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SpaceX sets new Falcon 9 Block 5 reusability milestones for second half of 2019
Speaking at 2019’s Asia-Pacific Satellite (APSAT) Conference, SpaceX Vice President of Commercial Sales Jonathan Hofeller – squeezed into a sea of breaking-news updates – announced that the company plans to launch the same Falcon 9 Block 5 booster for the fifth (or sixth) time by the end of 2019.
Just an add-on at the end of a number of updates focused on SpaceX’s next-generation Starship/Super Heavy rocket, the phrasing reported by SpaceNews.com technically means that there are plans for a Falcon 9 booster to launch for the sixth time in the second half of 2019. The demonstration of such an extreme level of operational reusability barely 18 months after Falcon 9 Block 5’s debut would make it clear that SpaceX’s latest Falcon upgrade has been a resounding success. In line with those positive signs, Hofeller also noted that SpaceX is already starting to transfer the fruits of those labors to its customers by permanently lowering the base price of Falcon 9 launch contracts.
Block 5 off to a spectacular start
First reported on by SpaceNews’ Caleb Henry, one of a few spaceflight journalists able to attend 2019’s Jakarta, Indonesia-based APSAT conference, details about the near-term future of Falcon 9 Block 5 reusability milestones were effectively tacked on at the end of much higher-profile breaking-news tidbits. Although wildly ambitious Starship goals led headlines (stay tuned for Teslarati’s own analysis later this week), the fact remains that ambitious development goals are inherently tenuous and likely to slip, particularly when the subject is large-scale, fully-reusable launch vehicles developed from a nearly blank slate.
What is not up for debate, however, is the fact that SpaceX’s Falcon 9 Block 5 upgrade is already flying routinely and reliably. After a successful debut in May 2018, Block 5 took over all SpaceX launches less than two months later. Since then, a total of 12 freshly-built Block 5 boosters have supported 16 Falcon 9 and 2 Falcon Heavy launches, ten – more than half – of which involved flight-proven boosters. According to official statements made recently by SpaceX executives, Block 5 boosters are expected to support an additional 12-19* launches in the second half of 2019.
*Derived by stacking “2-6 dedicated Starlink launches” and SpaceX’s 2019 target of 18-21 non–Starlink launches
Tied directly to claims that the same Falcon 9 Block 5 booster will launch for the fifth or sixth time by the end of 2019, SpaceX already has three Falcon 9 boosters that have each completed a trio of launches, as well as an additional five with either one or two launches under their belts. Pictured at the top of the article, all three thrice-flown Falcon 9 boosters – B1046, B1048, and B1049 – could arguably be selected to become the next pathfinder as SpaceX prepares to put boosters through their fourth launches and beyond.
Rumored to be assigned to Crew Dragon’s in-flight abort (IFA) test prior to a major capsule anomaly on April 20th, B1046 could be off the manifest if SpaceX is confident that said IFA test can still be performed within the next several months. It’s currently unclear if that is a viable option for SpaceX’s Crew Dragon schedule, likely to remain uncertain until the failure investigation is fully completed and any necessary design/hardware/software fixes have been implemented. B1046 completed its third launch in December 2018 (a full six months ago), followed by B1048 in February 2019 and B1049 in May 2019. Although the “unknown territory” aspect of Block 5 reuse milestones is becoming less noteworthy, SpaceX is still likely to treat B104X’s fourth launch as a pathfinder, requiring extra time to dot I’s and cross T’s. With B1046 and B1048 potentially ready to go, that milestone could come any time now.
SpaceX customers already reaping financial benefits
Meanwhile, although certain heads-in-sand competitors continue to act and claim otherwise, SpaceX has reportedly normalized earlier prices for customers flying on flight-proven milestone missions. Speaking at APSAT, SpaceX’s Jonathan Hofeller indicated that that pricing is now the company’s “normal pricing”, pushing Falcon 9’s base price as low as ~$50M according to comments CEO Elon Musk made about a year ago. Two years prior to those comments and about six months prior to SpaceX’s first-ever booster reuse, COO and President Gwynne Shotwell reported that the company was offering discounts of ~10% for customers willing to contract launches on flight-proven Falcon 9 boosters.
In other words, SpaceX has cut Falcon 9’s base launch costs by anywhere from 10-20% over the last three years, a period in which the Falcon 9 V1.2 Full Thrust rocket’s capabilities were also dramatically upgraded from Block 1 (debut: December 2015) through Block 5 (debut: May 2018). Speaking during a press conference focused on Falcon 9 Block 5’s launch debut, CEO Elon Musk estimated that SpaceX has spent more than $1 billion to develop Falcon 9 reusability, while he previously estimated Falcon Heavy’s development costs to be well north of ~$500M. Musk and other execs have previously confirmed that SpaceX means to recoup some or all of that investment, indicating that the current margins of Falcon 9 launch contracts must be extremely favorable.
SpaceX has a healthy commercial manifest and will need to support dozens to hundreds of its own dedicated Starlink launches in order to orbit an operational and profitable constellation.
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Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Ron DeSantis calls out media bias in Tesla crash coverage
Tesla enters two new markets on two different continents in one week
