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[Update: fully stacked] SpaceX speeds up work on Starship with “hundreds” of upgrades
Update: Less than 24 hours after publishing, SpaceX began installing Starship SN15’s nose section, stacking the significantly upgraded rocket to its full 50m (~165 ft) height.
Excluding the installation of a few minor ‘aerocover’ surfaces used to smooth out the interface between Starship’s hull and four flaps, SN15 will effectively be complete and ready to roll to the launch pad as soon as its nose and tank sections have been welded together. Historically, for SN8-SN11, that process – including visual and radiographic (x-ray) inspections for quality assurance – has taken as few as one or two days, meaning that SN15 could technically be ready to roll out as early as Monday, April 4th.
Of note, SpaceX has already scheduled a road closure from 7am to noon CDT (UTC-5) on Monday – likely to transport a crane to the pad but potentially enough to get both a crane and SN15 to the launch site. Simultaneously, an upgraded or modified hydraulic ram – used to simulate the thrust of three Raptors – was already moved to the pad and installed on one of two suborbital launch mounts on Saturday, April 3rd, meaning that the pad will likely be ready for SN15’s installation tomorrow.
If SpaceX manages to complete both transport tasks on Monday, odds are very good that SN15 will be able to get through one or several qualification tests – including an ambient-temperature pressure test, cryogenic proof, wet dress rehearsal, and static fire – by the end of the week. Stay tuned for updates!
Beginning almost immediately after Starship SN11’s midair explosion earlier this week, SpaceX has accelerated work on a new Starship prototype upgraded with “hundreds of improvements.”
In November 2020, Musk first revealed plans to implement “major [Starship] upgrades” as early as prototype SN15, though the improvements involved in the first apparent Starship ‘block’ change were never detailed. On 30 March 2021, the same day as Starship SN11’s foggy, ill-fated launch debut, Musk confirmed that the SN15+ block upgrade would feature “hundreds of design improvements [to] structures, avionics, software, and [Raptor engines].”
Around the same time, after more than two months of little to not visible activity, work on Starship SN15 rapidly restarted in an apparent bid to achieve Musk’s stated goal of rolling the rocket to the launch pad “in a few days.”
Possibly due to a significant shift in focus from Starship mass-production to the construction of Boca Chica’s first orbital-class launch pad and flight tests of prototypes SN8 through SN11, Starship SN15 has been in the stacking and assembly phase since the turn of the new year. About a month ago, in early March, the rocket’s tank section was stacked to its full height and has been making slow progress in the weeks since – clearly not a pressing priority.
The day after SN11 exploded, SpaceX stacked the last two pieces of Starship SN11’s nose and joined their plumbing and avionics runs, more or less completing the upper third of the prototype. Both nosecone flaps were installed a few days prior. On the same day, March 31st, SpaceX rolled Starship SN15’s tank section (the bottom two-thirds of the rocket) out of Boca Chica’s ‘mid bay’ assembly building and installed both after flaps before moving the vehicle into the ‘high bay.’
With those steps complete, Starship SN15 should be just a few days away from nose installation, at which point it will need just a few more days of work before SpaceX will be ready to install the rocket on a transporter and roll it to the launch pad. It’s not implausible that that move will happen as early as next week, perhaps even leaving enough time for an acceptance test or two before the weekend.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
