News
How Tesla can make everyday International Women’s Day
Yesterday was International Women’s Day. Media stories all over the globe embraced the feats of women everywhere — women were climbing mountains, empowering rural villagers, speaking out in their roles as Broadway cast members, marching to prison instead of acquiescing to social injustices.
Tesla, as the constant technological innovator with goals toward a sustainable tomorrow, has the opportunity to demonstrate it really is a woman’s brand. It could happen if Tesla adjusted some its already non-traditional marketing campaigns so that commonly-accepted marketing strategies are turned upside down in appeals to a female audience. Here’s how.
Common advertising appeals aligned with a Tesla female target audience
Tesla offers a completely different marketing experience than does a traditional car dealership advertising campaign. With a female target audience in mind, Tesla can harness some of their existing and keen marketing to speak to female’s need, wants, and interests.
A bandwagon appeal makes consumers believe they are missing out by addressing the consumer’s need to belong. Automobile dealers tend to give sales and user statistics to indicate why their product is the more preferred. The next time Tesla CEO Elon Musk unveils a product line, like the evening reveal of solar roof tiles on the Universal Studios set of Desperate Housewives, invite Tesla owners Cameron Diaz, Zooey Deschanel, Shakira, Jennifer Garner, Demi Moore, or Alyson Hannigan to come by and say “hi.” The Tesla association with celebrity females will delight a potential Tesla female audience.
Rational or logical appeals focus on the consumer’s need for practicality and functionality in a product. Sometimes it seems that the only Tesla model identified for females is the Model X, a SUV which can often be situated as a vehicle for stay-at-home Moms transporting kids. Instead, Tesla can feature customer stories of females who rely on the congested highways of LA and who use Tesla’s navigation system for successful daily commutes.
Sex appeals typically capture attention of the opposite sex in order to promote product consumption. Instead, Tesla can use fourth wave feminism, in which females celebrate being female as a means of empowerment, to depict how owning a Tesla enhances self-worth, public perceptions, and, yes, sexual vitality. This is especially interesting for a target audience of middle-aged, independent, and financially successful females who may look to the Tesla as a way to reclaim some lost youth. (Hey, it happens to all of us eventually.)
Humor as a marketing appeal make consumers laugh and creates an emotional link with a product. A well-executed Tesla humor appeal to females would enhance the ways that Tesla has, historically, positioned and evaluated its product line — except it would have females in the roles of assessors. Sample humorous appeals could include biopics, self-deprecating glimpses of females at work versus the play behind the wheel of a Tesla, a gentle ridicule of a female rival through a Tesla road race, or just a simple vignette that is specially designed to bring a smile to the face of a female consumer.
Tesla is already brilliant at its non-traditional marketing already. Deepening its appeal to a female consumer audience would acknowledge that different stimuli, details, and interactions geared toward females might enhance its overall marketability— not just to females but to other underrepresented groups in society. Perhaps stopping to recognize the importance of International Women’s Day as more than one single moment of the year would create ripples of successes not currently understood in the world of EVs.
Elon Musk
SpaceX nails “Lucky 13” astronaut launch, leaning into Tesla tradition and superstition
SpaceX launched Crew-13 astronauts to the ISS Thursday, setting up a record fast Dragon docking.
SpaceX launched NASA’s Crew-13 mission to the International Space Station on Thursday morning, getting four astronauts to orbit despite a forecast of thunderstorms and gusty winds that had threatened to push the flight to Friday.
Falcon 9 lifted off from Space Launch Complex 40 at Cape Canaveral Space Force Station at 11:10 a.m. ET carrying Dragon Grace, NASA confirmed. On board are NASA commander Jessica Watkins, NASA pilot Luke Delaney, Canadian Space Agency astronaut Joshua Kutryk and Roscosmos cosmonaut Sergey Teteryatnikov. The first stage booster, B1101, landed at Landing Zone 40 beside the pad on its third flight after previously supporting Crew-12 and a Starlink mission.
Liftoff of Crew-13! pic.twitter.com/vteT0DXMTh
— SpaceX (@SpaceX) October 1, 2026
It was the first spaceflight for Delaney, Kutryk and Teteryatnikov. Watkins, who flew on Crew-4 in 2022, became the first NASA astronaut to launch aboard a Crew Dragon twice.
Before launch, the crew rode to the pad in Teslas, a tradition on NASA’s SpaceX crew flights since 2020. This time the cars carried specialty plates reading “Lucky 13.” Watkins said the mission patch leans into the number on purpose, as a nod to Apollo 13 and the resilience of that crew.
Grace is now on a short trip to the station. Docking at the forward port of the Harmony module is scheduled for about 7 p.m. ET, roughly 7 hours and 50 minutes after liftoff, which Space.com notes would be the fastest Crew Dragon transit to the ISS yet. Most Dragon flights take around 15 to 24 hours to catch the station. Hatch opening is planned for 8:25 p.m. ET.
The launch came more than two weeks later than originally planned. An oxidizer leak was found in Grace’s propulsion system in August, and NASA and SpaceX added time for tests. That pushed back the return of Crew-12, which has been aboard the station since February and is now set to splash down off Southern California next week. Crew-13 is expected to stay about six months.
SpaceX rescue mission for stranded ISS astronauts nears end — Here’s when they’ll return home
SpaceX already holds NASA orders for crew rotations through Crew-17, while Boeing is preparing an uncrewed Starliner flight to the station as early as December.
Crew-13 was only the first of three SpaceX launches planned for Thursday, as Teslarati previewed on Wednesday. A Falcon 9 launched its Transporter-18 mission from California today, where Google will be launching its first orbital artificial intelligence (AI) test satellite. Meanwhile, Falcon Heavy is set to launch the classified NROL-97 mission for the National Reconnaissance Office from Launch Complex 39A at 11:53 p.m. ET. Its two side boosters will return to Landing Zones 1 and 2, which means Central Florida could hear up to three sonic booms in a single day. The busy stretch follows Starship’s Flight 14 on Monday, which reached orbit for the first time.
Tesla has moved its Wireless Charging efforts for its electric vehicles forward, as it had a new patent published today, one that it submitted back in March.
The patent describes a system for detecting foreign objects on the wireless charging pad under varying temperatures, aiming to mitigate any undesired results that could come from something being on top of the charging pad.
🚨 Tesla has a new patent application published today, which was submitted back in March, for a Wireless Charging Pad:
“The present disclosure relates to methods and systems that can reliably detect foreign objects on a wireless charging pad under varying temperatures. In some… pic.twitter.com/LIeLfZAuDJ
— TESLARATI (@Teslarati) October 1, 2026
The abstract of the patent states:
“The present disclosure relates to methods and systems that can reliably detect foreign objects on a wireless charging pad under varying temperatures. In some examples, an object detector can utilize a set of inductive coils included in resonant tanks, and excite the resonant tanks using signals in a range of frequencies including or near a nominal resonant frequency of the resonant tanks. The object detector can detect a metal object based on resistance of a coil increasing and inductance of the coil decreasing. By analyzing the shifts and/or distributions in resonant frequencies and output magnitudes (e.g., output voltage peaks), the object detector can distinguish between changes of frequencies and magnitudes caused by temperature and those caused by foreign objects to accurately detect the foreign objects.”
The object detection system will utilize a set of inductive coils included in resonant tanks, and “excite the resonant tank using signals in a range of frequencies including or near a nominal resonant frequency of the tanks.” Metal can be detected by an increase in the coil’s resistance and a decrease in the coil’s inductance.
By analyzing shifts or disruptions in resonant frequencies and output magnitudes, the system can detect foreign objects. These types of safeguards need to be implemented through the normal operation of the charging pads.
Tesla says its Cybercab wireless charging efficiency is ‘well above 90%’
Tesla plans to utilize wireless charging with Cybercab and Robotaxi-enabled units to help streamline the fully autonomous experience from A to Z. The last thing the company wants to do is have any sort of small obstruction preventing the rider from experiencing Robotaxi as intended.
Tesla has launched its newest iteration of the Model 3 in China with a slew of new features, including the highly requested V2L (vehicle-to-load) feature and a new interior option.
The Model 3 now has a 16″ front touchscreen with improved resolution, a black headliner, V2L capabilities, Zen Grey interior in the Premium and Performance trims, as the White option has officially been discontinued, and 19″ Dark Nova Wheels, which are standard on the Model 3 Premium only.
🚨 Tesla has launched the Model 3 in China with a variety of new features and specs:
✅ 16” front touchscreen
✅ Black Headliner
✅ V2L Capability
✅ Zen Grey interior (Premium & Performance only)
✅ 19” Dark Nova wheels (Model 3 Premium only)
✅ Zen Grey Interior option… pic.twitter.com/ltTAEIYi2Z— TESLARATI (@Teslarati) October 1, 2026
The touchscreen in the U.S. version of the Model 3 is just 15.4″, so the newly upgraded screen is .6″ larger. Additionally, the Black Headliner, now standard on Model Y vehicles in the U.S., is coming to China.
Additionally, Tesla’s decision to end the white interior option has also made its way to the Asian market, as Zen Grey is the lighter color consumers can now go with. It is slightly different from the previously offered White option:
These options are available in China, Australia, and New Zealand as well, as Giga Shanghai serves those markets, bringing its mass-market vehicles to those countries in the South Pacific.
The Model 3 trims are now priced at:
- Rear-Wheel-Drive – 235,500 yuan (~$35,000)
- Long Range Rear-Wheel-Drive – 259,500 yuan ($38,700)
- Long Range All-Wheel-Drive – 285,500 yuan (~$42,600)
- Performance – 339,500 yuan (~$50,600)
These features have yet to make their way to the U.S., which might upset some buyers, but it is probably a good sign that Tesla will bring these changes to U.S. trims sometime next year. Potentially, these could come even sooner, as they could be used to stimulate demand for the year-end sales push.
Nevertheless, when things start at Giga Shanghai, they usually end up in the U.S. market. Tesla has also already started to install things like the Black Headliner and larger touchscreen in certain U.S.-built vehicles, so these things will be easy to implement across other vehicles in the lineup.
SpaceX nails “Lucky 13” astronaut launch, leaning into Tesla tradition and superstition
Tesla moves forward on Wireless Charging for vehicles
