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Stealth EV startup Rivian adds McLaren and Nike execs to lead development
Rivian, the stealthy, Michigan-based electric vehicle (EV) startup, is taking large steps forward in their new vehicle development program. The company recently added two new executives, Mark Vinnels and Rob Williams.
Mark Vinnels joined Rivian in November as Executive Director of Engineering and Programs, and oversees the development of Rivian’s vehicle platform. Vinnels was formerly the Executive Director of Product Development and Programme Director at McLaren Automotive. Vinnels joined McLaren in 2004 to lead the development of McLaren’s first road car since the infamous F1. Before joining McLaren, Vinnels was head of Lotus’s new vehicle programs and oversaw the Elise, Exige, and Europa new vehicle lines. Vinnels is also credited for his instrumental role in the development of GM’s Family 1 engine program.
Mark Vinnels, Rivian’s new Executive Director of Engineering & Programs at Rivian Automotive. (Credit McLaren Automotive)
While at McLaren, Vinnels helped the company grow its engineering division from roughly 50 engineers to 550 and significantly increased its vehicle lineup.
Rivian’s team also includes another former McLaren executive, Anthony Sheriff, who joined Rivian’s Board of Directors in 2016. Sheriff was the Managing Director of McLaren Automotive from 2003-2013, a period in which McLaren created a road car division in addition to the company’s rich history in the automotive racing arena. Sheriff was an executive at Fiat before his tenure at McLaren and also sits on the Board of Directors for electric supercar manufacturer Rimac.
Also joining Rivian is Rob Williams as Chief Creative Officer. Williams carries experience from both the automotive industry and the footwear industry. He was most recently a Senior Design Director of Footwear at Nike and spent four-and-a-half years at Chrysler. During his time as a product designer at Chrysler, he led several designs of Chrysler SUVs and Dodge Trucks.
Williams joins Jeff Hammoud, Director of Vehicle Design. Hammoud has extensive experience at Fiat-Chrysler and left the company as Chief of Design of the Jeep Brand. Hammoud joined Rivian in May 2017, followed by Williams in June.
Based on a combination of the design team’s backgrounds and patents released by Rivian last summer, it appears that Rivian’s first vehicle could be some sort of SUV. An in-depth analysis of Rivian’s design team members’ LinkedIn profiles reveals that nearly half of the team has experience with Fiat Chrysler Automotive (Formerly Chrysler), with many specializing in SUV/Truck designs.
Rivian’s Patent for “Reconfigurable Electric Vehicles”. It’s worth noting that patents do not usually reflect a vehicle’s actual planned design, rather the mechanism that the company is patenting. (Credit: Public Patent Filing)
Rivian currently has 225 employees, up from 115 at the start of the year. Other notable additions to Rivian’s team include 15 former Faraday Future employees. Faraday Future is nearly defunct after it continued to miss its wildly ambitious goals and saw its main financier’s global expansion fall apart. Most of the team from Faraday is working on Rivian’s autonomous driving technology or other highly technical roles.
The timeline for Rivian’s massive 2.6 million-square-foot manufacturing facility on the west side of Normal is still unknown. Rivian purchased the factory in January 2017 for $16 million, including all of the contents in the factory.
While Rivian hasn’t revealed many details about the development of its all-electric vehicle platform, the company revealed today that it has received a large strategic investment from New York-based Sumitomo Corporation of Americas (SCOA).
Rivian’s CEO RJ Scaringe couldn’t comment directly on the details of the investment, but did say the following to AdaptBN: “We are honored and excited to have Sumitomo as a strategic investor. Their global reach, expertise, and network in the automotive sector will help us in executing our vision. This investment reflects the result of our team’s hard work in developing our technology and products.”
Due to the level of mystery surrounding Rivian’s plans and product line, local residents and officials have begun comparing it to the likes of “Willy Wonka’s Chocolate Factory.” But only time will tell if Rivian holds a golden ticket to the future.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
