News
Starlink shines in FL after Hurricane Milton: ‘A game changer’ [Exclusive]
“So Starlink has been a game changer,” the CFO of Florida Jimmy Patronis, told Teslarati in a recent interview. Patronis was in a vehicle during our conversation visiting the areas in Florida impacted by Hurricane Milton. He had just left a part of Florida that was ravaged by at least 30 tornadoes during the hurricane.
“I think it had a lot of use. I bought the Starlink. I built a harness on the back of our car and we were traveling down the road with the Starlink. And I was doing TV interviews, going down the highway at 60 miles an hour and the communication was really impressive,” the CFO of Florida added.
Preparing for Hurricane Milton with Starlink
My interview with Patronis was ironic and interesting, to say the least. While he was in the car traveling to people affected by Milton, I was on the other side of the world, preparing for Typhoon Kristine, the third storm that would hit my home over the last 3-4 months.
I know how important communication lines are during a hurricane. In some cases, it is your only lifeline, and Patronis was well aware of that.
“My own personal experience, I went ahead and decided to buy a Starlink the week before Hurricane Milton made landfall,” Patronis told me.
“When a storm hits, being able to facilitate phone calls, content sharing, interviews, reports, it’s critical. People want to know what is happening. But unless you have dependable communication, it’s very difficult to do that. And we found Starlink to be invaluable when it came to providing those up-to-date communications for our first responders, for our state of operations…” he elaborated.
The internet was our only connection to the rest of the world when the first hurricane hit our house and flooded the streets of our neighborhood and our car. The second time, the water reached about 7 feet high and flooded our car and house. My family in New Jersey were on the phone talking to me as I hurried up the stairs with stuff, trying to beat the rising water rushing into our yard—and eventually into our house.
From my experience, floods are the worst part of hurricanes—and the scariest. I knew we were in trouble when we saw our neighbors asking for rescue through the HOA Facebook group. In the Philippines, people often call for help through social media posts during hurricanes, so the internet is critical.
First responders often use the internet or cellular lines to see if anyone needs help. It was no different during Hurricane Milton in Florida.
“So my office also coordinates all urban search and rescue where our first responders are on the field literally minutes after the storm has made landfall. They depend on Starlink. They will have Starlink out in the field with them. This is how they’re communicating, which homes they have visited, if there’s any need for any other assistance, equipment, help, you name it. If they just need more urban rescue first responders to show up,” Patronis told me.
Starlink delivering Peace of Mind after Hurricane Milton
The CFO of Florida and everyone in his office has been working non-stop, preparing for Hurricane Milton’s arrival and now helping people get their lives back together. He told me of one couple in their 70s who had recently married and moved into a new home just six days before Milton made landfall.
Unfortunately, a tornado dropped a dumpster on top of their house. Despite the situation they found themselves in, Patronis told me that the couple were not deterred by the damage caused by Hurricane Milton. They didn’t let Milton take away their happiness and were eager to rebuild.
Rebuilding is probably the hardest thing to do after a hurricane but is unavoidable and necessary. After the second hurricane flooded our home and car, my husband and I immediately acted. We got our car to a mechanic and the cleaners—again. We fortified our gates so less water would enter our lot. The one thing we should have done but didn’t do was prepare to be cut off from the world.
As I said earlier, during the interview with Patronis, Typhoon Kristine was entering the Philippines. The internet connection was already spotty as I talked to him. At one point, our call was abruptly dropped because I lost internet connection. I should have known then that we were in for a rough ride.
A day after my interview with Patronis, Typhoon Kristine’s relentless rain over the Philippines caused the river near our neighborhood to overflow for the third time. The water rose fast; within 20 minutes, it was waist-high from street level. Luckily, our reinforced gates held fast. However, our internet and cellular connection were so bad we couldn’t contact our families or get any updates about the typhoon.
The most terrifying thing about a hurricane is being unable to communicate during or after it. It fills you with dread, and fear, and unfathomable thoughts. Information is a crucial part of natural disasters to stop the fear, focus on something else, and get through it. Otherwise, it feels endless.
Starlink provided people in Florida with information during and after Hurricane Milton and Hurricane Helene. Something I wish I had during Hurricane Kristine.
“So you know we’re very committed to using cellular, but in some cases, the Starlink has been a provider of information that…it’s been priceless.
“We were also able to—with the help of T-Mobile—get the FCC to open up a full-blown texting in Florida via satellite and Starlink,” Patronis told me.
Are you rebuilding after Hurricane Milton?
I understand that rebuilding after a hurricane can be difficult. Patronis told me about predators that have been coercing people to sign over their insurance benefits while they try to rebuild their lives and move forward.
The CFO of Florida’s office handles insurance fraud cases and also helps people with their insurance claims. You may seek help by calling 1877-My-FL-CFO or visiting PrepareFL.com.
The best thing you can do after going through a calamity is to ask for help.
What’s your experience with Starlink Cellular? Please share them with me through maria@teslarati.com
If you have any tips, contact me at maria@teslarati.com or via X @Writer_0100110.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
