News
SpaceX Starship eyes Tuesday launch after FAA communication breakdown causes delays
Two new sourced reports suggest that SpaceX’s fast-moving approach to Starship development and a shocking level of naivety and ineptitude on behalf of the FAA’s regulatory responsibilities combined to delay the latest Starship test flight.
As previously discussed on Teslarati, SpaceX was clearly and publicly targeting a Starship launch as early as 12pm to 5pm on Monday, March 29th after unknown issues delayed a Friday attempt. Those plans were writ large on SpaceX’s own website and via CEO Elon Musk’s tweets a full three days before launch and confirmed by road closures, notices to mariners, and the FAA’s own flight restrictions and advisories 24-48 hours prior. Around 11am CDT Monday, Musk revealed that SpaceX had been forced to call off the day’s launch attempt because an FAA-required inspector was “unable to reach” Boca Chica in time.
Now, per reports separately corroborated by The Verge reporter Joey Roulette and Washington Post reporter Christian Davenport, a clearer picture of what exactly transpired is available.
Roulette first broke the news, offering a better look at a portion of the debacle. Per “a source,” SpaceX had apparently told the FAA inspector – who had been waiting all week for Starship SN11’s launch debut – that plans for a Monday recycle had been canceled. The inspector then flew home to Florida. However, as things often do and have, the situation rapidly changed and SpaceX suddenly found itself in a position to launch on Monday.
According to the apparent FAA-side source, SpaceX dropped that change of plans on the agency’s lap late on Sunday, leading the inspector to “[scramble]” onto a Monday flight that was somehow too late to arrive before the 5pm CDT end of Starship’s test window. In a statement, the FAA chided SpaceX, stating that the company “must provide adequate notice of its launch schedule to allow for a safety inspector to travel to Boca Chica.”
Under that description of events, it would be hard not to find SpaceX clearly in the wrong. Mere hours of notice – and only offered late on Sunday evening – would make it difficult for anyone to abruptly arrange a 1300-mile, multi-stop flight. At the same time, though, someone capable of singlehandedly scrubbing an entire rocket launch attempt on a whim (or an accident) is obviously not just “anyone” and a functional regulatory apparatus probably wouldn’t leave the entirety of that substantial responsibility up to a single employee.
As it so happened, Roulette’s source only offer part of the picture. According to Christian Davenport and his sources, SpaceX (or someone) did tell the FAA inspector that it was safe to head home on Friday because the company was struggling to secure road closures from Cameron County for a Monday launch attempt. Apparently, the issue was so extreme that SpaceX wasn’t sure if a launch on any day of the next week would be possible.
However, sometime early on Sunday morning, SpaceX secured a road closure for a Monday Starship launch attempt. According to Davenport, SpaceX emailed the FAA inspector but he “didn’t see the email,” which presumably served as a notice of plans for a Starship launch attempt. Logically, SpaceX then began attempting to call the FAA (inspector?) but didn’t get an answer or call back until “late Sunday night.”
Via Cameron County’s explicitly public road closure announcement website, Monday’s road closure was granted no later than 11am CDT. Assuming SpaceX emailed the FAA inspector around then, that email effectively served as a notice of launch plans more than 24 hours before the window was scheduled to open. If SpaceX didn’t somehow forget to email until hours later, Davenport’s description implies that it took SpaceX hours of constant phone calls before the FAA finally responded.
If that series of events is accurate, as it seems to be, it’s a searing indictment of systematic ineptitude and laziness on behalf of the FAA. Having changed SpaceX’s Starship launch license to necessitate the presence of an FAA inspector mere weeks ago, thus giving a single person the power to scrub an entire launch attempt, the regulatory agency appears to have entrusted the entirety of that responsibility to a single “inspector.” Knowing full well that SpaceX works continuously with multiple shifts after almost two years of managing Starhopper and Starship tests, hops, and launches, the FAA then failed to ensure that some kind of communications infrastructure was in place to keep SpaceX appraised about the availability of a single inspector it now fully hinged on for all future Starship launches.
If, as the phrasing in both reports suggests, the FAA allotted a single government inspector to preside over all future Starship launches, that alone would bely a ridiculous level of ineptitude and naivete (or ignorance). To then trust that single person with nearly all of the responsibility of maintaining contact with SpaceX, day and night, would be akin to the FAA consciously guaranteeing that a disruptive breakdown in communications like this one would happen.
All told, SpaceX likely also needs to do some recalibration to better mesh and coexist with the FAA’s glacial reaction time and pace of work. However, the FAA is not going to be winning any favors if it continues to manage SpaceX’s Starship licensing in a manner as inept and cavalier as it has been. Far more importantly, if the FAA – one of the largest, best-funded regulatory bodies responsible for ensuring the safety of some of the most complex systems and vehicles on Earth – is unable to perform tasks as rudimentary as scheduling and contingency planning, it’s difficult to imagine how that same office could be trusted to regulate – and make safer – systems as extraordinarily complex as launch vehicles.
With any luck, the FAA will prove that the last four months have been minor bumps in the road to reliably and professionally licensing and regulating SpaceX’s Starship launch vehicle. However, after two separate demonstrations of systematic mismanagement over a mere four Starship launch attempts, it’s becoming harder and harder to soundly argue that the FAA still deserves the benefit of the doubt.
Assuming the FAA inspector is on schedule, Starship SN11’s next launch attempt is now scheduled between 7am and 3pm CDT (UTC-5) on Tuesday, March 30th.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
