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How Tesla can make everyday International Women’s Day

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Yesterday was International Women’s Day. Media stories all over the globe embraced the feats of women everywhere — women were climbing mountains, empowering rural villagers, speaking out in their roles as Broadway cast members, marching to prison instead of acquiescing to social injustices.

Tesla, as the constant technological innovator with goals toward a sustainable tomorrow, has the opportunity to demonstrate it really is a woman’s brand. It could happen if Tesla adjusted some its already non-traditional marketing campaigns so that commonly-accepted marketing strategies are turned upside down in appeals to a female audience. Here’s how.

Common advertising appeals aligned with a Tesla female target audience

Tesla offers a completely different marketing experience than does a traditional car dealership advertising campaign. With a female target audience in mind, Tesla can harness some of their existing and keen marketing to speak to female’s need, wants, and interests.

A bandwagon appeal makes consumers believe they are missing out by addressing the consumer’s need to belong. Automobile dealers tend to give sales and user statistics to indicate why their product is the more preferred. The next time Tesla CEO Elon Musk unveils a product line, like the evening reveal of solar roof tiles on the Universal Studios set of Desperate Housewives, invite Tesla owners Cameron Diaz, Zooey Deschanel, Shakira, Jennifer Garner, Demi Moore, or Alyson Hannigan to come by and say “hi.” The Tesla association with celebrity females will delight a potential Tesla female audience.

Rational or logical appeals focus on the consumer’s need for practicality and functionality in a product. Sometimes it seems that the only Tesla model identified for females is the Model X, a SUV which can often be situated as a vehicle for stay-at-home Moms transporting kids. Instead, Tesla can feature customer stories of females who rely on the congested highways of LA and who use Tesla’s navigation system for successful daily commutes.

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Sex appeals typically capture attention of the opposite sex in order to promote product consumption. Instead, Tesla can use fourth wave feminism, in which females celebrate being female as a means of empowerment, to depict how owning a Tesla enhances self-worth, public perceptions, and, yes, sexual vitality. This is especially interesting for a target audience of middle-aged, independent, and financially successful females who may look to the Tesla as a way to reclaim some lost youth. (Hey, it happens to all of us eventually.)

Humor as a marketing appeal make consumers laugh and creates an emotional link with a product. A well-executed Tesla humor appeal to females would enhance the ways that Tesla has, historically, positioned and evaluated its product line — except it would have females in the roles of assessors. Sample humorous appeals could include biopics, self-deprecating glimpses of females at work versus the play behind the wheel of a Tesla, a gentle ridicule of a female rival through a Tesla road race, or just a simple vignette that is specially designed to bring a smile to the face of a female consumer.

Tesla is already brilliant at its non-traditional marketing already. Deepening its appeal to a female consumer audience would acknowledge that different stimuli, details, and interactions geared toward females might enhance its overall marketability— not just to females but to other underrepresented groups in society. Perhaps stopping to recognize the importance of International Women’s Day as more than one single moment of the year would create ripples of successes not currently understood in the world of EVs.

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Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla Model Y proudly takes its place as China’s best-selling SUV in May

The Model Y edged out competitors like the BYD Song Plus.

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Credit: Tesla China

The Tesla Model Y claimed its position as China’s best-selling SUV in May, with 24,770 units registered, according to insurance data from China EV DataTracker

The Model Y edged out competitors like the BYD Song Plus, which recorded 24,240 registrations, as well as Geely’s gasoline-powered Xingyue L, which took third place with 21,014 units registered, as noted in Car News China report.

Return To The Top

The Model Y’s return to the top of China’s SUV market follows a second-place finish in April, when it trailed the BYD Song Plus by just 684 units. Tesla China had 19,984 new Model Y registrations in April, while BYD had 20,668 registrations for the Song Plus. 

For the first five months of 2025, Tesla sold 126,643 Model Ys in China, outpacing the Song Plus at 110,551 units and BYD’s Song Pro at 80,245 units. This is quite impressive as the new Tesla Model Y is still a premium vehicle that is significantly more expensive than a good number of its competitors.

Year-Over-Year Challenges

Despite its SUV crown, Tesla’s year-over-year performance in China is still seeing headwinds. May sales totaled 38,588 units, a 30% year-over-year decline. From January to May, Tesla delivered 201,926 vehicles in China, a 7.8% drop year-over-year. These drops, however, are notably affected by the company’s changeover to the new Model Y in the first quarter.

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Exports from Tesla’s Shanghai Gigafactory also fell, with 90,949 vehicles being shipped from January to May 2025. This represents a decline of 33.4% year-over-year, though May exports rose 33% to 23,074 units.

China’s electric vehicle market, meanwhile, showed robust growth. Total NEV sales, which includes battery electric vehicles (BEVs) and plug-in hybrids (PHEVs), reached 1,021,000 units in May, up 28% year-over-year. BEV sales alone hit 607,000 units, a 22.4% increase.

Considering the fact that China’s BEV market is extremely competitive, the Tesla Model Y’s rise to the top of the country’s SUV rankings is extremely impressive.

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Waymo temporarily halts service in select San Francisco and LA areas amid protests

The suspensions came after several Waymo Jaguar I-Pace robotaxis were vandalized and set ablaze during the demonstrations.

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Credit: ABC7/YouTube

Waymo, Alphabet’s autonomous vehicle subsidiary, has suspended its driverless taxi operations in parts of Los Angeles and San Francisco amid violent protests linked to U.S. Immigration and Customs Enforcement (ICE) raids in the state. 

The suspensions came after several Waymo Jaguar I-Pace robotaxis were vandalized and set ablaze during the demonstrations.

Waymo Catches Strays Amid Anti-ICE Protests

Protests erupted in Los Angeles and San Francisco in response to the Trump administration’s immigration raids, which ultimately resulted in California Governor Gavin Newsom calling the White House’s deployment of National Guard troops unconstitutional. 

Amidst the protests, images and videos emerged showing several Waymo robotaxis being defaced and destroyed. At least five Waymo robotaxis ended up being caught in the crossfire, and at least one vehicle ended up being burned to the ground. 

The incident resulted in the Los Angeles Police Department advising people to avoid downtown areas due to toxic fumes from the robotaxis’ burning lithium-ion batteries. As noted in a KRON4 report, Waymo ultimately halted service in affected areas “out of an abundance of caution.”

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Robotaxi Sentiments

The cost of the attacks is notable. Each Waymo robotaxi is valued between $150,000 and $200,000, per a 2024 Wall Street Journal report. Interestingly enough, this is not the first time that Waymo’s robotaxis ended up on the receiving end of angry protesters. On February 24, a Jaguar I-PACE robotaxi was set ablaze and vandalized by a crowd in San Francisco. Videos taken at the time showed a mob of people attacking the vehicle. 

Despite the recent attacks on its robotaxis, Waymo has stated it has “no reason to believe” its vehicles were specifically targeted during the protests, as per a report from The Washington Post. A company spokesperson also noted that some of the Waymo robotaxis that were defaced and destroyed during the violent demonstrations had been completing drop-offs near the protest zones.

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Investor's Corner

xAI targets $5 billion debt offering to fuel company goals

Elon Musk’s xAI is targeting a $5B debt raise, led by Morgan Stanley, to scale its artificial intelligence efforts.

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(Credit: xAI)

xAI’s $5 billion debt offering, marketed by Morgan Stanley, underscores Elon Musk’s ambitious plans to expand the artificial intelligence venture. The xAI package comprises bonds and two loans, highlighting the company’s strategic push to fuel its artificial intelligence development.

Last week, Morgan Stanley began pitching a floating-rate term loan B at 97 cents on the dollar with a variable interest rate of 700 basis points over the SOFR benchmark, one source said. A second option offers a fixed-rate loan and bonds at 12%, with terms contingent on investor appetite. This “best efforts” transaction, where the debt size hinges on demand, reflects cautious lending in an uncertain economic climate.

According to Reuters sources, Morgan Stanley will not guarantee the issue volume or commit its own capital in the xAI deal, marking a shift from past commitments. The change in approach stems from lessons learned during Musk’s 2022 X acquisition when Morgan Stanley and six other banks held $13 billion in debt for over two years.

Morgan Stanley and the six other banks backing Musk’s X acquisition could only dispose of that debt earlier this year. They capitalized on X’s improved operating performance over the previous two quarters as traffic on the platform increased engagement around the U.S. presidential elections. This time, Morgan Stanley’s prudent strategy mitigates similar risks.

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Beyond debt, xAI is in talks to raise $20 billion in equity, potentially valuing the company between $120 billion and $200 billion, sources said. In April, Musk hinted at a significant valuation adjustment for xAI, stating he was looking to put a “proper value” on xAI during an investor call.

As xAI pursues this $5 billion debt offering, its financial strategy positions it to lead the AI revolution, blending innovation with market opportunity.

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