion and navigation systems. The startup hopes to demonstrate smooth deep space operations, including routine trajectory correction maneuvers, within one month of launch.
HAKUTO-R was SpaceX’s 56th successful launch of 2022 and the company’s second direct Moon launch this year after sending South Korea’s KPLO orbiter to the Moon in August.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
