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SpaceX sets new Falcon 9 Block 5 reusability milestones for second half of 2019
Speaking at 2019’s Asia-Pacific Satellite (APSAT) Conference, SpaceX Vice President of Commercial Sales Jonathan Hofeller – squeezed into a sea of breaking-news updates – announced that the company plans to launch the same Falcon 9 Block 5 booster for the fifth (or sixth) time by the end of 2019.
Just an add-on at the end of a number of updates focused on SpaceX’s next-generation Starship/Super Heavy rocket, the phrasing reported by SpaceNews.com technically means that there are plans for a Falcon 9 booster to launch for the sixth time in the second half of 2019. The demonstration of such an extreme level of operational reusability barely 18 months after Falcon 9 Block 5’s debut would make it clear that SpaceX’s latest Falcon upgrade has been a resounding success. In line with those positive signs, Hofeller also noted that SpaceX is already starting to transfer the fruits of those labors to its customers by permanently lowering the base price of Falcon 9 launch contracts.
Block 5 off to a spectacular start
First reported on by SpaceNews’ Caleb Henry, one of a few spaceflight journalists able to attend 2019’s Jakarta, Indonesia-based APSAT conference, details about the near-term future of Falcon 9 Block 5 reusability milestones were effectively tacked on at the end of much higher-profile breaking-news tidbits. Although wildly ambitious Starship goals led headlines (stay tuned for Teslarati’s own analysis later this week), the fact remains that ambitious development goals are inherently tenuous and likely to slip, particularly when the subject is large-scale, fully-reusable launch vehicles developed from a nearly blank slate.
What is not up for debate, however, is the fact that SpaceX’s Falcon 9 Block 5 upgrade is already flying routinely and reliably. After a successful debut in May 2018, Block 5 took over all SpaceX launches less than two months later. Since then, a total of 12 freshly-built Block 5 boosters have supported 16 Falcon 9 and 2 Falcon Heavy launches, ten – more than half – of which involved flight-proven boosters. According to official statements made recently by SpaceX executives, Block 5 boosters are expected to support an additional 12-19* launches in the second half of 2019.
*Derived by stacking “2-6 dedicated Starlink launches” and SpaceX’s 2019 target of 18-21 non–Starlink launches
Tied directly to claims that the same Falcon 9 Block 5 booster will launch for the fifth or sixth time by the end of 2019, SpaceX already has three Falcon 9 boosters that have each completed a trio of launches, as well as an additional five with either one or two launches under their belts. Pictured at the top of the article, all three thrice-flown Falcon 9 boosters – B1046, B1048, and B1049 – could arguably be selected to become the next pathfinder as SpaceX prepares to put boosters through their fourth launches and beyond.
Rumored to be assigned to Crew Dragon’s in-flight abort (IFA) test prior to a major capsule anomaly on April 20th, B1046 could be off the manifest if SpaceX is confident that said IFA test can still be performed within the next several months. It’s currently unclear if that is a viable option for SpaceX’s Crew Dragon schedule, likely to remain uncertain until the failure investigation is fully completed and any necessary design/hardware/software fixes have been implemented. B1046 completed its third launch in December 2018 (a full six months ago), followed by B1048 in February 2019 and B1049 in May 2019. Although the “unknown territory” aspect of Block 5 reuse milestones is becoming less noteworthy, SpaceX is still likely to treat B104X’s fourth launch as a pathfinder, requiring extra time to dot I’s and cross T’s. With B1046 and B1048 potentially ready to go, that milestone could come any time now.
SpaceX customers already reaping financial benefits
Meanwhile, although certain heads-in-sand competitors continue to act and claim otherwise, SpaceX has reportedly normalized earlier prices for customers flying on flight-proven milestone missions. Speaking at APSAT, SpaceX’s Jonathan Hofeller indicated that that pricing is now the company’s “normal pricing”, pushing Falcon 9’s base price as low as ~$50M according to comments CEO Elon Musk made about a year ago. Two years prior to those comments and about six months prior to SpaceX’s first-ever booster reuse, COO and President Gwynne Shotwell reported that the company was offering discounts of ~10% for customers willing to contract launches on flight-proven Falcon 9 boosters.
In other words, SpaceX has cut Falcon 9’s base launch costs by anywhere from 10-20% over the last three years, a period in which the Falcon 9 V1.2 Full Thrust rocket’s capabilities were also dramatically upgraded from Block 1 (debut: December 2015) through Block 5 (debut: May 2018). Speaking during a press conference focused on Falcon 9 Block 5’s launch debut, CEO Elon Musk estimated that SpaceX has spent more than $1 billion to develop Falcon 9 reusability, while he previously estimated Falcon Heavy’s development costs to be well north of ~$500M. Musk and other execs have previously confirmed that SpaceX means to recoup some or all of that investment, indicating that the current margins of Falcon 9 launch contracts must be extremely favorable.
SpaceX has a healthy commercial manifest and will need to support dozens to hundreds of its own dedicated Starlink launches in order to orbit an operational and profitable constellation.
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The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
