News
How Tesla can make everyday International Women’s Day

Yesterday was International Women’s Day. Media stories all over the globe embraced the feats of women everywhere — women were climbing mountains, empowering rural villagers, speaking out in their roles as Broadway cast members, marching to prison instead of acquiescing to social injustices.
Tesla, as the constant technological innovator with goals toward a sustainable tomorrow, has the opportunity to demonstrate it really is a woman’s brand. It could happen if Tesla adjusted some its already non-traditional marketing campaigns so that commonly-accepted marketing strategies are turned upside down in appeals to a female audience. Here’s how.
Common advertising appeals aligned with a Tesla female target audience
Tesla offers a completely different marketing experience than does a traditional car dealership advertising campaign. With a female target audience in mind, Tesla can harness some of their existing and keen marketing to speak to female’s need, wants, and interests.
A bandwagon appeal makes consumers believe they are missing out by addressing the consumer’s need to belong. Automobile dealers tend to give sales and user statistics to indicate why their product is the more preferred. The next time Tesla CEO Elon Musk unveils a product line, like the evening reveal of solar roof tiles on the Universal Studios set of Desperate Housewives, invite Tesla owners Cameron Diaz, Zooey Deschanel, Shakira, Jennifer Garner, Demi Moore, or Alyson Hannigan to come by and say “hi.” The Tesla association with celebrity females will delight a potential Tesla female audience.
Rational or logical appeals focus on the consumer’s need for practicality and functionality in a product. Sometimes it seems that the only Tesla model identified for females is the Model X, a SUV which can often be situated as a vehicle for stay-at-home Moms transporting kids. Instead, Tesla can feature customer stories of females who rely on the congested highways of LA and who use Tesla’s navigation system for successful daily commutes.
Sex appeals typically capture attention of the opposite sex in order to promote product consumption. Instead, Tesla can use fourth wave feminism, in which females celebrate being female as a means of empowerment, to depict how owning a Tesla enhances self-worth, public perceptions, and, yes, sexual vitality. This is especially interesting for a target audience of middle-aged, independent, and financially successful females who may look to the Tesla as a way to reclaim some lost youth. (Hey, it happens to all of us eventually.)
Humor as a marketing appeal make consumers laugh and creates an emotional link with a product. A well-executed Tesla humor appeal to females would enhance the ways that Tesla has, historically, positioned and evaluated its product line — except it would have females in the roles of assessors. Sample humorous appeals could include biopics, self-deprecating glimpses of females at work versus the play behind the wheel of a Tesla, a gentle ridicule of a female rival through a Tesla road race, or just a simple vignette that is specially designed to bring a smile to the face of a female consumer.
Tesla is already brilliant at its non-traditional marketing already. Deepening its appeal to a female consumer audience would acknowledge that different stimuli, details, and interactions geared toward females might enhance its overall marketability— not just to females but to other underrepresented groups in society. Perhaps stopping to recognize the importance of International Women’s Day as more than one single moment of the year would create ripples of successes not currently understood in the world of EVs.
Elon Musk
Tesla ‘activist shareholders’ sue company and Elon Musk for Robotaxi rollout
Tesla’s activist shareholders are coming after the company, claiming it misled investors about the Robotaxi rollout.

Tesla’s “activist shareholders” seem to be one of the biggest threats to the company and its CEO, Elon Musk, who has spoken extensively about them in recent times. They’re up to their latest bit of work against the company, suing both Tesla and Musk, accusing them of securities fraud by alleging they concealed “significant risk” over the Robotaxi launch in Austin, Texas.
On Monday night, a group of shareholders sued Tesla and Musk in a proposed class action lawsuit in Texas federal court. They claim Tesla misled investors about the safety of the vehicles used in the Robotaxi rollout in Austin, which started on June 22.
The suit indicates that videos show the vehicles “speeding, exhibiting sudden braking, driving over a curb, entering the wrong lane, and dropping passengers off in the middle of multilane roads.” Reuters first reported on the lawsuit.
The plaintiffs are seeking damages for shareholders between April 19, 2023, and June 22, 2025.
Tesla’s Robotaxi platform has been operating for less than two months, and the company has already expanded its geofence in Austin twice.
🚨 Tesla Austin Robotaxi geofence sizes (in square miles):
Initial: 6/22 – ~20 square miles
First Expansion: 7/14 – ~42 square miles
Second Expansion: 8/3 – ~80 square miles pic.twitter.com/IwnvSJseE4
— TESLARATI (@Teslarati) August 3, 2025
In the roughly six weeks that Robotaxi has been operational, Tesla has only had one incident reported to the Austin Government, and it was a “Safety Concern” in June 2025. Since July 2023, which is when autonomous vehicle operation began in Austin, 130 incidents have been reported. AV Ride, Cruise, Waymo, and Zoox also operate in Austin.
Waymo has the most incidents with 73. Its first was in June 2024 when a unit blocked traffic.
Activist Shareholders
Musk has warned that activist shareholders are potentially dangerous to both Tesla and his position as CEO. He recently spoke about them during the Q2 Earnings Call regarding his stake in the company:
“That is a major concern for me, as I’ve mentioned in the past. I hope that is addressed at the upcoming shareholders meeting. But, yeah, it is a big deal. I want to find that I’ve got so little control that I can easily be ousted by activist shareholders after having built this army of humanoid robots. I think my control over Tesla, Inc. should be enough to ensure that it goes in a good direction, but not so much control that I can’t be thrown out if I go crazy.”
Tesla’s Board yesterday made an attempt to help secure Musk’s stake by offering him a massive 96 million share pay package of restricted stock. It will only help his stake in the company bump up slightly to 14.6 percent from 12.9 percent.
News
Radical Tesla aero patent may make new Roadster’s ~1-sec 0-60 mph launch feasible
The patent is for a multi-mode active aero system that uses fans and deployable skirts to generate controllable downforce.

A radical new patent from Tesla has provided a potential hint at a technology that the electric vehicle maker can utilize to meet the new Roadster’s ambitious 0-60 mph targets. If the technology outlined in the patent does come into fruition, it could help the Roadster stay planted on the ground even as it executes extremely rapid and demanding driving maneuvers.
The Roadster’s 0-60 mph time
When the new Roadster was announced way back in late 2017, Elon Musk stated that the upcoming vehicle would have a 0-60 mph time of 1.9 seconds. This was impressive, but the new Roadster has become so late that this metric is no longer industry-leading. Even Tesla’s own Model S Plaid, a large and heavy family sedan, can now hit a 0-60 mph time in 1.99 seconds, all for a price that starts just under $100,000.
Back in February 2024, Elon Musk stated that Tesla “radically increased the design goals for the new Tesla Roadster.” He stated that there will never be another car like the Roadster, if it could even be called a car. Musk also added that Tesla is now looking to achieve a 0-60 mph time in less than one second with the new Roadster, though this would be the “least interesting part” of the vehicle.
Inasmuch as a 0-60 mph time of 1 second or less sounds insane, these figures are achieved by vehicles like top fuel dragsters, which could accelerate well under 1 second. Of course, these vehicles are specialized machines and not road legal by any means, so the Roadster would still be in a class of its own if Tesla does manage to achieve a sub-1-second 0-60 mph time.
Tesla’s new aero patent
A new patent from Tesla has now outlined a technology that could be a perfect fit for the upcoming all-electric supercar. Tesla’s patent is for a multi-mode active aero system that uses fans and deployable skirts to generate controllable downforce. This should pave the way for optimal vehicle grip and performance across varying conditions, from the track to the drag strip.
Tesla describes the patent’s technology as follows:
“The system operates by creating bounded (e.g., sealed or partially-sealed) regions beneath the vehicle through the selective deployment of skirts that interact with the ground surface. Fans positioned in airflow pathways that extend to these bounded regions generate low pressure within these areas by extracting air, creating downforce that enhances vehicle grip and stability (e.g., by creating a vacuum, or partial vacuum in the bounded regions).”
If Tesla could indeed create a fully bounded region under the new Roadster using the technology outlined in the patent, the company could all ensure that the all-electric supercar always has perfect traction when it launches. It could also help the vehicle handle better in corners, which would be useful if the Roadster were to attempt setting records in tracks such as the Nurburgring.
Check out Tesla’s patent below.
Tesla Roadster Patent by Simon Alvarez on Scribd
Elon Musk
Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition
Maybe it’s all pareidolia. But maybe it’s not. After all, Tesla embraced the first geofence expansion for what it appeared to be.

Tesla expanded its Robotaxi geofence in Austin once again early Sunday morning. The new shape seems to be somewhat of a proverbial, and potentially literal, middle finger to the competition.
If you thought the first expansion was a message to the competition and doubters of the company’s ride-hailing service, you probably will believe the second expansion is an even stronger gesture.
Tesla’s first expansion did not go unnoticed, as its shape was particularly recognizable. The company has always operated with a sense of humor, and it embraced what it did. Some, including me, took it as a message to competitors: We can expand in any direction, in any size, at any time. We’ll prove it.”
They picked a shape and went with it:
Tesla’s Robotaxi expansion wasn’t a joke, it was a warning to competitors
It is evident that Tesla is keeping its humor up to continue to show a few things. The first is that it really can expand in any direction it wants and that’s how it is choosing to show it.
The second, well, maybe it’s an edgier way to show doubters that it is really executing on Robotaxi:
Tesla has expanded the Austin RoboTaxi network.
Looks like a giant middle finger.
Giant F U to the competition? 🤷🏻♂️ pic.twitter.com/tcaIxdQk10
— Farzad (@farzyness) August 3, 2025
all I see is Tesla giving the middle finger pic.twitter.com/P4otjxSCQm
— Daniel Harding (@ArchamusDK) August 3, 2025
Maybe it’s all pareidolia. But maybe it’s not. After all, Tesla embraced the first geofence expansion for what it appeared to be. This might be a similar occurrence, and it might be sending another message to the competition, critics, and doubters.
The expansion was a near-doubling of the geofence Tesla offered previously. After the initial geofence covered just about 20 square miles, Tesla was able to more than double it to 42 square miles with the first growth. This new geofence shape was just under double, and is about 80 square miles.
Tesla’s rapid expansion has impressed many, especially considering the service area has roughly doubled for the second time in well under two months. The Robotaxi service was first offered on June 22.
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