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Tesla falls behind in J.D. Power owner satisfaction study

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Tesla has fallen behind a few points on a recently published owner satisfaction study, with others such as Rivian, Porsche, and Jaguar landing some of the index’s top spots.

J.D. Power published its 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study last week, which measured owner satisfaction with their vehicles after 90 days of ownership. The index looked at responses from 99,144 owners of 2024 model year vehicles, noting that satisfaction for mainstream brands has increased from not resonating well with consumers in past years.

Tesla had an overall score of 870 in the evaluation, dropping from its 878 score in the 2023 APEAL Study. Meanwhile, OEMs like Porsche, BMW, Dodge, Ram, and several others saw their scores jump year over year.

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“Traditional manufacturers have listened to the Voice of the Customer,” notes J.D. Power Senior Director of Auto Benchmarking Frank Hanley. “They’re launching enhanced vehicles that are more in line with what customers want, including improved interior storage and higher quality materials, as well as ensuring features have ease of use.

“For BEVs, recent launches from traditional manufacturers have surpassed perennial leader Tesla when it comes to owners’ level of emotional attachment and excitement with their new vehicle,” Hanley said.

J.D. Power also notes that the study took place from July 2023 through May 2024, based on vehicles registered from April 2023 through February 2024. The APEAL is now in its 29th year with the 2024 publication, requesting that vehicle owners consider their satisfaction with 37 separate vehicle factors.

Infotainment systems were the lowest-ranking across all the categories evaluated with an average of 823, though the figure still marked a 5-point improvement from last year. Vehicles using Android Auto or Apple CarPlay generally ranked better, with averages of 832 and 840, respectively.

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Despite Rivian and Tesla gaining high scores on the overall evaluation, these automakers and Polestar were not awarded, due to the brands not meeting study award criteria.

“Since J.D. Power is prohibited by Tesla, Polestar and Rivian from sampling owners in all states, we are not able to include their models with rank eligible models from other manufacturers.” explains Hanley.

J.D. Power’s top-ranked vehicle brands in the 2024 APEAL Study

Top 10 premium brands by owner satisfaction

  1. Rivian (900)*
  2. Porsche (891)
  3. Jaguar (886)
  4. Land Rover (882)
  5. BMW (881)
  6. Mercedes-Benz (876)
  7. Lincoln (874)
  8. Genesis (873)
  9. Tesla (870)*
    premium segment average (870)
  10. Cadillac (868)

Top 10 mass-market brands by owner satisfaction

  1. MINI (858)
  2. Ram (854)
  3. Kia (853)
  4. Hyundai (846)
  5. GMC (845)
  6. Volkswagen (844)
  7. Buick (842)
  8. Chevrolet (841)
    mass-market segment average (838)
  9. Dodge (837)
  10. Honda (836)

*These brands did not meet the criteria for the APEAL Study’s awards, meaning that they were not rank-eligible, according to J.D. Power.

Other recent assessments from J.D. Power

Last month, Tesla, Rivian, and Polestar were given low ranks in the J.D. Power Initial Quality Study for 2024, as many battery-electric vehicles (BEVs) were reportedly found to require more repairs, in part due to including newer technology.

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In May, J.D. Power ranked Tesla’s mobile app the best among several automakers, just ahead of Mercedes, BMW, and Genesis. The firm also said earlier this year that Mercedes-Benz and Tesla have the best websites in the industry.

Updated 7/29/24: Added second quote from Frank Hanley detailing the exclusion of Tesla, Rivian, and Polestar from awards.

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What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla’s Navigation Nightmare: Why the easiest part of FSD might be the hardest

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Credit: TESLARATI

Turn-by-turn navigation is not new technology.

For over two decades, drivers have relied on Garmin, TomTom, and later smartphone apps like Google Maps and Waze to receive precise, reliable directions. These systems have guided millions safely through unfamiliar cities, highways, and backroads with remarkable effectiveness. They handle real-time traffic, construction detours, and complex intersections with minimal fuss.

Yet Tesla, the company that promised revolutionary Full Self-Driving (FSD), continues to struggle with this foundational capability. As FSD (Supervised) v14.3.4 has started rolling out to cars this week, navigation remains its glaring Achilles’ heel, undermining the entire autonomous vision.

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Tesla’s FSD excels in many driving behaviors—smooth acceleration, confident lane changes in ideal conditions, and responsive handling of visible obstacles. However, when it comes to following a route accurately, the system falters repeatedly.

Owners report wrong turns, missed exits, inefficient routing through local roads instead of highways, phantom speed limit errors, and even directing vehicles to building rear entrances. Interventions for navigation issues often outnumber those for core driving maneuvers. Tesla has begun surveying owners specifically about these errors, acknowledging the problem after years of complaints.

Navigation is perhaps my biggest complaint when it comes to FSD, because sometimes, we do know better. Some of us have been living in our areas for our entire lives, but even those who have not have years or even decades of experience driving on local roads. We might know a little better about routing.

But the navigation mistakes are more than just FSD potentially taking a slightly different route that may or may not save you a few minutes. Sometimes, they’re genuinely mind-boggling.

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This isn’t just annoying; it cascades into broader failures. A flawed route plan confuses the AI’s decision-making, leading to hesitant behavior, unnecessary disengagements, or dangerous maneuvers like attempting impossible U-turns or ignoring clear ramps. In a system meant to operate with minimal supervision, unreliable navigation erodes trust.

More often than not, false or plain incorrect navigation is what causes me to interrupt FSD operation. Unfortunately, I believe the latest FSD version is the worst example of it, and it leads me to believe that Tesla might be making some changes; they’ve just made them in the wrong direction.

It makes you wonder: Why is a company that has done so much with the progress of FSD and autonomy struggling so much with navigation, something that is not new and has been around a long time?

Multiple Data Sources

First, Tesla’s navigation relies on a fragile patchwork of multiple data sources—Google Maps, TomTom, OpenStreetMap, Valhalla, and its own fleet-derived data—stitched together rather than a single authoritative map. When these conflict on lane geometry, road status, or turn details, the system hesitates or chooses incorrectly.

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Traditional GPS providers maintain centralized, regularly validated databases with professional curation and rapid updates. Tesla’s hybrid approach, while innovative in crowdsourcing, introduces inconsistencies that a purely vision-based or end-to-end AI approach may not easily reconcile in real time.

Persistent Learning

FSD seems to struggle with persistent learning from driver interventions.

Unlike consumer apps that quickly adapt to repeated corrections or user preferences (e.g., avoiding certain routes or remembering habitual detours), Tesla’s FSD often fails to internalize fixes on the same trip or across similar scenarios. Owners note making the same manual override multiple times without the routing engine updating its behavior meaningfully.

This stems from the neural architecture prioritizing real-time perception and control over long-term route memory and personalization, making navigation feel rigid and “opinionated” compared to the adaptive logic in Waze or Google Maps.

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I noticed that when I asked Grok to try and get me home a certain way (a way that FSD routinely took in the past because it was the most efficient), it had to place a waypoint between my location at the time and my house. When I went to edit the waypoint out, as Grok had placed it for a way to get FSD to get off the highway at the right exit, it was stumped again, rerouted, and took a longer way home.

Reasoning, Scaling, and Intuition

Third, scaling navigation for unsupervised or robotaxi ambitions requires not just accuracy but adaptability and user-like reasoning. Current FSD often defaults to single routes that ignore driver preferences or real-world nuances like time-of-day traffic patterns. It fails to match the intuitive, context-aware planning that traditional systems have refined over the years.

Resolving navigation is critical for several reasons. Practically, it is the backbone of any autonomous journey: without trustworthy routing, the car cannot reliably reach destinations, rendering FSD useless for robotaxis or hands-free commutes. Safety depends on it—mismatched plans create hesitation in merges or intersections, increasing accident risk.

Economically, Tesla’s valuation and future hinge on FSD delivering unsupervised driving; persistent navigation flaws delay regulatory approval and erode consumer confidence. For owners who paid premiums for FSD, these issues represent unfulfilled promises. While it is unlikely Tesla will lose too many customers due to bad navigation, some will be frustrated with the constant need for human input.

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Tesla has achieved miracles in electric vehicles and battery tech. Mastering turn-by-turn—technology Garmin nailed in the early 2000s—should not be this hard. By investing in tighter data integration, faster learning loops from interventions, and more intuitive routing algorithms, Tesla could close this gap.

Until then, FSD’s navigation struggles highlight a humbling truth: even the most ambitious innovator must sometimes master the basics before conquering the future.

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Tesla Cybertruck driver gets pickup seized for ‘legitimate concerns’ in UK

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A Tesla Cybertruck driver in the United Kingdom had their all-electric pickup seized by local police in the Greater Manchester area after the department cited “legitimate concerns.”

Last Thursday, police saw the pickup on the roads and decided to pull the driver over. Greater Manchester Police said:

“Whilst this may seem trivial to some, legitimate concerns exist around the safety of other road users or pedestrians if they were involved in a collision with the Cybertruck.”

The Cybertruck in question was, according to the BBC, registered and insured abroad and was confiscated. The driver, who is a UK resident, was reported.

The Greater Manchester Police Department then added:

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“The Tesla Cybertruck is not road-legal in the UK and does not hold a certificate of conformity.”

The Cybertruck cannot be legally driven in the UK because it has no UK Type Approval for operation in the country. This is due to some safety concerns, which are related to its angular shape and design. The stainless steel exoskeleton has sharp edges and projections that violate UK/EU rules on pedestrian protection.

Tesla has considered creating what it referred to as an “international version” that would be approved for operation in Europe. However, there has been no real movement on that front by the company, as it has been focused on the Robotaxi rollout primarily.

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Apple is developing the missing link for Tesla to get CarPlay: report

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Credit: Michał Gapiński/YouTube

A new report claims that Apple is in the process of developing what would be the missing link for Tesla to get CarPlay.

Apple and Tesla have been reportedly working together for some time to give Tesla owners the opportunity to utilize CarPlay within their vehicles. While many owners are more than happy with Tesla’s in-house UI, which is seamless, effective, and smooth, some still want CarPlay, which does have its advantages.

A report from 9to5Mac now states that a new CarPlay technology that was highlighted during the Worldwide Developers Conference (WWDC) would potentially be the bridge between Tesla and Apple. With the addition of a feature known as “Route Sharing,” which gives a navigation app the ability to share routing data with the vehicle, Tesla would be able to launch CarPlay in its vehicles, the report states.

CarPlay has not been a priority for Tesla because it has done extremely well with its in-house UI, but some drivers are just used to it. Additionally, it could improve Tesla’s subpar Navigation or offer improved app capabilities, especially with iMessage.

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Route Sharing is an intended addition to CarPlay’s iteration in iOS 26.4, which was released in March:

The addition of CarPlay would undoubtedly be welcome, but at the same time, it seems like Tesla realizes it is not of the utmost priority. There are so many things that Tesla is working on currently within its own vehicles, especially attempting to solve self-driving.

Back in February, Bloomberg had reported that Tesla was still working on bringing CarPlay to its vehicles, but it had not due to app compatibility issues and incredibly low adoption rates of iOS 26.

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This bottleneck could buy Tesla the proper amount of time to develop CarPlay for its vehicles. It would be a welcome addition, and could be brought on with either the Summer or Fall 2026 Software Updates.

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