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SpaceX tests extra-fast ocean landing, celebrates 50th launch
The happy tragedy of 1044
SpaceX has successfully completed the 50th launch of Falcon 9 a bit less than eight years after its 2010 debut, and has done so in a fashion that almost perfectly captures the veritable tsunamis the company has begun to make throughout the global aerospace industry. After a duo of delays due to hardware issues and range conflicts, this evening’s launch successfully placed Hispasat 30W-6 into a geostationary transfer orbit (GTO), where the massive ~6100 kilogram communications satellite will now spend several months raising its orbit to around 36,000 km (22,000 miles) above Earth’s surface.
Falcon 9 flight 50 launches tonight, carrying Hispasat for Spain. At 6 metric tons and almost the size of a city bus, it will be the largest geostationary satellite we’ve ever flown.
— Elon Musk (@elonmusk) March 5, 2018
Aside from becoming the heaviest commsat the company has yet to launch into GTO, the mission’s anticipated landing attempt stirred up quite a bit of intrigue and uncertainty in the spaceflight fan community. Stormy Atlantic seas, partially connected to the chaotic weather recently seen on the East coast, proved to be far too dangerous for SpaceX’s eastern recovery fleet and its drone ship, OCISLY, and they returned to Port Canaveral around 48 hours ago, under the watchful eyes of many anxious SpaceX followers. Tragically, this means that the brand new Falcon 9 booster (B1044) – originally expected to attempt perhaps the most difficult landing yet – had to be expended. Although the booster went through its paces as if it were preparing to land, it found no drone ship beneath it once it reached sea level, and subsequently dunked into the stormy Atlantic seas.
However, due to the last-minute nature of SpaceX and Hispasat’s decision to expend the booster rather than delay for better recovery conditions, launch technicians at Pad 40 simply did not have time to remove the rocket’s iconic landing legs and valuable titanium grid fins – the first time their titanium iteration has been chosen for a Falcon 9 to resist extreme reentry heating. Due to massive swells, recovery of even pieces of the expended booster – theoretically following a soft landing – will not be possible, as no SpaceX recovery vessels remained at the planned point of touchdown 400 miles off the Florida coast. Notably, following the successful inaugural flight of Falcon Heavy, CEO Elon Musk stated that upgraded titanium grid fins were “super expensive” and unequivocally “the most important thing to recover.” SpaceX’s decision to expend Falcon 9 B1044 without even sparing the time to remove the booster’s recovery hardware and titanium fins demonstrates just how focused the company is on its customers’ needs. In the case of geostationary communications satellites like Hispasat 30W-6, launch delays on the order of a few days can cause millions of dollars of financial harm to the parent company – each day a satellite spends on the ground orbit is also a day with no revenue generation, a less-than-thrilling proposition to shareholders.
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- Falcon 9 1044 lifts off for its first and last time in a breathtaking display of power. (Tom Cross)
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- Falcon 9 1044 vertical at Pad 40 around 72 hours before launch. (Tom Cross)
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- Booster 1044 displays its number one last time. (Tom Cross)
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- RIP B1044’s titanium grid fins. May they make a happy little reef at the bottom of the ocean. (Tom Cross)
B1044 sadly lost any hope at a second flight, but the data SpaceX gathered from its uniquely fast reentry and attempted soft-landing will hopefully pave the way for the recovery of Falcon 9 and Heavy boosters after all but the heaviest satellite launches. GovSat-1, a launch that saw its flight-proven booster famously survive a similarly hot landing in the ocean, was the first largely successful test of this new and experimental method of more efficiently recovering Falcons. By igniting three of its nine Merlin 1D engines instead of the usual single engine while landing, Falcon boosters can theoretically reduce the amount of fuel needed to safely land, fuel savings that can then be used to push its payloads higher and faster. However, the downsides of this approach are several. With three times as many engines igniting at landing, the margin of error for a successful landing becomes downright miniscule – the tiniest of problems with ignition, throttle control, or guidance could cause the rocket to smash into the drone ship at considerable speed. Additionally, triple the landing thrust would subject the booster to as much as 10Gs of acceleration (10 times the force of Earth’s gravity), forces that would almost instantaneously cause the average human (and even specially trained fighter pilots) to black out.
This rocket was meant to test very high retrothrust landing in water so it didn’t hurt the droneship, but amazingly it has survived. We will try to tow it back to shore. pic.twitter.com/hipmgdnq16
— Elon Musk (@elonmusk) January 31, 2018
Regardless of 1044’s untimely demise, another successful mission for SpaceX is purely positive. Happy customers make for a happy company, and SpaceX has achieved an incredible consistency of success in the last year alone. The loss of a new, potentially-reusable Falcon 9 booster is sad, but it only serves to foreshadow the imminent introduction of Falcon 9 Block 5, an upgrade hoped to realize Elon Musk’s decade-old dream of rockets that can be reused as many as 10 times with minimal refurbishment, and 100 times with maintenance. That debut could occur as early as April, just a month away.
https://twitter.com/_TomCross_/status/970900892005359617
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Tesla has taken home the “Overall Loyalty to Make” award from S&P Global Mobility for the fourth consecutive year, reinforcing Tesla owners’ willingness to come back. The 2025 awards are based on S&P Global Mobility’s analysis of 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025. The complete list of 2025 winners includes General Motors for Overall Loyalty to Manufacturer, Tesla for Overall Loyalty to Make, Chevrolet Equinox for Overall Loyalty to Model, Mini for Most Improved Make Loyalty, Subaru for Overall Loyalty to Dealer, and Tesla again for both Ethnic Market Loyalty to Make and Highest Conquest Percentage.
Tesla’s streak in this category started in 2022, and the brand has now won the Highest Conquest Percentage award for six straight years, meaning it keeps pulling buyers away from other brands at a rate no competitor has matched. Tesla’s retention among Asian households reached 63.6% and among Hispanic households 61.9%, rates that significantly outpace national averages for those groups. That breadth of appeal across demographics adds a layer of significance to a win that some might dismiss as routine.
The timing matters too. After several consecutive quarters of decline, Tesla’s share of U.S. EV sales jumped to 59% in Q4 2025. That rebound, arriving just as competitors were flooding the market with new models and incentives, suggests Tesla’s loyalty numbers are not simply the result of limited alternatives. Buyers are still choosing it when they have plenty of other options.
What keeps Tesla owners coming back has a lot to do with the and convenience of charging. The Supercharger network is the most straightforward example. With over 65,000 Superchargers globally, it remains the largest and most reliable fast-charging network in the world, and owners who have built their routines around it face a real practical cost when considering a switch. Competitors have made progress, but the consistency, speed, and availability of Tesla’s network is still the benchmark the rest of the industry is chasing. Then there is the software side. Tesla has built a model where the car you own today is functionally different from the car you bought two years ago, through over-the-air updates that add continuous game-changing improvements such as Full Self-Driving that has moved from a driver-assist feature to an increasingly capable autonomous system. For many Tesla owners, leaving the brand means starting over with a car that will not get meaningfully better over time, and that is a trade-off fewer and fewer are willing to make.
Tesla Robotaxi services in Austin have been operating since last Summer, but Tesla has admittedly been delayed in its expansion of the geofence, fleet size, and other details in a bid to prioritize safety as new technology rolls out.
But those barriers are being broken with new guardrails being removed from the program.
Tesla has achieved a significant advancement in its autonomous ride-hailing program. As of May 4, the Robotaxi fleet in Austin, Texas, has begun operating unsupervised during evening hours for the first time. This expansion moves beyond previous limitations that restricted unsupervised service to daylight hours, typically ending in mid-afternoon.
Tesla Robotaxi in Austin is operating unsupervised in the evenings for the first time today.
Previously in Austin, unsupervised operation ended mid-afternoon
— Robotaxi Tracker (@RtaxiTracker) May 4, 2026
The change brings Austin in line with operations in Dallas and Houston. Those cities have supported evening unsupervised runs since their initial launches in April, and both recently received additions of new unsupervised vehicles to their fleets. This coordinated progress across Texas strengthens Tesla’s regional presence and provides a broader testing ground for the technology.
This milestone carries substantial weight in the development of autonomous vehicles. Extending operations into low-light conditions meaningfully expands the Robotaxi’s operational design domain (ODD)—the specific environments and scenarios in which the system is approved to operate safely without human intervention.
Nighttime driving presents unique technical demands: diminished visibility, headlight glare from oncoming traffic, reduced contrast for identifying pedestrians and lane markings, and greater variability in camera sensor exposure.
Tesla’s pure vision approach, powered by neural networks trained on vast real-world datasets rather than lidar or pre-mapped routes, must handle these variables reliably. Demonstrating consistent unsupervised performance after sunset validates the robustness of the end-to-end AI stack and its ability to generalize across diverse lighting conditions.
Beyond technical validation, the expansion holds important operational and economic implications. Evening hours often coincide with peak urban demand for rides, including commutes, dining, and entertainment outings.
Enabling service during these periods increases daily vehicle utilization, allowing each Robotaxi to generate more revenue while gathering additional high-value training data. Higher utilization accelerates the virtuous cycle of data collection, model improvement, and further ODD growth.
Looking ahead, this step paves the way for more ambitious rollouts. Success in low-light environments positions Tesla to pursue near-24-hour operations, potentially integrating highways and expanding into varied weather patterns. Regulators worldwide frequently demand evidence of safe performance across day-night cycles before granting wider approvals.
Proven capability in Texas could expedite deployments in planned cities such as Phoenix, Miami, Orlando, Tampa, and Las Vegas during the first half of 2026.
Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline
Moreover, scaling evening service supports Tesla’s long-term vision of a high-efficiency robotaxi network. Greater fleet productivity lowers the cost per mile, making autonomous mobility more accessible and competitive against traditional ride-hailing.
As the company iterates on software updates informed by nighttime data, reliability is expected to compound rapidly, unlocking denser urban coverage and longer-distance trips.
In summary, the introduction of an unsupervised evening Robotaxi service in Austin represents more than an incremental schedule adjustment. It signals a critical maturation of the underlying technology and sets the foundation for broader geographic and temporal expansion.
With Texas operations gaining momentum, Tesla is steadily advancing toward transforming urban transportation at scale.
Cybertruck
Tesla Cybercab just rolled through Miami inside a glass box
Tesla paraded a Cybercab in a glass display at Miami’s F1 Grand Prix event this week.
Tesla set up an “Autonomy Pop-Up” at Lummus Park in Miami Beach from April 29 through May 3, 2026, embedded within the official F1 Miami Grand Prix Fan Fest. The centerpiece was a Cybertruck towing the Cybercab inside a glass display case marked “Future is Autonomous,” rolling through the beachfront crowd.
Miami is on Tesla’s confirmed list of cities for robotaxi expansion in the first half of 2026, making the promotion a strategic promotion that lays groundwork in a target market.
This was not Tesla’s first time using Miami as a showcase city. In December 2025, Tesla hosted “The Future of Autonomy Visualized” at its Miami Design District showroom, coinciding with Art Basel Miami Beach. That event featured the Cybercab prototype and Optimus robots interacting with attendees. The F1 pop-up this week marks Tesla’s return to Miami and follows a pattern Tesla has been running since early 2026. Just two weeks before Miami, Tesla stationed Optimus at the Tesla Boston Boylston Street showroom on April 19 and 20, directly on the final stretch of the Boston Marathon, letting tens of thousands of runners and spectators meet the robot for free, generating massive earned media at zero advertising cost.
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla has confirmed plans to expand its robotaxi service to seven cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas, building on the unsupervised service already running in Austin. Musk has said he expects robotaxis to cover between a quarter and half of the United States by end of year. On the production side, Musk told shareholders that the Cybercab manufacturing process could eventually produce up to 5 million vehicles per year, targeting a cycle time of one unit every ten seconds. Scaling robotaxis to 10 million operational units over the next ten years is a key condition of his compensation package, alongside selling 20 million passenger vehicles.
As for the Cybercab’s price, Musk has said buyers will be able to purchase one for under $30,000, with an average operating cost around $0.20 per mile. Whether those numbers hold through full production remains to be seen.
Cybercab at F1 Fan Fest in Miami
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Tesla owners keep coming back for more
Tesla Robotaxi service in Austin achieves monumental new accomplishment
