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Tesla community mobilizes to help in Elon Musk’s end-of-Q2 push: Here’s why they do it

Tesla delivery push as Q3 2018 comes to an end. (Credit: Harbles/Twitter)

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Tesla volunteers are mobilizing once more to help the electric car maker deliver as many vehicles as it can before the end of the second quarter. These volunteer-driven initiatives are happening not only in the United States, but in foreign territories as well. Earlier this month, for example, reports emerged stating that Tesla owners from Beijing are volunteering their time and effort to help the company hand over electric cars to new buyers.

This remarkable community-driven initiative initially started out of necessity amidst Tesla’s efforts to hit profitability back in Q3 2018, but it quickly evolved into something of a tradition among electric car enthusiasts. For some Tesla owners, volunteering their time and helping the company is a worthwhile endeavor, and it is something that they do not mind doing every quarter. This is true for the Tesla Owners Silicon Valley group, who visited three Tesla locations this Friday to deliver over 100 donuts for the electric car maker’s employees.

For John, the president of the group, doing something as simple as sharing food for the company’s workers goes a long way, particularly at the current time where the narrative surrounding the company is persistently negative. “We love the Tesla brand. Unfortunately, the media is cutting them down any chance they get. It’s like kicking a horse that’s down. We do small things like volunteering at the delivery center and giving donuts to show our appreciation,” he wrote in a message to Teslarati.

Tesla’s volunteer-driven end-of-quarter initiatives are incredibly unique simply because they caught on despite the pervading negativity around the company. When Elon Musk initially responded positively to owner-enthusiast Ryan McCaffrey’s suggestion that the company accept help from volunteers last year, Tesla was mocked incessantly. Auto-themed website Jalopnik, for one sarcastically dubbed the community-driven program as a way for the billionaire Musk to tap into “free labor from generous, giving fans.” Undeterred, the community helped nonetheless, and it resulted in Tesla posting a profit in Q3 2018.

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Perhaps critics find it difficult to rationalize why regular Tesla owners are open to volunteering their time and effort to help the electric car maker. In this sense, it appears that one must have a personal encounter with one of the company’s creations to understand why Tesla commands such a strong following, both among owners and enthusiasts alike.

Marques Brownlee, a Model S owner better known on YouTube as MKBHD, noted that it is really all about the product when it comes to Tesla. Narrating his experiences with the company in a message to Teslarati, the prolific tech YouTuber, who has used and reviewed his own fair share of hyped products over the years, noted that he became comfortable talking about Tesla when he developed a passion for its electric cars. “The main thing that got me to talk about Tesla is the product itself. The company could have all the hype in the world, and all the greatest incentives, but if the product didn’t live up to it, everything would fall flat for me. But testing and now owning the car was all it took for me to develop a passion for the product, just like I have for many other tech products in the past,” Brownlee wrote in a message to Teslarati.

Tesla owner-enthusiast and Ride the Lightning podcast host Ryan McCaffrey is on the same camp. Being an enthusiast long before he owned his Model 3 Performance, McCaffrey stated that there is just something unique and remarkable about the company’s creations. “It’s the products. No one would care as deeply about Tesla as many in the community do if the products weren’t incredible. It’s why one test drive is all it takes to convert so many new owners. It’s an instant, oh-my-goodness-this-is-amazing experience,” he wrote.

Some owners even go above and beyond with their efforts to introduce new electric car buyers to the Tesla ecosystem. Among these is longtime Tesla owner Vivianna Van Deerlin, who, together with her husband, created an actual “Tesla Boot Camp” program for new owners. For the Van Deerlins, Tesla has become much more than a simple company that just happens to make excellent, compelling electric cars. “The company inspires us because they have a mission (that’s) important for humanity. It is bigger than just the corporation,” Vivianna wrote.

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A look at the later portions of Tesla’s 2019 Annual Shareholder Meeting shows that similar sentiments run across the company’s investors. During the Q&A portion of the meeting, several shareholders brought up the issue of the overwhelmingly negative narrative surrounding the company, and it showed a level of empathy for a company that rarely seen. Some even personally offered to help address the misinformation surrounding Tesla. Musk admitted that the constant negativity thrown at Tesla is distressing, though he, together with CTO JB Straubel and VP for Tech Drew Baglino, thanked the shareholders for being the electric car maker’s line of defense. “Customer testimony and referrals are the key to our sales,” Musk said.

So what is it really about Tesla that makes it easy for owners to become enthusiasts? Perhaps it is the company’s mission of accelerating the world’s transition to sustainable energy, or perhaps it is the flourishing community that has, in multiple instances, shown empathy towards its members. Regardless, it appears that Tesla, at this point, has pretty much become an idea; one that represents the possibility of a more sustainable future. And as history would show us, it takes far more than an aggressively negative narrative to bring down an idea.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions

Tesla’s Optimus robot left the Hollywood Diner within months of opening. Now Musk is planning its return with a bigger role and a major Gen 3 upgrade underway.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla’s Optimus robot was one of the most talked-about features when the Tesla Diner opened on Santa Monica Boulevard in Hollywood on July 21, 2025. Dubbed “Poptimus” by Tesla fans, the Gen 2 robot stood upstairs at the retro-futuristic, drive-in theater and Tesla Supercharging station, scooping popcorn into bags and handing them to guests with a wave.

The diner itself had been years in the making. Elon Musk first floated the idea in 2018 with a tweet about building an “old-school drive-in, roller skates & rock restaurant” at a Hollywood Supercharger. What eventually opened was a unique two-story neon-lit space, with 80 EV charging stalls, and Optimus serving as a live demonstration of where Tesla’s ambitions were headed.


But Optimus did not stay long, and was gone by December 2025.

Now, the robot is set to return with a more demanding job. Musk has ambitions for Optimus to take on a food runner role in 2026, delivering meals directly to cars at the Supercharger stalls. While the latest Gen 3 Optimus is likely to initially take on its previous popcorn-serving role, it wouldn’t be out of the question for Optimus to see a quick promotion. With improved  hand dexterity that features 50 total actuators and 22 degrees of freedom per hand, and significantly more powerful processing through Tesla’s latest AI5 chip that includes Grok-powered voice interaction, Musk described Optimus at the Abundance Summit on March 12, 2026, as “by far the most advanced robot in the world, Nothing’s even close.”

That confidence is backed by a major manufacturing shift. At the Q4 2025 earnings call in January, Musk announced Tesla would discontinue the Model S and Model X and convert those Fremont production lines to build Optimus. “It’s time to basically bring the Model S and X programs to an end,” he said, calling for a pivot that reflects where the Tesla’s future lies.

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Elon Musk

The Boring Company clears final Nashville hurdle: Music City loop is full speed ahead

The Boring Company has cleared its final Nashville hurdles, putting the Music City Loop on track for 2026.

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The Boring Company has cleared one of its most significant regulatory milestones yet, securing a key easement from the Music City Center in Nashville just days ago, the latest in a series of approvals that have pushed the Music City Loop project firmly into construction reality.

On March 24, 2026, the Convention Center Authority voted to grant The Boring Company access to an easement along the west side of the Music City Center property, allowing tunneling beneath the privately owned venue. The move follows a unanimous 7-0 vote by the Metro Nashville Airport Authority on February 18, and a joint state and federal approval from the Tennessee Department of Transportation and the Federal Highway Administration on February 25. Together, these green lights have cleared the path for a roughly 10-mile underground tunnel connecting downtown Nashville to Nashville International Airport, with potential extensions into midtown along West End Avenue.

Music City Loop could highlight The Boring Company’s real disruption

Nashville was selected by The Boring Company largely because of its rapid population growth and the strain that growth has placed on surface infrastructure. Traffic has become a persistent problem for residents, convention visitors, and airport travelers alike. The Music City Loop promises an approximately 8-minute underground transit time between downtown and the Nashville International Airport (BNA), removing thousands of vehicles from surface roads daily while operating as a fully electric, zero-emissions system at no cost to taxpayers.

The project fits squarely within a broader vision Musk has championed for years. In responding to a breakdown of the Loop’s construction costs, Musk posted on X: “Tunnels are so underrated.” The comment reflected a longstanding belief that underground transit represents one of the most cost-effective and scalable infrastructure solutions available. The Boring Company has claimed it can build 13 miles of twin tunnels in Nashville for between $240 million and $300 million total, a fraction of what comparable projects cost elsewhere in the country.

The Las Vegas Loop, The Boring Company’s first operational system, has served as a proof of concept. During the CONEXPO trade show in March 2026, the Vegas Loop transported approximately 82,000 passengers over five days at the Las Vegas Convention Center, demonstrating the system’s capacity during large-scale events. Nashville draws millions of convention visitors and tourists each year, and local business leaders have pointed to that same capacity as a major draw for supporting the project.

The Music City Loop was first announced in July 2025. Construction began within hours of the February 25 state approval, with The Boring Company’s Prufrock tunneling machine already in the ground the same evening. The first operational segment is targeted for late 2026, with the full route expected to be complete by 2029. The project represents one of the largest privately funded infrastructure efforts currently underway in the United States.

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Elon Musk

Elon Musk’s $10 Trillion robot: Inside Tesla’s push to mass produce Optimus

Tesla’s surging Optimus job listings reveal a company sprinting from prototype to one million robot production.

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Tesla is accelerating its push to bring the Optimus humanoid robot to high volume production, and its recent job listings tells the story as clearly as any earnings call.

With well over 100 Optimus related job openings now posted across its U.S. facilities, Tesla is signaling a critical pivot for the program, moving it from a captivating tech demo to a serious manufacturing endeavor. Roles span the full spectrum of the product lifecycle, from Robotics Software Engineers and Manufacturing Engineers to Mechanical Integration Engineers and AI Engineers focused on world modeling and video generation. One active listing for a Software Engineer on the Optimus team asks candidates to build scalable and reliable data pipelines for Optimus manufacturing lines and develop automation tools that accelerate analysis and visualization for mass manufacturing.

Tesla is racing toward a one million unit annual production target. The clearest signal yet that Tesla is treating Optimus as its primary business came on January 28, 2026, during the company’s Q4 2025 earnings call. Musk announced that Tesla is ending production of the Model S and Model X, and will repurpose those lines at its Fremont, California factory to build Optimus humanoid robots.

A production intent prototype of Optimus Version 3 is planned to be ready in early 2026, after which Tesla intends to build a one million unit production line with a targeted production start by the end of 2026. To support that ramp, Tesla broke ground on a massive new Optimus manufacturing facility at Gigafactory Texas in late 2025, with ambitions to eventually reach 10 million units per year.

Tesla Giga Texas to feature massive Optimus V4 production line

The business case for scaling this aggressively is rooted in labor economics. Musk has stated that “Optimus has the potential to be the biggest product of all time,” reasoning that if Tesla can produce capable humanoid robots at scale and reasonable cost, every task currently performed by human labor becomes a potential application. In a separate statement, Musk framed Optimus’s long term importance even more bluntly, saying it could surpass Tesla’s vehicle business in scale with the potential to generate $10 trillion in revenue.

The industries Tesla is targeting first are those most burdened by repetitive physical labor. Early applications include manufacturing assembly, material handling and quality inspection, as well as logistics tasks like loading, unloading, sorting, and transporting goods in warehouses and distribution centers. Longer term, Tesla’s vision is for Optimus to penetrate household, medical, and logistics scenarios at the scale of a smartphone rollout.

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