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Tesla’s $25k car gets update on its final name, options, and potential release date

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During a recent all-hands meeting, Tesla CEO Elon Musk provided some updates on one of the company’s most ambitious vehicles yet: the ~$25,000 compact car. As per information shared by individuals familiar with the items discussed in the meeting, Musk clarified that the upcoming vehicle would not be named the “Model 2,” but it could be a car designed for Full Self-Driving with no steering wheel or physical pedals. 

EV blog Electrek, citing individuals who were also at the recently-held all-hands meeting, further claimed that the $25,000 compact car has a tentative release date of 2023. This is notably conservative as previous reports from China hint that work on an affordable Tesla is already underway. Earlier this year, local reports from Chinese media outlets hinted that a vehicle that’s more affordable than the Model 3 would likely start testing at the latter half of the year. 

More recent reports from the world’s largest EV market hinted that a prototype of the affordable Tesla had also been completed, and most suppliers for the upcoming vehicle had already been lined up. Considering Musk’s recent comments at the hands-on meeting, it almost seems like Tesla is building two affordable all-electric cars: a more traditional compact EV that would be released in China and another low-cost car that’s primarily designed for Full Self-Driving in the United States. Both vehicles have the potential to be disruptive in their own way. 

An affordable Tesla in China — particularly one that is reportedly based on the Model 3 platform — would likely be a substantial hit among budget-conscious buyers who are looking to get the most out of their vehicle purchase. Tesla tends to equip its cars with a robust set of standard features, and its vehicles typically offer performance that’s far above their price point. These, together with the convenience offered by the Supercharger Network, would likely allow Tesla’s affordable car in China to be competitive in the country’s local market.

A low-cost pure FSD car for the United States would also have some potential. Assuming that Tesla could indeed develop a fully autonomous solution for its vehicles, a fleet of affordable Robotaxis would definitely make sense. Such an idea is not that wild either, considering that GM’s Cruise debuted the exact same concept back in 2018. During that time, Cruise showed off a concept of a Chevy Bolt EV that has no steering wheel or physical pedals. Cruise was targeting a 2019 rollout for the vehicle then, though such a target was not met. Tesla also unveiled a similar concept for the Model 3 back in 2019 when it held its Autonomy Day event. 

Tesla’s affordable car is the next big project for Elon Musk and his team. Producing a mass-market car like the Model 3 profitably is no joke, after all, but rolling out an affordable car that could still turn a profit would be an even more challenging undertaking. If Tesla could pull it off, however, the company could effectively cement its place as this generation’s premier vehicle maker, and a company that holds the key to true autonomous driving. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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