Update #2: SpaceX has successfully delivered Starlink 4-4 – batch of 52 new satellites – to low Earth orbit (LEO), completing the first of three back-to-back Falcon 9 launches scheduled less than three days apart.
Starlink 4-4 marks the 98th successful Falcon landing, the first time SpaceX has performed a non-polar Starlink launch from its West Coast pad, and the first time a Falcon 9 booster has completed 11 orbital-class launches and spaceflights. Up next, SpaceX is scheduled to launch Turkey’s Turksat 5B geostationary communications satellite out of its Cape Canaveral, Florida LC-40 pad. Falcon 9 could lift off as early as 10:58 pm EDT, Saturday, December 18th (03:58 UTC 19 Dec) – just 15 hours after Starlink 4-4. Set in September 2021, SpaceX’s current record is two launches in ~44 hours.
Update: SpaceX’s second dedicated West Coast Starlink launch has slipped to no earlier than (NET) 1:24 am PDT (09:24 UTC) on Saturday, December 18th. Headed to an orbit unusual for a Vandenberg Space Force Base launch, Starlink 4-4 could now lift off just 18 hours before a different SpaceX mission – Turksat 5B – lifts off from the opposite side of the country.
Barring delays to Cargo Dragon’s CRS-24 space station resupply mission, which remains scheduled for 5:06 am EDT on December 21st, that means that SpaceX is now on track to launch three Falcon 9 rockets in three days (less than 73 hours).
SpaceX appears to be on track to round out a record-breaking year with three Falcon 9 launches in four days.
With the diverse trio of missions, SpaceX will orbit another batch of laser-linked Starlink satellites, deliver a large communications satellite to geostationary transfer orbit (GTO), send a Dragon to space for sixth time this year, and break at least two company records. The first mission, known as Starlink 2-3, could occur as early as the morning of December 17th, kicking off an incredibly busy period of launches – and not just for SpaceX.
Starlink 2-3
Referring to the fact that the mission will be the third launch for the second distinct group or ‘shell’ of Starlink satellites, Starlink 2-3 will actually be the second dedicated launch to a semi-polar orbit, leapfrogging Starlink 2-2 for unknown reasons after Starlink 2-1’s successful September launch. Originally scheduled to launch in mid-October, SpaceX was forced to stand down just a few days before liftoff for unknown reasons and at least a week or two of delays soon put Starlink 2-3 at risk of clashing with the company’s upcoming NASA DART launch, which unsurprisingly took precedence. SpaceX successfully launched the Double Asteroid Redirection Test (DART) mission on November 24th.
Late on December 13th, tugboat Scorpius likely departed Port of Long Beach with SpaceX drone ship Of Course I Still Love You (OCISLY) in tow – a fairly airtight confirmation that a SpaceX launch is just a handful of days away. Based on safety Notices to Airmen and Mariners (NOTAMs/NOTMARs), Starlink 2-3 is scheduled to launch sometime between 12am and 6am PDT (UTC-8) on Friday, December 17th. If accurate and SpaceX stays on schedule, Falcon 9 could lift off from the company’s Vandenberg SLC-4E launch pad with Starlink 2-3 in tow just 22 days after a different Falcon 9 rocket launched DART – smashing the pad’s current 36-day turnaround record by almost 40%.
Aside from drastically increasing the maximum theoretical launch cadence SpaceX’s West Coast pad is capable of supporting, Starlink 2-3 is also expected – as it was in October – to fly on Falcon 9 booster B1051, potentially making the mission the first time a liquid rocket booster has completed eleven orbital-class launches. B1051 debuted in March 2019, sending an uncrewed Crew Dragon on its way to orbit for the first time. Before SpaceX’s Starlink launch cadence fell off a cliff in the second half of 2021, B1051 completed its tenth launch on May 9th, 2021, averaging one launch every ~80 days over a two-year career. Starlink 2-3 will be B1051’s first launch in 7 months and eleventh launch in 33 months.
Turksat 5B
As early as 11:58 pm EDT (UTC-5) on Saturday, December 18th, another Falcon 9 rocket is scheduled to launch Turkey’s Turksat 5B geostationary communications satellite from SpaceX’s Cape Canaveral LC-40 pad. There’s a good chance that former Falcon Heavy booster B1052 – recently converted into a Falcon 9 after more than two years in storage – will be assigned to the mission, which is set to be SpaceX’s 30th orbital launch in 2021.
CRS-24 and more!
Finally, a different Falcon 9 (possibly B1062 or even a new booster entirely) is scheduled to launch a new Cargo Dragon 2 spacecraft on CRS-24 – potentially the company’s 23rd operational International Space Station (ISS) resupply run since October 2012. It will be Falcon 9’s sixth Dragon launch of 2021 – another record for SpaceX and the spacecraft. If the schedule holds, CRS-24 could lift off as early as 5:06 am EDT (UTC-5) on Tuesday, December 21st and would be SpaceX’s third Falcon 9 launch in roughly 100 hours (a little over four days). CRS-24 is expected to be SpaceX’s 31st and final launch of 2021, beating out the 26-launch record it set just last year.
However, the rest of the world isn’t quite finished. As early as the day after CRS-24, an Ariane 5 rocket is scheduled to launch the almost $10 billion, NASA-built James Webb Space Telescope (JWST). Decades in the making, JWST will be the single most expensive payload and the largest space telescope ever launched and is functionally irreplaceable and hard (but not impossible, if the political will is there) to repair, making it perhaps the most universally nerve-wracking uncrewed launch in the history of spaceflight.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
