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Tesla Battery Day vs. Volkswagen Power Day: How Wall Street reacted

(Credit: Herbert Diess/LinkedIn)

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Tesla’s Battery Day and Volkswagen’s Power Day were two similar events that showed how the two automakers plan to combat electric vehicle prices within the next few years. Despite the similarities in the events, Wall Street reacted quite differently to both, with Tesla (NASDAQ: TSLA) seeing a minimal effect on its stock in the days following. However, Volkswagen’s stock (OTCMKTS: VWAGY) is soaring over 12% on the day after the event.

Tesla Battery Day

Tesla’s Battery Day was a marquee event for the electric automaker. While the previous year’s focus was Autonomy, 2020 saw battery cells as Tesla’s main concentration. During the event, CEO Elon Musk revealed how Tesla would combat battery prices by continuing to source cells from third-party suppliers, but also by developing its own 4680 cells that are produced by the company in-house. Additionally, new structural battery packs are being used to house the cells and also provide a more robust crash response in the event of an accident. The rigidity of the new structural battery intends to take Tesla’s safety ratings through the roof, where they already reside.

Tesla also revealed plans for a $25,000 car, a blueprint to manufacture 20 million cars per year, and a roadmap to massive cuts in battery cell production costs.

LIVE BLOG: Tesla Battery Day and Annual Shareholder Meeting 2020 updates

Despite the developments, Tesla didn’t receive a big boost on Wall Street. Interestingly, despite the massive developments and plans that Tesla had revealed during the Battery Day event on September 22nd, 2020, the stock closed at $424.23. The day following saw an 11% drop in the stock, as it closed at $380.36.

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Many didn’t understand the reason for the drop. Tesla bull and investor Jim Cramer, who was at one time bearish on the automaker’s stock, stated that the stock fell simply because Tesla didn’t announce what some were expecting. “They’re just bummed the things they hyped didn’t happen,” Cramer said. “Tesla rolls out a plan to create an electric car for the masses and greeted with a yawn because Musk didn’t roll out a magic battery. This is what happens when you let expectations get out of control.”

Volkswagen Power Day

Volkswagen’s Power Day was, in effect, the German automaker’s version of Tesla’s Battery Day. The company held an event outlining their plans for cell cost reductions, along with plans for six total production plants across Europe. VW also has established several partnerships with European energy companies to roll out an expansive charging infrastructure, among many other developments.

“We aim to reduce the cost and complexity of the battery and at the same time increase its range and performance,” Volkswagen Group Board Member for Technology Thomas Schmall said. “We will use our economies of scale to the benefit of our customers when it comes to the battery too. On average, we will drive down the cost of battery systems to significantly below €100 per kilowatt-hour. This will finally make e-mobility affordable and the dominant drive technology.”

Volkswagen’s Power Day: Six new cell plants, new unified battery cell, charging network partnerships

Volkswagen stock began Monday’s trading session at $28.38. After the developments that VW announced, the stock shot up $1.38, a boost of 4.86%. However, the German company’s stock is enjoying massive gains today, just one day after the big event. After closing at $29.76 yesterday, VW stock has increased another 3.48% at the time of writing, for a total gain of 11.69% as of 2:30 PM EST.

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The differences in the presentations and how Wall Street has responded to them are unknown. However, the sheer size of Volkswagen’s production figures could be the main reason for the increased investor response. While Tesla’s rollout of 500,000 vehicles in 2020 was a company best, Volkswagen delivered 9.3 million vehicles last year. For context, VW has also been around since 1937, while Tesla has only produced a mass-market vehicle since 2017.

Tesla is undoubtedly the leader in electric vehicles. Volkswagen, while still working out software kinks, could be considered second-place by some because of the successful adaptation of the ID. family of vehicles in Europe so far. However, it is still admittedly ironing out some software issues with its MEB platform, and it seems somewhat odd that VW’s stock received such a healthy boost in the day following its Power Day event.

What do you think? What is the reasoning for the substantial difference in Wall Street’s reaction? Let us know in the comments below, or Tweet me directly.

Disclosure: Joey Klender is a TSLA Shareholder.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla rolls out most aggressive Model Y lease deal in the US yet

With the promotion in place, customers would be able to take home a Model Y at a very low cost.

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(Credit: Tesla)

Tesla has rolled out what could very well be its most aggressive promotion for Model Y leases in the United States yet. With the promotion in place, customers would be able to take home a Model Y at a very low cost.

Zero downpayment leases

The new Model Y lease promotion was initially reported on X, with industry watcher Sawyer Merritt stating that while the vehicles’ monthly payments are still similar to before, the cars can now be ordered with a $0 downpayment. 

Tesla community members noted that this promotion would cut the full payment cost of Model Y leases by several thousand dollars, though prices were still a bit better when the $7,500 federal tax credit was still in effect. Despite this, a $0 downpayment would likely be appreciated by customers, as it lowers the entry point to the Tesla ecosystem by a notable margin.

Premium freebies included

Apart from a $0 downpayment, customers of Model Y leases are also provided one free upgrade for their vehicles. These upgrades could be premium paint, such as Pearl White Multi-Coat, Deep Blue Metallic, Diamond Black, Quicksilver or Ultra Red, or 20″ Helix 2.0 Wheels. Customers could also opt for a White Interior or a Tow Hitch free of charge.

A look at Tesla’s Model Y order page shows that the promotion is available for all the Model Y Premium Rear-Wheel Drive and the Model Y Premium All-Wheel Drive. The Model Y Standard and the Model Y Performance are not eligible for the $0 downpayment or free premium upgrade promotion as of writing. 

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Tesla is looking to phase out China-made parts at US factories: report

Tesla has reportedly swapped out several China-made components already, aiming to complete the transition within the next two years.

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(Source: Tesla)

Tesla has reportedly started directing its suppliers to eliminate China-made components from vehicles built in the United States. This would make Tesla’s US-produced vehicles even more American-made.

The update was initially reported by The Wall Street Journal.

Accelerating North American sourcing

As per the WSJ report, the shift reportedly came amidst escalating tariff uncertainties between Washington and Beijing. Citing people reportedly familiar with the matter, the publication claimed that Tesla has already swapped out several China-made components, aiming to complete the transition within the next two years. The publication also claimed that Tesla has been reducing its reliance on China-based suppliers since the pandemic disrupted supply chains.

The company has quietly increased North American sourcing over the past two years as tariff concerns have intensified. If accurate, Tesla would likely end up with vehicles that are even more locally sourced than they are today. It would remain to be seen, however, if a change in suppliers for its US-made vehicles would result in price adjustments for cars like the Model 3 and Model Y.

Industry-wide reassessments

Tesla is not alone in reevaluating its dependence on China. Auto executives across the automotive industry have been in rapid-response mode amid shifting trade policies, chip supply anxiety, and concerns over rare-earth materials. Fluctuating tariffs between the United States and China during President Donald Trump’s current term have made pricing strategies quite unpredictable as well, as noted in a Reuters report. 

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General Motors this week issued a similar directive to thousands of suppliers, instructing them to remove China-origin components from their supply chains. The same is true for Stellantis, which also announced earlier this year that it was implementing several strategies to avoid tariffs that were placed by the Trump administration. 

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Tesla owners propose interesting theory about Apple CarPlay and EV tax credit

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

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Credit: Tesla Raj/YouTube

Tesla is reportedly bracing for the integration of Apple’s well-known iOS automotive platform, CarPlay, into its vehicles after the company had avoided it for years.

However, now that it’s here, owners are more than clear that they do not want it, and they have their theories about why it’s on its way. Some believe it might have to do with the EV tax credit, or rather, the loss of it.

Owners are more interested in why Tesla is doing this now, especially considering that so many have been outspoken about the fact that they would not use it in favor of the company’s user interface (UI), which is extremely well done.

After Bloomberg reported that Tesla was working on Apple CarPlay integration, the reactions immediately started pouring in. From my perspective, having used both Apple CarPlay in two previous vehicles and going to Tesla’s in-house UI in my Model Y, both platforms definitely have their advantages.

However, Tesla’s UI just works with its vehicles, as it is intuitive and well-engineered for its cars specifically. Apple CarPlay was always good, but it was buggy at times, which could be attributed to the vehicle and not the software, and not as user-friendly, but that is subjective.

Nevertheless, upon the release of Bloomberg’s report, people immediately challenged the need for it:

Some fans proposed an interesting point: What if Tesla is using CarPlay as a counter to losing the $7,500 EV tax credit? Perhaps it is an interesting way to attract customers who have not owned a Tesla before but are more interested in having a vehicle equipped with CarPlay?

“100%. It’s needed for sales because for many prospective buyers, CarPlay is a nonnegotiable must-have. If they knew how good the Tesla UI is, they wouldn’t think they need CarPlay,” one owner said.

Tesla has made a handful of moves to attract people to its cars after losing the tax credit. This could be a small but potentially mighty strategy that will pull some carbuyers to Tesla, especially now that the Apple CarPlay box is checked.

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