Lifestyle
Tesla community mobilizes to help in Elon Musk’s end-of-Q2 push: Here’s why they do it
Tesla volunteers are mobilizing once more to help the electric car maker deliver as many vehicles as it can before the end of the second quarter. These volunteer-driven initiatives are happening not only in the United States, but in foreign territories as well. Earlier this month, for example, reports emerged stating that Tesla owners from Beijing are volunteering their time and effort to help the company hand over electric cars to new buyers.
This remarkable community-driven initiative initially started out of necessity amidst Tesla’s efforts to hit profitability back in Q3 2018, but it quickly evolved into something of a tradition among electric car enthusiasts. For some Tesla owners, volunteering their time and helping the company is a worthwhile endeavor, and it is something that they do not mind doing every quarter. This is true for the Tesla Owners Silicon Valley group, who visited three Tesla locations this Friday to deliver over 100 donuts for the electric car maker’s employees.
For John, the president of the group, doing something as simple as sharing food for the company’s workers goes a long way, particularly at the current time where the narrative surrounding the company is persistently negative. “We love the Tesla brand. Unfortunately, the media is cutting them down any chance they get. It’s like kicking a horse that’s down. We do small things like volunteering at the delivery center and giving donuts to show our appreciation,” he wrote in a message to Teslarati.
Tesla’s volunteer-driven end-of-quarter initiatives are incredibly unique simply because they caught on despite the pervading negativity around the company. When Elon Musk initially responded positively to owner-enthusiast Ryan McCaffrey’s suggestion that the company accept help from volunteers last year, Tesla was mocked incessantly. Auto-themed website Jalopnik, for one sarcastically dubbed the community-driven program as a way for the billionaire Musk to tap into “free labor from generous, giving fans.” Undeterred, the community helped nonetheless, and it resulted in Tesla posting a profit in Q3 2018.
Perhaps critics find it difficult to rationalize why regular Tesla owners are open to volunteering their time and effort to help the electric car maker. In this sense, it appears that one must have a personal encounter with one of the company’s creations to understand why Tesla commands such a strong following, both among owners and enthusiasts alike.
Marques Brownlee, a Model S owner better known on YouTube as MKBHD, noted that it is really all about the product when it comes to Tesla. Narrating his experiences with the company in a message to Teslarati, the prolific tech YouTuber, who has used and reviewed his own fair share of hyped products over the years, noted that he became comfortable talking about Tesla when he developed a passion for its electric cars. “The main thing that got me to talk about Tesla is the product itself. The company could have all the hype in the world, and all the greatest incentives, but if the product didn’t live up to it, everything would fall flat for me. But testing and now owning the car was all it took for me to develop a passion for the product, just like I have for many other tech products in the past,” Brownlee wrote in a message to Teslarati.
Tesla owner-enthusiast and Ride the Lightning podcast host Ryan McCaffrey is on the same camp. Being an enthusiast long before he owned his Model 3 Performance, McCaffrey stated that there is just something unique and remarkable about the company’s creations. “It’s the products. No one would care as deeply about Tesla as many in the community do if the products weren’t incredible. It’s why one test drive is all it takes to convert so many new owners. It’s an instant, oh-my-goodness-this-is-amazing experience,” he wrote.
Some owners even go above and beyond with their efforts to introduce new electric car buyers to the Tesla ecosystem. Among these is longtime Tesla owner Vivianna Van Deerlin, who, together with her husband, created an actual “Tesla Boot Camp” program for new owners. For the Van Deerlins, Tesla has become much more than a simple company that just happens to make excellent, compelling electric cars. “The company inspires us because they have a mission (that’s) important for humanity. It is bigger than just the corporation,” Vivianna wrote.
A look at the later portions of Tesla’s 2019 Annual Shareholder Meeting shows that similar sentiments run across the company’s investors. During the Q&A portion of the meeting, several shareholders brought up the issue of the overwhelmingly negative narrative surrounding the company, and it showed a level of empathy for a company that rarely seen. Some even personally offered to help address the misinformation surrounding Tesla. Musk admitted that the constant negativity thrown at Tesla is distressing, though he, together with CTO JB Straubel and VP for Tech Drew Baglino, thanked the shareholders for being the electric car maker’s line of defense. “Customer testimony and referrals are the key to our sales,” Musk said.
So what is it really about Tesla that makes it easy for owners to become enthusiasts? Perhaps it is the company’s mission of accelerating the world’s transition to sustainable energy, or perhaps it is the flourishing community that has, in multiple instances, shown empathy towards its members. Regardless, it appears that Tesla, at this point, has pretty much become an idea; one that represents the possibility of a more sustainable future. And as history would show us, it takes far more than an aggressively negative narrative to bring down an idea.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
— Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Tesla Cybertruck bed gear box accessory
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Elon Musk
Elon Musk says he knows how to save Earth for a billion years
Elon Musk says sentient AI satellites launched from the Moon could keep Earth livable forever.
Elon Musk spent part of his weekend describing a plan to keep the planet livable for roughly a billion years, and it starts with satellites that can think for themselves.
In a post on X, Musk argued that swapping fossil fuels for solar and wind power will not be enough to protect humanity from what he called extremely severe extinction events, the kind that occur roughly every 100 million years. His fix is what he called sentient satellites, or solar-powered satellites, controlled by AI, that would sit in a fixed spot between Earth and the Sun after being launched off the Moon using a giant electromagnetic catapult instead of rockets.
The satellites’ onboard AI would make continuous, small adjustments rather than waiting on human instructions. The mass driver is Musk’s proposed way of getting the raw material there cheaply by using an electromagnetic launch track built on the Moon, where lower gravity and no atmosphere make it far easier to fling cargo into space than it is from Earth.
But we do need to act much faster than that if people still want to live where the beach is today. We have about 50 years or so to take action, which should be more than enough time for the space satellites to solve any heating problems. https://t.co/xhrVQALwQw
— Elon Musk (@elonmusk) August 30, 2026
Musk shared a Grok generated estimate suggesting roughly 5 percent of Florida’s land, or about 1.68 million acres, could face regular flooding by 2070 under a high sea level rise scenario, and said humanity has about 50 years to act before coastal living looks very different than it does today.
This is not the first time Musk has floated the idea. He raised a similar concept in November, describing a solar powered AI satellite constellation that could make tiny adjustments to incoming sunlight to fine tune Earth’s temperature. Musk has also tied planetary risk to his broader vision at SpaceX, where his compensation package is explicitly linked to establishing a self-sustaining Mars colony, one he has described as an insurance policy against the kind of extinction event he referenced this weekend, and where he has said humans could set foot within five to seven years.
A former Vancouver police sergeant with ALS accounts his journey to become a patient for Elon Musk’s Neuralink wireless brain-computer interface technology.
“I’m texting you from my brain right now.” That was the first message Lee Marten sent after waking up from Neuralink surgery, five hours and one migraine after dozens of threads were stitched into his motor cortex.
Marten, a former Vancouver police sergeant, is one of the first Canadian ALS patients to receive Neuralink’s N1 brain implant, and the 26th recipient overall. He tells his story in a first-person account published by Maclean’s.
Marten recounts how he was a healthy, athletic Vancouver police sergeant until April 2022 when symptoms of muscle twitching and balance loss, were followed by a bad fall that broke his leg. He would eventually be diagnosed with ALS in early 2025 at the age of 47. ALS, also known as Lou Gehrig’s disease, is a fatal neurodegenerative disease that progressively destroys the motor neurons controlling voluntary muscle movement, eventually taking away a patient’s ability to walk, speak, swallow and breathe. There’s no cure, and most patients live two to five years after diagnosis.
He describes the devastation of the diagnosis and how he began preparing for it while connecting with other young ALS patients through a WhatsApp group called Young Guns. Through that group he learned about a Neuralink clinical trial at Toronto Western Hospital and, after a roughly seven-month vetting process (physical assessments, psychiatric evaluation, a final interview with the Neuralink team), was accepted this past April as the trial’s 26th recipient and the first Canadian ALS patient to get the N1 implant. He recounts the May surgery in detail, including the robotic system that stitched 64 threads into his brain, and describes the app, Link, translating his neural signals into cursor control, which he was using within hours of waking up.
Marten walks through what daily use looks like, including weekly “brain training” exercises, a real-time neural-activity display, charging the implant via a beanie-mounted MagSafe charger, and using the implant for emailing, texting, social media, and gaming via a “Magic Box” that connects it to other devices. He also gives brief context on brain-computer interface history and quite candid about Musk, calling him “divisive” but saying he found him “easy to admire.
The piece closes on a heavier note, with Marten seeking to pursue medical assistance in dying as his symptoms progressed, noting that he’ll be able to communicate his final words to his family through Neuralink rather than facing a silent decline. He expresses hope the data from his case will help future ALS patients, even without a cure in his own lifetime.
Tesla Cybercab launch catches NHTSA’s attention who wants to know more
Tesla Cybercab is coming to Asia this month as US service officially begins
