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Stealth EV startup Rivian adds McLaren and Nike execs to lead development

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Rivian, the stealthy, Michigan-based electric vehicle (EV) startup, is taking large steps forward in their new vehicle development program. The company recently added two new executives, Mark Vinnels and Rob Williams.

Mark Vinnels joined Rivian in November as Executive Director of Engineering and Programs, and oversees the development of Rivian’s vehicle platform. Vinnels was formerly the Executive Director of Product Development and Programme Director at McLaren Automotive. Vinnels joined McLaren in 2004 to lead the development of McLaren’s first road car since the infamous F1. Before joining McLaren, Vinnels was head of Lotus’s new vehicle programs and oversaw the Elise, Exige, and Europa new vehicle lines. Vinnels is also credited for his instrumental role in the development of GM’s Family 1 engine program.

Mark Vinnels, Rivian’s new Executive Director of Engineering & Programs at Rivian Automotive. (Credit McLaren Automotive)

While at McLaren, Vinnels helped the company grow its engineering division from roughly 50 engineers to 550 and significantly increased its vehicle lineup.

Rivian’s team also includes another former McLaren executive, Anthony Sheriff, who joined Rivian’s Board of Directors in 2016. Sheriff was the Managing Director of McLaren Automotive from 2003-2013, a period in which McLaren created a road car division in addition to the company’s rich history in the automotive racing arena. Sheriff was an executive at Fiat before his tenure at McLaren and also sits on the Board of Directors for electric supercar manufacturer Rimac.

Also joining Rivian is Rob Williams as Chief Creative Officer. Williams carries experience from both the automotive industry and the footwear industry. He was most recently a Senior Design Director of Footwear at Nike and spent four-and-a-half years at Chrysler. During his time as a product designer at Chrysler, he led several designs of Chrysler SUVs and Dodge Trucks.

Williams joins Jeff Hammoud, Director of Vehicle Design. Hammoud has extensive experience at Fiat-Chrysler and left the company as Chief of Design of the Jeep Brand. Hammoud joined Rivian in May 2017, followed by Williams in June.

Based on a combination of the design team’s backgrounds and patents released by Rivian last summer, it appears that Rivian’s first vehicle could be some sort of SUV. An in-depth analysis of Rivian’s design team members’ LinkedIn profiles reveals that nearly half of the team has experience with Fiat Chrysler Automotive (Formerly Chrysler), with many specializing in SUV/Truck designs.

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Rivian’s Patent for “Reconfigurable Electric Vehicles”. It’s worth noting that patents do not usually reflect a vehicle’s actual planned design, rather the mechanism that the company is patenting. (Credit: Public Patent Filing)

Rivian currently has 225 employees, up from 115 at the start of the year. Other notable additions to Rivian’s team include 15 former Faraday Future employees. Faraday Future is nearly defunct after it continued to miss its wildly ambitious goals and saw its main financier’s global expansion fall apart. Most of the team from Faraday is working on Rivian’s autonomous driving technology or other highly technical roles.

The timeline for Rivian’s massive 2.6 million-square-foot manufacturing facility on the west side of Normal is still unknown. Rivian purchased the factory in January 2017 for $16 million, including all of the contents in the factory.

While Rivian hasn’t revealed many details about the development of its all-electric vehicle platform, the company revealed today that it has received a large strategic investment from New York-based Sumitomo Corporation of Americas (SCOA).

Rivian’s CEO RJ Scaringe couldn’t comment directly on the details of the investment, but did say the following to AdaptBN: “We are honored and excited to have Sumitomo as a strategic investor. Their global reach, expertise, and network in the automotive sector will help us in executing our vision. This investment reflects the result of our team’s hard work in developing our technology and products.”

Due to the level of mystery surrounding Rivian’s plans and product line, local residents and officials have begun comparing it to the likes of “Willy Wonka’s Chocolate Factory.” But only time will tell if Rivian holds a golden ticket to the future.

Updated December 12@12:20pm PST: A correction was made to reflect Rivian’s current employee count.

Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Starlink launches Communities Program for passive income through internet sharing

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(Credit: Starlink | X)

Starlink is launching a new beta path for ordinary property owners and local operators to turn a single Starlink kit into a small shared-access business for passive income.

Under the Starlink for Communities program, a host installs one dish and router setup in a location with nearby demand: an apartment complex, campground, rural crossroads, or event site. Neighbors or local users can buy short-term passes rather than full individual subscriptions, giving the Starlink provider a potential path to passive income.

Hour, day, and week passes cover one device. A month pass covers up to four. Starlink handles account creation, payments, access controls, and the satellite link itself. The host’s role is mainly placement, power, and basic upkeep, with earnings tied to each paid connection.

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The model echoes the passive-income vision long attached to Tesla’s Robotaxi plans, and it seems like it’s something Musk has hinted toward in the past as he believes AI will make the need to work relatively optional. In both cases, the platform owns the hard parts of matching, billing, and network management, while an individual supplies a physical asset that sits idle much of the time.

A Starlink host’s dish can serve multiple nearby users without each household buying and installing its own terminal. A Tesla owner, under the stated Robotaxi concept, would leave a vehicle enrolled in the fleet during unused hours so the car generates rides while the owner is at work or asleep.

Both arrangements convert under-utilized hardware into a revenue stream. They also let the company scale coverage or capacity without owning every endpoint.

Differences are practical. A Starlink kit is a fixed, relatively low-cost terminal whose main constraint is local congestion and line-of-sight. A Tesla Robotaxi is a mobile, high-value vehicle whose earnings depend on demand density, utilization rates, insurance, cleaning, and charging.

Starlink’s program is already accepting host applications in multiple countries and describes the revenue split as ongoing. Tesla’s owner-network version remains more aspirational.

The company currently operates a limited company-controlled robotaxi service in select areas and has solicited interest from fleet buyers for Cybercab vehicles, while private Full Self-Driving owners have not yet been able to dispatch their own cars for paid rides at scale.

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Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration

Starlink is a satellite broadband service operated by SpaceX that uses a constellation of low-Earth-orbit satellites to deliver internet to locations where terrestrial broadband is slow, expensive, or absent. It has grown to millions of subscribers worldwide by selling direct residential, mobile, and enterprise terminals, and have become widely available at a wide array at retail locations like Target and Best Buy.

The Communities program extends that reach by letting hosts resell short bursts of capacity to people nearby, while also providing high-speed internet access to those who are simply around a Starlink user.

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Tesla just made its headlights even better through a software update

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Credit: @jojje167 on X

Tesla just upgraded its headlights through a software update, making them even better without any physical or hardware upgrade.

Tesla’s latest software update is quietly improving nighttime driving for a small number of owners. Version 2026.38 includes a new capability called Dynamic Headlight Leveling.

The feature automatically adjusts the aim of the low beams in response to driving conditions and nearby traffic, with the goal of giving the driver more usable light on the road while reducing glare for oncoming vehicles and traffic ahead.

Unlike Tesla’s matrix high-beam system, which selectively dims individual LED segments to create shadows around other cars, Dynamic Headlight Leveling physically tilts the low-beam projectors. Internal motors respond to changes in vehicle pitch.

When the car accelerates hard, climbs a steep grade, or carries extra weight in the rear, the headlights can otherwise point higher than intended. The software counters that movement in real time so the beam stays aimed at the road surface rather than into the eyes of other drivers.

Early indications reveal the update is reaching a limited set of vehicles, including certain Model 3 and Cybertruck examples in the United States and the United Arab Emirates. The rollout does not appear tied to a single hardware revision, and Tesla has not published a broader schedule. It is simply a common waiting game until your car receives it.

The change arrives against a backdrop of wider complaints about headlight glare. Some earlier Model 3 and Model Y vehicles were the subject of an NHTSA recall related to excessive low-beam glare; the software adjustment offers a potential mitigation for cars equipped with the necessary leveling hardware. It does not replace adaptive high beams where those are already available, nor does it alter the basic low-beam pattern itself.

Instead, it keeps an existing beam pointed where it is most useful.

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For drivers who have received the update, the system requires no new settings or user input. The headlights simply respond as road conditions and traffic change. As the feature reaches more vehicles, it adds another example of Tesla using over-the-air software to refine existing hardware rather than waiting for a new model year. Nighttime visibility and reduced glare for others are the practical results owners are expected to notice first.

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Tesla teases “Halloween Mode” update with Optimus rising from a graveyard

Tesla’s Halloween teaser hides a covered vehicle and an Optimus hand rising from the ground.

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Tesla has started teasing a Halloween software update for its vehicles, with  a short clip on X that reads, “Halloween is coming.” The clip opens on a glowing pumpkin before pulling back to the car’s center touchscreen, where the usual parked visualization has been replaced by a graveyard scene, and the vehicle draped with a white sheet so it reads as a cartoon ghost.

The second detail is a robotic hand clawing its way out of the dirt like a zombie, which looks to be the hand of Tesla’s latest Optimus V3 humanoid robot. While Tesla still has not formally shown Optimus Gen 3 walking around in service, renders pulled from Tesla’s Android app last month gave the clearest look yet, including far more refined hands that Tesla has said carry 22 degrees of freedom. The hand has been the hardest part of the program. Musk has called it the majority of the robot’s engineering difficulty, and Tesla’s patents describe a design driven by tendons with the actuators moved into the forearm.

Tesla Optimus V3 hand and arm details revealed in new patents

Optimus also has a Halloween track record. Last October the robot handed out candy in Times Square, and a costumed “zombie” Optimus shuffled around the Tesla Diner in Los Angeles on Halloween night.

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On the software side, Tesla’s 2025 Holiday Update expanded Santa Mode with a Santa sleigh, snowmen, snow effects, and a festive lock chime, so it wouldn’t be too far fetched if we saw something similar but themed for a  Halloween Mode.

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