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SpaceX will attempt Falcon 9 upper stage landings in 2018, says Shotwell
SpaceX also hopes to create an Internet constellation around Mars
In a candid and light-hearted presentation given at the Massachusetts Institute of Technology, SpaceX President Gwynne Shotwell revealed a considerable amount of exciting information about the space launch company’s future prospects and near-term goals.
Fascinatingly, Shotwell confirmed that SpaceX is currently attempting to procure nuclear materials in order to conduct research and development of nuclear propulsion for spacecraft. Nuclear-powered methods of propulsion have the potential to drastically increase the efficiency of spacecraft once in orbit, with the primary benefit being faster travel times around the Solar System. Faster transit times for manned spacecraft would translate into fewer consumables needed for those journeys, increasing the amount of other supplies that could be brought in a single trip. Beyond the orbit of Mars, other destinations humans might like to visit will require non-chemical propulsion, with more traditional rocketry leading to one-way voyages measured in years.
https://twitter.com/charlottelowey/status/913145922976190464
Equally exciting, she stated that SpaceX plans to attempt the first soft landing of Falcon 9’s upper stage before the end of 2018. Second stage recovery efforts would proceed much like Falcon 9’s first stage recovery did, beginning with attempts to land softly in the ocean and later bring in a droneship to attempt legitimate recoveries of the vehicle. While SpaceX’s now highly successful program of first stage recovery has taken the first steps to appreciably lower the cost of access to orbit, as much as 30% or more of the cost of every Falcon 9 launch can be found in the second stage and its many components, all of which are currently discarded every launch. Second stage recovery and reuse is nevertheless absolutely crucial to SpaceX’s and Elon Musk’s goal of reducing launch costs by anywhere from a factor of 10 to 100.
Still, the payload fairing – a major component of the Falcon 9 – costs approximately $5 million on its own, nearly 10% of the cost of a $62 million expendable launch. SpaceX has been making concerted progress towards fairing recovery and reuse, and Musk has said that he expects SpaceX to accomplish the first successful fairing recoveries before the end of 2017. The second stage is thus the obvious next step if the goal is to create a fully-reusable Falcon 9. SpaceX, however, seem to be prioritizing a different path.
Long road to reusabity of Falcon 9 primary boost stage…When upper stage & fairing also reusable, costs will drop by a factor >100. pic.twitter.com/WyTAQ3T9EP
— Elon Musk (@elonmusk) September 14, 2017
Shotwell clarified that SpaceX would not attempt to reuse Falcon 9’s upper stage, even if recovery efforts succeed. This suggests that SpaceX is planning to focus the majority of its research and development staff and capital on their considerably larger “BFR (Big Falcon Rocket) planetary colonizer” vehicle, which will be unveiled for the first time later today. Hence, Shotwell’s comment lends confidence to the belief that Falcon 9 will never become fully reusable, which makes sense. The decision to focus energy on a new launch vehicle is arguably a more efficient and productive task than modifying Falcon 9 even more drastically. The development of an entirely new rocket offers SpaceX the freedom to design for complete reusability from the start, whereas Falcon 9’s path to partial reusability has been inevitably circuitous.
Finally, Shotwell briefly discussed SpaceX’s desire to create a vast constellation of Internet satellites around Earth, stating that their goal was “make scads of cash, spend it going to Mars, [and] give Mars broadband too!”. This aligns with speculation and leaked financial documents. Just yesterday, the Federal Communications Commission (FCC) held an Open Commission meeting where they voted to hand off certain aspects of regulatory approval to the International Telecommunications Union, which is a relatively positive development for SpaceX’s satellite constellation.
https://twitter.com/charlottelowey/status/913146863842414593
Regardless, Musk is bound to reveal some even more thrilling details about SpaceX in his presentation at the 2017 International Astronautical Congress. Currently scheduled for 4 a.m UTC on September 29, or 9:30 p.m. PDT on September 28, and an official SpaceX.com livestream is expected to be provided for those who were unable to make the long journey to Adelaide, Australia.
News
Tesla cleared in Canada EV rebate investigation
Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.

Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.
Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.
According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.
Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.
READ MORE ON ELECTRIC VEHICLES: EVs getting cleaner more quickly than expected in Europe: study
Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.
“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”
Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.
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Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
News
Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
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