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SpaceX’s spectacular USSF-67 Falcon Heavy launch in photos
On January 15th, SpaceX’s Falcon Heavy rocket lifted off for the second time in 75 days to launch another batch of US military payloads into orbits tens of thousands of kilometers above Earth’s surface.
Six and a half hours later, the US Space Systems Command (SSC) confirmed that Falcon Heavy had again completed the exceptionally difficult launch without issue. To deliver the USSF-67 mission’s payloads directly to geosynchronous orbit (GSO), the giant SpaceX rocket had to sacrifice one of its potentially reusable boosters and complete a complex six-hour ballet of rolls, burns, and spacecraft deployments. And for the second time in a row, Falcon Heavy did so without apparent issue.
In an SSC press release [PDF], Maj. Gen. Stephen Purdy, program executive officer for Assured Access to Space, said that the group “had another fantastic launch today on a Falcon Heavy.” He added that “while the launch itself was impressive,” he was “most proud of the fact that we placed important [national] capabilities into space.” And an impressive launch it certainly was.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
A Falcon (Heavy) spectacle
As previously discussed, USSF-67 was Falcon Heavy’s first twilight launch. The extraordinary cadence of SpaceX’s workhorse Falcon 9 rocket, which Falcon Heavy is derived from, caused twilight launches and the incredible light shows they can produce to become a fairly routine phenomena. But just under five years after its February 2018 debut, there had still never been a Falcon Heavy launch ‘jellyfish’ or ‘nebula.’ That thankfully changed on Sunday.
The rocket lifted off just ten or so minutes after sunset and soared into the fading purple skies. Those skies were still relatively bright at ground-level, reducing the amount of contrast, but the resulting light show was still spectacular as Falcon Heavy and its immense exhaust plume ascended back into the sunlight. The artificial sunrise lit up that pillar-like plume with the colors of sunrise and, eventually, bright daylight.
Close-up views enabled by tracking telescopes captured the true drama, which began shortly after Falcon Heavy’s twin side boosters separated from the rocket’s main core stage and upper stage, flipped around, and ignited their engines to fly back to the Florida coast they’d only just lifted off from. As the nine-engine center core continued towards space, each booster fired up one and then three Merlin 1D engines for their boostback burns.
A view from Astronomy Live captured the moment of boostback burn ignition, during which the side boosters visibly blasted ‘craters’ the Falcon Heavy center core’s much more powerful plume. As those plumes interacted, the fluid dynamics and light produced by multiple Merlin 1D engines combined to create chaotic whisps of orange, red, and yellow – akin to an exploding nebula. The moments prior were also spectacular as the two side boosters, lit up by direct sunlight against the nearly black sky, began gently floating away from the center core and spinning around with bursts from several nitrogen gas thrusters – a brief moment of serenity before the violence of engine ignition.
On a chariot of fire
But as Maj. Gen. Purdy noted, the purpose of USSF-67 – spectacle aside – was to carry a number of important payloads into orbit.
“After both side boosters touched down, SpaceX ended its live coverage at the request of the Space Force, reiterating the mission’s secretive customer and nature. The USSF hasn’t confirmed much about the USSF-67 mission’s payloads, but Falcon Heavy is known to be carrying a geostationary communications relay satellite called CBAS-2 and likely built by Boeing. CBAS-2 is joined by Northrop Grumman’s third Long Duration Propulsive EELV or LDPE-3A, a combination of a propulsive kick stage and a satellite. LDPE-3A is carrying a collection of rideshare satellites and payloads and is designed to operate for months in orbit. Using USSF-44 as a guide, the total USSF-67 payload could weigh roughly 3.75 to 4.75 tons (8,250-10,500 lb).”
Teslarati.com – January 15th, 2023
The same SSC press release provides more detail, noting that LDPE-3A carries two hosted payloads – Catcher and WASSAT. Catcher is a space weather instrument developed by the Aerospace Corporation, while WASSAT is a prototype [PDF] of a wide-angle observation instrument designed to track other satellites in GSO. LDPE is also hosting “three payloads developed by the Space Rapid Capabilities Office (SRCO),” including “two operational prototypes for enhanced situational awareness, and an operational prototype crypto/interface encryption payload providing secure space-to-ground communications capability.”
Two down, one to go
For Falcon Heavy side boosters B1064 and B1065, both of which supported USSF-44 and USSF-67, their missions are far from over. Their second successful side-by-side landing has cleared the boosters to be reused on a third US military launch called USSF-52. Originally known as AFSPC-52, the mission was Falcon Heavy’s first operational US military launch contract and the first time the rocket beat competitor United Launch Alliance (ULA) during a competitive procurement.
Next Spaceflight reports that USSF-52 is scheduled to launch no earlier than April 10th, 2023, less than three months from now. Once that mission is complete, Falcon Heavy will have no more US military missions on contract, although more will almost certainly be rewarded sooner than later. USSF-52 is sandwiched between two other Falcon Heavy launches. Next Spaceflight also reports that Falcon Heavy could launch the ViaSat-3 communications satellite as early as March 2023 and the Jupiter-3 (EchoStar 24) communications satellite as early as May 2023, making for a busy 90 days.
For that trio to happen as scheduled, SpaceX will have to beat Falcon Heavy’s record 75-day turnaround, which has coincidentally (?) occurred twice: first between Arabsat 6A and STP-2, and again between USSF-44 and USSF-67. Including USSF-67, SpaceX has up to five Falcon Heavy launches scheduled this year.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
