News
SpaceX launches Japanese lander, NASA cubesat to the Moon
A SpaceX Falcon 9 rocket has successfully launched a privately-developed Japanese Moon lander and a NASA Jet Propulsion Laboratory cubesat on their way to lunar orbit.
Following five back-to-back delays that pushed the launch from November to mid-December, Falcon 9 lifted off with Japanese startup ispace’s first HAKUTO-R Moon lander on December 11th, kicking off a multi-month journey that will take the spacecraft more than 700,000 miles (1.1M km) away from Earth. It’s not the first time SpaceX has launched a mostly commercial Moon lander, and it won’t be the last. SpaceX’s first Moon lander launch happened in February 2019, when Falcon 9 launched Israeli company SpaceIL’s Beresheet Moon lander as a rideshare payload on Indonesia’s PSN-6 geostationary communications satellite. Beresheet failed just a minute or two before touchdown, but the attempt was still a historic step for commercial spaceflight.
Just shy of three years later, SpaceX has launched another private Moon lander. Unlike Beresheet, which made its way to the Moon from geostationary transfer orbit (GTO), HAKUTO-R was Falcon 9’s main payload, allowing the rocket to launch it directly into deep space. A Jet Propulsion Laboratory (JPL) cubesat that missed a long-planned ride on NASA’s first Space Launch System (SLS) rocket also joined the Moon lander as a Falcon 9 rideshare payload.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Approximately four months from now, both spacecraft will reach the end of similar low-energy ballistic transfer trajectories, at which point they will have limited opportunities to enter lunar orbit and continue their missions. Reaching that checkpoint will require several successful orbital correction maneuvers and enough longevity to survive months in deep space, unprotected by Earth’s magnetic fields.
If they make it that far, HAKUTO-R will conduct several more burns to reach low lunar orbit (LLO), where ispace will verify the spacecraft’s health and eventually attempt a soft landing on the Moon. A privately-developed spacecraft has never landed on an extraterrestrial body, so the prestige at stake is about as high as it can get. If JPL’s Lunar Flashlight spacecraft [PDF] survives its journey, it will enter a near-rectilinear halo orbit around a point of gravitational equilibrium (Lagrange point) between the Earth and Moon. Once on station, it will spend most of its time 9000 kilometers (~5600 mi) away from the Moon but occasionally fly within 15 kilometers (~9 mi) of the surface. Under JPL’s nominal mission plan, Lunar Flashlight will complete at least ten week-long orbits and use an infrared laser instrument to search for water ice in permanently-shadowed Moon craters during each close approach.
Without context, both missions seem to complement each other well, and it’s not hard to imagine an alternative scenario where a cubesat like Lunar Flashlight was intentionally included to prospect for ice that a lander could then target. But the JPL cubesat’s presence on ispace’s HAKUTO-R was purely by accident. Because of certain design decisions made by NASA’s Space Launch System (SLS) rocket and Orion spacecraft contractors, the giant rocket is intended to launch cubesat rideshare payloads to the Moon, but those satellites are barely accessible for the entire time the rocket is configured for its unprecedentedly slow launch campaigns.
As a result, even though SLS lifted off for the first time in November 2022, its cubesat payloads had to be ready for launch and installed on the rocket in October 2021. Out of 14 planned payloads, four – including Lunar Flashlight – weren’t ready in time, forcing them to find other ways to deep space. Ironically, that may have been an unexpected blessing, as the ten payloads that did make the deadline wound up sitting inside SLS for 13 months, much of which was spent at the launch pad. Half of those satellites appear to have partially or completely failed shortly after launch.
Because of the extremely circuitous path the NASA rocket ultimately took to reach launch readiness, JPL was able to find a new ride to the Moon and launch less than one month after SLS and its co-passengers. Unlike those copassengers, Lunar Flashlight likely spent just a few weeks installed on Falcon 9 before launching to the Moon. Additionally, the SLS launch trajectory took it more or less directly to the Moon, giving its rideshare payloads just a handful of days to troubleshoot any problems discovered. Thanks to the slower, more efficient transfer orbit SpaceX used to launch HAKUTO-R, JPL should still have opportunities to enter a nominal orbit even if Lunar Flashlight requires weeks of in-space troubleshooting – far more margin for error than most SLS copassengers received.
Lunar Flashlight weighs about 14 kilograms (~31 lb) at liftoff, features two sets of solar arrays, and packs a first-of-its-kind chemical propulsion system designed to deliver up to 290 m/s of delta-V – a ton of performance for such a small satellite. HAKUTO-R weighs closer to 1.1 tons (~2400 lb) and is a far more capable spacecraft, in theory – a necessity to land softly on the Moon. At ispace’s request, Falcon 9’s low-energy ballistic transfer orbit reduced the lander’s performance requirements, but it will need roughly 2000-2500 m/s of delta-V to enter lunar orbit and land on the lunar surface.
On December 12th, ispace confirmed that HAKUTO-R is in excellent shape around 24 hours after liftoff. ispace says the lander has secured stable communications, a stable orientation in space, and positive power generation from its solar arrays. An ispace infographic indicates that the spacecraft will enter lunar orbit around mid-April if all goes to plan. With HAKUTO-R in a stable state, the next most important near-term milestone will be the successful use of its propulsion and navigation systems. The startup hopes to demonstrate smooth deep space operations, including routine trajectory correction maneuvers, within one month of launch.
HAKUTO-R was SpaceX’s 56th successful launch of 2022 and the company’s second direct Moon launch this year after sending South Korea’s KPLO orbiter to the Moon in August.
Tesla has snagged a deal with IMC Logistics to supply the company with 50 Semi units for its logistics operations.
IMC handles drayage and landside logistics and has over 2,700 asset trucks in its fleet. In its over forty years of service, it has established more than 50 locations across the United States and spans operations from coast to coast.
Jim Gillis of IMC said that the addition of the Tesla Semi will help IMC move toward a “zero-emission service for long-haul lanes.”
The move is one that has become more common over the past few years, as more and more companies doing large-scale logistics have moved to sustainable powertrains, using either Tesla or others.
🚨 IMC Logistics announced that it will add 50 Tesla Semis to its fleet https://t.co/ymh1Ca2IuX
— TESLARATI (@Teslarati) October 5, 2026
Tesla’s Semi program just entered its first truly public phase, as the company handed over its first production units to companies in September, although a pilot program with companies like PepsiCo. and Frito-Lay has been ongoing for years.
IMC announced its intention to purchase 50 Semi units from Tesla in September, and according to VP of Marketing and Public Relations on September 29 to Trucking Drive, the company will take delivery either this week or took delivery late last week.
With surging prices of diesel and high logistics costs, Tesla and the Semi could truly revolutionize how companies manage their fleets. With the advent of Full Self-Driving, the Semi will potentially cut down on driver fatigue and increase productivity, while decreasing the cost of operation per mile by being cheaper to refuel.
Tesla had a dedicated Semi handover event at the Semi factory in Sparks, Nevada, a few weeks back, as it officially introduced its truck to many company fleets that have been waiting to add these sustainable powertrains.
Lifestyle
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
Selling Sunset’s Jason Oppenheim swapped his Bentley for a Tesla and promised ten for employees.
Jason Oppenheim, the luxury real estate broker best known as the star of Netflix’s Selling Sunset, has parked his Bentley for good and moved into a Tesla Model Y, and he says Full Self-Driving (Supervised) is the reason.
Oppenheim, who founded The Oppenheim Group, the Los Angeles brokerage at the center of the show, posted a video to X on Saturday evening that he called “the most important video I’ve ever posted.” In it, he rides from Newport Beach to his firm’s Los Angeles office, a trip he put at roughly an hour and 15 minutes, while FSD handles the drive and parks the car without him touching the wheel or the accelerator. He said he handed the Bentley to his father because he no longer has any use for it.
Tesla shared the clip from its main account on X about two hours later, pulling out the quote that has since spread well beyond the Tesla community:
“[FSD Supervised] is life-changing. I was on the phone with my brother last night, and I made him buy one. He literally bought one while we were talking. I’m buying 10 of my employees a Tesla with FSD. It’s 8x safer than the average driver. There’s nothing more important than the safety of you and your loved ones.”
Oppenheim was candid about why the safety pitch landed with him. He admitted in the video that he is a distracted driver who answers emails and texts behind the wheel, and framed the employee purchases as a way to keep his team off their phones while driving. Elon Musk posted “Tesla FSD feels like magic” less than half an hour after the video went live.
The endorsement lands at a convenient moment for Tesla. The company delivered 486,532 vehicles in Q3, beating Wall Street’s estimates and marking its best quarter ever without the $7,500 federal EV tax credit.
A public service announcement. https://t.co/NYa1IpKwBX
— Jason Oppenheim (@OppenheimJason) October 4, 2026
Tesla FSD has been subscription only in the U.S. since February at $99 per month, and Tesla said in its Q2 update that active subscriptions hit 1.48 million, up 56 percent year over year, with more than 55 percent of new North American deliveries leaving with FSD attached. That attach rate is the figure Ron Baron cited last month when he told CNBC “the time to buy the stock is now.” At current pricing, Oppenheim’s 10 employee cars alone would add $990 a month, or about $11,880 a year, in FSD revenue.
Tesla AI head Ashok Elluswamy said in July that FSD had logged more than 12 billion miles while going roughly twice as far between collisions as manual driving. FSD also remains a supervised system, so Oppenheim and his employees are still required to watch the road, even as Tesla rolls out v14.3.10 with Automatic Collision Evasion, which can steer or brake on its own to avoid a frontal crash.
Elon Musk
Elon Musk follows Trump’s lead, says a SpaceX name change is coming
Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months.
Elon Musk wants to rename his artificial intelligence company again, less than three months after its last rebrand.
In a string of posts on X early Sunday morning, Musk wrote “No more AI,” followed by “SI” and “It’s better.” He then added, “SpaceX is a super intelligence company.” When a user asked whether SpaceXAI could become SpaceXSI, Musk replied, “Yes, we will make that change.”
The posts extend a terminology push that began at the White House last week. On September 29, President Donald Trump signed an executive order directing federal agencies to replace “artificial intelligence” and “AI” with “Super Intelligence” and “SI” on government websites, policy documents and press releases. The same day, Musk sat beside Trump as the heads of the largest AI companies signed a voluntary safety accord, as Teslarati reported. Speaking to reporters afterward, Musk caught himself mid sentence: “I think it is worth highlighting the positive benefits of A.I. … S.I., pardon me.”
Elon Musk and Trump are closer than ever, and Tesla could be the big winner
SpaceXSI would be the third name for the business since February. SpaceX acquired xAI on February 2 in a deal that valued the combined company at $1.25 trillion. In May, Musk said xAI would be dissolved as a separate company, and on July 6 the division adopted the SpaceXAI name and a new logo that placed the xAI letters inside the SpaceX identity.
Musk gave no timeline. He did not say whether SpaceXSI would be a legal name change or a branding update, whether the @SpaceXAI handle on X would change, or how the shift would apply to products like Grok. The company had not issued a formal announcement as of Sunday morning.
The change would reach well beyond a chatbot. SpaceXAI now houses Grok, the X platform, the Colossus training clusters in Memphis and the coding tool Cursor, which SpaceX acquired in August. It also runs the orbital compute effort SpaceX is building around Nvidia hardware, which Musk said during the company’s first earnings call would be exclusive to Nvidia.
It’s unclear if rivals like Anthropic, OpenAI, Google, Meta and Nvidia have plans to also rename their companies or products. OpenAI CEO Sam Altman has continued to say “AI” in public, while Nvidia CEO Jensen Huang has gone partway, describing data centers as “super intelligence factories.”
The rename would also line up SpaceX’s AI branding with the federal government’s language as Musk takes on a new advisory role at the Pentagon, where he is helping lead the Project Meridian study on the future of warfare.
Tesla snags Semi supply deal with major logistics firm
Tesla wins over Netflix’s Selling Sunset star, who’s now ditching his Bentley
