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Tesla’s proven anti-pandemic safety plan has fallen on deaf ears amid an anti-Elon Musk narrative

Tesla's Fremont Paint Facility applying a coat to the Model S. (Credit: YouTube | Rivista Automobilismo)

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One of the most remarkable things that one can witness is the birth and spread of a narrative. Narratives are powerful, as they are capable of affecting and perhaps even changing the perception of people on a particular person or topic. Such a narrative is forming in the Tesla-sphere today: one that completely ignores a company’s proven efforts to battle the coronavirus, and one that brands the electric car maker’s CEO as a de facto villain that cares not for his employees. 

Amidst the ongoing issues surrounding the reopening of the Fremont factory, Tesla publicly shared a Return to Work Playbook that it will be using to protect and prevent its workers from contracting the coronavirus. The strategies outlined in the playbook are modeled after the company’s efforts in Gigafactory Shanghai, which successfully battled the virus when it was ravaging China. Tesla’s Shanghai plant was barely affected by the pandemic, and it is back in full operations today. 

Alameda County officials have not given Tesla the green light to resume operations in the Fremont plant, a factor that has resulted in heated online discussions between Elon Musk, TSLA critics and supporters, and local government officials. County officials argue that Tesla is yet to meet certain guidelines that would allow its formal approval to reopen the Fremont factory, but no details about these criteria have been released thus far. This has resulted in a rather sticky situation. The county says Tesla is not fulfilling safety guidelines, but it would not specify which. 

Strangely enough, Alameda County has also not discussed which parts of Tesla’s Return to Work Playbook are inadequate. A look at the playbook shows several intensive safety protocols that the company will be adopting to prevent the spread of the virus. But even the existence of the playbook itself, and more importantly, its contents, do not seem to be acknowledged by representatives of Alameda County when they speak against the electric car maker’s intentions to reopen the Fremont plant. 

https://twitter.com/flcnhvy/status/1259310677723959297?s=20

CEO Elon Musk has ordered Tesla’s Fremont factory to reopen despite opposition from Alameda County officials. Musk even noted that if anyone were to be arrested due to the factory’s reopening, it should only be him. Such a move has triggered a wave of negative coverage on the CEO, with some articles claiming that Musk is “asking” to be arrested, or “daring” law enforcement to apprehend him. A narrative has also formed suggesting that Tesla and Musk are “forcing” Fremont’s employees to build cars without any regard for public safety. A report from The Washington Post even quoted a Fremont factory worker who reportedly stated that “we are extremely frustrated, angry, scared, that Elon is putting his cars before his workers.”

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Such a narrative is compelling, of course, and it makes for a good story. Every tale needs a villain, and Musk, with his outspoken, controversial remarks about the ongoing lockdown, is the perfect target. What is missing from this narrative is the fact that Musk himself has been quoted time and time again, in both spoken and written form, that workers at the plant are not forced to come to work at all. “I’d like to be super clear that if you feel the slightest bit ill or even uncomfortable, please do not feel obligated to come to work. I will personally be at work, but that’s just me. Totally ok if you want to stay home for any reason,” Musk wrote back in March. 

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A look at the social media feeds from Fremont factory workers paint a much less controversial picture amidst the facility’s reopening as well. Inasmuch as mainstream reports today are running with a narrative that suggests Tesla is forcing employees to catch the virus or perish for the sake of Musk’s pockets, such sentiments do not seem universal for the company’s workforce. Some workers at the factory have noted that they appreciate that work is being resumed, and that the company is indeed following through with its stringent anti-pandemic strategies. 

But such a scenario does not paint a narrative that is as compelling as a Machiavellian CEO forcing thousands of employees to perish for his personal profits. If Tesla is simply using a playbook that is tried and tested in Shanghai, and if workers are actually appreciative of the factory’s reopening, the anti-Elon Musk narrative gets lost. If there are no evil CEOs and mass numbers of employees being abused, Tesla’s Fremont facility becomes just a regular car production facility that is reopening its doors after a shutdown: one that is no different than car factories that are already open or are poised to reopen in the coming days. 

Unfortunately, the draw of Musk and Tesla and their surrounding narratives are simply too tempting to ignore. 

Tesla Return to Work Playbook by Simon Alvarez on Scribd

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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Tesla Model Y Standard: first impressions from a Premium owner

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Credit: TESLARATI

Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.

I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.

I traded my ICE vehicle for a Tesla Model Y: here’s how it went

However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.

Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:

Overall Aesthetic

The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.

The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.

Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.

Interior Changes

This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.

Storage

The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.

I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.

The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.

Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.

Material Differences

The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.

The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.

The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.

The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.

Other Missing Features

The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.

A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.

My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.

We also loved it as Fall arrived, because it was great to look at the foliage.

Bigger Differences

There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.

Much Weaker Sound System

The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.

I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.

Cabin Noise

It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.

This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.

I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.

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Tesla takes a step towards removal of Robotaxi service’s safety drivers

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.

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Credit: Tesla

Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers. 

This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X. 

In-cabin analytics

As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle. 

According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin. 

Video and audio sharing

A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.

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Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request. 

Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle. 

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