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SpaceX tests extra-fast ocean landing, celebrates 50th launch
The happy tragedy of 1044
SpaceX has successfully completed the 50th launch of Falcon 9 a bit less than eight years after its 2010 debut, and has done so in a fashion that almost perfectly captures the veritable tsunamis the company has begun to make throughout the global aerospace industry. After a duo of delays due to hardware issues and range conflicts, this evening’s launch successfully placed Hispasat 30W-6 into a geostationary transfer orbit (GTO), where the massive ~6100 kilogram communications satellite will now spend several months raising its orbit to around 36,000 km (22,000 miles) above Earth’s surface.
Falcon 9 flight 50 launches tonight, carrying Hispasat for Spain. At 6 metric tons and almost the size of a city bus, it will be the largest geostationary satellite we’ve ever flown.
— Elon Musk (@elonmusk) March 5, 2018
Aside from becoming the heaviest commsat the company has yet to launch into GTO, the mission’s anticipated landing attempt stirred up quite a bit of intrigue and uncertainty in the spaceflight fan community. Stormy Atlantic seas, partially connected to the chaotic weather recently seen on the East coast, proved to be far too dangerous for SpaceX’s eastern recovery fleet and its drone ship, OCISLY, and they returned to Port Canaveral around 48 hours ago, under the watchful eyes of many anxious SpaceX followers. Tragically, this means that the brand new Falcon 9 booster (B1044) – originally expected to attempt perhaps the most difficult landing yet – had to be expended. Although the booster went through its paces as if it were preparing to land, it found no drone ship beneath it once it reached sea level, and subsequently dunked into the stormy Atlantic seas.
However, due to the last-minute nature of SpaceX and Hispasat’s decision to expend the booster rather than delay for better recovery conditions, launch technicians at Pad 40 simply did not have time to remove the rocket’s iconic landing legs and valuable titanium grid fins – the first time their titanium iteration has been chosen for a Falcon 9 to resist extreme reentry heating. Due to massive swells, recovery of even pieces of the expended booster – theoretically following a soft landing – will not be possible, as no SpaceX recovery vessels remained at the planned point of touchdown 400 miles off the Florida coast. Notably, following the successful inaugural flight of Falcon Heavy, CEO Elon Musk stated that upgraded titanium grid fins were “super expensive” and unequivocally “the most important thing to recover.” SpaceX’s decision to expend Falcon 9 B1044 without even sparing the time to remove the booster’s recovery hardware and titanium fins demonstrates just how focused the company is on its customers’ needs. In the case of geostationary communications satellites like Hispasat 30W-6, launch delays on the order of a few days can cause millions of dollars of financial harm to the parent company – each day a satellite spends on the ground orbit is also a day with no revenue generation, a less-than-thrilling proposition to shareholders.
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- Falcon 9 1044 lifts off for its first and last time in a breathtaking display of power. (Tom Cross)
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- Falcon 9 1044 vertical at Pad 40 around 72 hours before launch. (Tom Cross)
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- Booster 1044 displays its number one last time. (Tom Cross)
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- RIP B1044’s titanium grid fins. May they make a happy little reef at the bottom of the ocean. (Tom Cross)
B1044 sadly lost any hope at a second flight, but the data SpaceX gathered from its uniquely fast reentry and attempted soft-landing will hopefully pave the way for the recovery of Falcon 9 and Heavy boosters after all but the heaviest satellite launches. GovSat-1, a launch that saw its flight-proven booster famously survive a similarly hot landing in the ocean, was the first largely successful test of this new and experimental method of more efficiently recovering Falcons. By igniting three of its nine Merlin 1D engines instead of the usual single engine while landing, Falcon boosters can theoretically reduce the amount of fuel needed to safely land, fuel savings that can then be used to push its payloads higher and faster. However, the downsides of this approach are several. With three times as many engines igniting at landing, the margin of error for a successful landing becomes downright miniscule – the tiniest of problems with ignition, throttle control, or guidance could cause the rocket to smash into the drone ship at considerable speed. Additionally, triple the landing thrust would subject the booster to as much as 10Gs of acceleration (10 times the force of Earth’s gravity), forces that would almost instantaneously cause the average human (and even specially trained fighter pilots) to black out.
This rocket was meant to test very high retrothrust landing in water so it didn’t hurt the droneship, but amazingly it has survived. We will try to tow it back to shore. pic.twitter.com/hipmgdnq16
— Elon Musk (@elonmusk) January 31, 2018
Regardless of 1044’s untimely demise, another successful mission for SpaceX is purely positive. Happy customers make for a happy company, and SpaceX has achieved an incredible consistency of success in the last year alone. The loss of a new, potentially-reusable Falcon 9 booster is sad, but it only serves to foreshadow the imminent introduction of Falcon 9 Block 5, an upgrade hoped to realize Elon Musk’s decade-old dream of rockets that can be reused as many as 10 times with minimal refurbishment, and 100 times with maintenance. That debut could occur as early as April, just a month away.
https://twitter.com/_TomCross_/status/970900892005359617
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
