News
SpaceX installs second Starship Mk1 canard ahead of transport to launch pad
SpaceX has begun to install Starship Mk1’s second of two forward ‘canards’, aerodynamic flaps the rocket prototype will soon use to attempt the first radical skydiver-style landing. SpaceX technicians are likely working to fully outfit the rocket before transporting its nose section to the launch pad, where it can be mated to Starship Mk1’s lower tank and engine section.
This second canard installation follows just a few days after SpaceX technicians began installing the first fin, a process that took a fair bit longer than usual as a result of new hardware integrated with the control surfaces this time around. Discussed earlier today, those large mechanism are likely the substantial actuators Starship will need to rapidly tweak its trajectory while falling through the atmosphere.
“Barely three weeks after the rocket’s forward flaps (canards) were removed, SpaceX technicians began the reinstallation process with one major visible difference: a massive motorcycle-sized actuator. The appearance of that previously unseen actuator mechanism on the first reinstalled canard suggests that this time around, SpaceX is installing Starship’s flaps with their final purpose of controlling Starship’s free-fall in mind.”
Teslarati, 11/04/2019
With the first installation complete, SpaceX’s Boca Chica technicians will likely be able to install Starship Mk1’s second canard more quickly. Beyond attaching the prototype’s control surfaces, SpaceX has also made a significant amount of progress outfitting Starship Mk1’s nose section with other hardware, notably fitting the nose’s exterior fuel lines with what is likely insulation.
That same black and silver insulation has been visible on SpaceX’s Starship Mk2 prototype in Cocoa, Florida, where technicians appear to have taken a slightly different step than Texas, insulating the plumbing before installing it on the vehicle.
Together again, at last
On October 30th, SpaceX lifted Starship Mk1’s tank and engine section onto a remote-controlled transported and moved the rocket half approximately a mile to its Boca Chica, Texas launch facilities, where Starship was installed on a freshly-constructed launch mount. SpaceX’s decision to move Mk1’s halves separately came as a bit of a surprise but appears to have been driven by a need to ensure that the spacecraft’s bottom half fit properly on the launch mount’s umbilical connections. Between the mount’s hefty steel beams, the beginnings of those panels (often deemed ‘quick disconnects’) are visible at the base of the panorama below.
Also visible around the base of Starship Mk1’s shiny aft section are a number of black steel structures – six, to be precise. Those protrusions are Starship’s landing legs, one of the last significant mechanisms installed on the rocket before SpaceX transported the half to the launch site. For unknown reasons, Starship Mk1’s legs – as well as Mk2’s – are almost nothing like those SpaceX have proposed for past Starship iterations and are even more dissimilar to Falcon 9’s extensively flight-proven hardware.
Instead of Falcon 9’s triangular, spread-eagle legs or BFR’s older tripod fin setup, Starship 2019 features six peg-like legs that only deploy or retract directly up or down. As some observers have noted, some of the hardware installed in and around those steel beam-like legs resembles industrial-grade linear brakes, suggesting that the legs will be deployed from their stowed positions by releasing those brakes and letting gravity do most of the work.
Layman concerns remain about the stability of six perfectly vertical legs with a span essentially the same as Starship’s own diameter, a possible indicator that the dead-simple landing legs on Mk1 and Mk2 may be dramatically simplified for the sake of speedy development. At the same time, it’s possible that their linear brake mechanisms could simultaneously offer some sort of minor suspension or terrain compensation, but their extremely narrow span fundamentally limits their potential stability. For landing on a prepared concrete slab, however, they will likely be sufficient, although almost any lateral velocity at all could result in Starship tipping over.
For now, SpaceX has road closures scheduled on November 7th, 8th, and 12th, the former two of which are probably more focused on transporting Starship Mk1’s nose section to the pad for installation atop the tank section. At the same time, SpaceX is clearly preparing for a series of major Starship tests, including a tank proof test, a wet dress rehearsal, and a triple-Raptor static fire. Stay tuned for updates!
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
