News
SpaceX nails reused booster launch, Falcon Heavy’s maiden flight days away
Despite a brief 24-hour delay due to weather and minor mechanical issues, SpaceX recycled the launch opportunity and completed the mission on Wednesday afternoon, January 31. Tasked with carrying GovSat-1 to orbit, the reused Falcon 9 rocket (Booster 1032) performed flawlessly and as expected, although the stage was expended. Launch directors confirmed just before the end of the live webcast that the communications satellite, a public-private partnership between SES and Luxembourg, was placed into a good orbit a few minutes before it separated from Falcon 9’s second stage. The mission marks SpaceX’s second successful launch of 2018, its first reused flight of the year, and the last launch before Falcon Heavy’s inaugural flight – currently scheduled for Tuesday, February 6.
Perhaps most intriguingly (or at least uniquely), the to-be-expended booster was still seen outfitted with both grid fins and landing legs at the launch pad, the new legs a stark white against the dark and sooty backdrop of the Falcon 9’s recycled booster. While SpaceX’s webcast host very explicitly stated at least three times that the first stage was not going to be recovered, careful listeners may have still caught snippets of the launch and recovery directors announcing different milestones as Falcon 9 S1 landed softly in the Atlantic Ocean. Similar to the recovery operations after the launch of Iridium-4 in December 2018, S1 flew as if it were landing aboard a drone ship, although in the case of this launch that theatricality extended even to landing legs.
- Falcon 9 venting before liftoff. (Tom Cross)
- We have liftoff! (Tom Cross)
- (Tom Cross)
While it may seem quite odd that SpaceX would choose to expend an entire, recoverable rocket, it is presumed that SpaceX is simply choosing to rid itself of a stock of older boosters incapable of flying more than once or twice – preparing for the introduction of the highly reusable Block 5 of Falcon 9, in other words. As stated by the webcast host, a SpaceX engineer, the company’s goal is for boosters to last “tens of launches in the short term, and hundreds or thousands of launches in the long term.” It is worth remembering that expending rocket boosters in the ocean (or even over land for Russia and China) is the status quo of all non-SpaceX rockets, and SpaceX has only just begun to perfect booster recovery and reuse – the first successful ocean recovery was completed less than two years ago. The very fact that it already feels odd or even wrong to “throw away” hardware into the ocean after launch is a testament to just how rapidly SpaceX have changed both the figurative and literal paradigms of orbital rocketry, and it is only a matter of time before the eminently persistent company ends the practice of expendable launches internally, if not globally.
Up next, Falcon Heavy
After yet another successful mission for SpaceX, the company’s Florida efforts will now briefly focus on the imminent inaugural launch of Falcon Heavy, the company’s newest and largest rocket. Loosely penciled in for liftoff on Tuesday, February 6, the massive vehicle will become the most powerful and capable operational rocket in the world, comparable only to the likes of NASA’s Saturn V and Space Shuttle, as well as the Soviet Union’s short-lived Energia. Regardless of its place against a historical backdrop of massive state-funded rockets, Falcon Heavy will by default become the most powerful commercial launch vehicle ever developed, and that title will almost certainly remain uncontested until 2020 at the absolute earliest. If or when the first and smallest version of NASA’s SLS rocket launches, likely also no earlier than 2020, the space agency may well take the crown back for a brief year or so. Regardless, SpaceX will likely be regularly launching Falcon Heavies and nearing the tail end of the development and testing of its much larger BFR rocket and spaceship.
Falcon Heavy will be the clearest progress yet towards such a massive rocket, and will provide SpaceX with invaluable experience and expertise as the only private company to ever operate a super heavy-lift launch vehicle (SHLLV). After a solid four weeks of near-constant testing, bug-fixing, and retesting, Falcon Heavy just days ago completed its first static fire, marking the first point in its history that all 27 of its first stage engines were simultaneously ignited. The data produced by that crucial test was apparently satisfactory, and Elon Musk just yesterday reiterated that the vehicle’s first launch was still targeting February 6.
- Paper rocket, meet the real deal. (SpaceX)
- Falcon Heavy and Falcon 9 in the distance, a tour de force of SpaceX’s breadth of accomplishment. (SpaceX)
Follow along live as launch photographer Tom Cross and your intrepid author cover these groundbreaking events live.
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Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.




