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Tesla blocking aftermarket performance upgrades is smart in the long-term

(Photo: Andres GE)

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Tesla owners are no stranger to aftermarket modifications. Whether they are performance-based or cosmetic, owners of the electric vehicles are always looking for ways to set their cars apart from the others. While the cosmetic modifications are usually pretty simple because they only change the appearance of a vehicle, the performance adjustments are a bit more complicated because they completely revise the way the system operates. Tesla decided to put a stop to the performance revisions altogether by releasing a software update that would inhibit the simple plug-in systems from functioning correctly.

Thinking about it, it reminded me of a previous newsletter that I wrote a few months ago. I talked about how Tesla was blocking salvaged vehicles from Supercharging in an attempt to make them less appealing to those who were interested in buying them and fixing them up for a discounted price. While it was a great project for some people, Tesla had to realize that salvaged vehicles are rarely fixed “perfectly” and that they usually have some small issues even after they are deemed to be functional. Tesla had to think about themselves first, and for a good reason. If someone were to crash a salvaged Tesla that was not wholly “fixed,” it would be blamed on them and not on the person who attempted to repair the vehicle. The headlines would blame the company, and it would add to a long list of misunderstandings with Tesla’s cars. It was merely smarter for them to try and make the vehicles less appealing through no Supercharging.

Tesla, when you think about it, really had to do the same thing with these aftermarket upgrades. While the company released a $2,000 Acceleration Boost for the Model 3 a few months back, they have ultimate control over what the vehicle’s new capabilities are. They decide how much extra horsepower to give the car, and how much speed the car should be capable of. This puts the risk into the company’s hands as much as the driver’s hands.

If a third-party company comes along and decides to manufacture a simple plug-in that will take the performance of a Tesla to new heights, it is sure to attract some buyers. Owners of the Performance variants of the car are surely going to be more interested in upping the already lightning-fast speeds the vehicle is capable of. While this is all good and fun for the owners, Tesla, as a company, assumes a lot of risks, and it is only reasonable to think that stopping it is the best strategy.

Think about a scenario here: Imagine a Tesla Model 3 Performance owner deciding that what their car is capable of is not enough anymore. They decide to go online and purchase a plug-in for their Model 3 that will increase acceleration and top speed, and they choose to put it to the test one evening. While traveling at speeds over 130 MPH, the driver loses control of the car and crashes into another vehicle, hurting someone in the car.

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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!


The first thing that is synonymous with Teslas and car accidents is the overwhelming flood of people who immediately think the car was on Autopilot. Mainstream media outlets will talk about how the car could have been traveling on Autopilot and TSLAQ will immediately eat it up without any confirmation. The NHTSA would be the only agency that would be able to tell if the car was traveling on Autopilot through an investigation. However, that could take days, weeks, or even months to happen.

Then, you’d have some people complaining about Tesla’s performance standards, and why some of their cars equip unnecessary amounts of speed and acceleration. Not that it is anyone’s business, but when someone buys a car because it is fast, they more than likely know that they are putting themselves at risk, especially if they chose to drive it quickly. This argument would more than likely be small and not based off of much logic, to begin with, because fast cars exist everywhere and every car company makes them in some form or another.

However, Tesla would have to deal with the issues and speculation that would suggest that their cars are too fast for the owner’s good. The company is already under a microscope because every time a Tesla is in an accident, it seems like someone somewhere is talking about it.

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These aftermarket plug-ins are also tricky because while the company that makes them probably knows what they are capable of, they are not entirely “compatible” with a Tesla powertrain to begin with. Only Tesla knows everything that goes into their cars and the software that helps them function. There really isn’t much of a reason to gamble on ruining the powertrain of a Tesla all for a few extra miles per hour, but that is just me. I would think that it is too much of a risk, and I wouldn’t want my hard-earned money going to waste, especially if a plug-in can compromise the way my vehicle works.

I think the update to keep these plug-ins from functioning is entirely understandable. Tesla is playing damage control. Ultimately, anything that happens to malfunction on the plug-in, or if the driver were to make an error and it would result in an accident, the blame would go onto Tesla.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

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There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

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However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

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As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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Investor's Corner

Tesla gets price target boost, but it’s not all sunshine and rainbows

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Credit: Tesla Europe & Middle East/X

Tesla received a price target boost from Morgan Stanley, according to a new note on Monday morning, but there is some considerable caution also being communicated over the next year or so.

Morgan Stanley analyst Andrew Percoco took over Tesla coverage for the firm from longtime bull Adam Jonas, who appears to be focusing on embodied AI stocks and no longer automotive.

Percoco took over and immediately adjusted the price target for Tesla from $410 to $425, and changed its rating on shares from ‘Overweight’ to ‘Equal Weight.’

Percoco said he believes Tesla is the leading company in terms of electric vehicles, manufacturing, renewable energy, and real-world AI, so it deserves a premium valuation. However, he admits the high expectations for the company could provide for a “choppy trading environment” for the next year.

He wrote:

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“However, high expectations on the latter have brought the stock closer to fair valuation. While it is well understood that Tesla is more than an auto manufacturer, we expect a choppy trading environment for the TSLA shares over the next 12 months, as we see downside to estimates, while the catalysts for its non-auto businesses appear priced at current levels.”

Percoco also added that if market cap hurdles are achieved, Morgan Stanley would reduce its price target by 7 percent.

Perhaps the biggest change with Percoco taking over the analysis for Jonas is how he will determine the value of each individual project. For example, he believes Optimus is worth about $60 per share of equity value.

He went on to describe the potential value of Full Self-Driving, highlighting its importance to the Tesla valuation:

“Full Self Driving (FSD) is the crown jewel of Tesla’s auto business; we believe that its leading-edge personal autonomous driving offering is a real game changer, and will remain a significant competitive advantage over its EV and non-EV peers. As Tesla continues to improve its platform with increased levels of autonomy (i.e., hands-off, eyes-off), it will revolutionize the personal driving experience. It remains to be seen if others will be able to keep pace.”

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Additionally, Percoco outlined both bear and bull cases for the stock. He believes $860 per share, “which could be in play in the next 12 months if Tesla manages through the EV-downturn,” while also scaling Robotaxi, executing on unsupervised FSD, and scaling Optimus, is in play for the bull case.

Will Tesla thrive without the EV tax credit? Five reasons why they might

Meanwhile, the bear case is placed at $145 per share, and “assumes greater competition and margin pressure across all business lines, embedding zero value for humanoids, slowing the growth curve for Tesla’s robotaxi fleet to reflect regulatory challenges in scaling a vision-only perception stack, and lowering market share and margin profile for the autos and energy businesses.”

Currently, Tesla shares are trading at around $441.

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