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Tesla builds energy trading team as solar sources gain popularity worldwide
Recently, Tesla posted a job position calling for a Senior Energy Trading Analyst in Palo Alto, California. The job listing reveals Tesla’s plans for an energy trading team and its future as an electricity provider.
“We are looking for a Senior Energy Trading Analyst to drive continual performance improvements of the largest fleet of battery storage projects in the world. This includes Tesla’s utility-scale battery fleet (i.e., transmission level) and virtual power plants (i.e., aggregation of residential batteries at the distribution level),” said Tesla about the new job position.
“Using Tesla’s in-house automated trading platform, Autobidder, you will be responsible for bidding batteries into multiple wholesale energy markets, ensuring the assets meet contractual obligations, and complying with market rules,” the role’s description noted.
Tesla Energy’s progress doesn’t usually garner much attention even though it has steadily gained traction in countries like Australia. In Q2 2021, Tesla solar and battery storage deployments tripled year-over-year. The surge in energy deployments was mainly thanks to Tesla’s Megapack ramp.
However, the Powerwall proved popular as well, with deployments doubling YoY. Earlier this year, Tesla announced that all its solar and solar roof products would come with a Powerwall.
“I think we have a chance of hitting an annualized rate of a million units of Powerwall next year, maybe toward on the order of 20,000 a week,” Elon Musk said during the last earnings call. “But again, dependent on cell supply and semiconductors. But in terms of demand, I think there’s probably demand for in excess of a million Powerwalls per year. And actually just a vast amounts of the Megapacks for utilities.”
-->Tesla strongly believes that battery storage systems are necessary as nations start transitioning to renewable power sources. In a White Paper shared with Australia’s Energy Security Board (ESB), Tesla Energy argued that battery storage can replace essential services provided by thermal plants. Tesla has been very involved in the ESB’s efforts to design a more robust and lower emissions power system for Australians.
Tesla Energy takes the next step
Besides distributing solar products and battery storage systems, Tesla Energy made moves to become an electricity provider in several countries, including Australia, Texas, and the United States. Last month, Tesla Energy Ventures, LLC submitted an application for a REP Certificate in Texas to become a retail energy provider.
The move to become a retail electricity provider in Texas seems timely as the transition to a renewable-dominant grid becomes viable. President Biden’s almost $1 trillion infrastructure bill calls for changes nationwide, including US electrical grids.
According to the Solar Futures study from the US Department of Energy’s (DOE) National Renewable Energy Laboratory, even without policies pushing for renewable grids, the transition to clean energy sources like solar will increase with time. The study found that installed solar capacity increases by almost a factor of 7 by 2050 compared to 2005, without clean energy policies. It also found that grid emissions could decline by 45% by 2035 and 61% by 2050, relative to 2005 levels.
With an energy trading team, its leading solar and battery storage technology, Tesla could head another growing market.
-->See Tesla’s application to the Public Utility Commission of Texas below!
Tesla Energy Ventures Texas by Maria Merano on Scribd
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
