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SpaceX begins Starship launch mount installation at historic Pad 39A in Florida
At the same time as SpaceX’s Boca Chica, Texas team is working around the clock to prepare Starship Mk1 for several major tests, the company is building a second dedicated Starship launch complex at Pad 39A and as of November 4th, that construction effort has reached a symbolic milestone.
According to photos taken by local resident and famed rocket and ship photographer Julia Bergeron on a bus tour of Kennedy Space Center (KSC), SpaceX has officially begun to install a large steel structure at Launch Complex 39A, a pad the company has leased from NASA since 2014. Known as a launch mount, the massive structure will one day support SpaceX’s first East Coast Starship and Super Heavy static fires and test flights.
At SpaceX’s Boca Chica, Texas Starship facilities, the company has already made a huge amount of progress fabricating and outfitting a brand new launch mount that will soon support Starship Mk1’s first propellant loading, static fire, and flight tests. The spartan steel structure looks different from anything SpaceX has built in the past for Falcon 9 and is equally unrecognizable alongside the renders of a finished-product launch pad included in an updated Starship launch video.
What is undeniable, nevertheless, is the speed with which technicians have taken the Texas launch mount from a group of unconnected, partially-finished parts to a nearly complete structure with the business half of Starship Mk1 installed on top. SpaceX workers have built the mount, completed a large amount of plumbing to connect it to nearby liquid oxygen, methane, nitrogen, and helium reserves, and installed Starship on the mount in less than two months. The final integration of different prefabricated pieces began barely a month before Starship was moved to the pad, as pictured below.
Two pads, two approaches
Although Boca Chica’s launch mount is quite large, based on Julia’s photos of Pad 39A, Florida’s nascent launch mount is going to be significantly bigger. The section that SpaceX began installing in the first days of November appears already be much taller than the mount in Texas, and it also looks more like a rectangular corner than anything resembling part of Boca Chica’s hexagonal structure.
At the same time, the apparent rectangular corner being worked on in Florida would be a much better fit for the partially-enclosed launch mount structure shown in SpaceX’s official 2019 Starship launch video.
This is all to say that it looks like SpaceX is taking significantly different approaches with its two prospective Starship launch sites, which should come as no surprise in the context of the Starship program. SpaceX is already competitively building multiple Starship prototypes at two separate facilities in Boca Chica, Texas and Cocoa, Florida, a competition that has already produced visible differences between Mk1 and Mk2 prototypes. There’s a good chance that SpaceX intends to preserve that competitive atmosphere with Starship’s launch facilities, not just the rocket itself.
Additionally, it’s clear that Texas and Florida currently serve very different roles in the actual testing of Starship prototypes. Boca Chica has been active in that regard for more than half a year, ranging from the first Starhopper static fire in April to Starhopper’s 150-meter test flight in August. Florida has been almost entirely focused on iterating the build process itself and has already prefabricated nearly two dozen single-weld steel rings that will soon become Starship Mk4.
A step further, SpaceX CEO Elon Musk has made it clear that he is pushing for Starship’s first orbital launch to occur in the first half of 2020, an incredibly ambitious target given that the first Super Heavy booster prototype has yet to begin fabrication or assembly of any kind. Regardless, with that ambitious target in mind, SpaceX still needs to try to build a launch facility capable of standing up to a vehicle more powerful than Saturn V unfathomably quickly.
Head in the clouds
More likely than not, SpaceX’s Pad 39A Starship facilities will (attempt to) be that launch facility. An August 2019 environmental impact statement revealed that SpaceX would avoid Pad 39A’s massive flame trench and instead build a separate water-cooled thrust diverter, a technology SpaceX is extremely familiar with.
The diverter will likely have to be larger than anything SpaceX has ever attempted to build and will take a significant amount of time and money to fabricate, but the approach could potentially allow SpaceX to build Super Heavy-rated launch facilities from scratch in just 6-12 months. Put simply, however, SpaceX is not going to want to build a Starship-sized thrust diverter and launch mount in Florida if it will almost immediately have to build a second, larger replacement big enough for orbital launch attempts with Super Heavy.
All things considered, it’s thus reasonably likely that SpaceX’s first draft of Florida Starship launch facilities will immediately jump to something sized for Super Heavy static fires and launches, even if that means it will take much longer to complete. If the pace of launch pad development in Boca Chica is anything to go by, it’s entirely possible that SpaceX will go from breaking ground at Pad 39A (mid-September 2019) to a more or less complete Starship-Super Heavy launch mount in roughly half a year.
Even if it takes more than a year to build, SpaceX could still be ready to attempt Starship’s first orbital launch well before the end of 2020.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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