News
Tesla Lands Top Spot in Satisfaction Survey
Consumer Reports released results of its 2014 Owner Satisfaction survey and it has Tesla Motors in the top spot with 98 percent of Tesla Model S owners saying they would buy the car again. This annual survey covers 350,000 vehicles from one to three years old.
The Consumer Reports owner satisfaction survey says,”Not only is the Tesla roomy, comfortable, and a lot of fun to drive, but it also has low operating costs.”
Tesla Motors has only one production vehicle at this point and, yes, minimal maintenance is a great attribute but a big point of differentiation that seems to get lost is the center stack touchscreen. I’m no luxury car expert but I have seen many new luxury cars in 2014 and no automaker comes close to matching impact of the center console and infotainment system.
I shouldn’t even use “infotainment” system to describe the Model S’s center stack, the word seems dated.
The Silicon Valley automaker will continue win these satisfaction surveys over other automakers due the utter joy and reliable design of the center stack.
Tesla Motors has made it look easy, why?
Originally, most automakers did not recognize it as a core competence and Tesla employees possess a great deal of technology experience, along with the opportunity to build a new system from the ground up. Small companies needs to leverage innovation and they did here.
At the EV Roadmap 7 Conference in Portland, Ore. this summer, I sat in on the “Operating Systems for Cars” session, which had Matt Jones from Jaguar Land Rover talking about some of their mistakes with legacy operating systems. Jones mentioned a simple platform mistake in early 2000s set the automaker back about five to seven year with its its infotainment system and operating system, in general.
Jaguar Land Rover has an active hand in its infotainment system and it leverages the Linux open source community and uses Automotive Grade Linux, Tizen Project (IVI branch), and GENIVI, currently. Jones has a new team and facility in Portland, OR, that is dedicated to open software for automotive functions.
So how important is infotainment?
Consumer Reports released its annual Reliability Survey this fall and this survey comprises all aspects of the car, including the infotainment system. Sure enough, the survey finds, “complaints about “in-car electronics” were the most grumbled about element in new cars. Problem areas included things like unresponsive touch screens, issues pairing phones and multi-use controllers that refused to work right.”
Going forward, I’d really like to see more surveys focus on Tesla’s center display stack and dig a little deeper on customer satisfaction in that area.
What do you like the best about the Model S’s center console? Or dislike?
Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Elon Musk
Tesla Giga Berlin growth could stall if not “free from external influences”: Elon Musk
The comments were delivered in a pre-recorded video discussion.
Tesla CEO Elon Musk has reportedly warned that future expansion of Gigafactory Berlin could be jeopardized if the site does not remain “free from external influences.”
Musk’s comments were delivered in a pre-recorded video discussion with employees and came at a sensitive moment for the facility, where union representation has been a recurring issue.
According to reports from Handelsblatt and Der Spiegel, citing participants at the event, Musk suggested that if Giga Berlin is no longer “free from external influences,” further expansion would become unlikely. He did not, however, hint that the plant would shut down.
While Musk did not name IG Metall directly, his remarks were widely interpreted as referencing the union, which is currently the largest faction on the works council but does not hold a majority, as noted in an electrive report.
The video conversation was conducted between Musk in Austin and Grünheide plant manager André Thierig, then played back to the workforce in Germany. Works council elections are scheduled for early March, heightening the tension between management and organized labor.
The CEO has previously voiced concerns that stronger union influence could limit Tesla’s operational flexibility and long-term strategy in Germany.
Despite the warning on expansion, Musk praised the Giga Berlin site during the same address, describing it as one of the most advanced factories worldwide and highlighting its cleanliness and team culture.
The discussion also reportedly touched on battery cell production. According to attendees cited in German media, Musk indicated that Tesla has begun ramping cell production at the site. That would mark a notable shift from earlier expectations that large-scale cell manufacturing in Brandenburg would not begin until 2027.
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
Tesla Powerwall distribution expands in Australia
