News
High winds scrub SpaceX Starship SN9’s Monday launch attempt
Update (2:30 pm CST): SpaceX appears to have called off Monday’s Starship SN9 launch attempt due (primarily) to high winds along the flight corridor. Additional opportunities are available from 8 am to 6 pm CST (UTC-6) on Tuesday (Jan 26) and Wednesday (Jan 27).
Technically, lacking any official confirmation, there’s still a chance of a launch attempt or additional ground testing happening today but either possibility is extremely unlikely at this point.
Update: SpaceX has completed what is known as a Flight Readiness Review (FRR) and determined that Starship prototype SN9 is ready to attempt its first high-altitude launch as early as today.
All necessary aviation and maritime notices and restrictions are in place and the company has begun the process of closing a public highway and clearing the launch site of employees. Today’s (Jan 25) launch window lasts from noon to 6 pm CST (UTC-6) and Starship SN9 could likely be made ready to launch anytime after 2pm be ready to fly as early as 4 pm CST according to a loudspeaker announcement at the launch pad. Stay tuned for updates and, hopefully, an official SpaceX webcast.
All signs point to SpaceX’s second high-altitude Starship prototype preparing for a 12.5-kilometer (~40,000 ft) as early as Monday, January 25th in a bid to rectify a last-second bug that caused its predecessor to explode last month.
Known as Starship serial number 8 (SN8), the SpaceX-built prototype was the first to have its basic airframe (tank and nose sections) fully integrated, as well as the first Starship to attempt to break the 150m (~500 ft) ceiling set by Starhopper, SN5, and SN6. Break the ceiling SN8 most certainly did, performing a spectacularly successful 12.5 km launch that aced almost every single goal SpaceX had hoped to complete. Keyword almost.
After an impressive 280 seconds of uninterrupted operation of its Raptors, Starship SN8 shut down the last of those three engines, flipped onto its belly, and successful freefell ~12 kilometers back to Earth. The rocket then carried that success even further, reigniting two Raptors, performing a dramatic 120-degree flip, orienting itself vertically, and beginning to slow down for a soft landing.
Only then did Starship SN8’s performance deviate from virtual perfection. At T+6:38, a few seconds after beginning its crucial landing burn, one of Starship’s active Raptors shut down and the other effectively stopped generating thrust. The reason, CEO Elon Musk would later explain, was low head pressure in a smaller tank (‘header tank’) dedicated to supplying fuel during Starship’s wild flip and landing maneuver. It was never confirmed if the Raptor engine shutdown observed milliseconds prior to the other engine losing thrust was intentional.
Cause aside, the end result was unsurprising: without enough thrust to slow down, Starship SN8 accurately impacted the concrete landing zone but did so at high speed – likely around 50-60 m/s (100-150 mph). Given that Starhopper and Starships SN5 and SN6 had already successfully proven Starship’s ability to gently land from 150 meters on a single Raptor engine and that, prior to SN8, Starship’s bizarre belly-flop descent and 90-degree flip had been almost entirely theoretical, SpaceX deemed the launch a spectacular success.
Nothing better exemplifies that than the fact that a little over a month later, SpaceX quite literally began scrapping the most complex, completed section of a future Starship prototype (SN12) before it ever reached the assembly phase. Instead, SpaceX appears to be more focused than ever on a mysterious series of “major” upgrades Musk has said will debut on Starship SN15. Nearly all SN15 subsections have been completed and are simply waiting to be joined together, while parts of SN16 and SN17 are also starting to pile up in staging areas.
Starship SN10 is practically ready to move to the launch pad to prepare for flight as soon as SpaceX chooses to do so and Starship SN11 is likely no more than a week or two of work away from reaching same level of readiness.
Ultimately, despite a long and delay-ridden test campaign, Starship SN9 finally completed what looked like a full-duration static fire of all three of its Raptor engines – the rocket’s sixth static fire overall. On Saturday, January 23rd, SpaceXers installed SN9’s flight termination system (FTS) – a system of explosives designed to destroy Starship if it flies too far off course. For Starship, FTS installation all but guarantees that a launch attempt is a matter of days away. Fresh county roadblocks, Temporary Flight Restrictions (TFRs) granted by the FAA, and Coast Guard a safety notice further imply that SN9 will attempt to launch as early as Monday morning, January 25th, with backup opportunities on Tuesday and Wednesday.
With any luck, like SN8’s high-altitude debut, SpaceX hopefully livestream Starship SN9’s own attempt at the same feat. Stay tuned for more details as they come.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
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