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SpaceX rocket booster aces tenth launch and landing in major reusability milestone
Update: SpaceX Falcon 9 booster B1051 aced its Starlink-27 launch without issue, becoming the first Falcon booster ever to complete ten consecutive launches and landings.
The mission’s success also means that SpaceX’s internet constellation has more than 1500 functional satellites in orbit, leaving Starlink just two more 60-satellite batches and a few months of orbit-raising away from the ability to deliver internet virtually anywhere on Earth.
Next Spaceflight reports that SpaceX’s next Starlink launch – scheduled as few as five days after the last mission – will see Falcon 9 mark a hugely significant milestone for truly reusable rocketry.
According to Next Spaceflight’s sources, SpaceX has chosen Falcon 9 booster B1051 to launch Starlink-27 – the constellation’s 26th operational mission – as early as 2:42 am EDT (06:42 UTC) on Sunday, May 9th. Scheduled eight weeks (56 days) after the same booster’s last orbital-class launch and landing and just five days after SpaceX’s 25th operational Starlink launch, Starlink-27 will be Falcon 9 B1051’s 10th launch.
While seemingly minor in the scope of SpaceX’s unending roster of spaceflight ‘firsts,’ B1051’s Sunday flight will make Falcon 9 the first reusable liquid rocket booster of any kind to complete ten orbital launches. With that tenth launch and (hopeful) landing, SpaceX will cross a largely symbolic – but still significant – milestone that many traditional aerospace companies and direct competitors have used for at least a decade to rationalize resting on their laurels and continuing to design and build expensive, expendable rockets with no serious path to reusability.
For the entirety of SpaceX’s operational life, its only two real competitors have – and continue to be – US conglomerate United Launch Alliance (ULA) and European conglomerate Arianespace. Almost like clockwork, both extremely conservative groups – comprised of numerous traditional, entrenched aerospace and military contractors – have gone through a similar cycle of belittlement and dismissal, denial, goalpost-moving, disbelief, and resignation as SpaceX announced plans for reusability, began real-world attempts, and gradually worked out the kinks.
As it became clear that SpaceX would succeed in its efforts to vertically launch and land Falcon 9 boosters and ULA and Arianespace had to move their goalposts from “it’ll never work,” both generally settled on largely arbitrary claims that even if SpaceX could land rockets, reuse would never be economical. ULA went even further than Arianespace with an explicit claim – derived from armchair analysis built on opaque, unspecified assumptions – that SpaceX’s approach to Falcon reuse would “require ten [booster] uses to be profitable.” [PDF]
Instead, ULA – proudly standing on its high horse – proffered an alternative called “SMART (Sensible Modular. Autonomous Return Technology) Reuse” for its next-generation Vulcan rocket. Instead of landing and reusing entire boosters like SpaceX, ULA would develop an extremely complex engine section that would detach from Vulcan in mid-air, deploy an experimental inflatable heat shield, and be grabbed out of the sky with a helicopter. Even back when the concept was first announced in 2015, ULA’s schedule for SMART reuse would have seen the technology debut no sooner than the mid 2020s.
More than half a decade later, ULA no longer talks about “SMART Reuse” and it certainly doesn’t talk about the program’s schedule. As late as mid-2020, though, CEO Tory Bruno still parrots ULA’s arbitrary estimate that reusability only makes sense after ten flights per booster – and with the added bonus of new goalposts that demand that that “breakeven flight rate…be achieved as a fleet average.”
Arianespace executives have echoed similar sentiments over the years and more recently implied that it would only ever make sense to invest in SpaceX-style reusability if the conglomerate could guarantee at least 30 launch contracts annually.
In the meantime, Arianespace and ULA all but handed the vast majority of their commercial market share to SpaceX’s far more affordable Falcon 9 and Falcon Heavy. As a result, the company has effectively taken over the commercial spaceflight industry while its relentless, iterative development approach have produced refined Falcon 9 and Heavy rockets with an unprecedented degree of reusability. Looking at all Falcon 9 Block 5 boosters that have flown more than once, the fleet average is already more than five launches less than three years after the Block 5 upgrade debuted.
SpaceX has also demonstrated – multiple times – that it can launch the same Falcon 9 booster twice in less than a month, quite literally halving the Space Shuttle’s 54-day record while likely requiring somewhere between 10 and 100 times less hands-on work. Just last month, NASA gave SpaceX’s reusability work the ultimate blessing when a Falcon 9 booster launched astronauts for the second time. Of the more than 1500 Starlink satellites SpaceX has launched over the last two years, not a single one of those internet satellites flew on a new Falcon 9 booster.
Finally, Falcon 9 booster B1051 is now on track to become the first liquid rocket booster in history to cross the ten-flight mark set by ULA and targeted by SpaceX CEO Elon Musk. For Musk, “ten flights” has long been a line drawn in the sand – explicitly meant to be an arbitrary target. In reality, after flying multiple Falcon 9 boosters six, seven, eight, and even nine times apiece, SpaceX already believes that the rocket’s existing design is capable of significantly surpassing that target.
Perhaps most importantly, despite the fact that Arianespace and ULA have scarcely begun to even attempt to counter Falcon 9 and Falcon Heavy, SpaceX is already working on Starship – a far more capable, fully-reusable rocket designed from the ground up with lessons learned from Falcon.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
