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Tesla Autopilot veterans launch company to accelerate self-driving development

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After working on Tesla’s Autopilot team for 2.5 years, Andrew Kouri and Erik Reed decided to start their own self-driving, AI-based company rightfully named lvl5. Together with iRobot engineer George Tal, lvl5 aims to develop advanced vision software and HD maps for self-driving cars.

Founded in 2016, lvl5 was incubated at renown Silicon Valley incubator Y Combinator and later raised $2 million in seed funding from investor Paul Buchheit, who’s a partner at Y Combinator and creator of Gmail, and Max Altman’s 9Point Ventures.

In just 3 months, lvl5 racked up almost 500,000 miles of US roadway coverage with Payver. (Photo: lvl5)

“Working with lvl5’s founders while they were at Y Combinator, it was clear they have unmatched expertise in computer vision, which is the secret sauce of their solution,” said Buchheit. “I have no doubt this is the team to make self-driving a reality in the near term.”

At the center of lvl5’s technology is their computer vision algorithms. Founder and CTO George Tall previously specialized in computer vision technology at iRobot. In addition to Tall’s experience at iRobot, Kouri and Reed’s experience at Tesla undoubtedly left them with unparalleled expertise in computer vision.

Instead of turning to expensive LiDAR technology, lvl5’s computer vision analyzes its environment for stoplights, signs, potholes, and other objects. The system can be accurate to 10cm, a notable measure considering it’s derived from simple cameras and smartphones. In comparison, LiDAR systems can cost over $80,000 but are accurate to 3cm.

So how will lvl5 map roadways in the world using their computer vision technology? Smartphones. Well, for now at least. The company has released an app called Payver that allows anyone’s smartphone to collect data while driving and get paid between $.01-$.05 per mile, depending on a number of factors. Users of the app place their phone in a mount on their dashboard and let the app gather driving data.

The data is sent to lvl5’s central hub and processed by their computer vision technology. “Lvl5 is solving one of the biggest obstacles to widespread availability of self-driving technology,” said Max Altman, one of lvl5’s seed round investors and partner at 9Point Ventures. “Without accurate and efficient HD mapping, as well as the computer vision software that enables it, self-driving vehicles will take much longer to reach mass-market. This will delay everything from safer roads to efficient delivery services.”

via GIPHY
GIF: lvl5
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“We have to make self-driving available worldwide – not just in California,” Co-Founder and CEO Andrew Kouri said in a company statement. “Our approach, which combines computer vision software, crowdsourcing and widely available, affordable hardware, means our technology is accessible and will make self-driving a reality today, rather than five years from now.”

The company has already established pilot programs with major automakers and both Uber and Lyft. Companies will pay lvl5 an initial fee to use the maps, along with a monthly subscription to keep the maps continuously updated. “Through its OEM-agnostic approach, lvl5 will be able to collect significant amounts of mapping data from millions of cars in order to scale the technology for the benefit of drivers and pedestrians around the world,” the company’s press release states.

Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Investor's Corner

SpaceX gets an absolutely crazy price target after rough IPO

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Credit: SpaceX

SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).

Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.

SpaceX Starship just nailed something it’s never done before

The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.

Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.

SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.

It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.

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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.

Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

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Elon Musk responds to Volvo’s latest LiDAR decision

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(Credit: Tesla)

Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.

Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.

The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.

Musk saw the story on X and responded, stating:

“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”

Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.

The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.

Elon Musk argues lidar and radar make self driving cars more dangerous

“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.

Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.

Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.

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The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?

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Tesla Summer Update begins rolling out: a look at the new features

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Credit: Tesla

Tesla has started to deploy the 2026 Summer Update to owners across its fleet, and among the biggest changes are improvements to Navigation, a new startup animation for the Model 3 and Model Y, Caraoke scoring, and new capabilities for Grok.

As the update has started making its way to some cars, we can now see a few of the features operating in real-time. We will show you what some of the new features look like in this article, along with some additional details on what changed.

Not all of the new features in the 2026 Summer Update have quite made an appearance, but some of them have, so we’ll show those here:

New Animation Screen for 3/Y

Tesla is rolling out a new startup animation for Tesla Model 3 and Model Y owners. This is present in Launch Edition and Performance Model 3 and Model Y, but other trim levels do not have anything like this.

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Owners can adjust the color associated with the startup animation to suit their preferences. It is a surprise that more automakers do not focus on this animation for their vehicles; it can be a great first impression piece and make the car immediately feel more luxurious.

Tesla has included this on more premium trims, but it is nice to see it on the Model 3 and Model Y.

Grok Improvements

Grok can now adjust more things in the car outside of the Navigation system. Now, drivers can adjust anything from climate to driving settings by simply speaking to the AI assistant in the car:

You don’t even have to push a button, either. Instead, you can just say “Hey, Grok,” if you have it enabled. That feature rolled out with the 2026 Spring Update just a few months back.

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This is a great feature, especially pertinent for the Robotaxi platform, as there will be no buttons inside the Cybercab when it eventually starts giving rides to the public. It also broadens Grok’s capabilities, which were relatively limited in terms of vehicle setting adjustments beforehand.

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