Tesla is looking for a Chief Designer to oversee its production of China-specific model releases in the country. The company’s efforts to open a Design Studio in China have been well-known, but the search for someone to help design cars that will be geared toward the Chinese market in specific continues.
Tesla has been manufacturing its electric vehicles in China since late 2019, while the first public deliveries began in January 2020. Since then, the automaker has seen overwhelming growth, which has been driven by incredible demand in China. The Tesla Model 3 is coming off of a highly-successful 2020 where it dominated sales figures for the full year. The Model Y also began production in late 2020 in Shanghai at its manufacturing plant, but the two cars are not all the company has in its plans.
Sources familiar with Tesla’s operation in China told Reuters that the company had started a full-fledged search to find the person who will design China-geared designs moving forward. According to the sources, recruiters and human resources representatives have worked diligently for four months to find a “bi-cultural” candidate with at least 20 years of experience. It will require a subjective sense of automotive design and familiarity with Chinese tastes. Even though Tesla has done relatively well in the Chinese market with its cars, the company plans to attack the market with designs that will speak to local citizens, which should drive sales figures through the roof.
A handful of potential candidates have been interviewed by Franz von Holzhausen, Tesla’s Chief Designer, but it is unknown how many people Tesla has talked to thus far.
In June 2020, Teslarati reported that Tesla was requesting that everyone, regardless of design experience or automotive craftsmanship, design an all-electric car that would appeal to China’s masses. “Even if you are not a car designer, you are welcome to submit. It’s more than just a car designed for you,” Tesla stated. “Please think of China in your Tesla design work.”
This request from the automaker followed a January 2020 Reuters report that revealed Tesla’s plans to design a “Chinese-style” vehicle.
Tesla is coming off its biggest year as a company, successfully delivering 499,650 of its over 509,000 produced cars. Q4 2020 was the company’s biggest quarter yet in terms of production and deliveries, as the company worked diligently to attain the 500,000 vehicle guidance it set for itself well before the COVID-19 pandemic slowed production lines.
Chinese-Style Tesla Vehicles (Source: Tesla China WeChat)
The mission to increase the number of EVs on the road is far from over for Tesla. Now, it seems the automaker will begin adapting body styles to every market, looking to cater to each consumer base individually, instead of planning to release a universally-accepted vehicle that doesn’t require revisions. While Tesla’s cars have been successful in countries other than the U.S., there is still work to be done. With more cars on the road in China than any other country globally, focusing on China could ultimately lead to long-term success for Tesla and may lead to a more prolonged domination of the sector than originally anticipated. CEO Elon Musk has openly stated that other companies will catch up in terms of EV development, but Tesla would be able to remain in their lead due to manufacturing efficiencies.
Once a Chief Designer is hired, Tesla will begin to build a team that will turn renderings into clay models. This will eventually lead to new EV designs being built and a broader range of body styles for consumers to choose from.
It is unclear if the development of new Chinese designs has anything to do with the $25,000 vehicle that Tesla plans to manufacture in China soon. Tesla detailed this vehicle at the company’s Battery Day event in September, where Musk stated that a $25k, fully autonomous car would be available in 3-5 years.
Right now, China is swallowing up demand for small, compact cars, even if they are not electric. The Toyota Corolla and Volkswagen Golf are two of the most popular, and Shanghai-based consultancy group Automotive Foresight says that a compact vehicle could be Tesla’s key to dominating the country and beyond. “A compact Tesla car would do well in China, as well as the rest of Asia and Europe,” Automotive Foresight’s Yale Zhang said. “It could potentially put a serious dent in sales of cars like Toyota’s Corolla and the Volkswagen Golf.”
Elon Musk
Tesla Megapack powers $1.1B AI data center project in Brazil
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
Tesla’s Megapack battery systems will be deployed as part of a 400MW AI data center campus in Uberlândia, Brazil. The initiative is described as one of Latin America’s largest AI infrastructure projects.
The project is being led by RT-One, which confirmed that the facility will integrate Tesla Megapack battery energy storage systems (BESS) as part of a broader industrial alliance that includes Hitachi Energy, Siemens, ABB, HIMOINSA, and Schneider Electric. The project is backed by more than R$6 billion (approximately $1.1 billion) in private capital.
According to RT-One, the data center is designed to operate on 100% renewable energy while also reinforcing regional grid stability.
“Brazil generates abundant energy, particularly from renewable sources such as solar and wind. However, high renewable penetration can create grid stability challenges,” RT-One President Fernando Palamone noted in a post on LinkedIn. “Managing this imbalance is one of the country’s growing infrastructure priorities.”
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
“The facility will be capable of absorbing excess electricity when supply is high and providing stabilization services when the grid requires additional support. This approach enhances resilience, improves reliability, and contributes to a more efficient use of renewable generation,” Palamone added.
The model mirrors approaches used in energy-intensive regions such as California and Texas, where large battery systems help manage fluctuations tied to renewable energy generation.
The RT-One President recently visited Tesla’s Megafactory in Lathrop, California, where Megapacks are produced, as part of establishing the partnership. He thanked the Tesla team, including Marcel Dall Pai, Nicholas Reale, and Sean Jones, for supporting the collaboration in his LinkedIn post.
Elon Musk
Starlink powers Europe’s first satellite-to-phone service with O2 partnership
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools.
Starlink is now powering Europe’s first commercial satellite-to-smartphone service, as Virgin Media O2 launches a space-based mobile data offering across the UK.
The new O2 Satellite service uses Starlink’s low-Earth orbit network to connect regular smartphones in areas without terrestrial coverage, expanding O2’s reach from 89% to 95% of Britain’s landmass.
Under the rollout, compatible Samsung devices automatically connect to Starlink satellites when users move beyond traditional mobile coverage, according to Reuters.
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools. O2 is pricing the add-on at £3 per month.
By leveraging Starlink’s satellite infrastructure, O2 can deliver connectivity in remote and rural regions without building additional ground towers. The move represents another step in Starlink’s push beyond fixed broadband and into direct-to-device mobile services.
Virgin Media O2 chief executive Lutz Schuler shared his thoughts about the Starlink partnership. “By launching O2 Satellite, we’ve become the first operator in Europe to launch a space-based mobile data service that, overnight, has brought new mobile coverage to an area around two-thirds the size of Wales for the first time,” he said.
Satellite-based mobile connectivity is gaining traction globally. In the U.S., T-Mobile has launched a similar satellite-to-cell offering. Meanwhile, Vodafone has conducted satellite video call tests through its partnership with AST SpaceMobile last year.
For Starlink, the O2 agreement highlights how its network is increasingly being integrated into national telecom systems, enabling standard smartphones to connect directly to satellites without specialized hardware.
Elon Musk
Elon Musk’s Starbase, TX included in $84.6 million coastal funding round
The funds mark another step in the state’s ongoing beach restoration and resilience efforts along the Gulf Coast.
Elon Musk’s Starbase, Texas has been included in an $84.6 million coastal funding round announced by the Texas General Land Office (GLO). The funds mark another step in the state’s ongoing beach restoration and resilience efforts along the Gulf Coast.
Texas Land Commissioner Dawn Buckingham confirmed that 14 coastal counties will receive funding through the Coastal Management Program (CMP) Grant Cycle 31 and Coastal Erosion Planning and Response Act (CEPRA) program Cycle 14. Among the Brownsville-area recipients listed was the City of Starbase, which is home to SpaceX’s Starship factory.
“As someone who spent more than a decade living on the Texas coast, ensuring our communities, wildlife, and their habitats are safe and thriving is of utmost importance. I am honored to bring this much-needed funding to our coastal communities for these beneficial projects,” Commissioner Buckingham said in a press release.
“By dedicating this crucial assistance to these impactful projects, the GLO is ensuring our Texas coast will continue to thrive and remain resilient for generations to come.”
The official Starbase account acknowledged the support in a post on X, writing: “Coastal resilience takes teamwork. We appreciate @TXGLO and Commissioner Dawn Buckingham for their continued support of beach restoration projects in Starbase.”
The funding will support a range of coastal initiatives, including beach nourishment, dune restoration, shoreline stabilization, habitat restoration, and water quality improvements.
CMP projects are backed by funding from the National Oceanic and Atmospheric Administration and the Gulf of Mexico Energy Security Act, alongside local partner matches. CEPRA projects focus specifically on reducing coastal erosion and are funded through allocations from the Texas Legislature, the Texas Hotel Occupancy Tax, and GOMESA.
Checks were presented in Corpus Christi and Brownsville to counties, municipalities, universities, and conservation groups. In addition to Starbase, Brownsville-area recipients included Cameron County, the City of South Padre Island, Willacy County, and the Willacy County Navigation District.
Tesla Megapack powers $1.1B AI data center project in Brazil
Starlink powers Europe’s first satellite-to-phone service with O2 partnership
