SpaceX is set to make history by returning southern trajectory polar corridor launches to Florida’s Space Coast with the launch of the Argentine SAOCOM-1B radar observation satellite later this month. Tentatively set to get off the ground no earlier than Saturday, July 25 the SAOCOM-1B mission has suffered delays ranging from hardware processing and integration to international launch team travel restrictions as a result of the global coronavirus pandemic.
In late February 2020, the SAOCOM-1B satellite departed Argentina aboard a Russian Antonov AN 124 cargo aircraft and arrived at the Shuttle Landing Facility in Cape Canaveral, Florida. It was expected that launch and processing teams from Argentina’s National Commission for Space Activities (CONAE) would quickly follow to meet a March launch timeline. However, international travel restrictions imposed by the Argentine government in early March meant that SpaceX would have to wait an indeterminant amount of time to attempt the historic polar launch from Florida. As a result, the satellite was put into storage in one of SpaceX’s satellite processing facilities in Florida to await the arrival of its launch team.
A change in launch plans
The SAOCOM-1B satellite was initially thought to launch from Vandenberg Air Force Base (VAFB) in California just as its twin predecessor, the SAOCOM-1A satellite did in October of 2018. At the time VAFB was the only US-based launch site used for polar orbit launch corridor services. However, Cape Canaveral Air Force Station had previously announced the option to re-open a southern polar orbit launch corridor from Florida in 2017, a launch trajectory that hadn’t been used in over half a century.
The option of polar trajectory launches from Florida increased SpaceX’s capacity to streamline its launch manifest to the company’s dual launchpad locations on Florida’s East Coast. In 2019, as reported by Michael Baylor of NASASpaceflight.com, SpaceX formally requested to move the launch of the SAOCOM-1B satellite from VAFB to Florida utilizing a southern, coast-hugging dog-leg trajectory over Cuba to a final polar orbital inclination.
For those asking for a visual of what a southward, doglegged polar launch trajectory out of Cape Canaveral will look like, here you go. https://t.co/FTTW8mbq0J pic.twitter.com/59YXoERkQl— Chris G (@ChrisG_SpX) October 9, 2019
The SAOCOM-1B satellite will join its L-Band, synthetic-aperture radar (SAR) SAOCOM-1A sister satellite in a sun-synchronous orbit (SSO) – essentially an orbit over the poles of the planet that allows the solar arrays of the satellite to be in sunlight at any given time. The satellites operate in SSO and use L-Band and synthetic-aperture radar to create two-dimensional, all-weather Earth observation imagery to assist in global disaster-monitoring efforts. The sister satellites will also work in conjunction with a constellation of four Italian satellites already in orbit operated by COSMO-SkyMed.
Return to operational status
Following the easement of certain international travel restrictions in mid-July, a slim crew of 18 team members from CONAE and SAOCOM-1B satellite manufacturer INVstigacion APlicada (INVAP) was permitted to travel to Florida. The team members tested negatively for the COVID-19 virus prior to commercially traveling to Florida from Argentina, as well as, after their arrival at Miami International Airport. The team observed a two-week period of quarantine prior to traveling to SpaceX facilities at Cape Canaveral Air Force Station to begin pre-operational tasks.
On Monday, July 13 the team was able to get to work on launch campaign tasks with the satellite that had endured months of storage. The team ensured the health of the satellite and completed a full launch day simulation managed remotely from locations in Florida and Argentina. Following a successful run through and check of the satellite’s operational status, the launch campaign has just a few remaining steps before rocketing SpaceX into the history books once again.
SpaceX and CONAE teams will work together to safely encapsulate the satellite inside of a protective Falcon 9 payload fairing and mate the payload with the first stage Falcon 9 booster. Furthermore, the teams will complete a joint integration test of the payload and launch vehicle before finally transporting it to the launch pad.
The SpaceX launch manifest has recently undergone some schedule shuffling potentially leaving the SAOCOM-1B mission to be third in line behind the launch of the South Korean ANASIS-II military communications satellite and the delayed Starlink-9 mission. However, earlier in the week, the Starlink-9 booster was lowered from launch position at LC-39A and returned to the horizontal integration facility following a scrubbed launch attempt with SpaceX citing that more time was necessary to perform final check-outs. This most likely suggests that SpaceX plans to push the SAOCOM-1B mission ahead of Starlink-9 in the launch manifest.
According to CONAE, the SAOCOM-1B mission launch window extends from Saturday, July 25 to Thursday, July 30 with a targeted liftoff at approximately 7:19 p.m. EDT (2319 GMT) from SLC-40.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
