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Tesla looks for Design Director ahead of China-specific model release

(Credit: Wu Wa/YouTube)

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Tesla is looking for a Chief Designer to oversee its production of China-specific model releases in the country. The company’s efforts to open a Design Studio in China have been well-known, but the search for someone to help design cars that will be geared toward the Chinese market in specific continues.

Tesla has been manufacturing its electric vehicles in China since late 2019, while the first public deliveries began in January 2020. Since then, the automaker has seen overwhelming growth, which has been driven by incredible demand in China. The Tesla Model 3 is coming off of a highly-successful 2020 where it dominated sales figures for the full year. The Model Y also began production in late 2020 in Shanghai at its manufacturing plant, but the two cars are not all the company has in its plans.

Sources familiar with Tesla’s operation in China told Reuters that the company had started a full-fledged search to find the person who will design China-geared designs moving forward. According to the sources, recruiters and human resources representatives have worked diligently for four months to find a “bi-cultural” candidate with at least 20 years of experience. It will require a subjective sense of automotive design and familiarity with Chinese tastes. Even though Tesla has done relatively well in the Chinese market with its cars, the company plans to attack the market with designs that will speak to local citizens, which should drive sales figures through the roof.

A handful of potential candidates have been interviewed by Franz von Holzhausen, Tesla’s Chief Designer, but it is unknown how many people Tesla has talked to thus far.

In June 2020, Teslarati reported that Tesla was requesting that everyone, regardless of design experience or automotive craftsmanship, design an all-electric car that would appeal to China’s masses. “Even if you are not a car designer, you are welcome to submit. It’s more than just a car designed for you,” Tesla stated. “Please think of China in your Tesla design work.”

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This request from the automaker followed a January 2020 Reuters report that revealed Tesla’s plans to design a “Chinese-style” vehicle.

Tesla is coming off its biggest year as a company, successfully delivering 499,650 of its over 509,000 produced cars. Q4 2020 was the company’s biggest quarter yet in terms of production and deliveries, as the company worked diligently to attain the 500,000 vehicle guidance it set for itself well before the COVID-19 pandemic slowed production lines.

Chinese-Style Tesla Vehicles (Source: Tesla China WeChat)

The mission to increase the number of EVs on the road is far from over for Tesla. Now, it seems the automaker will begin adapting body styles to every market, looking to cater to each consumer base individually, instead of planning to release a universally-accepted vehicle that doesn’t require revisions. While Tesla’s cars have been successful in countries other than the U.S., there is still work to be done. With more cars on the road in China than any other country globally, focusing on China could ultimately lead to long-term success for Tesla and may lead to a more prolonged domination of the sector than originally anticipated. CEO Elon Musk has openly stated that other companies will catch up in terms of EV development, but Tesla would be able to remain in their lead due to manufacturing efficiencies.

Once a Chief Designer is hired, Tesla will begin to build a team that will turn renderings into clay models. This will eventually lead to new EV designs being built and a broader range of body styles for consumers to choose from.

It is unclear if the development of new Chinese designs has anything to do with the $25,000 vehicle that Tesla plans to manufacture in China soon. Tesla detailed this vehicle at the company’s Battery Day event in September, where Musk stated that a $25k, fully autonomous car would be available in 3-5 years.

Right now, China is swallowing up demand for small, compact cars, even if they are not electric. The Toyota Corolla and Volkswagen Golf are two of the most popular, and Shanghai-based consultancy group Automotive Foresight says that a compact vehicle could be Tesla’s key to dominating the country and beyond. “A compact Tesla car would do well in China, as well as the rest of Asia and Europe,” Automotive Foresight’s Yale Zhang said. “It could potentially put a serious dent in sales of cars like Toyota’s Corolla and the Volkswagen Golf.”

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla CEO Elon Musk sends rivals dire warning about Full Self-Driving

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Credit: Tesla

Tesla CEO Elon Musk revealed today on the social media platform X that legacy automakers, such as Ford, General Motors, and Stellantis, do not want to license the company’s Full Self-Driving suite, at least not without a long list of their own terms.

“I’ve tried to warn them and even offered to license Tesla FSD, but they don’t want it! Crazy,” Musk said on X. “When legacy auto does occasionally reach out, they tepidly discuss implementing FSD for a tiny program in 5 years with unworkable requirements for Tesla, so pointless.”

Musk made the remark in response to a note we wrote about earlier today from Melius Research, in which analyst Rob Wertheimer said, “Our point is not that Tesla is at risk, it’s that everybody else is,” in terms of autonomy and self-driving development.

Wertheimer believes there are hundreds of billions of dollars in value headed toward Tesla’s way because of its prowess with FSD.

A few years ago, Musk first remarked that Tesla was in early talks with one legacy automaker regarding licensing Full Self-Driving for its vehicles. Tesla never confirmed which company it was, but given Musk’s ongoing talks with Ford CEO Jim Farley at the time, it seemed the Detroit-based automaker was the likely suspect.

Tesla’s Elon Musk reiterates FSD licensing offer for other automakers

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Ford has been perhaps the most aggressive legacy automaker in terms of its EV efforts, but it recently scaled back its electric offensive due to profitability issues and weak demand. It simply was not making enough vehicles, nor selling the volume needed to turn a profit.

Musk truly believes that many of the companies that turn their backs on FSD now will suffer in the future, especially considering the increased chance it could be a parallel to what has happened with EV efforts for many of these companies.

Unfortunately, they got started too late and are now playing catch-up with Tesla, XPeng, BYD, and the other dominating forces in EVs across the globe.

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Tesla backtracks on strange Nav feature after numerous complaints

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Credit: Tesla

Tesla is backtracking on a strange adjustment it made to its in-car Navigation feature after numerous complaints from owners convinced the company to make a change.

Tesla’s in-car Navigation is catered to its vehicles, as it routes Supercharging stops and preps your vehicle for charging with preconditioning. It is also very intuitive, and features other things like weather radar and a detailed map outlining points of interest.

However, a recent change to the Navigation by Tesla did not go unnoticed, and owners were really upset about it.

Tesla’s Navigation gets huge improvement with simple update

For trips that required multiple Supercharger stops, Tesla decided to implement a naming change, which did not show the city or state of each charging stop. Instead, it just showed the business where the Supercharger was located, giving many owners an unwelcome surprise.

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However, Tesla’s Director of Supercharging, Max de Zegher, admitted the update was a “big mistake on our end,” and made a change that rolled out within 24 hours:

The lack of a name for the city where a Supercharging stop would be made caused some confusion for owners in the short term. Some drivers argued that it was more difficult to make stops at some familiar locations that were special to them. Others were not too keen on not knowing where they were going to be along their trip.

Tesla was quick to scramble to resolve this issue, and it did a great job of rolling it out in an expedited manner, as de Zegher said that most in-car touch screens would notice the fix within one day of the change being rolled out.

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Additionally, there will be even more improvements in December, as Tesla plans to show the common name/amenity below the site name as well, which will give people a better idea of what to expect when they arrive at a Supercharger.

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Dutch regulator RDW confirms Tesla FSD February 2026 target

The regulator emphasized that safety, not public pressure, will decide whether FSD receives authorization for use in Europe.

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The Dutch vehicle authority RDW responded to Tesla’s recent updates about its efforts to bring Full Self-Driving (Supervised) in Europe, confirming that February 2026 remains the target month for Tesla to demonstrate regulatory compliance. 

While acknowledging the tentative schedule with Tesla, the regulator emphasized that safety, not public pressure, will decide whether FSD receives authorization for use in Europe.

RDW confirms 2026 target, warns Feb 2026 timeline is not guaranteed

In its response, which was posted on its official website, the RDW clarified that it does not disclose details about ongoing manufacturer applications due to competitive sensitivity. However, the agency confirmed that both parties have agreed on a February 2026 window during which Tesla is expected to show that FSD (Supervised) can meet required safety and compliance standards. Whether Tesla can satisfy those conditions within the timeline “remains to be seen,” RDW added.

RDW also directly addressed Tesla’s social media request encouraging drivers to contact the regulator to express support. While thanking those who already reached out, RDW asked the public to stop contacting them, noting these messages burden customer-service resources and have no influence on the approval process. 

“In the message on X, Tesla calls on Tesla drivers to thank the RDW and to express their enthusiasm about this planning to us by contacting us. We thank everyone who has already done so, and would like to ask everyone not to contact us about this. It takes up unnecessary time for our customer service. Moreover, this will have no influence on whether or not the planning is met,” the RDW wrote. 

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The RDW shares insights on EU approval requirements

The RDW further outlined how new technology enters the European market when no existing legislation directly covers it. Under EU Regulation 2018/858, a manufacturer may seek an exemption for unregulated features such as advanced driver assistance systems. The process requires a Member State, in this case the Netherlands, to submit a formal request to the European Commission on the manufacturer’s behalf.

Approval then moves to a committee vote. A majority in favor would grant EU-wide authorization, allowing the technology across all Member States. If the vote fails, the exemption is valid only within the Netherlands, and individual countries must decide whether to accept it independently.

Before any exemption request can be filed, Tesla must complete a comprehensive type-approval process with the RDW, including controlled on-road testing. Provided that FSD Supervised passes these regulatory evaluations, the exemption could be submitted for broader EU consideration.

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