News
SpaceX’s next Starship gets frosty to prepare for first launch
One week after the rocket was rolled from the factory to the launch pad, SpaceX appears to have successfully put Starship serial number 9 (SN9) through two routine pre-launch tests.
On December 22nd, significantly less than two weeks after Starship SN9 suffered a significant handling or production accident that caused it to tip several degrees and impact the walls of its production facility, SpaceX wrapped up speedy repairs and transported the rocket about 1.5 miles down the road.
In some combination of a minor miracle and Starship’s exceptionally sturdy design, the rocket – standing ~50 meters (~165 ft) tall and weighing around 75 to 100 metric tons (175,000-220,000 lb) – tipped sideways onto two of its four pre-installed flaps. Despite being subjected to off-nominal forces, the far stronger structural mechanisms connecting those flaps to Starship’s main airframe were seemingly unharmed and SpaceX was able to remove and replace the crumpled control surfaces mere days after the incident.
On December 28th, that work began in earnest with what is generally known as an ambient temperature pressure test, filling Starship SN9’s propellant tanks with benign air-temperature nitrogen gas. Used to check for leaks, verify basic vehicle valve and plumbing performance, and ensure a basic level of structural integrity, SN9 appeared to pass its ambient proof test without issue – albeit late in the window.
Testing wrapped up on Monday shortly after the ambient proof and was followed by the main event – a cryogenic proof test – a bit less than a day later on Tuesday. The exterior of Starship SN9 began to develop a coating of frost after SpaceX started loading its oxygen and methane tanks with liquid nitrogen around 2:30 pm CST (UTC-6). While used similarly to verify structural integrity like an ambient pressure test, a ‘cryo proof’ adds the challenge of thermal stresses to ensure that Starship can safely load, hold, and offload supercool liquids.
In SN9’s case, it’s unclear if SpaceX fully or only partially loaded the rocket’s main propellant tanks with liquid nitrogen, while a lack of frost at the tip of its nose implies that the Starship’s smaller liquid oxygen ‘header’ tank wasn’t filled as part of the test. Altogether, Starship should be capable of holding roughly 1200 metric tons of liquid nitrogen if fully loaded.
The lack of SN9’s LOx header tank participation in Tuesday cryo proof testing is intriguing on its own, as it implies that SpaceX will either perform a second cryo proof later this week or is confident enough in LOx header tank and transfer tube performance to forgo any testing. In the latter case, SpaceX would likely just use the build-up to Starship SN9’s first Raptor static fire test as a wet dress rehearsal (WDR) and a cryo proof for the smaller tank system.
According to NASASpaceflight’s managing editor, if Monday and Tuesday’s ambient and cryo proof tests were as uneventful and successful as they seemed, SpaceX may move directly on to triple-Raptor static fire preparations. In a first, Starship SN9 was transported to the launch pad last week with two of three central Raptor engines already installed and had that missing third engine installed within a few days of arrival. SN9 is also the first Starship to attempt its first proof tests with any Raptor – let alone three – installed.
If SpaceX does move directly from cryo proof testing to a three-engine static fire, that will mark another first for the Starship program and signal growing confidence and a desire for speedier preflight tests – both of which will help accelerate flight testing. As of now, SpaceX has yet to cancel a road closure scheduled on Wednesday, December 30th but it’s far more likely that a trio of 8 am to 5 pm CST closures requested on January 4th, 5th, and 6th will host Starship SN9’s first static fire attempt(s). According to NASASpaceflight.com, Starship SN9 is expected to attempt a 12.5 km (~7.8 mi) launch similar or identical to SN8’s as early as a few days after that static fire. Stay tuned for updates!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
