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SpaceX wins Sentinel 6B radar satellite launch contract
SpaceX has won a contract to launch the joint US-European Sentinel 6B radar satellite as early as November 2025.
Five years ago, NASA also chose SpaceX to launch Sentinel 6A, the first of two identical satellites designed to use radar altimeters to determine global sea levels more accurately than ever before. In October 2017, just half a year after SpaceX’s first Falcon 9 rocket booster reuse and well before the cost savings that followed were fully factored in, NASA awarded SpaceX $94 million to launch the 1.1-ton (~2500 lb) to a relatively low 1300-kilometer (~810 mi) orbit.
Five years and two months later, NASA has awarded SpaceX $97 million to launch a virtually identical satellite to the same orbit, from the same launch pad, with the same rocket. SpaceX, however, is far from the same company it was in 2017, and has effectively mastered Falcon booster and payload fairing reuse in the half-decade since.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Beginning in March 2017, SpaceX has reused Falcon boosters on 130 launches, including sensitive US military missions and even NASA astronaut launches. SpaceX has launched almost 70 internal Starlink missions (carrying more than 3600 SpaceX-built satellites) without bankrupting the company. CEO Elon Musk has stated that the marginal cost of a barebones Falcon 9 launch is just $15 million, while another executive once pegged the total cost of a Falcon 9 launch with flight-proven hardware at $28 million.
Perhaps most significantly, SpaceX won a contract in 2019 to launch NASA’s tiny IXPE X-ray telescope on Falcon 9 for only $50 million. SpaceX completed the mission in December 2021, launching the 330-kilogram (~730 lb) spacecraft into a roughly 600-kilometer (~370 mi) orbit. IXPE was initially expected to launch on Aerojet Rocketdyne’s troubled air-launched Pegasus XL rocket, which last launched a small NASA spacecraft for about $55 million.
Writ large, that may be the best explanation for why SpaceX and its executives – both of which have relentlessly reiterated that the company’s purpose is to radically reduce the cost of orbital launches – don’t feel pressure to translate those major cost decreases into major price cuts. Put simply, despite the fact that SpaceX has openly discussed its intentions for more than a decade, there isn’t a rocket on Earth that can beat Falcon 9’s combination of performance, cadence, reliability, and affordability.
In lieu of even a hint of competitive pressure from the rest of the industry, particularly for contracts limited to US industry, SpaceX appears to have decided that the profits from charging as much as possible outweigh the cynicism those actions could convey. To SpaceX’s credit, the reality is also more gray than some of the limited data might imply. Over the last three years, SpaceX’s prices for smallsat rideshare customers have repeatedly decreased and become more flexible. Additionally, accounting for five years of inflation, SpaceX’s $94 million Sentinel 6A contract would be worth about $114 million today, meaning that its $97 million Sentinel 6B launch contract technically represents a modest 15% discount.
It’s also likely that SpaceX’s main competitors, ULA and Arianespace, would have charged tens of millions of dollars more to launch Sentinel 6A or 6B on their current or next-generation rockets. But their existing rockets have no spare capacity for new contracts and their new Vulcan and Ariane 6 rockets have yet to fly, leaving SpaceX without any real competition.
For better or worse, it appears that Falcon 9 rideshare customers and SpaceX’s own Starlink constellation are the only major beneficiaries of Falcon 9’s extraordinary newfound affordability. With potential competitors like Rocket Lab’s Neutron, Relativity’s Terran-R, Blue Origin’s New Glenn, and ULA’s semi-reusable Vulcan variant all years from market entrance, that’s unlikely to change until the mid-to-late 2020s. Until then, even though SpaceX’s pricing is unlikely to revolutionize others’ access to space, Falcon 9 will remain an exceptionally affordable and available option for all launch customers – including NASA and ESA.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
