Tesla is looking for a Chief Designer to oversee its production of China-specific model releases in the country. The company’s efforts to open a Design Studio in China have been well-known, but the search for someone to help design cars that will be geared toward the Chinese market in specific continues.
Tesla has been manufacturing its electric vehicles in China since late 2019, while the first public deliveries began in January 2020. Since then, the automaker has seen overwhelming growth, which has been driven by incredible demand in China. The Tesla Model 3 is coming off of a highly-successful 2020 where it dominated sales figures for the full year. The Model Y also began production in late 2020 in Shanghai at its manufacturing plant, but the two cars are not all the company has in its plans.
Sources familiar with Tesla’s operation in China told Reuters that the company had started a full-fledged search to find the person who will design China-geared designs moving forward. According to the sources, recruiters and human resources representatives have worked diligently for four months to find a “bi-cultural” candidate with at least 20 years of experience. It will require a subjective sense of automotive design and familiarity with Chinese tastes. Even though Tesla has done relatively well in the Chinese market with its cars, the company plans to attack the market with designs that will speak to local citizens, which should drive sales figures through the roof.
A handful of potential candidates have been interviewed by Franz von Holzhausen, Tesla’s Chief Designer, but it is unknown how many people Tesla has talked to thus far.
In June 2020, Teslarati reported that Tesla was requesting that everyone, regardless of design experience or automotive craftsmanship, design an all-electric car that would appeal to China’s masses. “Even if you are not a car designer, you are welcome to submit. It’s more than just a car designed for you,” Tesla stated. “Please think of China in your Tesla design work.”
This request from the automaker followed a January 2020 Reuters report that revealed Tesla’s plans to design a “Chinese-style” vehicle.
Tesla is coming off its biggest year as a company, successfully delivering 499,650 of its over 509,000 produced cars. Q4 2020 was the company’s biggest quarter yet in terms of production and deliveries, as the company worked diligently to attain the 500,000 vehicle guidance it set for itself well before the COVID-19 pandemic slowed production lines.
Chinese-Style Tesla Vehicles (Source: Tesla China WeChat)
The mission to increase the number of EVs on the road is far from over for Tesla. Now, it seems the automaker will begin adapting body styles to every market, looking to cater to each consumer base individually, instead of planning to release a universally-accepted vehicle that doesn’t require revisions. While Tesla’s cars have been successful in countries other than the U.S., there is still work to be done. With more cars on the road in China than any other country globally, focusing on China could ultimately lead to long-term success for Tesla and may lead to a more prolonged domination of the sector than originally anticipated. CEO Elon Musk has openly stated that other companies will catch up in terms of EV development, but Tesla would be able to remain in their lead due to manufacturing efficiencies.
Once a Chief Designer is hired, Tesla will begin to build a team that will turn renderings into clay models. This will eventually lead to new EV designs being built and a broader range of body styles for consumers to choose from.
It is unclear if the development of new Chinese designs has anything to do with the $25,000 vehicle that Tesla plans to manufacture in China soon. Tesla detailed this vehicle at the company’s Battery Day event in September, where Musk stated that a $25k, fully autonomous car would be available in 3-5 years.
Right now, China is swallowing up demand for small, compact cars, even if they are not electric. The Toyota Corolla and Volkswagen Golf are two of the most popular, and Shanghai-based consultancy group Automotive Foresight says that a compact vehicle could be Tesla’s key to dominating the country and beyond. “A compact Tesla car would do well in China, as well as the rest of Asia and Europe,” Automotive Foresight’s Yale Zhang said. “It could potentially put a serious dent in sales of cars like Toyota’s Corolla and the Volkswagen Golf.”
News
Tesla expands ridesharing service in California to new hotspot
Tesla has extended its Bay Area ride-hailing service to include pickups and drop-offs at San Francisco International Airport (SFO). The update, shared via the company’s official channels on July 21, allows users in the region to request rides directly to and from one of California’s busiest airports.
The expansion builds on Tesla’s secured limousine permit for SFO operations. Public records show the permit became effective March 20, 2026, and remains active through January 31, 2027. Tesla vehicles operating the service now display authorized limousine permits issued by the City and County of San Francisco.
Our Bay Area rideshare service now goes to SFO ✈️
— Tesla AI (@Tesla_AI) July 21, 2026
Tesla’s ride-hailing program in California relies on Model Y vehicles equipped with Full Self-Driving (Supervised) technology. Human safety drivers remain present in compliance with state regulations, distinguishing the service from fully driverless operations.
The Bay Area geofence covers a broad area spanning north of San Francisco to south of San Jose, offering extensive connectivity across the region.
UPDATE: Elon Musk reveals why Tesla didn’t say ‘Robotaxi’ upon California launch
This SFO addition follows earlier progress at other Bay Area airports. Tesla previously expanded service to San Jose Mineta International Airport (SJC) in late 2025. The company had engaged with SFO, SJC, and Oakland International Airport officials as early as September 2025 to secure necessary approvals for passenger transport.
The service provides a new option for travelers seeking electric, app-based transportation integrated with Tesla’s ecosystem. Rides are booked through Tesla’s dedicated ride-hailing application, which handles matching, routing, and payments. Pricing follows standard ride-hailing models, with potential adjustments based on distance, time, and demand.
Tesla’s California ride-hailing program launched in July 2025 with an initial invite-only rollout in the Bay Area. It started alongside operations in Austin, Texas, marking the company’s second major U.S. market.
The Bay Area remains a primary focus in California, with service centered on high-demand corridors connecting residential, commercial, and now major transportation hubs. This latest airport integration represents a practical step in Tesla’s broader mobility ambitions within the state.
News
Tesla reveals 2026 Summer Update with crazy fixes to Nav and more
Tesla has officially revealed its 2026 Summer Update, which comes with a variety of crazy new features, including Navigation fixes that owners have been wanting for months.
Tesla routinely releases a larger update with the Spring, Summer, Fall, and Winter updates, where it ships a variety of new features, bug fixes, and other additions to customer cars.
The 2026 Spring Update featured things like “Hey Grok” voice assistance, a redesigned self-driving app, Unreal Engine visual upgrades, and more.
🚨 TESLA’S SUMMER UPDATE FOR 2026 IS HERE:
Featuring:
✅ Self-Driving Stats in Mobile App
✅ Caraoke with Scoring
✅ Automatic Navigation
✅ Preferred Routes
✅ Set Arrival Energy from Mobile App
✅ Send Custom Wraps from Mobile App
✅ Rear Display Lock
✅ Other Improvements
🔌… https://t.co/C9IW3egEhH— TESLARATI (@Teslarati) July 21, 2026
Tesla’s Summer Release has about ten new features; we’ll show you each and detail them below:
New Grok Voice Commands
“Grok can now make phone calls, search and play music, adjust climate, open the glovebox, and answer questions about your Tesla.”
Self-Driving Stats in Mobile App
“View and share self-driving stats from the mobile app.”
Caraoke With Scoring
“Caraoke now scores your singing while in Park. High scores are saved to your Tesla profile.”
Automatic Navigation
“Automatic Navigation now adapts to your routine.
In addition to Home, Work, and upcoming calendar events, your vehicle can now suggest and route to places you visit regularly – like a school drop-off on the way to work, or the gym on the way home.”
Preferred Routes
“For a more personalized experience, navigation now prioritizes routes that you’ve taken before”
Set Arrival Energy from Mobile App
“Set your desired Arrival Energy from your phone.”
Send Custom Wraps from Mobile App
“Skip the USB drive and upload a custom wrap of your car from the mobile app. Instructions for creating a custom wrap here: https://github.com/teslamotors/custom-wraps.”
Rear Display Lock
“Kids can watch content on the rear screen, but only the front row can control it through the rear screen app.”
Other Improvements
- Find Superchargers by name when searching for a destination
- Add Apple Music songs to queue from search and artist page
- Set your preferred zoom level for the Self-Driving visualization
- Intro animations for new Model 3 and Y
News
Tesla’s reason for Starlink integration on Cybercab might surprise you
Tesla’s reason for Starlink integration on Cybercab might surprise you, as the company’s Head of AI, Ashok Elluswamy, finally shed some light on the reason they are putting a satellite internet terminal on its ride-hailing-geared vehicle.
On Monday, Tesla officially confirmed that it would integrate Starlink V5 terminals into Cybercab vehicles, something many Tesla fans had figured the company would do, as the vehicle is primarily geared toward giving rides without any passenger intervention.
Starlink V5 directly integrated in Cybercab pic.twitter.com/FxzTtzjB6I
— Tesla (@Tesla) July 20, 2026
The ability to access the internet would allow riders to work or play in the car with their devices. It seemed like a more-than-reasonable feature to add to the Cybercab, which made its way off the production lines for the first time earlier this year.
Tesla reveals first vehicle model to receive Starlink integration
However, the move is not for the rider, as Elluswamy confirmed on Monday night. Instead, it’s actually for Tesla to be able to have a constant connection to the cars in the Robotaxi fleet so it can troubleshoot issues, contact riders, or resolve other issues.
Elluswamy said:
“It is still not required for safe operation of the vehicle. Connectivity is primarily meant for navigation, customer service and, in general, fleet management.”
It is still not required for safe operation of the vehicle. Connectivity is primarily meant for navigation, customer service and, in general, fleet management.
— Ashok Elluswamy (@aelluswamy) July 20, 2026
Many initially assumed the option of constant connectivity would be enabled on the Cybercab for passenger entertainment or work. With the Cybercab, passengers won’t be doing anything but enjoying the ride, so it seemed more than logical that they would be hanging out with Starlink internet access as an amenity.
However, Tesla’s primary concern with Robotaxi is safety, and nailing these first unsupervised rides is a crucial step to setting a good narrative on how effective driverless transportation can be.
Being able to get in touch with passengers or a vehicle if something is wrong is a crucial part of the overall experience, and preventative measures are being taken by Tesla to ensure a smooth process, even in the worst-case.