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SpaceX installs second Starship Mk1 canard ahead of transport to launch pad

SpaceX has begun to install Starship Mk1's second canard, forward flaps located near the tip of the prototype's nose. (NASASpaceflight - bocachicagal)

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SpaceX has begun to install Starship Mk1’s second of two forward ‘canards’, aerodynamic flaps the rocket prototype will soon use to attempt the first radical skydiver-style landing. SpaceX technicians are likely working to fully outfit the rocket before transporting its nose section to the launch pad, where it can be mated to Starship Mk1’s lower tank and engine section.

This second canard installation follows just a few days after SpaceX technicians began installing the first fin, a process that took a fair bit longer than usual as a result of new hardware integrated with the control surfaces this time around. Discussed earlier today, those large mechanism are likely the substantial actuators Starship will need to rapidly tweak its trajectory while falling through the atmosphere.

“Barely three weeks after the rocket’s forward flaps (canards) were removed, SpaceX technicians began the reinstallation process with one major visible difference: a massive motorcycle-sized actuator. The appearance of that previously unseen actuator mechanism on the first reinstalled canard suggests that this time around, SpaceX is installing Starship’s flaps with their final purpose of controlling Starship’s free-fall in mind.”

Teslarati, 11/04/2019

With the first installation complete, SpaceX’s Boca Chica technicians will likely be able to install Starship Mk1’s second canard more quickly. Beyond attaching the prototype’s control surfaces, SpaceX has also made a significant amount of progress outfitting Starship Mk1’s nose section with other hardware, notably fitting the nose’s exterior fuel lines with what is likely insulation.

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That same black and silver insulation has been visible on SpaceX’s Starship Mk2 prototype in Cocoa, Florida, where technicians appear to have taken a slightly different step than Texas, insulating the plumbing before installing it on the vehicle.

Together again, at last

On October 30th, SpaceX lifted Starship Mk1’s tank and engine section onto a remote-controlled transported and moved the rocket half approximately a mile to its Boca Chica, Texas launch facilities, where Starship was installed on a freshly-constructed launch mount. SpaceX’s decision to move Mk1’s halves separately came as a bit of a surprise but appears to have been driven by a need to ensure that the spacecraft’s bottom half fit properly on the launch mount’s umbilical connections. Between the mount’s hefty steel beams, the beginnings of those panels (often deemed ‘quick disconnects’) are visible at the base of the panorama below.

A November 3rd panorama of the tank and engine section of Starship Mk1, recently installed atop a brand new launch mount. Click/tap to view the full image. (NASASpaceflight – bocachicagal)

Also visible around the base of Starship Mk1’s shiny aft section are a number of black steel structures – six, to be precise. Those protrusions are Starship’s landing legs, one of the last significant mechanisms installed on the rocket before SpaceX transported the half to the launch site. For unknown reasons, Starship Mk1’s legs – as well as Mk2’s – are almost nothing like those SpaceX have proposed for past Starship iterations and are even more dissimilar to Falcon 9’s extensively flight-proven hardware.

SpaceX technicians work to finish installing Starship Mk1’s unusual landing legs, October 28th. (NASASpaceflight – bocachicagal)

Instead of Falcon 9’s triangular, spread-eagle legs or BFR’s older tripod fin setup, Starship 2019 features six peg-like legs that only deploy or retract directly up or down. As some observers have noted, some of the hardware installed in and around those steel beam-like legs resembles industrial-grade linear brakes, suggesting that the legs will be deployed from their stowed positions by releasing those brakes and letting gravity do most of the work.

Layman concerns remain about the stability of six perfectly vertical legs with a span essentially the same as Starship’s own diameter, a possible indicator that the dead-simple landing legs on Mk1 and Mk2 may be dramatically simplified for the sake of speedy development. At the same time, it’s possible that their linear brake mechanisms could simultaneously offer some sort of minor suspension or terrain compensation, but their extremely narrow span fundamentally limits their potential stability. For landing on a prepared concrete slab, however, they will likely be sufficient, although almost any lateral velocity at all could result in Starship tipping over.

For now, SpaceX has road closures scheduled on November 7th, 8th, and 12th, the former two of which are probably more focused on transporting Starship Mk1’s nose section to the pad for installation atop the tank section. At the same time, SpaceX is clearly preparing for a series of major Starship tests, including a tank proof test, a wet dress rehearsal, and a triple-Raptor static fire. Stay tuned for updates!

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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