News
SpaceX launches Japanese lander, NASA cubesat to the Moon
A SpaceX Falcon 9 rocket has successfully launched a privately-developed Japanese Moon lander and a NASA Jet Propulsion Laboratory cubesat on their way to lunar orbit.
Following five back-to-back delays that pushed the launch from November to mid-December, Falcon 9 lifted off with Japanese startup ispace’s first HAKUTO-R Moon lander on December 11th, kicking off a multi-month journey that will take the spacecraft more than 700,000 miles (1.1M km) away from Earth. It’s not the first time SpaceX has launched a mostly commercial Moon lander, and it won’t be the last. SpaceX’s first Moon lander launch happened in February 2019, when Falcon 9 launched Israeli company SpaceIL’s Beresheet Moon lander as a rideshare payload on Indonesia’s PSN-6 geostationary communications satellite. Beresheet failed just a minute or two before touchdown, but the attempt was still a historic step for commercial spaceflight.
Just shy of three years later, SpaceX has launched another private Moon lander. Unlike Beresheet, which made its way to the Moon from geostationary transfer orbit (GTO), HAKUTO-R was Falcon 9’s main payload, allowing the rocket to launch it directly into deep space. A Jet Propulsion Laboratory (JPL) cubesat that missed a long-planned ride on NASA’s first Space Launch System (SLS) rocket also joined the Moon lander as a Falcon 9 rideshare payload.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Approximately four months from now, both spacecraft will reach the end of similar low-energy ballistic transfer trajectories, at which point they will have limited opportunities to enter lunar orbit and continue their missions. Reaching that checkpoint will require several successful orbital correction maneuvers and enough longevity to survive months in deep space, unprotected by Earth’s magnetic fields.
If they make it that far, HAKUTO-R will conduct several more burns to reach low lunar orbit (LLO), where ispace will verify the spacecraft’s health and eventually attempt a soft landing on the Moon. A privately-developed spacecraft has never landed on an extraterrestrial body, so the prestige at stake is about as high as it can get. If JPL’s Lunar Flashlight spacecraft [PDF] survives its journey, it will enter a near-rectilinear halo orbit around a point of gravitational equilibrium (Lagrange point) between the Earth and Moon. Once on station, it will spend most of its time 9000 kilometers (~5600 mi) away from the Moon but occasionally fly within 15 kilometers (~9 mi) of the surface. Under JPL’s nominal mission plan, Lunar Flashlight will complete at least ten week-long orbits and use an infrared laser instrument to search for water ice in permanently-shadowed Moon craters during each close approach.
Without context, both missions seem to complement each other well, and it’s not hard to imagine an alternative scenario where a cubesat like Lunar Flashlight was intentionally included to prospect for ice that a lander could then target. But the JPL cubesat’s presence on ispace’s HAKUTO-R was purely by accident. Because of certain design decisions made by NASA’s Space Launch System (SLS) rocket and Orion spacecraft contractors, the giant rocket is intended to launch cubesat rideshare payloads to the Moon, but those satellites are barely accessible for the entire time the rocket is configured for its unprecedentedly slow launch campaigns.
As a result, even though SLS lifted off for the first time in November 2022, its cubesat payloads had to be ready for launch and installed on the rocket in October 2021. Out of 14 planned payloads, four – including Lunar Flashlight – weren’t ready in time, forcing them to find other ways to deep space. Ironically, that may have been an unexpected blessing, as the ten payloads that did make the deadline wound up sitting inside SLS for 13 months, much of which was spent at the launch pad. Half of those satellites appear to have partially or completely failed shortly after launch.
Because of the extremely circuitous path the NASA rocket ultimately took to reach launch readiness, JPL was able to find a new ride to the Moon and launch less than one month after SLS and its co-passengers. Unlike those copassengers, Lunar Flashlight likely spent just a few weeks installed on Falcon 9 before launching to the Moon. Additionally, the SLS launch trajectory took it more or less directly to the Moon, giving its rideshare payloads just a handful of days to troubleshoot any problems discovered. Thanks to the slower, more efficient transfer orbit SpaceX used to launch HAKUTO-R, JPL should still have opportunities to enter a nominal orbit even if Lunar Flashlight requires weeks of in-space troubleshooting – far more margin for error than most SLS copassengers received.
Lunar Flashlight weighs about 14 kilograms (~31 lb) at liftoff, features two sets of solar arrays, and packs a first-of-its-kind chemical propulsion system designed to deliver up to 290 m/s of delta-V – a ton of performance for such a small satellite. HAKUTO-R weighs closer to 1.1 tons (~2400 lb) and is a far more capable spacecraft, in theory – a necessity to land softly on the Moon. At ispace’s request, Falcon 9’s low-energy ballistic transfer orbit reduced the lander’s performance requirements, but it will need roughly 2000-2500 m/s of delta-V to enter lunar orbit and land on the lunar surface.
On December 12th, ispace confirmed that HAKUTO-R is in excellent shape around 24 hours after liftoff. ispace says the lander has secured stable communications, a stable orientation in space, and positive power generation from its solar arrays. An ispace infographic indicates that the spacecraft will enter lunar orbit around mid-April if all goes to plan. With HAKUTO-R in a stable state, the next most important near-term milestone will be the successful use of its propulsion and navigation systems. The startup hopes to demonstrate smooth deep space operations, including routine trajectory correction maneuvers, within one month of launch.
HAKUTO-R was SpaceX’s 56th successful launch of 2022 and the company’s second direct Moon launch this year after sending South Korea’s KPLO orbiter to the Moon in August.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
