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Tesla CEO Elon Musk explains strategy behind Full Self-Driving price drop
Tesla CEO Elon Musk explained the strategy behind the Full Self-Driving price drop that occurred in late August.
Tesla dropped the price of the Full Self-Driving, or FSD, suite by $3,000 on August 31, making it $12,000. In the past, Musk has defended Tesla’s pricing strategy on FSD, claiming that, despite it being incomplete, the feature would be worth significantly more as it is aimed at being a money maker for early adopters when the Robotaxi fleet becomes active.
Musk has said in the past it could be a way for Tesla owners to make tens of thousands of dollars, all while the owner of the vehicle sleeps comfortably in their bed.
But Tesla pushed prices downward in late August, and Musk did not offer an explanation on X, where most of his communications regarding the electric automaker are shared.
Instead, a retail investor asked on Say, the platform Tesla uses to determine which questions it will answer during the Earnings Call about the pricing change.
“The next question is, why was the price dropped on FSD if it is getting better and robotaxi is expected so soon?” Senior Director for Tesla’s Investor Relations, Martin Viecha, said.
Musk responded, “Well, we just wanted to make it more affordable as more people try it. Yes, I think, over time, the price of FSD will increase proportionate to its value. So, with regard [to] the current price as a kind of a temporary low.”
Tesla and Musk will likely hike the price back up soon. There are advantages and disadvantages for the company by doing this. The advantages are simple: more cars in the FSD Beta fleet means more data to be accumulated and used to strengthen the performance of the suite.
Tesla confirmed last night the Beta program had reached 500 million miles of data.
Tesla FSD Beta program reaches half a billion cumulative miles
Disadvantages are equally as straight forward: Tesla flips a switch, and your car has FSD, as long as you pay the $12,000. The company sacrifices $3,000 per driver with the discount.
However, Tesla seemed ready to drop the price to get more people into the FSD Beta program, and although the discount was small, more people likely took advantage of the change. Tesla did not comment on any increase or decrease in take rate due to the FSD suite being discounted.
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LG Energy Solution pursuing battery deal for Tesla Optimus, other humanoid robots: report
Optimus is expected to be one of Tesla’s most ambitious projects, with Elon Musk estimating that the humanoid robot could be the company’s most important product.
A recent report has suggested that LG Energy Solution is in discussions to supply batteries for Tesla’s Optimus humanoid robot.
Optimus is expected to be one of Tesla’s most ambitious projects, with Elon Musk estimating that the humanoid robot could be the company’s most important product.
Humanoid robot battery deals
LG Energy Solution shares jumped more than 11% on the 28th after a report from the Korea Economic Daily claimed that the company is pursuing battery supply and joint development agreements with several humanoid robot makers. These reportedly include Tesla, which is developing Optimus, as well as multiple Chinese robotics companies.
China is already home to several leading battery manufacturers, such as CATL and BYD, making the robot makers’ reported interest in LG Energy Solution quite interesting. Market participants interpreted the reported outreach as a signal that performance requirements for humanoid robots may favor battery chemistries developed by companies like LG.
LF Energy Solution vs rivals
According to the report, energy density is believed to be the primary reason humanoid robot developers are evaluating LG Energy Solution’s batteries. Unlike electric vehicles, humanoid robots have significantly less space available for battery packs while requiring substantial power to operate dozens of joint motors and onboard artificial intelligence processors.
LG Energy Solution’s ternary lithium batteries offer higher energy density compared with rivals’ lithium iron phosphate (LFP) batteries, which are widely used by Chinese EV manufacturers. That advantage could prove critical for humanoid robots, where runtime, weight, and compact packaging are key design constraints.
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Tesla receives approval for FSD Supervised tests in Sweden
Tesla confirmed that it has been granted permission to test FSD Supervised vehicles across Sweden in a press release.
Tesla has received regulatory approval to begin tests of its Full Self-Driving Supervised system on public roads in Sweden, a notable step in the company’s efforts to secure FSD approval for the wider European market.
FSD Supervised testing in Sweden
Tesla confirmed that it has been granted permission to test FSD Supervised vehicles across Sweden following cooperation with national authorities and local municipalities. The approval covers the Swedish Transport Administration’s entire road network, as well as urban and highways in the Municipality of Nacka.
Tesla shared some insights into its recent FSD approvals in a press release. “The approval shows that cooperation between authorities, municipalities and businesses enables technological leaps and Nacka Municipality is the first to become part of the transport system of the future. The fact that the driving of the future is also being tested on Swedish roads is an important step in the development towards autonomy in real everyday traffic,” the company noted.
With approval secured for FSD tests, Tesla can now evaluate the system’s performance in diverse environments, including dense urban areas and high-speed roadways across Sweden, as noted in a report from Allt Om Elbil. Tesla highlighted that the continued development of advanced driver assistance systems is expected to pave the way for improved traffic safety, increased accessibility, and lower emissions, particularly in populated city centers.
Tesla FSD Supervised Europe rollout
FSD Supervised is already available to drivers in several global markets, including Australia, Canada, China, Mexico, New Zealand, and the United States. The system is capable of handling city and highway driving tasks such as steering, acceleration, braking, and lane changes, though it still requires drivers to supervise the vehicle’s operations.
Tesla has stated that FSD Supervised has accumulated extensive driving data from its existing markets. In Europe, however, deployment remains subject to regulatory approval, with Tesla currently awaiting clearance from relevant authorities.
The company reiterated that it expects to start rolling out FSD Supervised to European customers in early 2026, pending approvals. It would then be unsurprising if the company secures approvals for FSD tests in other European territories in the coming months.
News
Tesla owners in Sweden get direct attention from pro-union groups
As part of their efforts, the group has started distributing informational leaflets to Tesla vehicles across Stockholm, urging them to pressure the electric vehicle maker to sign a collective agreement.
Amid Tesla Sweden’s ongoing conflict with trade union IF Metall, a group of pro-union supporters has begun directing their attention to actual Tesla owners.
As part of their efforts, the group has started distributing informational leaflets to Tesla vehicles across Stockholm, urging them to pressure the electric vehicle maker to sign a collective agreement.
Leaflets on parked Tesla vehicles
As noted in a Dagens Arbete (DA) report, participants of the protest place yellow information slips on parked Tesla vehicles across parts of Stockholm. The slips resemble parking notices that contain information related to the unions’ ongoing strike against Tesla Sweden.
Participants involved in the activity said the leaflets were intended to inform consumers rather than target individual owners. The action was carried out in public areas, with leaflets placed on windshields of parked vehicles. When vehicle owners are present, organizers said they provide verbal explanations of the labor dispute.
Tesla has not commented publicly about the matter as of writing.
Recurring demonstrations against Tesla
The leaflet distribution effort follows weekly demonstrations that have taken place outside Tesla’s workshop and office in Upplands Väsby, where protesters typically gather to express support for a collective agreement. Those demonstrations have included informational outreach to customers and workers and, at times, police presence, according to prior reporting.
In a comment, one of the protesters stated that even Tesla owners must be concerned about the unions’ conflict with the electric vehicle maker. “You may think it doesn’t concern you, as you only drive a car. But it does, as we all have a responsibility for the rules in Sweden.
“We are not looking to hunt down individual Tesla owners. Rather, this is a way to spread opinion and increase pressure on Tesla. It should have some impact if several Tesla owners come in and say that you should sign a collective agreement,” one of the protesters stated.