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Tesla exec talks China’s Design Center location, fluidity, and why cross-departmental cooperation matters

Credit: @bamtheteslaman1/Twitter

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4 years ago

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Tesla Chief of Design Franz von Holzhausen’s recent talk with select members of the Chinese media showcased several key insights from the esteemed executive. During his conversation, von Holzhausen touched on topics such as Tesla’s upcoming Design Center in China, the difference between vehicle design and art, the importance of fluidity, and why cross-departmental cooperation matters. 

The Design Chief was asked a total of 12 questions during the video conference with Chinese media. Among these was an inquiry about Tesla’s planned Design Center in the country, which was announced earlier this year. While details about the upcoming facility have been pretty slim so far, the center is speculated to be tasked with the creation of an affordable vehicle that will be specifically designed for the Chinese market. 

(Credit: @42号大会/Weibo)

Interestingly enough, von Holzhausen remarked that the Design Center may not be located in Shanghai at all. “The design center may not be located in Shanghai, but it will be located in the country,” he noted, adding that in terms of design and engineering for vehicles, it is best to tap into local talent to do local design. 

Franz also remarked that Tesla is a company that does not have a rigid design language. This could be seen in Tesla’s upcoming vehicles like the Cybertruck, which feature a design that is nowhere close to the theme adopted in the Model 3 and the Model Y. All three vehicles are futuristic in their own right, but the Cybertruck utilizes an almost brutalist approach, allowing it to optimize its durability. 

(Credit: Grace Tao Lin-Tesla/Weibo)

For Tesla, von Holzhausen stated that the company looks at the best design plan for each vehicle individually so that every EV could be developed around its maximum potential. He also added that there is a difference between vehicle design and art, as the latter is something highly personal and the former involves solving problems while optimizing aesthetics. That being said, the Chief Designer highlighted that Tesla aims to design products that are the best in their class and featuring a design that can last the test of time. 

Perhaps the most notable part of von Holzhausen’s talk, however, lay in his remarks about Tesla’s interdisciplinary approach. The executive noted that Tesla implements a high degree of cross-departmental cooperation, with the company requiring its designers to have engineering thinking and engineers being required to have a design concept. This allows Tesla to find solutions to problems quickly while creating products and vehicles that are unified and complete. 

Credit:  @常岩CY /Weibo

Tesla’s vehicles have become synonymous with the electric vehicle movement, and a lot of this has to do with the stellar work that Franz von Holzhausen and his team have done over the years. Tesla, after all, has pretty much become a household name, and future vehicles like the Cybertruck instantly became known across the globe. Based on the Chief Designer’s insights in his recent talk, it appears that Tesla’s bold strategies extend well into its design process, and this is something that could be expected in the products and vehicles that the company will be releasing in the coming years. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla confirms rollout of critical feature, but Cybertruck misses out

Tesla’s S3XY lineup will get the Adaptive Headlights, but Cybertruck will not.

Published

6 hours ago

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April 17, 2025

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Credit: @jojje167 on X

Tesla has confirmed the rollout of a new, critical feature that is coming to the United States for the first time.

However, the Cybertruck will unfortunately miss out on it.

Tesla has a distinct advantage among many automakers as their Over-the-Air updates make their vehicles better over time. While many automakers have the ability to roll out new features through these updates, Tesla has been shown to be one of the companies that can truly make things significantly better with their cars.

A new feature coming to the United States and now rolling out is Adaptive Headlights. This feature will be applied to Model S, Model 3, Model X, and Model Y vehicles with the proper hardware.

Adaptive Headlights are different than your typical auto highbeams in the way that they can dim certain pixels of the bulb to keep visibility for the Tesla driver high, while eliminating glare for those who are in oncoming cars:

For the first time, Tesla is rolling out the feature to these vehicles in the United States. European Tesla owners were able to use the function several months back, but it was pending approval in the U.S.

At first, Tesla VP of Vehicle Engineering, Lars Moravy, said that the Cybertruck would have this feature. However, in late February, he confirmed that he was incorrect and the all-electric pickup will not have the ability to get Adaptive Headlights, as the company could not fit the correct hardware in the Cybertruck’s module:

The feature certainly makes visibility better for everyone on the road and will improve overall safety while eliminating the pesky and annoying feeling of being blinded by high beams.

The Adaptive Headlight feature for Tesla is part of the company’s Spring Update for 2025.

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Elon Musk

Tesla Model 3 wins ‘most economical EV to own’ title in new study

The Tesla Model 3 has captured another crown in a recent study showing the most cost-effective EVs

Published

10 hours ago

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April 17, 2025

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tesla model 3 driving on a wet road
(Credit: Tesla)

The Tesla Model 3 recently captured the title of “most economical electric vehicle to own” in a new study performed by research firm Zutobi.

Perhaps one of the biggest and most popular reasons people are switching to EVs is the cost savings. Combining home charging, lower maintenance costs, and tax credits has all enabled consumers to consider EVs as a way to save money on their daily drivers. However, there are some EVs that are more efficient and cost-effective than others.

Tesla police fleet saves nearly half a million in upkeep and repair costs

Zutobi‘s new study shows that EV cost-effectiveness comes at different levels. For example, some cars are simply better than others on a cost-per-mile basis. The study used a simple process to determine which EVs are more cost-effective than others by showing how much it would cost to drive 100 miles.

National averages for energy rates have been used to calculate the cost as they widely vary from state to state.

The Rear-Wheel Drive Tesla Model 3 was listed as the most economical vehicle in the study:

“The standard Tesla Model 3 is the most economical electric vehicle to drive in 2025. With a usable battery capacity of 57.5 kWh and a real-world range of 260 miles, it costs just $3.60 to drive 100 miles. That translates to an impressive 2,781 miles per $100 of electricity—making it the most efficient choice for EV owners nationwide.”

It had an estimated cost of just $3.60 to drive 100 miles.

The Tesla Model 3 Long Range All-Wheel Drive was second, the study showed:

“Next is the Long Range version of the Model 3, which offers extended range and dual-motor all-wheel drive. With a larger 75 kWh battery and 325 miles of range, the cost to drive 100 miles is slightly higher at $3.75, still equating to a strong 2,665 miles per $100.”

This version of the Model 3 had a price of just $3.75 to drive 100 miles.

In third, the BMW i4 eDrive35 surprised us with a cost of just $4.12 to drive 100 miles:

“Rounding out the top three is the BMW i4 eDrive35, with a 67.1 kWh battery and a real-world range of 265 miles. Drivers can expect to pay $4.12 per 100 miles, which still allows for 2,429 miles per $100—a solid choice for those seeking luxury and efficiency.”

Several other Teslas made the list as well. The Model 3 Performance ($4.34 per 100 miles) was sixth and tied with the Volkswagen ID.3 Pure, the Tesla Model S Long Range ($4.35 per 100 miles) was 8th, and the Tesla Model Y Long Range was ninth ($4.36 per 100 miles).

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Elon Musk

Tesla offers new discounts on Cybertruck inventory

Tesla is knocking up to $10,550 off of Cybertruck units in inventory

Published

11 hours ago

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April 17, 2025

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Credit: Tesla

Tesla is offering new discounts on Cybertruck units in inventory, giving customers a chance to snag a unit of the all-electric pickup for a slight reduction in price. Some are even coming with additional perks to make the offer even sweeter.

Tesla is now offering up to $10,550 off of Cybertruck inventory units across the United States. This is up from previous discounts of $6,000 on inventory Cybertrucks, and it will apply to 2024 model year vehicles.

Non-Foundation Series Cybertrucks are getting up to $10,550 off of their original prices, while Foundation Series pickups are getting up to $10,000 off. These are great deals and should help clear out some inventory from last year’s models.

Additionally, Foundation Series Cybertrucks purchased will receive free lifetime Supercharging, another great addition to make the deal even better than the $10,000 off.

The move comes as Tesla is still ramping Cybertruck production and is hoping to stimulate some additional demand for the vehicle, as it is holding on to these units. These are not Demo Drive units that have been driven by any number of people who were looking for a quick test drive.

Tesla launched a new configuration of the Cybertruck just last week with the Long Range Rear-Wheel-Drive, which undercuts the All-Wheel-Drive option by roughly $10,000.

Tesla released the Cybertruck RWD to make the AWD look like a deal

However, Tesla stripped the vehicle of several features, including Air Suspension, a tonneau cover, and interior features. For example, the Rear-Wheel-Drive trim of the Cybertruck has textile seats and no rear touchscreen, two things that come standard in the other trim levels.

The Cybertruck is the best-selling electric pickup in the United States, outperforming formidable competitors like the Ford F-150 Lightning and Chevrolet Silverado EV. However, Tesla is still working to get the vehicle to a lower price point that makes it more accessible to consumers, as its current pricing is a far cry from what was intended.

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