News
High winds scrub SpaceX Starship SN9’s Monday launch attempt
Update (2:30 pm CST): SpaceX appears to have called off Monday’s Starship SN9 launch attempt due (primarily) to high winds along the flight corridor. Additional opportunities are available from 8 am to 6 pm CST (UTC-6) on Tuesday (Jan 26) and Wednesday (Jan 27).
Technically, lacking any official confirmation, there’s still a chance of a launch attempt or additional ground testing happening today but either possibility is extremely unlikely at this point.
Update: SpaceX has completed what is known as a Flight Readiness Review (FRR) and determined that Starship prototype SN9 is ready to attempt its first high-altitude launch as early as today.
All necessary aviation and maritime notices and restrictions are in place and the company has begun the process of closing a public highway and clearing the launch site of employees. Today’s (Jan 25) launch window lasts from noon to 6 pm CST (UTC-6) and Starship SN9 could likely be made ready to launch anytime after 2pm be ready to fly as early as 4 pm CST according to a loudspeaker announcement at the launch pad. Stay tuned for updates and, hopefully, an official SpaceX webcast.
All signs point to SpaceX’s second high-altitude Starship prototype preparing for a 12.5-kilometer (~40,000 ft) as early as Monday, January 25th in a bid to rectify a last-second bug that caused its predecessor to explode last month.
Known as Starship serial number 8 (SN8), the SpaceX-built prototype was the first to have its basic airframe (tank and nose sections) fully integrated, as well as the first Starship to attempt to break the 150m (~500 ft) ceiling set by Starhopper, SN5, and SN6. Break the ceiling SN8 most certainly did, performing a spectacularly successful 12.5 km launch that aced almost every single goal SpaceX had hoped to complete. Keyword almost.
After an impressive 280 seconds of uninterrupted operation of its Raptors, Starship SN8 shut down the last of those three engines, flipped onto its belly, and successful freefell ~12 kilometers back to Earth. The rocket then carried that success even further, reigniting two Raptors, performing a dramatic 120-degree flip, orienting itself vertically, and beginning to slow down for a soft landing.
Only then did Starship SN8’s performance deviate from virtual perfection. At T+6:38, a few seconds after beginning its crucial landing burn, one of Starship’s active Raptors shut down and the other effectively stopped generating thrust. The reason, CEO Elon Musk would later explain, was low head pressure in a smaller tank (‘header tank’) dedicated to supplying fuel during Starship’s wild flip and landing maneuver. It was never confirmed if the Raptor engine shutdown observed milliseconds prior to the other engine losing thrust was intentional.
Cause aside, the end result was unsurprising: without enough thrust to slow down, Starship SN8 accurately impacted the concrete landing zone but did so at high speed – likely around 50-60 m/s (100-150 mph). Given that Starhopper and Starships SN5 and SN6 had already successfully proven Starship’s ability to gently land from 150 meters on a single Raptor engine and that, prior to SN8, Starship’s bizarre belly-flop descent and 90-degree flip had been almost entirely theoretical, SpaceX deemed the launch a spectacular success.
Nothing better exemplifies that than the fact that a little over a month later, SpaceX quite literally began scrapping the most complex, completed section of a future Starship prototype (SN12) before it ever reached the assembly phase. Instead, SpaceX appears to be more focused than ever on a mysterious series of “major” upgrades Musk has said will debut on Starship SN15. Nearly all SN15 subsections have been completed and are simply waiting to be joined together, while parts of SN16 and SN17 are also starting to pile up in staging areas.
Starship SN10 is practically ready to move to the launch pad to prepare for flight as soon as SpaceX chooses to do so and Starship SN11 is likely no more than a week or two of work away from reaching same level of readiness.
Ultimately, despite a long and delay-ridden test campaign, Starship SN9 finally completed what looked like a full-duration static fire of all three of its Raptor engines – the rocket’s sixth static fire overall. On Saturday, January 23rd, SpaceXers installed SN9’s flight termination system (FTS) – a system of explosives designed to destroy Starship if it flies too far off course. For Starship, FTS installation all but guarantees that a launch attempt is a matter of days away. Fresh county roadblocks, Temporary Flight Restrictions (TFRs) granted by the FAA, and Coast Guard a safety notice further imply that SN9 will attempt to launch as early as Monday morning, January 25th, with backup opportunities on Tuesday and Wednesday.
With any luck, like SN8’s high-altitude debut, SpaceX hopefully livestream Starship SN9’s own attempt at the same feat. Stay tuned for more details as they come.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
