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Tesla Battery Day vs. Volkswagen Power Day: How Wall Street reacted

(Credit: Herbert Diess/LinkedIn)

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Tesla’s Battery Day and Volkswagen’s Power Day were two similar events that showed how the two automakers plan to combat electric vehicle prices within the next few years. Despite the similarities in the events, Wall Street reacted quite differently to both, with Tesla (NASDAQ: TSLA) seeing a minimal effect on its stock in the days following. However, Volkswagen’s stock (OTCMKTS: VWAGY) is soaring over 12% on the day after the event.

Tesla Battery Day

Tesla’s Battery Day was a marquee event for the electric automaker. While the previous year’s focus was Autonomy, 2020 saw battery cells as Tesla’s main concentration. During the event, CEO Elon Musk revealed how Tesla would combat battery prices by continuing to source cells from third-party suppliers, but also by developing its own 4680 cells that are produced by the company in-house. Additionally, new structural battery packs are being used to house the cells and also provide a more robust crash response in the event of an accident. The rigidity of the new structural battery intends to take Tesla’s safety ratings through the roof, where they already reside.

Tesla also revealed plans for a $25,000 car, a blueprint to manufacture 20 million cars per year, and a roadmap to massive cuts in battery cell production costs.

LIVE BLOG: Tesla Battery Day and Annual Shareholder Meeting 2020 updates

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Despite the developments, Tesla didn’t receive a big boost on Wall Street. Interestingly, despite the massive developments and plans that Tesla had revealed during the Battery Day event on September 22nd, 2020, the stock closed at $424.23. The day following saw an 11% drop in the stock, as it closed at $380.36.

Many didn’t understand the reason for the drop. Tesla bull and investor Jim Cramer, who was at one time bearish on the automaker’s stock, stated that the stock fell simply because Tesla didn’t announce what some were expecting. “They’re just bummed the things they hyped didn’t happen,” Cramer said. “Tesla rolls out a plan to create an electric car for the masses and greeted with a yawn because Musk didn’t roll out a magic battery. This is what happens when you let expectations get out of control.”

Volkswagen Power Day

Volkswagen’s Power Day was, in effect, the German automaker’s version of Tesla’s Battery Day. The company held an event outlining their plans for cell cost reductions, along with plans for six total production plants across Europe. VW also has established several partnerships with European energy companies to roll out an expansive charging infrastructure, among many other developments.

“We aim to reduce the cost and complexity of the battery and at the same time increase its range and performance,” Volkswagen Group Board Member for Technology Thomas Schmall said. “We will use our economies of scale to the benefit of our customers when it comes to the battery too. On average, we will drive down the cost of battery systems to significantly below €100 per kilowatt-hour. This will finally make e-mobility affordable and the dominant drive technology.”

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Volkswagen’s Power Day: Six new cell plants, new unified battery cell, charging network partnerships

Volkswagen stock began Monday’s trading session at $28.38. After the developments that VW announced, the stock shot up $1.38, a boost of 4.86%. However, the German company’s stock is enjoying massive gains today, just one day after the big event. After closing at $29.76 yesterday, VW stock has increased another 3.48% at the time of writing, for a total gain of 11.69% as of 2:30 PM EST.

The differences in the presentations and how Wall Street has responded to them are unknown. However, the sheer size of Volkswagen’s production figures could be the main reason for the increased investor response. While Tesla’s rollout of 500,000 vehicles in 2020 was a company best, Volkswagen delivered 9.3 million vehicles last year. For context, VW has also been around since 1937, while Tesla has only produced a mass-market vehicle since 2017.

Tesla is undoubtedly the leader in electric vehicles. Volkswagen, while still working out software kinks, could be considered second-place by some because of the successful adaptation of the ID. family of vehicles in Europe so far. However, it is still admittedly ironing out some software issues with its MEB platform, and it seems somewhat odd that VW’s stock received such a healthy boost in the day following its Power Day event.

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What do you think? What is the reasoning for the substantial difference in Wall Street’s reaction? Let us know in the comments below, or Tweet me directly.

Disclosure: Joey Klender is a TSLA Shareholder.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Cybertruck

Elon Musk clarifies Tesla Cybertruck ’10 day’ comment, fans respond

Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

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Credit: Tesla

Elon Musk has clarified what he meant by his comment on X yesterday that seemed to indicate that Tesla would either do away with the new All-Wheel-Drive configuration of the Cybertruck or adjust the price.

The response was cryptic as nobody truly knew what Musk’s plans were for the newest Tesla Cybertruck trim level. We now have that answer, and fans of the company are responding in a polarizing fashion.

On Thursday night, Tesla launched the Cybertruck All-Wheel-Drive, priced competitively at $59,990. It was a vast improvement from the Rear-Wheel-Drive configuration Tesla launched last year at a similar price point, which was eventually cancelled just a few months later due to low demand.

Tesla launches new Cybertruck trim with more features than ever for a low price

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However, Musk said early on Friday, “just for 10 days,” the truck would either be available or priced at $59,990. We can now confirm Tesla will adjust the price based on more recent comments from the CEO.

Musk said the price will fluctuate, but it “depends on how much demand we see at this price level.”

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Some are defending the decision, stating that it is simply logical to see how the Cybertruck sells at this price and adjust accordingly.

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Others, not so much.

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Some are arguing that the decision to confirm a price hike in ten days is sort of counterproductive, especially considering it is based on demand. Giving consumers a timeline of just ten days to make a big purchase like a pickup truck for $60,000, and basically stating the price will go up, will only push people to make a reservation.

Demand will look strong because people want to lock in this price. The price will inevitably go up, and demand for the trim will likely fall a bit because of the increased cost.

Many are arguing Musk should have kept this detail internal, but transparency is a good policy to have. It is a polarizing move to confirm a price increase in just a week-and-a-half, but the community is obviously split on how to feel.

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Cybertruck

Tesla Cybertruck’s newest trim will undergo massive change in ten days, Musk says

It appears as if the new All-Wheel-Drive trim of Cybertruck won’t be around for too long, however. Elon Musk revealed this morning that it will be around “only for the next 10 days.”

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(Credit: Tesla)

Tesla’s new Cybertruck trim has already gotten the axe from CEO Elon Musk, who said the All-Wheel-Drive configuration of the all-electric pickup will only be available “for the next ten days.”

Musk could mean the price, which is $59,990, or the availability of the trim altogether.

Last night, Tesla launched the All-Wheel-Drive configuration of the Cybertruck, a pickup that comes in at less than $60,000 and features a competitive range and features that are not far off from the offerings of the premium trim.

Tesla launches new Cybertruck trim with more features than ever for a low price

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It was a nice surprise from Tesla, considering that last year, it offered a Rear-Wheel-Drive trim of the Cybertruck that only lasted a few months. It had extremely underwhelming demand because it was only $10,000 cheaper than the next trim level up, and it was missing a significant number of premium features.

Simply put, it was not worth the money. Tesla killed the RWD Cybertruck just a few months after offering it.

With the news that Tesla was offering this All-Wheel-Drive configuration of the Cybertruck, many fans and consumers were encouraged. The Cybertruck has been an underwhelming seller, and this seemed to be a lot of truck for the price when looking at its features:

  • Dual Motor AWD w/ est. 325 mi of range
  • Powered tonneau cover
  • Bed outlets (2x 120V + 1x 240V) & Powershare capability
  • Coil springs w/ adaptive damping
  • Heated first-row seats w/ textile material that is easy to clean
  • Steer-by-wire & Four Wheel Steering
  • 6’ x 4’ composite bed
  • Towing capacity of up to 7,500 lbs
  • Powered frunk

It appears as if this trim of Cybertruck won’t be around for too long, however. Musk revealed this morning that it will be around “only for the next 10 days.”

Musk could mean the price of the truck and not necessarily the ability to order it. However, most are taking it as a cancellation.

If it is, in fact, a short-term availability decision, it is baffling, especially as Tesla fans and analysts claim that metrics like quarterly deliveries are no longer important. This seems like a way to boost sales short-term, and if so many people are encouraged about this offering, why would it be kept around for such a short period of time?

Some are even considering the potential that Tesla axes the Cybertruck program as a whole. Although Musk said during the recent Q4 Earnings Call that Cybertruck would still be produced, the end of the Model S and Model X programs indicates Tesla might be prepared to do away with any low-volume vehicles that do not contribute to the company’s future visions of autonomy.

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The decision to axe the car just ten days after making it available seems like a true head-scratcher.

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Elon Musk

Elon Musk’s Neuralink sparks BCI race in China

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

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Credit: Neuralink

Neuralink, founded by Elon Musk, is helping spark a surge of brain-computer interface (BCI) development in China, where startups are moving quickly into human trials with strong state backing. 

One of the most prominent is NeuroXess, which launched in 2021 and is already testing implants in patients.

Neuralink’s clinical work and public demonstrations have drawn worldwide attention to invasive brain implants that allow patients to control digital devices using their minds. The company is currently running a global clinical trial and is also busy preparing for its next product, Blindsight, which would restore vision to people with visual impairments.

Neuralink’s visibility has helped accelerate similar efforts in China. Beijing last year classified brain-computer interfaces as a strategic sector and issued a roadmap calling for two or three globally competitive companies by 2030, as per the Financial Times. Since February last year, at least 10 clinical trials for invasive brain chips have launched in the country.

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NeuroXess recently reported that a paralyzed patient was able to control a computer cursor within five days of implantation. Founder Tiger Tao credited government support for helping shorten the path from research to trials.

Investment activity has followed the policy push. Industry data show dozens of financing rounds for Chinese BCI startups over the past year, reflecting rising capital interest in the field. Ultimately, while Neuralink remains one of the most closely watched players globally, its momentum has clearly energized competitors abroad.

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