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Tesla Battery Day vs. Volkswagen Power Day: How Wall Street reacted

(Credit: Herbert Diess/LinkedIn)

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Tesla’s Battery Day and Volkswagen’s Power Day were two similar events that showed how the two automakers plan to combat electric vehicle prices within the next few years. Despite the similarities in the events, Wall Street reacted quite differently to both, with Tesla (NASDAQ: TSLA) seeing a minimal effect on its stock in the days following. However, Volkswagen’s stock (OTCMKTS: VWAGY) is soaring over 12% on the day after the event.

Tesla Battery Day

Tesla’s Battery Day was a marquee event for the electric automaker. While the previous year’s focus was Autonomy, 2020 saw battery cells as Tesla’s main concentration. During the event, CEO Elon Musk revealed how Tesla would combat battery prices by continuing to source cells from third-party suppliers, but also by developing its own 4680 cells that are produced by the company in-house. Additionally, new structural battery packs are being used to house the cells and also provide a more robust crash response in the event of an accident. The rigidity of the new structural battery intends to take Tesla’s safety ratings through the roof, where they already reside.

Tesla also revealed plans for a $25,000 car, a blueprint to manufacture 20 million cars per year, and a roadmap to massive cuts in battery cell production costs.

LIVE BLOG: Tesla Battery Day and Annual Shareholder Meeting 2020 updates

Despite the developments, Tesla didn’t receive a big boost on Wall Street. Interestingly, despite the massive developments and plans that Tesla had revealed during the Battery Day event on September 22nd, 2020, the stock closed at $424.23. The day following saw an 11% drop in the stock, as it closed at $380.36.

Many didn’t understand the reason for the drop. Tesla bull and investor Jim Cramer, who was at one time bearish on the automaker’s stock, stated that the stock fell simply because Tesla didn’t announce what some were expecting. “They’re just bummed the things they hyped didn’t happen,” Cramer said. “Tesla rolls out a plan to create an electric car for the masses and greeted with a yawn because Musk didn’t roll out a magic battery. This is what happens when you let expectations get out of control.”

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Volkswagen Power Day

Volkswagen’s Power Day was, in effect, the German automaker’s version of Tesla’s Battery Day. The company held an event outlining their plans for cell cost reductions, along with plans for six total production plants across Europe. VW also has established several partnerships with European energy companies to roll out an expansive charging infrastructure, among many other developments.

“We aim to reduce the cost and complexity of the battery and at the same time increase its range and performance,” Volkswagen Group Board Member for Technology Thomas Schmall said. “We will use our economies of scale to the benefit of our customers when it comes to the battery too. On average, we will drive down the cost of battery systems to significantly below €100 per kilowatt-hour. This will finally make e-mobility affordable and the dominant drive technology.”

Volkswagen’s Power Day: Six new cell plants, new unified battery cell, charging network partnerships

Volkswagen stock began Monday’s trading session at $28.38. After the developments that VW announced, the stock shot up $1.38, a boost of 4.86%. However, the German company’s stock is enjoying massive gains today, just one day after the big event. After closing at $29.76 yesterday, VW stock has increased another 3.48% at the time of writing, for a total gain of 11.69% as of 2:30 PM EST.

The differences in the presentations and how Wall Street has responded to them are unknown. However, the sheer size of Volkswagen’s production figures could be the main reason for the increased investor response. While Tesla’s rollout of 500,000 vehicles in 2020 was a company best, Volkswagen delivered 9.3 million vehicles last year. For context, VW has also been around since 1937, while Tesla has only produced a mass-market vehicle since 2017.

Tesla is undoubtedly the leader in electric vehicles. Volkswagen, while still working out software kinks, could be considered second-place by some because of the successful adaptation of the ID. family of vehicles in Europe so far. However, it is still admittedly ironing out some software issues with its MEB platform, and it seems somewhat odd that VW’s stock received such a healthy boost in the day following its Power Day event.

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What do you think? What is the reasoning for the substantial difference in Wall Street’s reaction? Let us know in the comments below, or Tweet me directly.

Disclosure: Joey Klender is a TSLA Shareholder.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Google just picked SpaceX for its first step into orbital AI

Google will launch its first Project Suncatcher AI satellite on SpaceX’s Transporter-18 rideshare next week.

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Google is about to put its own AI chips into orbit for the first time, and it is paying SpaceX to get them there.

The company said Thursday that the first in-orbit test of Project Suncatcher, its research effort to find out whether space can host large-scale AI computing, will fly next week on SpaceX’s Transporter-18 rideshare mission.

The satellite, called MVP, is about the size of a refrigerator and carries four of Google’s Tensor Processing Units, the same chips Google runs in its ground data centers. Google originally planned to launch two custom satellites in 2027, but chose to move faster by integrating its chips into a satellite.

MVP’s solar panels supply about one kilowatt of power, and Google will run Gemini models on the TPUs only in bursts of roughly 15 minutes before the chips shut down so the radiators can shed heat. In a blog post, Google said its Trillium TPUs survived vibration testing that mimicked sustained launch loads of up to 10g, with individual components seeing 50 to 100g, and handled a radiation dose greater than a five year mission would deliver.

SpaceX and Google mull massive partnership on Musk’s orbital data dream: report

Next week’s flight, slated for October 1, follows a relationship that became public in May, when Teslarati reported that Google was in talks with SpaceX for a launch deal tied to orbital data centers. Google also holds a stake of roughly 6% in SpaceX.

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The two companies are chasing the same idea from very different starting points. SpaceX’s own orbital compute program is built around the AI1 satellite, a roughly 70 meter structure derived from Starlink V3 hardware that is designed for 150 kW of peak compute, about 150 times the power MVP will draw. Elon Musk has brushed off concerns about crowding orbit with those satellites, and SpaceX is building its Gigasat factory in Bastrop, Texas, to produce them, targeting an annualized rate of about 1 GW of space compute by the end of 2027.

Musk also posted on X on Thursday that “the amount of compute in space will obviously round up to 100% of all compute.”

Google has been more cautious in public. Its research estimates that launch prices need to fall below about $200 per kilogram before an orbital data center can compete with a ground facility on energy cost, a threshold the company believes could be reached around the mid 2030s. The Suncatcher team has said it expects the effort to remain a project rather than a product for years, which leaves the first real test of its hardware riding on a rocket from the company with the most aggressive timeline in the field.

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Tesla Cybercab gets initial tie-in to localized, in-house cathode plant

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Credit: Tesla

Tesla has taken another concrete step toward owning its battery supply chain, and it’s doing so with what is perhaps the most important vehicle in its short-but-storied history.

On September 23, Tesla announced that it has officially built the first Cybercab with cathode material produced in-house at the company’s first cathode plant in the U.S., and the first in the U.S. overall.

Active cathode material is the most expensive piece of a lithium-ion battery cell, and it often accounts for more than a third of cell cost. For years, the industry sourced a majority of it from Asia, but Tesla’s decision to make it in the United States bodes well for the Cybercab project. This is the latest chapter in Tesla’s vertical integration strategy, which began in public at Battery Day in 2020.

At the Battery Day Event, Elon Musk said the company would build a North American cathode plant and overhaul the process to cut costs and waste, while also making some of the most powerful and long-lasting cells in the industry.

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The Austin facility took years to appear. Tesla filed permits for “Project Cathode” in 2022 on land near Giga Texas. By mid-2022, the building frame was up and Tesla later invested hundreds of millions of dollars as part of a larger expansion of the Giga Texas plant. The company stated it was operating the first large-scale cathode production facility in North America to supplement 4680 cell production.

One month later, that material reached a finished Cybercab.

The timing of this breakthrough is monumental for the Cybercab program. As Tesla officially launched the first Cybercab rides to the public earlier this month, production of the ride-hailing-geared vehicle is moving forward on the planned S-curve that CEO Elon Musk told everyone to expect.

Nevertheless, packs of Cybercab units have been spotted throughout the United States, in an effort to potentially activate the fleet as soon as the company gains regulatory approval in various geographic areas.

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On top of that, Tesla owning the cathode step and pairing it with its own in-house lithium from the Gulf Coast refinery shortens the supply chain that once stretched thousands of miles and subjects every pack to fewer external price shocks and geopolitical risks.

Tesla is not yet independent of all of its foreign suppliers, as some precursor metals come from mines and chemical plants. But the first in-house cathode Cybercab shows the company is closing the most expensive and most concentrated gap in its battery production efforts. For a vehicle like Cybercab to operate at a high utilization within the Robotaxi network, that control over cost is so crucial.

It is arguably as important as the software that drives it.

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Tesla leaks Semi customers ahead of handover event

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Credit: Tesla

Tesla is set to inaugurate its dedicated Semi factory in Sparks, Nevada, this evening, but drone footage has already started to show who is expected on the handover stage.

Zanegler, a drone operator who regularly documents Tesla Semi operations in Nevada, filmed a row of new-generation Semi units parked outside of the plant with customer branding applied. The liveries visible in the video include companies like PepsiCo, U.S. Foods, Einride, DHL, WattEV, and others that have committed to utilizing Tesla’s Class 8 electric truck in their fleets.

Several of those company names already sit within Tesla’s public ordering book, including PepsiCo, which has been the program’s primary anchor customer since the first Semi deliveries in December 2022. PepsiCo now runs dozens of Tesla Semi units in daily service, with drivers completing regional routes.

Einride placed a 500-unit order in August, which was, at the time, the largest single Semi commitment. First deployments of their Semi units are planned for this month and will eventually span across California, Texas, New Jersey, Illinois, and Georgia. Meanwhile, IMC Logistics announced a 50-truck California order this week.

Tesla Semi lands the biggest electric truck deal in U.S. history

Other names, like LTS, OK Produce, and HMD, have not been widely confirmed as firm buyers, but their presence on the lot is perhaps the clearest signal that Tesla intends to expand on that list this evening at the event.

Tesla first unveiled the Semi back in 2017 with a 2019 production target.

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Limited pilot builds reached PepsiCo in late 2022, and high-volume production began at the new 1.7-million-square-foot plant that sits logically positioned next to Tesla’s Gigafactory Nevada. Tesla Semi program director Dan Priestley has said that Tesla expects to build “many thousands” of Semi units this year, but as with every Tesla release, there have been set expectations of an S-curve ramp.

Outside estimates still put 2026 deliveries in the 5,000-to-15,000 range, but it will ultimately depend on Tesla’s readiness to put those units out, as well as how smoothly production is moving internally.

Tesla’s Semi Rollout event is set to start tonight at the Sparks factory, and it will be livestreamed on X starting at 6 p.m. PDT / 9 p.m. ET.

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