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SpaceX ramps Starship hiring as Elon Musk talks Texas rocket factory's "awesome" progress
After several successful tests last month, Elon Musk says that SpaceX’s South Texas Starship team is looking to rapidly expand in order to aggressively ramp up Starship manufacturing in a sign that the nascent rocket factory is making excellent progress.
Almost immediately after SpaceX successfully wrapped up its first and second explosive Starship tank tests last month, the company’s Boca Chica, Texas presence started to take on a new atmosphere, reminiscent of the rapid progress made at a since-mothballed Florida Starship facility. Perhaps thanks to the fact that SpaceX’s Boca Chica Starship facilities are adjacent to a dedicated test and launch facility just a mile down the road, it’s looking much less likely that a similar fate will befall its Texas presence.
Instead, SpaceX’s successful Starship tank tests – intentionally destroying two massive propellant tanks – are a testament to the progress the next-generation rocket is making in Texas. In fact, SpaceX CEO Elon Musk has effectively stated that after the most recent tank test, the company is now ready to shift gears and start building the first space-bound Starship prototypes, while the last week or two of SpaceX’s visible Texas activities make it clear that that shift is already well underway.
In simple terms, SpaceX now appears to be moving full speed ahead in a bid to manufacture, assemble, and test the first flightworthy, full-scale Starship prototypes. It’s worth noting that CEO Elon Musk has underestimated the challenge at hand several times in the last 18 or so months of Starship development, frequently suggesting that the first full-scale prototype of the spacecraft would be ready for a challenging flight test and maybe even its first orbital flights as early as 2019.
For a number of reasons, those ambitious targets were not met. To Musk’s credit, the executive is at least conscious of his tendency to be wildly optimistic when it comes to schedules and has effectively tacked on an asterisk that the schedules and deadlines he often publicizes tend more along the lines of “this time-frame is technically possible without breaking the laws of physics” than anything verging on pragmatism. With challenges as complex as those faced in spaceflight, let alone massive, fully-reusable rockets like Starship, it’s hard to be surprised that practical deadlines tend to be miles away from theoretically-possible minimums.
As such, it wouldn’t be unreasonable to feel a bit like the townspeople with a boy crying wolf, but there are arguably several reasons for optimism, this time around. Most importantly, as partially pictured above, SpaceX has completed four intentionally destructive tests with full-scale Starship hardware in just the last 2.5 months. Deemed unfit for flight, SpaceX pressurized Starship Mk1 with liquid nitrogen until it burst in November 2019, reaching an estimated 3-5 bar (45-75 psi).
SpaceX spent the following month upgrading both the methods and facilities used to build Starship prototypes in South Texas – a process that is still very much ongoing. However, two recent tests of Starship tanks built with some of those new methods and facilities have unequivocally proven that great progress is being made. The first ‘test tank’ managed 7.1 bar (105 psi) before it burst, while a second tank completed less than three weeks later reached 7.5 bar (110 psi) with water and 8.5 bar (125 psi) with liquid nitrogen on January 28th. Between those tests, Musk revealed that 6 bar was the bare minimum necessary for orbital Starship flights, while 8.5 bar would potentially offer the safety margins needed for crewed Starship flights.
In other words, SpaceX’s last two tank tests have effectively proved that – even with facilities and methods only partially upgraded – the company is ready to begin manufacturing the first truly flight-rated Starship prototypes. In response, Musk recently stated that he was going “max hardcore on” Starship design and production in Boca Chica and revealed that SpaceX would host a second South Texas jobs fair in three weeks to help rapidly staff its growing rocket factory.
Looking at the progress SpaceX has made in just the last week, it’s hard to fault Musk’s brimming enthusiasm. Now breaking in new semi-automated welding machines, upgraded production equipment, and two massive sprung structures (i.e. tents), SpaceX engineers and technicians are churning out improved steel rings, tank domes (bulkheads), smaller propellant tanks, and more at a breakneck pace relative to the last year of Starship work. Additionally, at least six of those new rings have been stacked together in two sections, likely representing the effective birth of the first flightworthy Starship – ‘SN01’.
With SpaceX’s new enclosed facilities, much of its South Texas work is now hidden. Still, from what’s visible, it’s safe to say that the company is well its way to completing the first flight – and possibly orbit – worthy Starship prototypes in the near future.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
