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Tesla builds energy trading team as solar sources gain popularity worldwide
Recently, Tesla posted a job position calling for a Senior Energy Trading Analyst in Palo Alto, California. The job listing reveals Tesla’s plans for an energy trading team and its future as an electricity provider.
“We are looking for a Senior Energy Trading Analyst to drive continual performance improvements of the largest fleet of battery storage projects in the world. This includes Tesla’s utility-scale battery fleet (i.e., transmission level) and virtual power plants (i.e., aggregation of residential batteries at the distribution level),” said Tesla about the new job position.
“Using Tesla’s in-house automated trading platform, Autobidder, you will be responsible for bidding batteries into multiple wholesale energy markets, ensuring the assets meet contractual obligations, and complying with market rules,” the role’s description noted.
Tesla Energy’s progress doesn’t usually garner much attention even though it has steadily gained traction in countries like Australia. In Q2 2021, Tesla solar and battery storage deployments tripled year-over-year. The surge in energy deployments was mainly thanks to Tesla’s Megapack ramp.
However, the Powerwall proved popular as well, with deployments doubling YoY. Earlier this year, Tesla announced that all its solar and solar roof products would come with a Powerwall.
“I think we have a chance of hitting an annualized rate of a million units of Powerwall next year, maybe toward on the order of 20,000 a week,” Elon Musk said during the last earnings call. “But again, dependent on cell supply and semiconductors. But in terms of demand, I think there’s probably demand for in excess of a million Powerwalls per year. And actually just a vast amounts of the Megapacks for utilities.”
Tesla strongly believes that battery storage systems are necessary as nations start transitioning to renewable power sources. In a White Paper shared with Australia’s Energy Security Board (ESB), Tesla Energy argued that battery storage can replace essential services provided by thermal plants. Tesla has been very involved in the ESB’s efforts to design a more robust and lower emissions power system for Australians.
Tesla Energy takes the next step
Besides distributing solar products and battery storage systems, Tesla Energy made moves to become an electricity provider in several countries, including Australia, Texas, and the United States. Last month, Tesla Energy Ventures, LLC submitted an application for a REP Certificate in Texas to become a retail energy provider.
The move to become a retail electricity provider in Texas seems timely as the transition to a renewable-dominant grid becomes viable. President Biden’s almost $1 trillion infrastructure bill calls for changes nationwide, including US electrical grids.
According to the Solar Futures study from the US Department of Energy’s (DOE) National Renewable Energy Laboratory, even without policies pushing for renewable grids, the transition to clean energy sources like solar will increase with time. The study found that installed solar capacity increases by almost a factor of 7 by 2050 compared to 2005, without clean energy policies. It also found that grid emissions could decline by 45% by 2035 and 61% by 2050, relative to 2005 levels.
With an energy trading team, its leading solar and battery storage technology, Tesla could head another growing market.
See Tesla’s application to the Public Utility Commission of Texas below!
Tesla Energy Ventures Texas by Maria Merano on Scribd
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
