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Tesla Autopilot veterans launch company to accelerate self-driving development
After working on Tesla’s Autopilot team for 2.5 years, Andrew Kouri and Erik Reed decided to start their own self-driving, AI-based company rightfully named lvl5. Together with iRobot engineer George Tal, lvl5 aims to develop advanced vision software and HD maps for self-driving cars.
Founded in 2016, lvl5 was incubated at renown Silicon Valley incubator Y Combinator and later raised $2 million in seed funding from investor Paul Buchheit, who’s a partner at Y Combinator and creator of Gmail, and Max Altman’s 9Point Ventures.
In just 3 months, lvl5 racked up almost 500,000 miles of US roadway coverage with Payver. (Photo: lvl5)
“Working with lvl5’s founders while they were at Y Combinator, it was clear they have unmatched expertise in computer vision, which is the secret sauce of their solution,” said Buchheit. “I have no doubt this is the team to make self-driving a reality in the near term.”
At the center of lvl5’s technology is their computer vision algorithms. Founder and CTO George Tall previously specialized in computer vision technology at iRobot. In addition to Tall’s experience at iRobot, Kouri and Reed’s experience at Tesla undoubtedly left them with unparalleled expertise in computer vision.
Instead of turning to expensive LiDAR technology, lvl5’s computer vision analyzes its environment for stoplights, signs, potholes, and other objects. The system can be accurate to 10cm, a notable measure considering it’s derived from simple cameras and smartphones. In comparison, LiDAR systems can cost over $80,000 but are accurate to 3cm.
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- Each purple trace through the intersection contributes to building the 3D map from a 2D image. For each frame, lvl5’s computer vision technology computes the position of the vehicle relative to other objects in the intersection and create a point cloud that resembles the output from LiDAR. Each white sideways “pyramid” represents the location of a captured frame in the video trace. (Photo: lvl5)
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- This image is taken from one of lvl5’s neural nets, which is designed to draw a box around the position of traffic lights in an image. (Photo: lvl5)
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- With only two trips through this intersection, lvl5 can start to extract semantic features such as a stop sign. (Photo: lvl5)
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- The three founders of lvl5 in front of their SF home. Left to right: Erik Reed, Andrew Kouri, George Tall (Photo: Lvl5)
So how will lvl5 map roadways in the world using their computer vision technology? Smartphones. Well, for now at least. The company has released an app called Payver that allows anyone’s smartphone to collect data while driving and get paid between $.01-$.05 per mile, depending on a number of factors. Users of the app place their phone in a mount on their dashboard and let the app gather driving data.
The data is sent to lvl5’s central hub and processed by their computer vision technology. “Lvl5 is solving one of the biggest obstacles to widespread availability of self-driving technology,” said Max Altman, one of lvl5’s seed round investors and partner at 9Point Ventures. “Without accurate and efficient HD mapping, as well as the computer vision software that enables it, self-driving vehicles will take much longer to reach mass-market. This will delay everything from safer roads to efficient delivery services.”
GIF: lvl5
“We have to make self-driving available worldwide – not just in California,” Co-Founder and CEO Andrew Kouri said in a company statement. “Our approach, which combines computer vision software, crowdsourcing and widely available, affordable hardware, means our technology is accessible and will make self-driving a reality today, rather than five years from now.”
The company has already established pilot programs with major automakers and both Uber and Lyft. Companies will pay lvl5 an initial fee to use the maps, along with a monthly subscription to keep the maps continuously updated. “Through its OEM-agnostic approach, lvl5 will be able to collect significant amounts of mapping data from millions of cars in order to scale the technology for the benefit of drivers and pedestrians around the world,” the company’s press release states.
In the world of autonomous ride-hailing, there are only a handful of names. Among those few companies lies a strategy play by each to keep the opposition on their toes. Tesla, on the other hand, already tipped its hand at where it is headed next.
Tesla has signaled its next major push in the autonomous ride-hailing market by filing for an Autonomous Vehicle Network Company permit in Nevada (Docket 26-05015). Through Tesla Robotaxi, LLC, the company seeks approval to operate up to 5,000 robotaxis in Clark County, including high-traffic areas like Las Vegas and Henderson airports, within the first 12 months of launch.
This filing builds on Tesla’s earlier testing approvals from the Nevada DMV in September 2025 and preparations such as maintenance hubs in the Las Vegas area. Nevada represents a strategic expansion into a major tourist destination, where high visitor volumes could drive strong utilization and showcase the reliability of unsupervised autonomy to a broad audience.
We’d have to assume this means Tesla is targeting Las Vegas, and it’s a great move from a business perspective.
Vegas is such a melting pot of people from all around the country and the world. It will expose people from all corners of the globe to Tesla’s autonomy capabilities https://t.co/Qz3fQmhULF pic.twitter.com/Du5pj2RyWC
— TESLARATI (@Teslarati) June 6, 2026
Approval would mark a significant step toward commercial operations in a new state, following progress in Texas.
Tesla’s shareholder decks and earnings calls have clearly outlined these ambitions. In the Q4 2025 shareholder deck, the company listed planned Robotaxi coverage for the first half of 2026, explicitly naming Las Vegas alongside Phoenix, Miami, Orlando, and Tampa, with Dallas and Houston already advancing. Austin was noted as “ramping unsupervised,” while the Bay Area remained in safety-driver mode.
By Q1 2026, the deck updated statuses to reflect launches in Dallas and Houston, with “preparations underway” for the remaining cities, including Las Vegas. Paid Robotaxi miles nearly doubled sequentially in Q1, underscoring momentum even as broader timelines adjusted slightly for regulatory and operational readiness.
On earnings calls, CEO Elon Musk and executives have emphasized a phased rollout prioritizing safety. Unsupervised operations in Texas have shown strong results with no reported accidents or injuries in the program. Tesla continues groundwork in additional major U.S. metros through testing and permitting, positioning it to scale quickly once approvals clear.
This Nevada move aligns with Tesla’s vision of transforming from an EV maker into an AI and robotics leader. The forthcoming Cybercab, which started production at Giga Texas in April, is expected to eventually dominate the fleet, replacing many Model Y vehicles and driving down costs to enable affordable rides.
For investors and the industry, this signals Tesla’s intent to dominate key Sun Belt and tourist markets where weather, regulations, and demand favor rapid scaling. Success in Las Vegas could validate the model for denser urban and high-tourism environments, accelerating the shift toward a future where robotaxis generate meaningful revenue.
Las Vegas will also expand knowledge among the general public at Tesla’s capabilities, helping people experience driverless ride-hailing from several companies during their time on The Strip.
Investor's Corner
Tesla just did something in South Korea that no foreign carmaker has ever done
Tesla’s Model Y just became South Korea’s best-selling car, beating every domestic model in May.
Tesla did something last month that no foreign car has ever done in South Korea by outselling every vehicle in the country, domestic or imported, finishing the month with Model Y as the single best-selling car across the entire Korean market. According to data from the Korea Automobile Importers and Distributors Association released on June 4, the Model Y recorded 8,762 units sold in May, pushing the Kia Sorento into second place at 7,836 units and the Hyundai Grandeur into third at 5,183 units. It is the first time an imported vehicle has outsold every domestic model on a single-month basis.
Tesla imported 10,866 cars into South Korea in May, making it the top import brand for the fourth consecutive month. BMW followed at 6,555 units, less than two-thirds of Tesla’s total, while BYD registered just 1,032 units. The combined domestic sales of GM Korea, Renault Korea, and KG Mobility last month totaled just 7,019 units, meaning a single Tesla model outsold three Korean automakers combined.
Tesla FSD earns high praise in South Korea’s real-world autonomous driving test
South Korea has historically been one of the hardest markets for foreign automakers to crack. Hyundai and Kia together control close to 70% of the overall market and carry deep consumer loyalty built over decades. Tesla’s path into this market was an uphill battle due to high import duties, limited service infrastructure, and early skepticism about charging networks. In 2024, the Model Y was the best-selling imported car in South Korea with 18,717 units for the full year. By 2025, after the Juniper refresh, it cleared 50,000 units and took the top spot among all EVs.
Year to date, Tesla has a 250.8% increase in the country over the same period last year, and now holds a 30.8% share of the entire imported car segment for 2026. EVs as a category represented 48.6% of all imported passenger car registrations in May. As Teslarati has reported, the Juniper refresh brought meaningful improvements to range, interior quality, and ride refinement that addressed the most common criticisms of earlier Model Y versions. Those upgrades appear to be resonating in markets like South Korea where buyers compare Tesla directly against high end domestic competitors.
The Tesla Model 3’s cheapest trim level just got a major accolade, as Edmunds just revealed the Rear-Wheel-Drive trim of the all-electric sedan is the most efficient EV that is currently in production.
The 2026 Tesla Model 3 Rear-Wheel-Drive not only beat its EPA-estimated range by 30 miles, but it also bested its efficiency mark by 13.2 percent. The Model 3 tested by Edmunds traveled 393 miles, beating its EPA rating by 8.3 percent, while it returned 21.7 kWh per 100 miles, or 4.61 mi/kWh.
Beating those two metrics is especially pertinent when it comes to EV ownership and driving down the cost of ownership from ICE counterparts across the board. The real money savings come from driving down the cost of driving per mile, especially when it comes to high-mileage driving.
Edmunds stated in its report and review that the process it uses to test EV efficiency is aimed at giving “the most accurate representation of a car’s real-world range.” The assessment uses a strict route that features 60 percent city and 40 percent highway driving, and an average speed of 40 MPH across the trip.
It also drives each car within 5 MPH of all posted speed limits, and the climate control is set on Auto at 72 degrees to ensure even testing. In other words, Edmunds does not use methods to maximize efficiency, and instead tries to make it reasonable to achieve the same ratings yourself.
In comparison to other EVs, it beat the 2026 Mercedes-Benz CLA 350, which went 385 miles, as well as the 2026 Audi A6 Sportback E-tron Prestige AWD, which traveled 392 miles. Only the Mercedes-Benz CLA 250+ traveled farther, making it an impressive 434 miles on a charge.
However, the Tesla Model 3 RWD’s efficiency is “unmatched” because of its incredibly low energy usage per mile.
🚨 Tesla Model 3 RWD:
-At $36,990, it is $9,000 cheaper than the average transaction price for a new car ($46,023 via KBB)
-Was 13.2% more efficient than its EPA estimate
-Traveled 393 miles on a charge despite its 363-mile EPA range https://t.co/Grov2hXqpa pic.twitter.com/Zl8rnZZLIB
— TESLARATI (@Teslarati) June 8, 2026
The Model 3 Rear-Wheel-Drive might be the best bang-for-your-buck EV if you’re looking to buy new and want access to features like Full Self-Driving, while also being aware of efficiency. This trim of the Model 3 is also priced over $9,000 cheaper than what Kelley Blue Book says the average transactional price for a new car was in May 2026, which sits at $46,023.
If you’re looking for something with more speed, an All-Wheel-Drive drivetrain, or more premium features, the Premium trims of the Model 3 currently come with one year of Free Supercharging.
Tesla tipped its hand at where Robotaxi is heading next
Tesla just did something in South Korea that no foreign carmaker has ever done
