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SpaceX tests extra-fast ocean landing, celebrates 50th launch
The happy tragedy of 1044
SpaceX has successfully completed the 50th launch of Falcon 9 a bit less than eight years after its 2010 debut, and has done so in a fashion that almost perfectly captures the veritable tsunamis the company has begun to make throughout the global aerospace industry. After a duo of delays due to hardware issues and range conflicts, this evening’s launch successfully placed Hispasat 30W-6 into a geostationary transfer orbit (GTO), where the massive ~6100 kilogram communications satellite will now spend several months raising its orbit to around 36,000 km (22,000 miles) above Earth’s surface.
Falcon 9 flight 50 launches tonight, carrying Hispasat for Spain. At 6 metric tons and almost the size of a city bus, it will be the largest geostationary satellite we’ve ever flown.
— Elon Musk (@elonmusk) March 5, 2018
Aside from becoming the heaviest commsat the company has yet to launch into GTO, the mission’s anticipated landing attempt stirred up quite a bit of intrigue and uncertainty in the spaceflight fan community. Stormy Atlantic seas, partially connected to the chaotic weather recently seen on the East coast, proved to be far too dangerous for SpaceX’s eastern recovery fleet and its drone ship, OCISLY, and they returned to Port Canaveral around 48 hours ago, under the watchful eyes of many anxious SpaceX followers. Tragically, this means that the brand new Falcon 9 booster (B1044) – originally expected to attempt perhaps the most difficult landing yet – had to be expended. Although the booster went through its paces as if it were preparing to land, it found no drone ship beneath it once it reached sea level, and subsequently dunked into the stormy Atlantic seas.
However, due to the last-minute nature of SpaceX and Hispasat’s decision to expend the booster rather than delay for better recovery conditions, launch technicians at Pad 40 simply did not have time to remove the rocket’s iconic landing legs and valuable titanium grid fins – the first time their titanium iteration has been chosen for a Falcon 9 to resist extreme reentry heating. Due to massive swells, recovery of even pieces of the expended booster – theoretically following a soft landing – will not be possible, as no SpaceX recovery vessels remained at the planned point of touchdown 400 miles off the Florida coast. Notably, following the successful inaugural flight of Falcon Heavy, CEO Elon Musk stated that upgraded titanium grid fins were “super expensive” and unequivocally “the most important thing to recover.” SpaceX’s decision to expend Falcon 9 B1044 without even sparing the time to remove the booster’s recovery hardware and titanium fins demonstrates just how focused the company is on its customers’ needs. In the case of geostationary communications satellites like Hispasat 30W-6, launch delays on the order of a few days can cause millions of dollars of financial harm to the parent company – each day a satellite spends on the ground orbit is also a day with no revenue generation, a less-than-thrilling proposition to shareholders.
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- Falcon 9 1044 lifts off for its first and last time in a breathtaking display of power. (Tom Cross)
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- Falcon 9 1044 vertical at Pad 40 around 72 hours before launch. (Tom Cross)
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- Booster 1044 displays its number one last time. (Tom Cross)
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- RIP B1044’s titanium grid fins. May they make a happy little reef at the bottom of the ocean. (Tom Cross)
B1044 sadly lost any hope at a second flight, but the data SpaceX gathered from its uniquely fast reentry and attempted soft-landing will hopefully pave the way for the recovery of Falcon 9 and Heavy boosters after all but the heaviest satellite launches. GovSat-1, a launch that saw its flight-proven booster famously survive a similarly hot landing in the ocean, was the first largely successful test of this new and experimental method of more efficiently recovering Falcons. By igniting three of its nine Merlin 1D engines instead of the usual single engine while landing, Falcon boosters can theoretically reduce the amount of fuel needed to safely land, fuel savings that can then be used to push its payloads higher and faster. However, the downsides of this approach are several. With three times as many engines igniting at landing, the margin of error for a successful landing becomes downright miniscule – the tiniest of problems with ignition, throttle control, or guidance could cause the rocket to smash into the drone ship at considerable speed. Additionally, triple the landing thrust would subject the booster to as much as 10Gs of acceleration (10 times the force of Earth’s gravity), forces that would almost instantaneously cause the average human (and even specially trained fighter pilots) to black out.
This rocket was meant to test very high retrothrust landing in water so it didn’t hurt the droneship, but amazingly it has survived. We will try to tow it back to shore. pic.twitter.com/hipmgdnq16
— Elon Musk (@elonmusk) January 31, 2018
Regardless of 1044’s untimely demise, another successful mission for SpaceX is purely positive. Happy customers make for a happy company, and SpaceX has achieved an incredible consistency of success in the last year alone. The loss of a new, potentially-reusable Falcon 9 booster is sad, but it only serves to foreshadow the imminent introduction of Falcon 9 Block 5, an upgrade hoped to realize Elon Musk’s decade-old dream of rockets that can be reused as many as 10 times with minimal refurbishment, and 100 times with maintenance. That debut could occur as early as April, just a month away.
https://twitter.com/_TomCross_/status/970900892005359617
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Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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