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Tesla beats Ferrari, Mercedes and BMW in brand experience for 2nd year in a row
Tesla has once again made the list of Top 30 Global Experience Brands, beating out Ferrari, Mercedes Benz and BMW for the second year in a row to take the title for best automotive brand experience. The list was compiled by New York-based Group XP, a leading experience consultancy.
Companies with unparalleled brand presence like Disney, Coca-Cola, McDonald’s, Apple, and Tesla, among 25 other recognizable companies, were scored based on four unique dimensions: Create, Deliver, Engage and Strive. “Our lives are defined by experiences and today people are as demanding of an experience as they are of a purchase. The businesses that have responded to this shift in expectation are flourishing more than ever” says Group XP.
Tesla took the 26th spot in the overall list, down from last year’s 20th ranking, but leads in automotive company with top-notch brand experience.

Group XP’s Top 30 Global Experience Brands report [download]
Pampers once again lands in the top spot, followed by Facebook, PayPal, Disney, and FedEx for companies that deliver an outstanding experience to its customers while exerting profound differentiation on the marketplace. The use of artificial intelligence by these companies, trading human connection with AI, is also highlighted in the report.
Tesla leads the charge in the automotive sector as a brand that has created a unique and innovative set of intellectual property that’s difficult to replicate. Though Volvo, Volkswagen, Maserati, and other automakers including Mercedes Benz and BMW – also ranked in Group XP’s report for automaker with top brand experience – have made pledges to electrify their lineup, Tesla has a competitive advantage over these brands with its global network of fast charging Superchargers and efficient sales and distribution model.
“Tesla has also re-imagined the sales experience far beyond the ‘let me just speak to my manager about this’ artifice and intensity of battling through endless forms and paperwork. The modernity of the experience is more aligned with the friction-free experiences we now expect when buying online.” says Group XP of Tesla’s e-commerce-based direct-to-consumer sales model.
In addition, Tesla continues to improve its service experience by increasing its fleet of Tesla mobile service vans, making it easier for customers to service their vehicles while providing an enjoyable experience. “Tesla has equally re-imagined the Servicing experience—they realize people don’t enjoy driving to a garage so 80% of service needs can be resolved by their technicians coming to the customer via mobile vans. Most times this home or road-side visit isn’t even needed, however, as the brains of the car can remotely diagnose 90% of the issues— ‘Smart Alerts’ warn of potential problems and suggest simple fixes while the car receives regular ‘over the air’ updates putting the brand into the realm of an IOT (Internet of things) product.”
Tesla’s high profile CEO Elon Musk has created a brand that reaches far beyond the electric car consumer and one that represents a vision of the future that’s attainable now.

News
Tesla has joined the Australian Energy Council
Tesla Energy will join a top energy council in Australia, as it continues to deploy a wide range of battery projects in the country.

Tesla has been announced as the most recent member to join an industry group of electricity and energy businesses in Australia, coming amidst a wave of grid- and home-scale battery deployments in the country from the U.S. manufacturer.
Last week, Tesla Australia officially joined the Australian Energy Council (AEC) as the group’s newest member, contributing to a group of companies that administers gas and electricity to over 10 million homes. The news, announced in a post on LinkedIn, comes as Tesla continues to expand the presence of its grid-scale Megapacks and home-scale Powerwalls in Australia and elsewhere,
The council wrote the following announcement message in the post:
AEC membership provides an opportunity to collaborate to develop the solutions necessary to drive Australia’s energy transition. Together, we aim to create positive outcomes for consumers across the nation as the energy system decarbonises.
We look forward to working closely with Tesla Australia to help shape the future of Australia’s energy landscape.
The announcement also garnered a response from Tesla Energy’s Regional Director for the Asia-Pacific region Josef Tadich, who shared a few words about the news in another post:
A big thank you to Louisa Kinnear and the Australian Energy Council, Tesla are very much looking forward to working together in this space, in what is turning out to be an exciting 2025.
Wholesale and retail electricity markets are rapidly adapting and changing to new technologies, with more renewables and storage on the supply side, and more generation and flexible loads on the Customer demand side with VPPs, and controllable EV charging loads to name a few. Great time to be in this dynamic space!
READ MORE ON TESLA ENERGY IN AUSTRALIA: Tesla building battery repair facility near Collie Megapack project
The announcement comes as Tesla has shipped Megapacks to a handful of energy storage sites in Australia, including a 1,600MWh Tesla Megapack facility in Plumpton, Victoria that’s expected to turn on sometime this year. Tesla is also working on expanding the Western Australia “Collie” battery, which will feature 2,240 MWh of Megapack storage upon completion of phase two.
While the U.S. company currently builds its Megapacks at a so-called “Megafactory” in Lathrop, California, the company began production last month at a second Megafactory in Shanghai, China that’s expected to supply future energy projects in Australia. The company has also teased plans for a third Megafactory, though it isn’t yet clear where that could be built.
In addition to Tesla’s grid-scale Megapack batteries, the company also builds the Powerwall home-scale battery, which can be used for households or commercial buildings to store energy, along with being able to deploy energy back to the grid. Tesla also launched its next-generation Powerwall 3 in the Australian market last year.
The company utilizes its network of Powerwall owners to create giant, distributed batteries, called Virtual Power Plants (VPPs), effectively letting owners sell electricity back to the electrical grid during periods of peak demand. These programs are being utilized across much of Australia and several other markets throughout the world, and Tesla said in October that it had reached over 100,000 Powerwalls participating in VPPs worldwide.
News
Tesla arsonist set himself on fire after throwing Molotov cocktail: authorities
Witnesses reported that the suspect caught fire mid-act, with one device scorching his back as he fled.

An arson attempt targeting a Tesla charging station in South Carolina left the suspect engulfed in flames and facing up to 20 years in prison, authorities have stated.
The suspect allegedly torched three chargers in a protest against President Trump and Tesla CEO Elon Musk, scrawling anti-Trump graffiti before accidentally setting himself ablaze with his own Molotov cocktails, as noted in a New York Post report.
Arsonist Burns Self in Tesla Protest
Federal prosecutors stated that 24-year-old Daniel Clarke-Pounder hurled five Molotov cocktails at a Tesla charging station in North Charleston, igniting three chargers while leaving messages like “f–k Trump” and “long live the Ukraine” in the area. Witnesses reported that Clarke-Pounder caught fire mid-act, with one device scorching his back as he fled, according to a police report cited by WCBD.
“The suspect had accidentally caught their own back on fire while throwing the devices,” an initial police report noted. Clarke-Pounder was arraigned in federal court, though his injuries remained undisclosed.
Backlash Targets Musk’s Tesla Empire
The fiery incident follows a wave of hostility toward Tesla, fueled by Musk’s leadership of the Department of Government Efficiency (DOGE) under U.S. President Donald Trump. Over the past months, Teslas have been subjected to vandalism incidents, and some locations have been shot up. In some cases, Tesla locations have been attacked with Molotov cocktails.
Officials such as President Donald Trump and Attorney General Pam Bondi have issued stern warnings against those who wish to attack Tesla and its customers. Trump, for one, pledged that anyone caught attacking American companies like Tesla will “go through hell.”
“No Place in Our Community”
Acting U.S. Attorney Brook B. Andrews condemned the attack, stating, “While we will defend the public’s right to peaceful protest, we will not hesitate to act when protest crosses the line into violence and mayhem.
“These kinds of attacks have no place in our community… We must remain united in our commitment to safety and respect for all, regardless of political differences.”
News
Tesla excluded from incentives in Canada over Trump tariffs
Tesla has been excluded from two Canadian EV incentive programs, as the country’s officials grapple with tariffs from the Trump administration.

Tesla has been excluded from electric vehicle (EV) incentive programs in Canada in recent weeks, as officials attempt to retaliate against CEO Elon Musk and the Trump administration’s recent tariffs.
In a press conference on Monday, Toronto Mayor Olivia Chow said that the city would no longer provide tax incentives for Tesla vehicles for ride-hailing and taxi purposes, effectively excluding the brand from a program offering reduced fees for going electric. The news also comes after a British Columbia (B.C.) official announced last week that Tesla’s vehicles would no longer get EV rebates for home charging equipment.
“We are giving incentives for people to migrate into electric cars, except we will stop giving incentives, financial incentives to buy Tesla,” Chow said during the media conference. “We have certainly said that if you want to buy Tesla, go ahead, but don’t count on taxpayer money to subsidize it.”
The program is part of a citywide initiative to offer reduced licensing and renewal fees for ride-hailing vehicle purchasers going electric, set to run through 2029 in efforts to electrify the city’s taxi fleet and lower emissions.
The Toronto Mayor also went on to point out that “there are other electric cars around,” which fleet operators would have to consider She also addressed whether the city would re-evaluate carbon emissions goals in light of the Trump administration’s Environmental Protection Agency (EPA) doing so in recent weeks, saying that the city “would like to reduce [its] carbon footprint as quickly as possible,” but that it could always look at “whether or not the deadline makes sense.”
At the time of writing, the Mayor’s office has not yet responded to Teslarati’s request for clarification on how many vehicles have utilized the program. You can watch the full press conference below, with Chow discussing the incentive around 17:30.
READ MORE ON CANADA: Tesla is getting targeted by Canada officials over rocky Trump relations
Canada’s iZEV rebates were officially paused in January, according to Transport Canada’s website, and while the previous program’s funding was depleted, the previous contract’s had an end date of March 31. The web page also says that the “continuation of eligibility remains at the Minister of Transport’s discretion,” along with highlighting that eligibility ended on October 1, 2024 for vehicles from countries that do not have a free-trade agreement with Canada.
Last week, B.C. Premier David Eby also announced plans to remove Tesla from the B.C. Hydro EV charging rebate program, as a provincial response to Musk and his recent involvement with the Trump administration.
“It’s just for Tesla and it’s because of Elon Musk,” Eby said (via CBC).
The Premier also said he felt that if taxpayers knew thousands of dollars would go to Musk’s company through the subsidy program, “they’d want to throw up.”
The B.C. Hydro program offers up to $350 in rebates to residents who purchase and install EV chargers in their homes. As of March 12, Tesla products, such as the company’s Wall Connector, have become ineligible for the rebate.
“I thought [Tesla products] shouldn’t be made available on a public subsidy program right now,” said Adrian Dix, B.C. Energy Minister, in response to a reporter this month after evaluating the province’s rebate programs in recent months. “I don’t think anyone in British Columbia needs to be told why, and I think most people would support their removal from that list.”
The removal of Tesla’s products from the B.C. Hydro program also elicited a response from Musk on X, who reposted the story, simply writing “crazy.”
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